Audience Profile (Female)

Name: April JonesAge: 19Traits: Creative, funny, caring, confidentHobbies: Photography, Fashion, Makeup, Travelling, Music, Film/TVSchool/Qualifications/Job: A levels – Photography, English Literature, Textiles Job – Part time job at Urban Outfitters also takes photos for local magazines and blogs.(Taking a gap year to travel and work)Favourite music artists/bands: The XX, The Weekend, Birdy, The Kooks, Red Hot Chilli PeppersBeliefs: Self belief/confidence, individuality, good health (mental/physical), kindnessFavourite magazines: i-D, Loud and Quiet, Clash

April Jones is the perfect example of my target audience. The wayshe presents herself (style, fahsion) are very self expressive andIndependent which is perfect for the Indie magazine. Her creativeinterests also means that she will be interested in the alternative fashion that is represented by indie musicians.

Audience Profile (male)

Name: Noah WoodAge: 20Hobbies: writingand listening to a variety of music – trying to discover new music artists, photography, fashion, guitar, pianoTraits: Creative and artistic, confident, School/Qualification/job: A levels in Media Studies, maths and musicPart time job at Urban OutfittersSecond year if University studying film Favourite music artists/bands: Arctic Monkeys, Two Door Cinema Club, Catfish And The Bottlemen, The KooksBeliefs: Individuality, independenceFavourite Magazines: Clash, Wire, Loud and Quiet

Noah is the perfect example of my male target audience. Although only a small percentage of my magazine is aimed at a male audience there are still areas they can enjoy. Considering that male audiences takes up a higher percentage of people who purchase music magazines, I believe it is important to cater for a male audience as well. Due to the fact that my magazine is predominantly aimed at a female audience, the percentage of male audience will have to be confident enough to purchase the magazine with out being afraid of judgement.