audience targeting for advertisers
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Audience Targeting
What is Audience Targeting?The patent-pending Audience Targeting feature gives you the ability to retarget users based on their past interactions with your site.
Here’s how it works:
Audience Targeting For Advertisers
To create an Audience Segment Pixel, begin by creating a new Campaign Boost.
When setting up your new boost, select Audience Targeting to generate your Audience Segment Pixel.
My Widget Users is the default Audience Targeting setting for all boosts.
Your Frequency Cap is the number of times a unique user from your selected audience segment can see your boost in a 24-hour period.
In the drop down box of the Audience Targeting field, you have the option to Create New Segment.
This option allows you to build a unique Audience Segment Pixel for a specific boost.
Select the Create Segment Pixel button to generate your pixel link.
Note: You can create as many unique Audience Segment Pixels as you like, but they will need to be set up as separate boosts. Only one pixel can be created per boost.
Copy your new Audience Segment Pixel and place the link on your site. The link can be placed wherever you want the pixel to be fired.
This link will work on all page types as well as all device types.
