Audience Profiling

Jake & Gianluca

Primary AudienceO Our primary audience is thriller fans due to our genre

being a thriller. They will be interested in the thrill that they get from the film.

O Our target audience will be male 30-50 year olds in the income bracket A1 – B. The older audience will be old enough to understand the plot and take in the ideology. We want a slightly younger audience because they would have grown up with different ethnic backgrounds and therefore would accept our ideology. The older generation may not accept the ideology due to their up brining (stereotypically). We are not aiming our film at a traditional audience. We are aiming it at the active audience who will think about the ideology presented.

Secondary AudienceO . Psychological thriller is a subgenre

of our thriller film, due to the strong controversial message that we want to represent. Our secondary audience will be a less sophisticated audience who are attracted by the initial stereotype of, ‘all Muslims being terrorists’. This stereotype will widen the audience, and will bring more box office sales.

Income BracketO We will be aiming our film at the

income bracket A1 – B due to the sophisticated and controversial plot of the film.

VAL TypeO Our target audience will be

Thinkers; they are motivated by ideals. They are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. They tend to be well educated and actively seek out information in the decision-making process. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge.

Maslow's hierarchy of needs

O Our target audience will already have self-esteem, confidence, achievements in their life. They will also have respect for and be respected by others. Therefore aiming for the top; self-actualization category.

Thriller filmsO Thriller definition - an exciting,

suspenseful play or story, especially a mystery story.

O A typical thriller audience will be aged between 19-45, the majority of this audience will be male due to them grasping satisfaction from thrill whereas typically females will prefer comedies

StatisticsO 3.3 million males are frequent

filmgoers.O Equally women and men, 50 and up

go to the movies.O Women 25-50 got to the cinema less

that men due to their role with children.

November 2013 Stats

O The movies highlighted are thrillers as you can see this genre of film are very popular and gross highly.

General thriller target audience

O As you can see our target age group of 19-45 firmly fits into this graph as it represents the larger proportion of thriller watchers.