audience feedback: print products
TRANSCRIPT
AUDIENCE FEEDBACK:
PRINT PRODUCTS
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1. How well does the auxiliary product re-flect the message give in the short film?
Scale 1-5 1 = Poor 5 = Excellent
Result
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2. How well does the poster successfully promote the genre of the short film?
Scale 1-5 1 = Poor 5 = Excellent
Result
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3. How do you rate the standard of graph-ics on the poster?
Scale 1-5 1 = Poor 5 = Excellent
Result
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4. How successful is the film review in promoting the short film?
Scale 1-5 1 = Poor 5 = Excellent
Result
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5. How successful is the combination of the poster and the review in encour-aging you to watch the short film?
Scale 1-5 1 = Poor 5 = Excellent
Result
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6. How well does the poster and the re-view engage your interest in watching a
short film?
Scale 1-5 1 = Poor 5 = Excellent
Result
Yes No Undecided 0
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7. Would the review encourage you to watch the short film?
Scale 1-5 1 = Poor 5 = Excellent
Result
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15. Rate the use of promotional package overall in terms of promoting the film?
Scale 1-5 1 = Poor 5 = Excellent
Result
A summary of the overall response
8. Can you suggest anything that can improve the promotion of the short film?Review is vague in places – could use better academic language + comparisonsIncluding the website so that we could look at it
9. Are there any aspect that you find particularly appealing considering the image used in the poster? Good image, looks like a realistic scenario and quite mundane and interesting The use of reflection/mirror Very professional with the suit
10. Are there any aspect that you find offensive? Very male dominated but not to the point of being aggressive but why are the girls such background characters? No
11. Identify the strongest features of the poster? Black and white / upside down / polarity strong tagline + title font Strong title and well presented image The image and editing technique used
A summary of the overall response
12. Identify the strongest features of the film review? Making reference to ‘her daughter’ is good, intimate + identifying with target audience Use of colour and clear screen shotThe layout -> particularly the top half
13. Rate the promotional package of the short film overall? Good solid aesthetic + professional use of graphic design Relatively good
14. Any further questions and comments Maybe some colour in the poster just in one place would really stand out? But great work overall Perhaps make it clearer on the poster that it is a short film The tagline is not clear Where can I see the film?Review text could be a little more slick