Age – Our audience will be between 16 and 25 years old. Gender- We don’t have a particular gender we will aim towards both genders. Background- Our audiences background will be mainly students. Detail on Genre - This sort of audience will go to live gigs and also get downloads of the internet with will be easier because the will have a knowledge of the technology in order to do this. A lot of the audience will get their CD’s from shops and enjoy buying their albums. A lot the audience will be listening to the music when either on the go working on work or even just sat passing the time in their homes. Some audience members may stream their music when their want it which will also use technology knowledge. In the day and age we are in today most of our audience will use IPods and IPhones and laptops to listen to their music through headphones. I have used my audience research analysis to back up my audience profile.