audience preference analysis concepts
DESCRIPTION
A set of potential interfaces mSpoke is considering developing for exposing audience preferences for our customers.TRANSCRIPT
Confidential – mSpoke, Inc.
Audience-PreferenceAnalysis Concepts
July 2009
Confidential – mSpoke, Inc.
Segment AnalysisUse Case: Find targetable segments.
Users interested in: Security (category)
Are Also Interested In Number of Users
malware (keyword) 23,345
cloud computing (keyword) 12,982
Hardware (category) 7,242
virtualization (keyword) 4,238
(Follow hyperlinks above to generate email targeting lists.)
Confidential – mSpoke, Inc.
Negative Interest IndicatorsUse Case: Understand what readers do not find interesting.
Users interested in: Security (category)
Show negative interest in: Number of Users
xyzzy (keyword) 11,324
plugh (keyword) 5,492
Category Name (category) 3,021
smurfing (keyword) 2,083
(Follow hyperlinks above to generate email targeting lists.)
Confidential – mSpoke, Inc.
Sponsor Opportunity AnalysisUse Case: Propose opportunity to sponsor or generate mailing list.(breaks down positive user preferences that match previous Cisco-sponsored items)
Analyze user interest driversacross previous items sponsored by: Cisco
Cisco interest driven by: Number of Users
malware (keyword) 23,345
cloud computing (keyword) 12,982
Hardware (category) 7,242
virtualization (keyword) 4,238
(Follow hyperlinks above to generate email targeting lists.)
Confidential – mSpoke, Inc.
Sponsor Format GuidanceUse Case: Guide a sponsor on the asset type to use.(analyzes asset type preferences of readers who previously clicked on Cisco-sponsored items)
Analyze asset type preferences for readers of items sponsored by: Cisco
Most Interested In Number of Users
articles 2,345
live events 1,982
whitepapers 742
research 438
Confidential – mSpoke, Inc.
Asset PromotionUse Case: Find users with likely interest in a particular asset.
ID of asset to promote 212900304
Predicted Interest Level Number of Users
Moderate 23,345
Strong 12,982
Very Strong 4,238
(Follow hyperlinks above to generate email targeting lists.)
Cell Phone-Controlled Security Surveillance System Unveiled
Confidential – mSpoke, Inc.
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