Target audience profile• Male and female Londoners from age 16-25• Interested in fashion and entertainment in Ealing• Social classification of C2DE• Hobbies would be studying or working as my target audience are still young and haven’t

reached their top career yet.• The ethnicity is broad as it’s for everyone.My regional magazine focuses on the latest fashion trends and entertainment in the area, which is Ealing borough. As it’s aimed at people who are interested in fashion and entertainment, there is an obvious target audience demographic group, that I am tailoring my product to appeal towards

Demographic overview-socially group audiencesAs my product is aimed at both male and female from ages 16-25 who live in the Ealing borough, the socio-demographic group my target would fall under would be C2DE. My product is therefore aimed at a NICHE market. Meaning that the people of this niche market all have the same needs and satisfactions that would be satisfied by reading my regional magazine relating to fashion and entertainment.

• Psychographic overview-grouped by preferenceSince my audience are quite young, their hobbies would be either studying or working , which means they have time to read a regional magazine in their spare time. The one thing my audience would have in common is an interest in fashion and entertainment in the area as that is the main theme of my magazine.

Uses and gratifications theory (active audience)As many theorists proposed the idea of the audience being an active audience of individuals, with specific reasons for using certain media products, it is beneficial to look at the reasons why people from my niche market might purchase and read my media product.• Informative: As my magazine is a regional magazine, highlighting the current

events in the area and the latest fashion trends, one of the main needs my target audience would have for reading my product, is finding out about these events.

• Entertainment: As a form of escapism from the pressures of everyday life. My magazine would be a form of diversion, relaxation, enjoyment, as well as helping them find out about the latest fashion to improve their way of life.

Audience researchThe results were important as I surveyed 12 people. These results allowed me to find out what people in the Ealing borough like in a regional magazine to help give me inspirational so I can target my specific target audience of 16-25 year olds. Audience that answered my survey were predominately men.

83% of our target audience are aged between 16-18, this is massively important as I was able to see what they wanted most from a regional magazine. On a whole our magazine is aimed at young people, I thought 25 would be the most suitable age to stop my data collection.

From these results we can see that our audience doesn’t like to read magazines a lot, either meaning that they don’t find them interesting or don’t have much time as they have other priorities such as studying.

67% of our target audience said they would never purchase a regional magazine while 50% both said they rarely or never read a region magazine. From these results I’ve concluded that my audience aren’t fans of regional magazines, but with lots of planning and advertising, I’ll engage the audience into wanting to read more, as regional magazines in Ealing borough normally include entertainment and thins to do in Ealing, which attracts adults and tourists.

50% said that they like to find entertainment, while 42% like fashion in a regional magazine. For our magazine we’ve decided to include fashion and entertainment as the main topic of our magazine to engage our audience.

Twitter was the main social network site that my audience like to use, so with this result I’ve decided to advertise our magazine on both twitter and Facebook so my audience have a chance to read it.

By find out my audiences household income helps me to know if my magazine is affordable, if they can afford this product then it will attract more people. 33% of my audience earn £25,000 or more which means they can afford my magazine.

50% of my audience shop in River Island, which is a high street fashion shop and the prices are quite expensive. For my magazine, the clothes that are going to be advertised are from high street fashion stores which will attract the audience.

83% of the audience find that the images grabs their attention on a magazine, which has helped me to know what I need to spend more time working on to make sure my magazine is successful.