AUDIENCE SURVEY ANALYSIS

BY: SAHEBA, HAFSA & ANISAH

A2 MEDIA

Majority of the respondents answered ‘Yes’, which suggests that our targeted audience are interested in watching horror movies, this is a good thing because it helps us to make a decisive choice whether or not to consider this particular target group. From the results below, 62.50% of respondents said they like to watch supernatural horror movies. This gives an idea to us that our horror movie should be primarily based on the genre ‘supernatural’ because that’s what the majority of our audience prefer.

From the data presented below, it is evident that our audience commonly use the TV and the internet to watch horror movies.

For question 7, we included a open-ended question for our respondents, so they can answer in detail and clarify responses. By knowing what the typical endings people see a lot in horror movies helps us to take into consideration of the typical conventions that are used in horror movies. With the answers from this question, we can develop and challenge the typical conventions in previous horror movies, to use in our own short horror movie, as our aim is to make it unique and different compared to the rest.

Here is the screenshot displaying some of the responses we received…it is evident that the most common endings people see in horror films are: the protagonist tends to survive at the end and the antagonist dies. Moreover, this helps us to dictate that we should NOT be using this typical ending in our own movie because our goal is to challenge conventions.

It’s useful to be aware of why our audience like to watch horror movies, so we can make sure our short film delivers and meets the expectations of our audience.

Most of the respondents have answered saying they dislike horror films that have a clichéd ending. Therefore, we need to think of a unique ending that would surely spark an interest of our audience.