AUDIENCE P

ROFILE

OVERVIEW…

• AGE GROUP: 17 – 22

• GENDER: I believe they could be a mix of both male and female.

• DEMOGRAPHIC SCALE: E, Unemployed, students

• The audience for our music video will have an interest in mainstream indie/rock and they will also like elements of niche music

• Psychographics: traditionalists, I believe they would be the types to set their own ways and stick out from the crowd in a creative but not over-confident way.

WHAT THEY WEAR…

WHAT THEY LIKE…

MUSIC THEY WOULD BE INTERESTED IN…

BRANDS THEY WOULD BE INTERESTED IN…

They would listen to NME and but there monthly magazines

They maybe interested in clothing from Top man, due to their old fashioned but popular styles

Dr martens boots seem to have been very popular in the indie style since the beginnings of the genre

Converse shoes are very popular in this genre