Audience groups

Demographics

Demographics include the audiences: AGE, GENDER, ETHNICITY & CLASS

Psychographics

In psychographics people are grouped by: LIKES & PREFERENCES e.g. People who enjoy rom-coms

Categories

A: Professionals, higher management e.g. Judge surgeon or lawyers

B: Middle management, administrative people e.g. Supervisor or ranked officer in armed forces

C1: Junior management e.g. Shop manager or personal assistant

C2: Skilled manual people e.g. Carpenter or plumberD: Semi-skilled, unskilled manual workers e.g.

Cleaner or building labourerE: Casual workers, pensioners or unemployed e.g.

Seasonal workers or students

Using these three devices of determining target

audience, you can create an audience profile, and

understand who you are aiming a film, programme,

book etc at. AUDIENCE

INSTITUTIONPRODUCT

The audience has a direct effect on what

the institution produces, if the

product isn’t liked by the audience then the

institution must change it and vice

versa if the audience does like it.