Music Magazine Audience ResearchTo gain a better understanding of my audience and what they want from my product I conducted some audience research, I

asked 20 members of my Media Class their opinions…

Gender0

2

4

6

8

10

12

14

MaleFemale

Colour Age

Sound

Coexist

White Square

S

0 2 4 6 8 101214

What title would you prefer for a new music magazine?

What title would you pre-fer for a new music mag-azine?

Do you read music mag-azines?

YesNo

From this we can see that most of the

class do read music magazines and

therefore I have targeted my magazine

at the right audience (young people).

I wanted to see how much my

target audience would pay for my

magazine, whilst some people

would pay more I aim to charge

between £3.00 and £3.50, this is

slightly cheaper than other music

magazines on the shelves.

How much would you pay for a monthly music mag-

azine?

0

2

4

6

£1 - £1.50£1.50 - £2.00£2.00 - £2.50£2.50 - £3.00 £3.00 - £3.50£3.50 - £4.00£4.00+

What do you expect to see as the main image on the front

cover of a monthly music mag-azine?

An artist or bandMusical instrumentsTables and chartsGig listingsVenuesOther images

As expected most of my audience

would want to see an artist or band

on the front cover, this fits in with my

drafts and what I intend to put on my

cover.

Yes No0

20

Would you like to see free items on the front

cover? Would you like to see free items on the front cover?

CDs

Posters

Downloads

Gig tickets

Other02468

1012

What free items would you like to see?

What free items would you like to see?

I wasn’t sure to put some kind of give away on the front cover, surprisingly my audience didn’t

want a free give away, perhaps as it would add to the price. If they did want something it

would need to be downloads.

What should a new music magazine include?

ReviewsInterviewsGive AwaysLive ActsStoriesArtist ProfilesListingsVenue ReviewsAdvertisementsOther

This question was about finding out what my audience wanted as the content, they all wanted

reviews and interviews as well as artist profiles, this will help me design my contents page.