audience
DESCRIPTION
Demographics & Psychographics of audience Audience used in my film for media AS, HIJACKEDTRANSCRIPT
Demographics• In media, demographics are used to identify
potential audience growth & to spot underperformance
• All forms of media are targeted to certain audiences
For example a romantic film is aimed at women over the age of
about 14 as women are classed as being more sensitive & are so the main target for this type of genre.
Psychographics• Psychographics is the study of
personality, values, attitudes, interests, and lifestyles. Demographics are used in helping finding the right psychographics
For example a British independent gangster film
would have the psychographics of C2 & DE because they’re
cheap to go & see & relatable to the audiences.
HIJACKED– Demographics & Psychographics
• DEMO our film is aimed at mainly males & some females around the ages
of 16 to about 40 years
• PSYCHO C1, C2 & DE – this is the majority of the population so it
attracts a large audience to see the film, making a possible larger profit
Audience
The range of product has also broadened significantly with cinema no longer being the sole preserve of Hollywood blockbusters. Nowadays you are as likely to pop to your local cinema to watch a heartfelt documentary, an intriguing indie-film or even live opera as you are to see a big 3D family film or action flick
All of this has resulted in an increasingly diverse range of audiences going to the cinema on a regular basis, all of them highly targetable by any number of criteria including film choice and location
Cinema has changed dramatically over the past decade with increased investment from exhibitors resulting in a wide range of magnificent cinema sites from huge multiplexes to smaller boutique style independents
HIJACKED– Audience
Young adults –under 40