Audience research

Dani Gordon

• I asked 50 16-19 year olds their opinions on two styles of contents pages I created

Contents page design 1

30/50 people asked preferred this style of the contents page

Response from a person I surveyed

“I like this one more because I feel that it is more structured and easier to read. I like the idea of having the headings in a black banner to help match it with the contents page.”

Contents page design 2

20/50 people asked preferred this style of the contents page

Response from a person I surveyed “I liked the idea of having the pictures at the top, but I don't like the idea of having the text at the bottom as I don’t feel it looks structured”