Membership growth

Attracting new members and retaining existing members

Jenni Maclean

Immediate Past Commodore

Blairgowrie Yacht Squadron

Membership Growth

Growth

N

R

Membership Growth at BYS

2012 2011 2012 20130

20

40

60

80

100

120

140

160

N

R

Maximising new members at BYS

Open days Tackers Development

plans

New members

Open Days Displays at local

shopping village Activities at Club Interest register –

310 contacts Follow-up – 31

memberships

Tackers at BYS Tackers I, II & III 278 enrolments Incentives

membership withenrolment

joining fee reduced / waived

28 memberships Mum, dad and kids Family, friendship, sailing

Development plans Refurbished Scotts’ Shed Clubhouse redevelopment

plans Safe boat harbour extension

plans

Membership Growth

Growth

N

R

Minimising resignations at BYS

Resignations

Junior & youth development

Facility renewal Social activity Keeping traditions

Junior & youth development

Training Coaching Leadership Social

sailingother

Facility upgrade Scotts’ shed Safe Boat Harbour

hard standsports boatstravel liftshort term

berths Clubhouse

bistrorace controlfunctions

Social activity Membership groups

kidsfamilies oldies

Recognitionracingvolunteers50 year

membership

Keeping traditions Opening Day Blessing the fleet Club regalia Junior Club Captains

Membership information

Gather meaningful data Analyse the data Act on the findings

“If you don’t measure it, you can’t manage it”

Membership Growth

Growth

N

R

Thank you

BLAIRGOWRIE YACHT SQUADRON2013 Victorian Yacht Club of the Year