Audience Segment Aspect of the film Why does it work for the audience?Primary audience- Female (15-25) Drama The drama in films is usually an attractive factor for female audiences because of that

dramatic aspect. The audience will enjoy the drama as it adds more to the film itself to make a better film, as well as the importance of the drama within, it appeals to a female audiences are more interested in Drama than violence.

Secondary audience- Male (15-25 Blood The Descent has a good amount of blood in, which is attractive to the average male and makes the film more action based. Because of that action within the films it tends to attract the male audience because of that gore and the appeal of violence, as well as the appeal most men just like watching fights.

Primary audience-Female (15-25)Secondary audience- Male (15-25)

Women Both audiences are attracted the female aspect as female audience like having female key roles in such masculine scenarios adding more importance to those characters, promoting some feminism within the film and how the roles are played out, whereas the male audience just like seeing the female characters in skimpy clothing.

Primary audience-Female (15-25)Secondary audience –Male (15-25)

Music The music of the film helps to create atmosphere, which both audiences like to see, which means it makes the film better and more enjoyable especially because of that atmosphere, atmosphere being key to any film makes the film better, and that horror and noise aspect build a film and the fact the music is there adding atmosphere makes the film slightly more enjoyable to watch.

Secondary audience-Male (15-25) Monsters Male audiences prefer seeing monster because of the fact it’s a horror and having a good monster to scare the characters and us as an audience, and those scares within the film make people want to see it, almost as a challenge and for fun and the monsters in this work very well with the audience and how we watch.

Secondary audience-Male (15-25) Rock climbing/ Caving

Rock climbing is stereotypically a male sport to take part in, so the aspect of extreme sport added to the film adds that reliability to the film for those who have participated, aswell as the fact people like seeing the sports happen and the fact in works in correlation with the film gives it that little bit more and adds to the action aspect of the film.

Primary audience-Female (15-25)Secondary audience-Male (15-25)

Survival The survival part of this film is something every audience can relate to as survival is a human thing and that being added to the film makes it that more realistic and audiences love aspects of realism and it works with the audience.

Secondary audience-Male (15-25) Adventure The adventure within the film would be more interesting to a male audience as the adventure aspect is more of an interest to a male audience, the adventure in this film works well as the entire film is somewhat an adventure film as well as horror and action.

Primary audience- Female (15-25)Secondary audience-Male (15-25)

Fans of cast Fans will usually enjoy a film no matter how it turns out if they like the actors or director’s previous films and will tend to view them all, fans are a big audience and will bring more into the film, the other factors being that they will enjoy anything about the film.

Primary audience-Female (15-25)Secondary audience-Male (15-25

Fans of director Fans of the director will always view their films as they will enjoy the way they write, that writing being a key factor of how a film is produced and there are always similarities to the there films and because of that style the fans will be interested in the film.

Secondary audience-Male (15-25) Violence The violence in the film is more attractive to males as the blood and gore fit well together to create a mood within the film and add to the overall atmosphere, which again attracts the male audiences and helps with the income of the film.