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Shareholder Newsletter for the Fiscal Year Ended September 30, 2015 October 1, 2014 to September 30, 2015 Aucfan Co., Ltd. Securities code: 3674

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Page 1: Aucfan Co., Ltd. - IR Pocketpdf.irpocket.com/C3674/TM54/tjm5/CoXr.pdf · 2016-02-05 · For professionals This service supports smart online transactions through the provision of

Shareholder Newsletter for the Fiscal Year Ended September 30, 2015October 1, 2014 to September 30, 2015

Aucfan Co., Ltd.

Securities code: 3674

Page 2: Aucfan Co., Ltd. - IR Pocketpdf.irpocket.com/C3674/TM54/tjm5/CoXr.pdf · 2016-02-05 · For professionals This service supports smart online transactions through the provision of

We aim to become the one and only company that provides fair information within global commodity transactions on the Internet and contributes to the creation of more vibrant and stable markets. To that end, we need to provide the same level of information and business support that we provide in the B2C and C2C markets to a wider range of users, and expand the scope of users of our support to include larger businesses. NETSEA, which has joined the Group, has established its position in the field of providing business support for B and Small B, which includes retailers and wholesalers that are in the B category or closer to B than the users that aucfan.com supports. Since our company was founded, we have used media as a source of revenue. In our corporate solution and

marketplace businesses that use data, we have strategically worked to create new revenue opportunities. We were unexpectedly able to acquire NETSEA, which is active in the B2B marketplace business, a business field we had been looking to enter.

We have accumulated information on the prices of all sort of products sold in Japan. We will be able to expand the scope of information and accumulate information, as well as analyze, process, and visualize an enormous quantity of data. In doing so, we will be able to provide business solutions, including pricing strategies and marketing strategies, to customers of all sizes and in all business categories. We are considering expanding the marketplace business that we established in Japan to outbound markets. We would like to enter emerging markets in Asia, which are considered to be huge markets.

We expect the concept of the sharing economy—buying and using goods and then selling them when they are no longer needed instead of holding on to them—will become popular worldwide. People will have more opportunities to own and dispose of things in their life. As a result, the amount of goods traded and distributed will increase, and the economy will be stimulated. This is the environment in which we will grow.

We will focus on investment for future growth for the time being. When we determine that we have entered a stable growth stage in terms of business scale and earnings, we will return profits to our shareholders by distributing dividends.

We hope that we can rely on our shareholders’ approval of the Group’s vision and continued support.

In the fiscal year ended September 30, 2015, we made strate-gic investments to achieve our medium-term management plan “New Paradigm 2017.” We made a particularly big investment to acquire NETSEA Co., Ltd., which operates a B2B marketplace, from DeNA Co., Ltd. in July and make it our subsidiary. Through this acquisition, as well as the product price information provision business in the B2C and C2C markets in which we are involved, we have entered the B2B market, a 300 trillion yen market that is expected to grow further.

In our mainstay aucfan.com business, we are working to expand the number of users and strengthen our earnings power. In the fiscal year ended September 30, 2015, net sales hit a record high and results exceeded our initial plan. We posted consolidated net sales of 1,507 million yen, consolidat-ed operating income of 171 million yen, and consolidated net income of 201 million yen.

1,507

1 2

A step forward for a quantum leap

Aucfan aims to become the only company that provides informa-tion and platforms which serve as benchmarks for transactions worldwide. In the fiscal year ended September 30, 2015, we got off to a good start under our medium-term management plan “New Paradigm 2017,” which expresses our resolve to take a giant leap forward.

Representative Director Shuichi Takenaga

Consolidated net sales FY2015/9 million yen

171Consolidated operating incomeFY2015/9 million yen

201Consolidated net incomeFY2015/9 million yen

We made strategic investments and have expanded our growth field to include a B2B marketplace.

Could you take a look back over the fiscal year ended September 30, 2015?

Making the most of data, we will generate synergy among three businesses—media, solution, and marketplace—to compete in the global market.

Could you describe the major initiatives for growth?

We are working to create a new age in the sharing economy, and respectfully ask our shareholders and investors to support us.

Is there a message you would like to deliver to shareholders and investors?

■ Media as sources of revenue

Growth through R&D

Creation of new revenue opportunities

Media as sources of revenue

We will promote organic growth by expanding the existing businesses (pay-per-use service revenue, the main source of revenue, net advertising revenue, and marketing support revenue).

■ Creation of new revenue opportunitiesWe will expand our user base and enhance the level of collaboration with unique platforms. We will create new revenue models, including revenue from charging for transactions.

■ Growth through R&D by using big dataData is the basis of our businesses. We will expand the scope of our data both in Japan and other countries and will promote R&D, combining data and technologies, to provide new services.

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CustomersSellersSellers

ResellerCGeneral consumers

Individuals

Sole proprietors/

sideline businessConsumerC

Small B

B

Aucfan’s own user segments

3 4

What kind of company is Aucfan?

All sorts of products are traded in the e-commerce market each and every day. In 2014, the value of domestic B2C transactions on the Internet was 12.8 trillion yen, up a high 14.6% year on year. However, the e-commerce market accounts for only 4.4% of the entire retail market, and thus people say there is room for the e-com-merce market to grow even more. The website aucfan.com is Japan’s leading commodity trading information site, employing a cross-sectoral approach that allows users to search for the prices of products posted on shopping auction sites. The number of aucfan.com users is growing year by year as increasing numbers of individ-uals and business owners become involved in online transactions of products.

PC Site

Smartphone Site

You can easily find how much things are in the world.

The appeal of online transactions is that the consumer who is a buyer can move on to different stages: putting goods up for sale, reselling, and managing an Internet shop. Aucfan provides a platform that encourages the user to move from C to Small B and then to B, offering functions and services tailored to the user’s stage.

Anyone can participate in transactions and move on to the next stage.

Features of aucfan.com and Business Model of AucfanProviding a User Platform for Online Transactions

E-marketplace

Product DB/Price DB

Accumulated data

1. Monthly fees 2. Distribution fees

1. Pure advertising2. Data solution3. Event revenue (flea markets, etc.)

1. Pay-per-auction advertising2. Search advertising3. Network advertising

More than 30 billion items of purchase data support people

involved in online business.

Marketplace

Pay-per-use service revenues

Pay-per-use service revenues

Net advertising revenues Marketing support revenues

Solution

Net advertising

● Users will find information on what was traded when and for how much.● Users are provided with the results of successful bids for up to the past 10 years.● Sellers can use successful bid prices (market prices) as limit prices.● Buyers can purchase goods at the lowest price by knowing the appropriate prices.

100 mil. PV/month

15 mil.UV/month

*As of September 30, 2015

Aucfan offers business support services to all kinds of users: buyers, sellers, beginners, and professionals. The main services are fee-based services for sellers. In addition, Aucfan offers “school” and “seminar” courses on online business.

I want to buy new goods

at the lowest price!

Searching auction

information and

successful bid prices

General members

Premium members

Seminars/ school

Aucfan professionals

Marketing support

What is the lowest price

for used products?

How much can I get for these used goods?

It looks possible to make money by buying and selling goods!

Buy and sell goods as a side

business/ investment!

Buy and sell goods as our

mainbusiness!

Corporations

This service enables users to find the lowest price in the world quick and easily. Users can search for prices on global e-commerce sites, including Amazon, eBay, Yahoo, Rakuten, and Mobaoku.

Global aucfanFor professionals

This service supports smart online transactions through the provision of information on buying and selling prices, product value scores, and indexes showing the best time to buy and sell based on transaction data for the past ten years.

valuefan

NETSEA is an online B2B wholesale and purchase platform service. It involves 5,000 suppliers and 250,000 buyers. The annual transaction value is 8 billion yen.

NETSEA

This service is a comprehensive data analysis tool for professional online traders. It enables users to search for market prices for the past ten years, analyze data, compare trends, and watch the moves of rivals.

aucfan Pro

For buyers For sellers

Mono Cheki is an application for transactions on smartphones. It enables users to identify trends in the market prices of products they want to buy or sell and their current market prices from their smartphones. Users also can request purchases.

Mono Cheki

For beginners

This is a smartphone site that Aucfan launched in 2010. Users can find market prices for the past three years and can use convenient functions, including putting products up for sale, acceptance of bids, and alerts, on the smartphone.

aucfan Touch

Rakuichi Rakuza is a leading brick-and-mortar flea market business in Japan. It provides information and opportunities to participate in flea markets to those who want to organize flea markets and who want to sell and buy goods at flea markets.

Rakuichi Rakuza

Aucfan School offers auction courses. It teaches the basics of online trading business and ways to gather information to those who want to get involved in the business as a second job or pursue it as their primary occupation.

Aucfan School

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4,000

1,200

5,000

1,500

3,000

800250

2,1011,507

172

MARKETPLACE

MEDIASOLUTION

MEDIA

MARKETPLACE

DATA

SOLUTION

5 6

Medium-term management plan: Second year of New Paradigm 2017

2015/9 (performance)

2016/9 (plan)

2017/9 (plan)

2018/9 (plan)

2019/9 (for reference)

Net sales (million yen)Ordinary income (million yen)

Strategic investment phase Growth acceleration phase

Overseas business

Since its foundation, Aucfan has maintained the same vision, mission, and strategy. Its vision is to gather data on the trading of all products in Japan and other countries, whether they be new or used or whether they be sold online or at brick-and-mortar stores, to become the only company in the world that provides fair and accurate information on all kinds of products and platforms. The three years from the fiscal year ended September 30, 2015 hold significant meaning for us in coming closer to realizing our vision.

We have been making strategic investments in the two years up to the fiscal year ending September 30, 2016 to accelerate growth in three fields—media, the mainstay business, solution, and marketplace—based on pre-existing data and new data. We aim to achieve an ordinary income of 1.5 billion yen in the fiscal year ending September 30, 2019. We will implement strategies and tactics for each business field to accelerate growth.

Strategic investment and reinforcement of earnings power to achieve ordinary income of 1.5 billion yen

Targeting the huge B2B market using the retained data and synergy among the three businesses

Growth model Achieving growth with three distinct businesses

based on data that interact with each other

Expanding users with businesses that steer users towards each other; providing merchandise

Developing API and tools to use B2C trading data in corporate services

Providing comprehensive support for NETSEA for corporations, Rakuichi Rakuza, and TATEMPO Guide (Eterment Co., Ltd.)

We will generate synergy among the three businesses using our unique circular growth model.

We obtain information on the distribution of goods and prices using the over 30 billion items of B2C and C2C transaction data of Aucfan and new B2B commodity data. In the two years up to the fiscal year ending September 30, 2016, we have been making strategic investments to increase the amount of distributed goods, with different services steering their members towards each other, and to accelerate growth in three fields—media, the mainstay business, solution, and marketplace—based on the pre-existing

data and new data. We aim to achieve ordinary income of 1.5 billion yen in the fiscal year ending September 30, 2019, and will accelerate growth by implementing strategies and tactics for each business field. Adding distribution and financial functions, we will provide a one-stop information and marketplace service.

In addition, we will enter outbound markets that are estimated to be several trillion yen markets by responding to the growing needs for high-quality Japanese goods in China and other Asian countries.

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C Small B

8

7 8

MarketplaceFeature

B2B Marketplace Business, NETSEA, Acquired from DeNA

In July 2015, NETSEA joined the Aucfan Group. NETSEA is a leading online wholesale and purchase platform in Japan. Annual wholesale transactions exceed 8 billion yen. The number of suppliers is approximately 5,000. The number of buyers is approximately 250,000. The number of items is

approximately 2 million. All these numbers are increasing steadily. By acquiring the marketplace business of NETSEA, Aucfan has made significant inroads into the online B2B market.

The size of the B2B market exceeds 300 trillion yen.

As the B2C market is growing, the growth of the online B2B market is accelerating. The size of the online B2B market has exceeded 300 trillion yen.

By entering the online B2B market, Aucfan has created new revenue opportunities, in line with the Company’s stated aspiration at the time of its listing. We will expand the custom-

er base and will strengthen the B2B market, having it and our own platform “aucfan.com” collaborate with each other. Meanwhile, we will establish new revenue models, including charging for transactions, outbound (overseas) expansion, and small loans.

A platform that gives support to B to Small B

Consumers that have started online transactions have to overcome certain hurdles to grow to become professionals. One of the significant hurdles is difficulty in finding reliable sellers to buy from. In collaboration with NETSEA, Aucfan can provide concrete assistance to aucfan.com users, its custom-ers, to help them find reliable sellers to buy from and expand their business when they seek to move on to the next step.

Aucfan will enter and expand new businesses, making the most of synergies between the new businesses and its existing businesses.

Individuals Sole proprietors/sideline business

Corporation B

Overseas

What is NETSEA?

NETSEA is a leading online wholesale and purchase market platform in Japan that enables suppliers (manufacturers and wholesalers) and buyers (retailers, online shops, and exporters) to trade products on the Internet. In accordance with wholesale business practice, buyers apply to suppliers to conduct a transaction. Approximately 8 billion yen worth of products, primarily apparel products and miscellaneous goods, are traded annually.

Wholesale and purchase platform for online B2B transactions

Companies supplying (selling) goodsExample: Manufacturers and wholesalers

Companies purchasing goodsExample: Retailers, online shops, and exporters

Transaction value Approximately

SuppliersApproximately 5,000 companies

BuyersApproximately 250,000 entities

billion yen annually

*Became a subsidiary on July 1, 2015.

Company Name: NETSEA Co., Ltd.Representative: Shuichi Takenaga, representative director

Established: July 1, 2015Capital: 25 million yen

Address: 6F, Humax Shibuya Bldg., 1-14-6 Dogenzaka, Shibuya-ku, Tokyo 150-0043 JapanBusiness: B2B marketplace

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Many sellers and buyers visit the website on a regular basis. The number of unique visitors per month reached 15 million.

Successfulbid prices Auctions

now underwayShopping

*As of September 30, 2015

100mil. PV/month 15

7mil. UV/monthPC Site

SmartphoneSite

Information is provided on what was traded when and for how much.Results of successful bids for up to the past 10 years are provided to users.Sellers can use successful bid prices (market prices) as limit prices.Buyers can purchase goods at the lowest price by knowing the appropriate prices.

Grand Design, a subsidiary of Aucfan, enters into a capital and business alliance with transcosmos inc. for the development of the Gotcha!mall shopping mall smart app for ASEAN

2014

9 10

MiningBrownie, Inc. became a subsidiary.

Expanding the quantity and variety of data

Projections throughmachine learning

Optimizing prices

Improving efficiency inmaster preparationAnalysis techniques

MEDIA

MARKET

R&D・Projections・Indexes

SOLUTION tombo

hotaru

December

Topics

mitsubachi

PLACE

UV Internet advertising

Aucfan formed an alliance with CtoJ for transactions between Japan and China.

Delivering products*Completion of the transaction

Sendingcustomers

Buyers in Japan

SmartphoneSiteSuppliers

in China

Able to manage

Able to buy products from China.

merchandise and promote sales.

Whole-saler A

Shop C

PC Site

April

Whole-saler B

Whole-saler D

Prov

idin

g in

form

atio

non

pro

duct

s an

dsu

pplie

rs

Education

Vie

win

g in

form

atio

non

pro

duct

sTerms

UV is the abbreviation of the term “unique visitor,” and is used to describe people who visit the website.UV Internet advertising refers to advertising posted primarily on websites that target unique visitors. UV Internet advertising includes banner advertising, header advertising, and other similar types of advertising.

Here are the initiatives for this fiscal year.

PLAY(Turn the handle.)

Getting an item(such as a coupon)

Repeating (PLAY)

×

DMP

Conversion

Sending customersto stores and

e-commerce (Purchase)

Collecting cards andexchanging them

for gifts

Attributes Place Time

June

*Obtained data will be used to run Gotcha!mall and conduct marketing.

*Gotcha!mall’s DMP (data management platform) analyzes data, and based on the analysis of this data, matches users with incentives given by companies that have stores in Gotcha!mall, thereby increasing the ratio of conversion.

An e-marketplace is an online market where sellers who want to sell goods and buyers who want to buy goods can trade goods freely. Individuals and companies can participate in e-marketplaces. In recent years, an increasing number of companies have been using e-marketplaces for purchases.

E-marketplace

September

mil. UV/month

Aucfan employs a growth strategy based on data and three distinct businesses.

We decided to make MiningBrownie our subsidiary because we believed that MiningBrownie’s crawler platform mitsubachi and text mining system hotaru will generate a high level of synergy among all of our businesses.

Having made MiningBrownie a subsidiary, the Group can provide useful information more efficiently to retailers and other companies.

Given the weaker yen against the dollar, in recent years it has become difficult to run the importing and exporting business between Japan and Europe and the United States, while low-priced imports from China have been attracting attention. One of the challenges users face involves securing products in China and establishing a method for securing products in China.

In response to the needs to address this challenge, we have formed an alliance with CtoJ, which provides support for transac-tions between Japan and China and operates a comprehensive B2B site that connects buyers and suppliers, and other entities. In addition to this alliance, we have opened a school where people can learn about importing and exporting.

Gotcha!mall is a free application that enables customers to do fun and exciting bargain shopping. Customers can get gifts and coupons from capsule-toy machines (small vending machines) of popular shops and famous brands through the app.

Grand Design Co., Ltd., which has merged with Aucfan, uses Gotcha!mall to promote operations in ASEAN markets, where e-commerce is expected to take off. It will move ahead of the competition to conduct promotional initiatives, including sending customers from smartphones to brick-and-mortar stores by distributing gifts and coupons, attracting customers to brick-and-mortar stores using location information, attracting customers to online stores from brick-and-mortar stores, and delivering gifts.

Aucfan is Japan’s leading net auction site portal that is supported by many users. The number of unique visitors (the number of people who visited the website) per month reached 15 million, and the number of page views (the number of web pages that were viewed) per month reached 100 million. Aucfan will expand its services, including its main price information service, and offer more easy-to-understand descriptions of products, information on purchases, and corporate analysis tools. The numbers of users and members have been increasing steadily. Aucfan is contributing to distribution by sending customers to e-commerce malls.

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Profit

Current assets/Non-current assets

Net sales*

Profit*

Operating income*

Visitors to the website/General members

Ordinary income*

Premium members/Paying members

751

1,006

1,507(Million yen)

2013/9 2014/9 2015/9

212

250

201

(Million yen)

2013/9 2014/9 2015/9

306

406

171

(Million yen)

End of 2013/9 End of 2014/9 End of 2015/9

8,571

12,295

14,715(Thousand people)

Unique visitorsGeneral members

2013/9 2014/9 2015/9

301

412

172

(Million yen)

End of 2013/9 End of 2014/9 End of 2015/9

51,883

61,998

32,568

74,401(People)

Paying membersPremium members

Consolidated statement of cash flows (Million yen)

Consolidated balance sheet (Million yen)

End of fiscal yearAs of September 30, 2015

Current assets 1,981Non-current assets 2,298

Property, plant and equipment 55

Intangible assets 1,354

Investments and other assets 888

Deferred assets 5Total assets 4,285

Current liabilities 758

Non-current liabilities 1,363

Total liabilities 2,122

Net assets 2,162

Liabilities and net assets 4,285

Cash flows from operating activities 135

Cash flows from investing activities (1,721)

Cash flows from financing activities 1,843

Cash and cash equivalents at end of period 1,402

Consolidated statement of income (Million yen)

This fiscal year

Net sales 1,507

Gross profit 1,115

Selling, general and administrative expenses 944

Operating income 171

Ordinary income 172

Profit 201

)(

KPI

*The number of unique visitors is the number of visitors to the Aucfan site per month.

*The number of general members is the total number of registered members for the Aucfan site.

*The number of premium members is the number of premium members who pay a monthly fee of 513 yen.

*Paying members include Aucfan premium members and members for other fee-based services, including aucfan Pro members and members for optional services.

*The amounts are rounded down to the nearest million yen.*Consolidated accounting started this fiscal year. Thus, no results for the previous fiscal year are stated.

11 12

Condensed financial statements

Net assets

End of fiscal yearAs of September 30, 2015

From October 1, 2014 to September 30, 2015

This fiscal year

)( From October 1, 2014to September 30, 2015

Cash flows from operating activities

Financial highlights *The amounts are rounded down to the nearest million yen.*Consolidated accounting started this fiscal year. Thus, the figures for 2014/9 and the previous fiscal years are non-consolidated figures.

2013/9 2014/9 2015/9

Current assets stood at 1,981 million yen, mainly reflecting cash and deposits of 1,402 million yen and accounts receivable-trade of 296 million yen. Non-current assets came to 2,298 million yen, mainly reflecting goodwill of 860 million yen and investment securities of 491 million yen.

Profit was 201 million yen, reflecting extraordinary income of 153 million yen, including a gain on sales of shares of subsidiaries and associates.

Net assets stood at 2,162 million yen, and the equity ratio came to 49.3%.

Cash provided by operating activities came to 135 million yen, primarily reflecting income before income taxes and minority interests of 181 million yen, and an increase in notes and accounts receivable-trade of 133 million yen.

39,926

57957948,95848,958

331

454

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Company name Aucfan Co., Ltd.

Location 6F, Humax Shibuya Bldg., 1-14-6 Dogenzaka, Shibuya-ku, Tokyo 150-0043

Founded June 2007

Officers Representative DirectorDirectorExternal DirectorFull-time Corporate AuditorAuditorAuditor

Shuichi TakenagaJunji HamadaKenichiro WaideRyoichi Hirano Kunihiro OnaiKeisuke Kojima

Capital 670.94 million yen(as of September 30, 2015)

Employees 89 (consolidated)(as of September 30, 2015)

Fiscal year end September

Audit corporation KPMG AZSA LLC

Administrator of shareholders register

Sumitomo Mitsui Trust Bank

2000

2001

2006

2007

July

August Free members’ service is launched

2008

May

December

2009

2010

July

August

2011

October

November

2012

July

August

September

December

2013

June

September

November

2014

May

2015

February

April

June

July

September

History

Total number of authorized shares: 25,000,000 Total number of issued shares: 9,860,000 Number of shareholders: 5,606

Breakdown of stock by type of shareholder

Trends in stock price and trading volume

State of major shareholders (top 10 shareholders)Shareholder

Shuichi Takenaga

The Master Trust Bank of Japan, Ltd. (trust account)

SBI SECURITIES Co., Ltd.

CREDIT SUISSE AG HONG KONG TRUST A/C CLIENT

Nomura Securities Co., Ltd.

Kyowa Seika K.K.

BNY FOR GCM CLIENT ACCOUNTS (E) ILM

Kenichiro Waide

Tsutomu Oshima

Matsui Securities Co., Ltd.

(Note) The shareholding percentage is calculated after the number of shares of treasury stock (53,200) is subtracted from the number of issued shares.

Individuals, other

87.25%

Foreign corporations, etc.

3.49%Financial institutions

2.89%

Operating companies and other juridical entities

1.75%

Treasury stock

0.54%

9,860,000 shares

Securities firms

4.08%

0

300

600

900

1,200

1,500

0

2,000

4,000

6,000

8,000

10,000

2014/10

(Yen) (Thousand shares)Stock price (left-hand scale) Trading volume (right-hand scale)

(As of December 17, 2015)

13 14

Company Overview Stock Information (as of September 30, 2015)

September

April

February

June

April

May

January

September

May

April

February

January

auc4G mobile Internet subscription service is launched

4,432,400

208,900

138,600

119,200

87,700

72,500

71,018

57,500

48,900

47,700

Shares held Shareholding (%)

45.19

2.13

1.41

1.21

0.89

0.73

0.72

0.58

0.49

0.48

2014/11 2014/12 2015/1 2015/2 2015/3 2015/4 2015/5 2015/6 2015/7 2015/8 2015/9

Aucfan Town, a search service for second-hand buyers and auction agency shops, is launched

auc-checker, a new service that detects unauthorized auction items, is launched

CloudShop system, an SaaS multi-store compatible online purchase comprehensive management service, is acquired from Fintecs Corporation

Aucfan Pro integrated analysis tool is launched

Mono Cheki smartphone app is launched

PrivacyMark by Japan Institute for Promotion of Digital Economy and Community (JIPDEC) is obtained

aucfan touch site for smartphones is launched

Head office is moved to Dogenzaka, Shibuya-ku, Tokyo

Aucfan Seminar auction correspondence class is launched

Aucdata consumer trend analysis tool is launched

Aucfan School auction class is launched

Members’ service Aucfan Premium is launched as a pay-per-use service business

Head office is moved to Hiroo, Shibuya-ku, Tokyo

Head office is moved to Ebisu, Shibuya-ku, Tokyo

Media business of Defactostandard Co., Ltd. is split with the intent of operating Internet media Aucfan. Aucfan is established in Shiba, Minato-ku, Tokyo, and its pure advertising and net advertising businesses are launched

Auction Statistics Page (tentative name) is acquired through business transfer

Auction Statistics Page (tentative name) begins operations

Auction business is launched as a sole proprietorship Global Aucfan, a comprehensive global ecommerce search site, is launched

Listed on Mothers Section of the Tokyo Stock Exchange

Aucfan Shiire Mall, an exclusive platform that allows corporate and individual trading, is launched

Rakuichi Rakuza, Japan’s largest flea market business, is acquired from Marketenterprise Co., Ltd.

A new corporate logo is unveiled

Auction Listing University/Academy, a service to train Yahoo! Japan online auction sellers, is launched in partnership with Yahoo! Japan

Auc-checker (beta), a detection and monitoring service for items traded in online auctions, is launchedAucfan Points reward points program is launched

aucfan touch site for smartphones is launched as official iOS au content

Aucfan Pro price analysis tool is redesigned, and Most Recent Purchase Flash, a new service for users who buy products on the Internet, is released

Aucfan service Raku Raku Oroshi cooperates with CtoJ purchase and wholesale siteData coordination with MRT that provides a medical information platformSmartphone site of aucfan.com is completely redesigned

Grand Design, a subsidiary of Aucfan, enters into a capital and business alliance with transcosmos inc. for the development of the Gotcha!mall shopping mall smart app for ASEAN

Acquires shares of NETSEA Co., Ltd. (makes it a subsidiary)

Aucfan opens a Yahoo! Auctions course at PC School AVIVAAucfan price search site begins data coordination with TAU, which commands the largest market share in the purchase of damaged cars

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Fiscal year From October 1 to September 30 in the next year

Annual shareholders’ meeting

Every year in December

Method of public notice Electronic public notice. Notices are posted on the Company’s website. http://aucfan.co.jp/

Share unit 100 shares

Securities code 3674

Shareholder registry administrator and special account manager

Sumitomo Mitsui Trust Bank, Limited1-4-1 Marunouchi, Chiyoda-ku, Tokyo 100-8233InquiriesStock Transfer Agency Business Planning Department of Sumitomo Mitsui Trust Bank, Limited2-8-4 Izumi, Suginami-ku, Tokyo 168-00630120-782-031 (toll-free)*Reception time: 9:00 to 17:00 every day except Saturdays, Sundays, and public holidays

Contact branchesBranches of Sumitomo Mitsui Trust Bank nationwide

Stock-related administrative work

IR information and other up-to-date information about Aucfan can be found on Aucfan’s website.Information on the website

Home page

http://aucfan.co.jp/

Aucfan Co., Ltd.6F, Humax Shibuya Bldg., 1-14-6 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Japan TEL: 03-6809-0951

IR information page

http://aucfan.co.jp/ir/

Information for shareholders

1. In principle, the account manager (such as a securities firm) will handle procedures such as the changing of the stockholder’s address and requests for purchases. Please contact the securities firm, etc. where you have your account. The shareholder registry administrator (Sumitomo Mitsui Trust Bank) cannot perform those procedures.

2. Sumitomo Mitsui Trust Bank, the special account manager, can handle procedures associated with the shares recorded on the special account. Please contact the special account manager (Sumitomo Mitsui Trust Bank) at left. You can contact any Sumitomo Mitsui Trust Bank branch in Japan.