audience in investigations
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Including your audience in your investigation
Sharon McNary, So. Calif. Public Radio & American Public Media
Mary Hartney, The Baltimore Sun
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What community/social media specialists are doing
• Helping build local site traffic• Connecting readers and journalists• Finding new audiences/groups that aren't
typical users• Using social media to do outreach and
spread journalism across platforms
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Public Insight Journalism Partners with the public to inform the news We promise:• No spam, fundraising or marketing• Nothing published or aired w/o
permission• Journalism use only
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PIJ: Ask questions
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Ask questions: A few that are focused...
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Ask questions: Most open-ended
These questions seek experience rather than opinions.Ask about changes -- personal, community, financial.Open topic -- what else to consider, who else to call?
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Store the insights in searchable form
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Get public insight into your journalism
Good for: • Breaking news -- Bridge collapse; Wall St. collapse• Blog posts or talk shows• Character for a column or feature• Find community commentary authors• Testing a hunch, story ideas to follow up• Move background sources into on-record• Coverage stream proposal or series• Crowdsourcing -- getting eyes in many places• Populating focus groups and community forums• Find surprising angles on the news• Discover stories that are off your radar
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Public sourcing/reporting:
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Public input: NYTimes Souter-Picker
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Public sourcing: NPR Morning Edition
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Social networks: What's in it for you?• Make yourself available to readers and the
community• Explain what you cover and be transparent• Get tips• Follow sources, politicians and
organizations
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Build your following
• Thank new followers• Start a conversation• The language of following and friending• Find others to follow using search tools and
specialized Web sites • Follow others' followers
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search.twitter.com
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Twellow.com
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Localtweeps.com
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Nearbytweets.com
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happn.in
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happn.in Baltimore
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Interview your network via e-mailDIY: Use a Google Docs form
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DIY network: Google Docs form
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DIY network: Results spreadsheet in Google Docs
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Doing outreach on the Web
• Read blogs regularly and leave comments (leave breadcrumbs with a URL to your site and use your work e-mail address)
• Join groups on Facebook or Ning• The old-fashioned social networking: Attend
real-world meetups
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Build your network
• Personal outreach: biz or post cards• On-air callouts, Web and print features• Serious games like Budget Hero,
Consumer Consequences
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Be Personal: The beer pitcher pitch
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Leverage your network: Crowdsource• Ask for sources, anecdotes, people affected• Let the community help you report• Collect information and data• Connect people with other people• Find allies in transparency
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Vote Report/Inauguration Report
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Fort Myers News-Press: assessments
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Help Me Investigate
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Spot.us
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Ask for help - make it urgent, relevant
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Post-publication interaction
• Post your story to social bookmarking sites, groups you've joined
• E-mail sources or interested parties • Track and read comments after publication • Join in the comments or talk forums• Answer questions (formal Q&A or live chat)
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Convotrack.com
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Hang on to your press hats: Google Wave
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Questions?
What are you doing in your newsrooms?