Audience Profile

This is Ben, he is 20, he lives in central London, he works in business, however he has a strong love for music and the arts. Ben is very highly paid and him and his girlfriend are always going to gigs and festivals to see the

latest artists perform. Ben is subscribed to most indie and rock music magazines, some of them being NME and Rolling Stone. Ben is following all the latest artists on social networking sites so he can keep up with all the

latest news. Bens favourite TV show is MTV, this is because he learns all the latest gossip and news about the industry. Ben likes to feel like he's part of a group, and him and his friends often discus the latest news which has been

featured in the music magazines they read. Ben’s hobbies are swimming, playing football, painting and playing the guitar. Ben has joined many online sites which are dedicated to music artists, although Ben is confident at work

he prefers to talk online. Using these sites he can communicate to other people who share the same interests as him, this is how Ben met his

girlfriend.