audio experience marketing for hotels

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HOSPITALITY SPECIALIST

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A range of audio branding services that improve customer experiences and satisfaction when dealing with your business.

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Page 1: Audio experience marketing for hotels

HOSPITALITY SPECIALIST

Page 2: Audio experience marketing for hotels

The SOUND MARKETING GROUP is a

customer focussed organisation delivering

quality products and services.

Our mission is to exceed our customers’

expectations in each of our specialist divisions.

Page 3: Audio experience marketing for hotels

soundm.co.uk/hotel

In our 15 years of working with hotels we have

adapted our range of products and services to

ensure we give our customers the best

opportunity to deliver the highest standards for

their guests.their guests.

SOUND MARKETINGTelephone and Reception Audio

See AlsoEMBROIDERY UKFront of House-wear

Chef-wear

Work-wear

Branded Items

SIGN MARKETINGExhibition Signage pack

Page 4: Audio experience marketing for hotels
Page 5: Audio experience marketing for hotels

AN OPPORTUNITY TO SET THE BRAND STANDARD

It’s likely that one of the first points of contact a new

customer has with a venue is on the telephone. At Sound

Marketing our priority is the customer experience.

AUTO ATTENDANTS

These are the pre-recorded messages guests hear when

they call a venue.

ON HOLD MESSAGESON HOLD MESSAGES

This is what is heard when a caller is placed on hold or

transferred on the telephone.

RECEPTION AUDIO

From helping to establish The Front Of House experience

to setting the mood for a dining area, getting the

background music correct is essential.

Page 6: Audio experience marketing for hotels

WHAT LEVEL OF SERVICE TO EXPECT

We have been working with Sound Marketing for several

years and are constantly impressed with their

professionalism and efficiency. They are always prepared

to go the extra mile when needed, and always meet our

very tight timelines. They are a friendly and dependable

team, and really great people to work with.

Stephanie Dillon

The Celtic Manor Resort

Page 7: Audio experience marketing for hotels

WHAT IS THE FIRST THING YOU HEAR WHEN CALLING YOUR VENUE?

Often the first voice a caller will hear is a recording,

this can be either a negative experience or a chance

to establish the brand and reassure your potential

guests.

At Sound Marketing we ensure that first interaction

with the venue is a positive one.

“Press 1 for Reservations, 2 to

speak to our Events

Coordinator...” This can be the Coordinator...” This can be the

very first chance to make an

impression on a guest.

However , too often these

recordings are voiced by

whoever happened to be on

reception the day the telephone

system was installed.

We ensure that you have a

consistent voice on the

telephone, helping to create an

audio brand.

Page 8: Audio experience marketing for hotels

WHY IS THE TELPHONE EXPERIENCE IMPORTANT?

When a call is placed on hold or transferred the caller

can be left listening to silence, bleeps, some awful

telephone music or they can be engaged with

information that will be of benefit to them and to the

venue.

This is one of the first opportunities to establish the

brand. The messages can focus on the key industry

drivers

The customer experience begins with the first call or

bookingbooking

Maximise the venue by promoting all the services of

the hotel

Occupancy, advertise out of season offers to

customers in high season

Promote offers, take full advantage of the of your

marketing to promote key offers

HOW EASY IS ON-HOLD TO SET UP?

VERY!

Sound Marketing has a range of hardware and

software that work with all modern telephone systems

from standard PBX systems to hosted VOIP solutions.

Page 9: Audio experience marketing for hotels

ONE CONACT

At Sound Marketing we have Dedicated Account

Managers who make it their job to ensure the telephone

experience at your venue is as good as it can be.

Account Managers Your Account Manager keeps in touch, making special

notice of time sensitive messages to ensure your

productions not only sound professional but are also up

to date.

Take responsibility for the

caller experience

We follow our Premier Package customers on social

media, so if there is something happening at the hotel we

think should be on you on hold production, we’ll make

sure we tell you..

Coordinate Installation of the

hardware and productions onto

the telephone system

Scripting, all they need is

pointing in the right direction

Page 10: Audio experience marketing for hotels

BACKGROUND MUSIC

Page 11: Audio experience marketing for hotels

RECEPTION AUDIO

Setting the mood for the public areas of the

venue with the correct music requires an expert

hand.

We use a combination of music profiling and

discreet messaging to help create the correct

atmosphere; with multiple music profiles across

a venue which change throughout the day.

Page 12: Audio experience marketing for hotels

T : 01225 701600

E: [email protected]

Strattons HouseStrattons House

Strattons Walk

Melksham

Wiltshire

SN12 6JL

www.soundm.co.uk/hotel