audience research analysis

8
Analysis of Audience Questionnaire

Upload: nashpeg123

Post on 21-Jun-2015

131 views

Category:

Education


0 download

TRANSCRIPT

Page 1: Audience research analysis

Analysis of Audience Questionnaire

Page 2: Audience research analysis

What gender are you?

The first question we asked was their gender. The results show that 8 out of the 12 people we asked were male and only 4 of them were female. This makes it more biased as we asked more males than females. This varies the results of our questionnaire. To make them more reliable and fair we should have asked an equal number of males and females.

Male Female0

1

2

3

4

5

6

7

8

9

Gender

Series1

Page 3: Audience research analysis

We asked people how often they watch music channels as is it is commonly believed that they are a major source for the consumption of music videos. However more recently people believe that music channels are loosing a large audience as many fans now get their music online because they can choose for themselves and its not chosen for them. The results in this chart confirm this as only 2 people out the 12 that we asked said they watched music channels often. The majority of the people said they never watch music videos and 4 people said they didn’t watch them very often. This tells us that our target audience use other sources to watch music videos.

How often do you watch music channels?

OftenNot very oftenNever

Page 4: Audience research analysis

Ipod Website (Youtube etc)

Artist Website TV Other0

1

2

3

4

5

6

7

8How do you watch music videos?

Series1

We asked people how they watch music videos because we wanted to find out if there are other sources they use watch music videos from. We gave options of: Ipod, Websites (YouTube etc), Artist’s website, TV, and Other. The results show that 7 people use websites such as YouTube to watch music videos. This supports the findings we gathered in the previous question. This isn’t surprising because most people use the internet for most things and website such YouTube has allowed them to watch music videos anytime they want.

Page 5: Audience research analysis

What genre do you listen to or watch?

PopRockPunkPop-punkR 'n' BIndieJazzClassicalElectronicaMetalDubstep

This chart shows that the people that took our questionnaire listen to a mixed range of music. It shows that the most popular genre that the people listen to is Indie, the second most popular genre was pop punk and the least popular is Dubstep and Classical.

Page 6: Audience research analysis

Yes No Unsure0

1

2

3

4

5

6

Do you think music videos are vital to the success of albums/singles?

Series1

This chart shows that most people we asked think music videos are vital to the success of albums and singles, however a close number of people also said that they didn’t think it did as 6 people said yes and 5 people said no. Only one person said that they were unsure whether they are vital. This suggests that music videos could help with the success of albums/singles, however they are not vital.

Page 7: Audience research analysis

What are your thoughts on music videos that don’t relate to the lyrics?

We asked people this question because we wanted to find out a bit more about what they liked seeing in a music video. The quotes that we picked out of the questionnaire show a mixed review on music videos that don’t relate to the lyrics. Some people suggested some form of entertainment was needed for them to enjoy the music video.

“I have no problem with them as music videos enhance the enjoyment of the song”

“Just seems dumb to me”

“I think they can be effective and enjoyable”

“I think they are great and interesting”

“Pointless”

“If they are unrelated, they should be at least interesting- funny, tell a story etc.”

“They are the best form of music videos.”

“I like them because they show the director’s imagination and they could be interesting and fun to watch”

“I prefer videos that relate to the song because it can help you understand the lyrics better and could show how the creator of video interpret the lyrics.”

Page 8: Audience research analysis

What is your favourite music video of all time?

“Rebecca Black- Friday”“The Killers- A Dustland Fairytale”

“Nirvana- Smells Like Teen Spirit” “Coldplay- Paradise”

“Olly Murs- Thinking about me”

“LMFAO- Party Rock”

“Beyonce- Irreplacable”

“Asking Alexandria- The Final Episode”

“Tess- Big Room”

“All American Rejects- Dirty Little Secret”

“Chris Brown ft Justin Bieber- Next To You”

We asked people what their favourite music videos of all time was and above is what some of them said. We asked them this question because we wanted to look at these videos and see what makes them good and incorporate some of them same techniques into our own music video.