audience research

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On Survey Monkey AUDIENCE RESEARCH

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Page 1: Audience research

On Survey Monkey

AUDIENCE RESEARCH

Page 2: Audience research

From my research I had 50% male and 50% female responses. My target audience is more aimed at females, but also males so the 50/50 split was good.

My age target audience is 16-24 year olds. 70% of the people who carried out my survey are in-between those ages, this is probably the case because I sent the link out via various social media sites to reach that target audience as I know they use social media

Page 3: Audience research

I then asked my audience how often they buy music magazines. 40% of the people I asked said that thy never buy them which is a concern for me.

From asking what type of magazine you would like to buy I got 40% of the people saying they would rather buy pop. Because of this I chose to do pop.

Page 4: Audience research

Almost 50% of my audience said that when they buy a magazine they look for eye catching images when buying a magazine so when I do my magazine I need to make my main image stand out.

90% of the people I asked said that they listen to music everyday, I believe this is the case because many people have ipods and other media player in the modern day. Also they may listen to music on there way to school or work on the radio.

Page 5: Audience research

The majority of the people who answered my survey said that they look for blue when buying a magazine so I will include some form of blue in my magazine as its what the audience want

The majority of the people I asked also stated that if there were free cds or posters inside the magazine they were more likely to but it.

Page 6: Audience research

When I asked how much people would pay for a music magazine the most popular answer was £1 followed by £2, because my magazine is going to be a quality magazine I will price mine at £2.99

When I asked what peoples favorite genre of music was I got a joint top answer of Pop, and Rock. Because classic pop was the second most popular answer I will base my magazine on pop.