For more information, contact sales manager, Jinette Ramos. P: 617-253-1464 E: jinette@mit.edu 7

AUDIENCE PROFILE

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DEMOGRAPHICS

JOB TITLES

INCOME

EDUCATION AGE & GENDER

COMPANY SIZE

Print Audience

82%Male

16%Female

52Mean Age

50%Top Management

97%College Degree or Higher

51,608Readership

17%Doctorate Degree

64%Master’s Degree

16%College Degree

22%8%11%14%13%13%18%

President/CEO

Other C-Level

VP/GM

Director

Manager

Management Consultant/Partner

Professional/Other

$172,000 Average Individual Employment Income

$218,000 Average Household Income

$1,130,000 Average Household Net Worth

23%More than 15,000 employees

43%More than 1,000 employees

64%More than 100 employees

For more information, contact sales manager, Jinette Ramos. P: 617-253-1464 E: jinette@mit.edu 8

AUDIENCE PROFILE

JOB FUNCTION

GEOGRAPHY

READERSHIP HABITS

1.2 hours

Average number of hours spent reading each issue

72%

3%1%

13% 8%

2%

GeneralManagement

44%

Marketing/Advertising

21%

Sales

14%

International

12%

Operations/Manufacturing

13%

Legal

6%

Development

13%

MIS/IT/Tech/Networking

21%

Finance

14%

Engineering/Design

16%

HR/Personnel/

Training

15%

Service

12%

Medical

3%

Banking

5%Accounting

7% 84%

83%

73%

56%

56%

31%

are regular readers — (3 or 4 of 4 issues)

highly likely or likely to renew

are likely to recommend MIT SMR

emailed or shared an article or link

discuss what they read with colleagues

visit another website

gave a speech in the last year

serving on a community or nonprofit board

“I am extremely ambitious”

publishing an article or book

“I work hard to stay abreast of changes in management approaches and techniques”

“I am a strategic thinker”

“I am always striving to innovate and improve the way I approach my work”

“I am always searching for new ideas”

“I am open-minded”

“I am always trying to improve myself”

provides insights into important management issue

provides information and ideas I do not get elsewhere

helps make informed decisions

motivates me to try new and different approaches

generates a conversation with friends or colleagues

89%

80%

63%

66%56%

9

AUDIENCE PROFILE

INFLUENCE

PROFESSIONAL DEVELOPMENT PRAISE FOR MIT SMR

33% 26% 53% 66%66%

82% 91% 91% 94% 94% 94%

Supervising Average of

17 employees

Purchased Average of

8.1 books in past

year

Spent onAverage

$340 on books in

past year

Controlling Average of

$12 million

For more information, contact sales manager, Jinette Ramos. P: 617-253-1464 E: jinette@mit.edu

81%participating in 1+ profes-sional development/execu-tive education programs in last 5 years

72%

50% $65k

3.4x

73%

18%

say their company attaches importance to professional development/executive education

participating in 3+ profes-sional development/execu-tive education programs in last 5 years

spent on average per year on professional develop-ment/executive education by the company

The average reader has participated 3.4 times

approving participation for 5+ professional develop-ment/executive education programs in last 5 years

spend more than $1M

Data source: 2013 MIT Sloan Management Review audience study, Readex Research, August 2013.