attracting talent to your organization using video lori ballen
DESCRIPTION
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Lori Ballen of the Ballen Group in Las Vegas Nevada, shares her recruiting best practices using video, social media and your website.TRANSCRIPT
FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
Attracting Talent to your Organization using video, social media and your website
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Who is Lori Ballen??• Started Catering Company in 1992
• Built to the 7th level in 10 years
• Sold it in 2004 for Top Dollar – it still
exists
• Built 7th level Children’s Resale Item Store
• Joined Keller Williams in 2010
• Created Award Winning Real Estate Team
• Built to 7th level in less than 3 years
FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
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People do business with people they know, or THINK they knowBest Practices for Video
• TELL YOUR STORY and your Market
Centers Story
• Start Small and Simple – Get fancy later
• Keep it Authentic – Be you, that’s who
you are
• Make it Fun and Keep it Short
• Be Clear, To the Point, and Informational
FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
Make Videos that SHOW what your Team / Market Center is All About
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
SHOW HOW YOU CELEBRATE… AND PLAY….. AND WIN
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
USE Animoto.com to add music and create video from slides
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
Coach your Team through creating vision boards through Video.
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
CREATE COMEDY, YET PURPOSEFUL RECRUITING VIDEOShttp://
www.youtube.com/watch?v=J34VtRyU44Q&feature=c4-overview-vl&list=PLNx83p-NmRvwRHAk_vds_FA2o7WzbEdqQ
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
SEND EVERY AGENT YOUR TEAM/MARKET CENTER DOES BUSINESS WITH A THANK YOU VIDEO – on Social Media so everyone sees it
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
CREATE VIDEO TO SHARE ON SOCIAL MEDIA FOR SPECIAL OCCASSIONS
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
Use the embed code to add the video to your Marketleader website
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
Use the embed code to add the video to your Marketleader website.Add Videos to the Community Pages, Main and Sell Pages, and Career pages of Marketleader sites – AGENTS
Team Leaders, Use the embed code to use video on your KW sites and in blog posts…Remember EMAIL videos TOO
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Video Content – What to shoot • Informational Video
• Celebrations and Awards
• Team Videos and Meetings
• Role Playing
• Community Videos
• Blog Style Videos – Be yourself
• Comedic Videos - Viral
• Introduction Videos
Sample Videos:Happy Birthday Facebook Friend - http://www.youtube.com/watch?v=N2hL6k-AbGANice to Meet you – http://youtu.be/nXzEXSRbKBoIntroduction Video - http://youtu.be/3974kGvclhYThank You Video - http://youtu.be/GxsdTusvgmMMeet the Team - http://youtu.be/NuNy4jVPuaYCommunity Video - http://youtu.be/vdjKwoUXIB82 Cents - http://youtu.be/61YXpzUalOkTalking Ben - http://youtu.be/5b7R92ot-8E
FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com
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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com