Audience Research

Tally in Excel

Tally in Excel

Question 1I asked this question because I wanted to know which colours most appealed to my target audience, so that my magazine would look attractive to them. Most people liked blues and purples, which tells me that people relate indie pop to cool and relaxing colours. A few people liked greens a neutral colours, but no one chose reds and oranges, telling me that my target audience doesn’t relate indie pop to bright and warm colours. As the majority chose blues and purples, I will use this as my colour scheme.

Question 2I asked this question because I wanted to know what type of artists my target audience would prefer to read about, so that the artists I include in my magazine are of interest to the readers. I found that people would like to read about both bands and solo artists, but solo artists gained more votes than bands. To respond to these results I am going to include more solo artists in my magazine, with a few bands as well.

Question 3I asked this question because I wanted to know the type of articles I should include in my magazine. The most popular was upcoming artist interviews, meaning that I am going to make my double page spread an interview with a new artist. More people liked the idea of album reviews than festival and concert articles, which would tell me that my target audience would prefer to read about music that artists create over music events and experiences.

Question 4I asked this question because I wanted to know what style of interview my target audience prefers, so that they are able to understand and enjoy them more. My target audience all said that they prefer question and answer styled interviews, showing that they prefer them to appear more interactive and less formal. For my upcoming artist interview on my double page spread I will use the question and answer format.

Question 5I asked this question because I wanted to know how much writing my target audience would like to see within articles. As more people voted to have more images than text, the double page spread will have an image as the main focus, perhaps covering one of the two pages, and I will break the text up into columns so it doesn’t overwhelm the reader.

Question 6I asked this question because I wanted to know the amount of content my magazine would need to contain. If my magazine were to come out weekly, then it wouldn’t need as much content as it would if it only came out seasonally, as readers would be updated often, as opposed to only four times a year. Half of my target audience voted for the magazine to come out monthly, meaning that my magazine won’t need a lot of content, but perhaps 40-60 pages, which is conventional amongst most music magazines that have new issues monthly.

Question 7I asked this question because I wanted to know whether my target audience would like posters of artists to be included within the magazine. Most people answered with ‘yes’, showing how perhaps music artists can influence and be inspirational towards teenagers, as posters are usually put up on walls and represent peoples interests and idols. These results mean that I am going to include posters in my magazine.

Question 8I asked this question because I wanted to know if my target audience were interested in competitions. Almost all said that they would like competitions to be included within the magazine. These results tell me that my target audience like to be interacted with, meaning that I will advertise competitions within my magazine.

Question 9I asked this question because I wanted to know, if there were to be competitions, what would my target audience most like to win. Half of my target audience voted for concert tickets and 30% voted for a meet and greet with artists, showing how my audience is invested into music and the artists that produce it. These results mean that I will make concert tickets and meet and greets the prizes for the competitions.

Question 10I asked this question because I wanted to know whether my target audience wishes to get their own music recognised. All of my target audience voted ‘yes’, meaning that I will put a reader feature section in my magazine. This tells me that my target audience thinks that I is important that a magazine interacts with the audience and gives them opportunities to showcase their talents.