at&t’s mobile developer community: social, personalized, and built for scale on mongodb
TRANSCRIPT
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AT&T’s Mobile Developer Community
AT&T’s Mobile Developer
Community: Social, Personalized, and Built for Scale on
MongoDB MongoDB WorldJune 24, 2014
Alaaeldin El-NattarEVP of Client Services Rivet Logic
Chris BartschDevelopment ManagerAT&T
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AT&T’s Mobile Developer Community
Your World Delivered.
2
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AT&T’s Mobile Developer Community3
Network of Possibilities
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AT&T’s Mobile Developer Community4
Innovation
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AT&T’s Mobile Developer Community5
AT&T Developer Program
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AT&T’s Mobile Developer Community
Impact
6
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AT&T’s Mobile Developer Community7
We Wanted to Improve Our Community
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AT&T’s Mobile Developer Community8
1
Getting Site Updates Out Took Too Long
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AT&T’s Mobile Developer Community9
2
Limited Control of Content and User Experience
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AT&T’s Mobile Developer Community10
3
Older, Higher Cost Systems
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AT&T’s Mobile Developer Community11
A Lot of Technical Fragmentation
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AT&T’s Mobile Developer Community
5
12
Difficult to Adapt
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AT&T’s Mobile Developer Community
Community Re-Platform
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AT&T’s Mobile Developer Community14
Strategic Objectives
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AT&T’s Mobile Developer Community15
Enhanced User Experience
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AT&T’s Mobile Developer Community16
Empower Marketing / Content Authors
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AT&T’s Mobile Developer Community17
Consolidate & Modernize Technology
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AT&T’s Mobile Developer Community
The Journey
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AT&T’s Mobile Developer Community19
Modern Web Content Management
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AT&T’s Mobile Developer Community20
WCM Business Requirements
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AT&T’s Mobile Developer Community
Choosing the Right CMS
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AT&T’s Mobile Developer Community22
Crafter CMS
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AT&T’s Mobile Developer Community23
Crafter CMS
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AT&T’s Mobile Developer Community24
Physical Deployment Architecture
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AT&T’s Mobile Developer Community25
Hard Deadlines
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AT&T’s Mobile Developer Community26
Developer Summit
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AT&T’s Mobile Developer Community27
We Made It
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AT&T’s Mobile Developer Community28
A New AT&T Developer Site!
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AT&T’s Mobile Developer Community29
NEXT!
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AT&T’s Mobile Developer Community30
Traditional Community
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AT&T’s Mobile Developer Community
Basic Engagement
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AT&T’s Mobile Developer Community32
Next Generation Community
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AT&T’s Mobile Developer Community33
Rethink Forums, Comments, Blogs…
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AT&T’s Mobile Developer Community34
Keep Content Fresh
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AT&T’s Mobile Developer Community35
Connect the Content
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AT&T’s Mobile Developer Community36
Increase the Opportunity to Engage!
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AT&T’s Mobile Developer Community37
Gather and React to Insight
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AT&T’s Mobile Developer Community38
Ability to Adapt to the Future
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AT&T’s Mobile Developer Community
#Vital Content
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AT&T’s Mobile Developer Community40
Traditional FAQ or Article
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AT&T’s Mobile Developer Community41
Traditional FAQ or Article
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AT&T’s Mobile Developer Community42
Traditional Forums
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AT&T’s Mobile Developer Community43
Traditional Forum or Article
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AT&T’s Mobile Developer Community44
This Creates Silos
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AT&T’s Mobile Developer Community45
Better Search Only Helps So Much
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AT&T’s Mobile Developer Community46
Connect It.
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AT&T’s Mobile Developer Community47
Tagging
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AT&T’s Mobile Developer Community48
Tagged Articles
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AT&T’s Mobile Developer Community49
Tagging Forum Topics
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AT&T’s Mobile Developer Community50
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AT&T’s Mobile Developer Community51
Dynamic Forum Topics
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AT&T’s Mobile Developer Community52
Leveraging Targeting to Surface Content Matters
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AT&T’s Mobile Developer Community53
Pilot!
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AT&T’s Mobile Developer Community54
Connected Content: FAQ’s & Forums
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AT&T’s Mobile Developer Community55
SCREEN SHOT
Connected Content: FAQ’s & Forums
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AT&T’s Mobile Developer Community56
SCREEN SHOT
Connected Content: FAQ’s & Forums
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AT&T’s Mobile Developer Community57
Crafter Social
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AT&T’s Mobile Developer Community58
Technically Speaking
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AT&T’s Mobile Developer Community59
Crafter Social Model
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AT&T’s Mobile Developer Community60
Flexible!
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AT&T’s Mobile Developer Community61
Scalable!
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AT&T’s Mobile Developer Community62
Aggregation Framework
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AT&T’s Mobile Developer Community63
Real-Time Analytics for Insight
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AT&T’s Mobile Developer Community64
Fits Into Our DR Environment
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AT&T’s Mobile Developer Community65
Logical Architecture
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AT&T’s Mobile Developer Community66
Physical Deployment Architecture
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AT&T’s Mobile Developer Community67
Results
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AT&T’s Mobile Developer Community68
Improved User Experiences
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AT&T’s Mobile Developer Community69
Authoring Has Control Over the UX
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AT&T’s Mobile Developer Community70
Improved Content Production Times
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AT&T’s Mobile Developer Community71
Keep the Perception of Traditional Engagement
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AT&T’s Mobile Developer Community72
With Much More Engagement and Reuse
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AT&T’s Mobile Developer Community73
Ability to Gather Insight on What Users Need
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AT&T’s Mobile Developer Community74
Single, Modern, Open Technology Platform
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AT&T’s Mobile Developer Community75
Questions and Answers
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AT&T’s Mobile Developer Community
Contact
76
Alaaeldin El-NatarEVP of Client Services Rivet Logic
Chris BartschDevelopment ManagerAT&T