Audience Retention

Strategies For The Media Enterprise

Neil Capel Sailthru Founder & Chairman

We've gone from

being exposed

to about 500 ads

a day back

in the 1970s

to more than

5,000 a day.

80% of future profits will come from 20%

of existing customers

Marketing is changing

#SailthruLift

Relevancy =

Currency

£££

3

Companies fully-invested in modern

personalisation will outsell others by 20%.

GARTNER

CONTENT

#SailthruLift

CADENCE

#SailthruLift

CHANNEL

Engagement

Trust

Seamless Consumer

Experience

• Welcome new users

• Reach out to new users (10 days)

• Personalise everything

• Stop being channel orientated

• Stop segmenting!

• Stop asking the reader want they are interested in

• Communicate less frequently with the disengaged

• Identify the high value persona

Thank You