AUDIENCE PROFILE

BASIC INFORMATION

AGE RANGE 16-25GROUP ‘E’ ON THE JICNAR SCALE-STUDENTSMAINLY FEMALE-APPEALING TO ANY SEXUALITYEDUCATED-BOTH COLLEGE AND UNIVERSITYAPPEALING TO MAINLY BRITISH OR AMERICAN CULTURE -INSPIRATION FROM ENGLISH SPEAKING BANDS-BRITISH SPIRIT OF KEEPING YOUR HEAD UP AND CARRYING ON-REFERENCES TO RELATIONSHIP ISSUES AND MONEY IN A DEMOCRATIC SOCIETY

INCOME

LIKELY TO HAVE A COMFORTABLE AMOUNT OF DISPOSABLE INCOME-COMING FROM PARENTS OR PART TIME RETAIL/CAFÉ WORKCOME FROM A MIDDLE CLASS FAMILY-PARENTS RATE A-B ON THE JICNAR SCALELIVE IN TWO HOUSES AS PARENTS ARE POSSIBLY DIVORCED HAVE A LARGE BEDROOM WITH SPACE FOR LATEST TECHNOLOGY-OWN APPLE PRODUCTS, LAPTOPS, PERSONAL COMPUTERS AND MP3 PLAYERSFRIENDS COME FROM A SIMILIAR MIDDLE CLASS BACKGROUND

BUYING HABBITS

DISPOSABLE INCOME LIKELY TO BE SPENT ON:

ALCOHOL MAKE-UP MUSIC MAGAZINES CIGARETTES CLOTHES FAST FOOD STYLING PRODUCTS FESTIVAL TICKETS

LOYALTY TO BRANDS

FASHION & STYLING:ETNIES, VANS, DC’S, DOC MARTENS AND CONVERSEHOT TOPIC, H&M, ONLINE/NICHE CLOTHING STORES

LIFESTYLESMIRNOFF, WKD, JAGERMEISTER, STRONGBOWTOBACCO, RIZLA, KFC, MCDONALDS, SUBWAY, PIZZAHUT

MEDIA HMV, FENDER, MARSHALL AMPS, CINEWORLD, REEL CINEMAS, ODEON,NME MAGAZINE, KERRANG MAGAZINE, TICKETMASTER, GAME, GAMESTATION

MEDIA INTERESTS

LIKELY TO HAVE A LARGE GROUP OF FRIENDS OF DIFFERENT AGES, USING FACEBOOK,SPOTIFY, SOUNDCLOUD, WE7 AND OTHER MUSIC SHARING AND COMMUNICATION PLATFORMS

STRONG INTEREST IN THE MUSIC SCENE, LIKELY TO USE TICKETMASTER, E-FESTIVALS, NME ONLINE, HMV, YOUTUBE AND THE ITUNES STORE TO KEEP UP TO DATE WITH THE LATEST RELEASES

HAVE AN INTEREST IN ARTS AND IMAGE SHARING SITES SUCH AS FLICKR, AND DEVIANTART

MUSIC INTERESTS

PREFERRED ARTISTS:

• PARAMORE• HEY MONDAY• TOKIO HOTEL• PENDULUM• HADOUKEN!• PANIC! AT THE DISCO• MY CHEMICAL ROMANCE• METRIC• MARINA AND THE DIAMONDS• FLORENCE + THE MACHINE• THE PRETTY RECKLESS

DESIRED LIFESTYLE

•HEDONISTS AND INDIVIDUALISTS, AN AUDIENCE WITH THEIR OWN STYLE AND PERSONAL DRESS.

•LIKE TO THINK THEY ARE NON-CONFORMISTS & REBELS WITH ATTITUDE, HOWEVER THEY WILL CONFORM TO FIT WITHIN A SOCIAL GROUP.

•THEY LIKE TO IMPRESS, THEY MAY HAVE STRONGER OPINIONS AND ATTITUDES WHEN OUT IN A LARGE FRIENDSHIP GROUP COMPARED TO THEIR WEAK VIEWS WHEN ALONE.

•THEY DESIRE TO BE RESPECTED AND PUT A FRONT ON TO SHOW THAT NOTHING CAN DAMAGE THEM. THEY ARE STUBBORN AND WILL FIGHT THEIR CORNER.