audit report format by adaviation
DESCRIPTION
Visit ADaviation.in, Leading digital marketing agency and fill the form to get a detailed audit report of your website. We are recognized as the best digital marketing agency by many reputed firms. visit us - http://adaviation.in/TRANSCRIPT
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SEO AUDIT REPORT - http://adaviation.in/
“Investing in search engine optimisation is one of the best practices for a
business. About 93% of online engagements start from a search engine. Having
your business rank high on Google and other search engines is one of the best
advertising modes."
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Mobile: +9163977696438
Email: [email protected]
Website: http://adaviation.in/
Hi,
Thank you for allowing us to submit this audit report.
Our SEO strategy team was excited to evaluate your website.
We have highlighted some specific areas for improvement.
We hope you will find this report interesting and insightful.
Please feel free to contact me if you have any questions. We look forward
to helping you grow your online business!
Sincerely,
The Team @ADaviation
“Behavioural data is essential for online ad
targeting. It helps businesses to understand
their clients and create more personal ads.
Most businesses do not use behavioural
data. As a result, they are unable to reach a
more specific segment of their customers.”
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BUYER PERSONA OF ADaviation.in
Business Niche: - Digital Marketing Agency
[Seed keyword – Digital marketing, Internet marketing, Online
marketing].
Services:- SEO, Link building, Web design and development, Custom
website design, Social media marketing, pay per click, Facebook Ads,
Content writing, ORM, E-commerce marketing, E-mail Marketing.
Features:-
• Brand awareness
• Generate traffic
• In-depth competitor analysis
• Real-time traffic insights
• Global business expansion
• Effective and efficient targeting
• Enhance reach
• Real time campaign tracking system
• Improve conversion rate
• Cost effective tactics for online market
• Reach your audience on social media
• More qualified buyer through SEO
• Make your business more competitive
• Affordable marketing strategy
• Reduce logistic requirements
• Witness great revenue in the foreseeable future
• Facilitates interaction with targeted audience
• Build Brand Reputation
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Audience Research:-
i. Aware Audience (Here, we will target unaware audience and
make them aware)
- Targeting is based on consumer behaviour.
Platforms: Social media, Display Ads, YouTube Display
Ads, Shopping Display Ads.
Demography: Age Group – 24 to 45 Years
Location – Kanpur
Income – 10 to 15 Lakhs Annually
Background:
Class Type – Business class, Influencers, NGOs.
Religion – All
Type – Both Rural and Urban
Goal:
• Want more and more traffic on their Platforms.
• Want to Increase sale on their platforms (Affiliate
sales for influencers).
• Want to expand reach of their product and
services.
• Want their own virtual identity (websites or e-
commerce store).
• Wants to run ads at cheap prices.
Challenges with Solutions:
• Unaware from the insights of the service they are
paying for (While making deal, try to elaborate
hard facts about what they are asking for and how
it works).
• Not trust worthy (Show your reviews and
testimonials).
• Delay in results (Explain them road map of their
required service).
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• Expensive to hire (Charge in parts or stage by stage
while explaining that service importance and
positive impact on their business).
Recommendation :
• We like to recommend you social media platform
for your business because of two main reasons 1st
one ,here targeting is based on consumer
behaviour and 2nd one, it will help you to connect
with your customers, increase awareness about
your brand and boost your leads and sales.
ii. Interested Audience (Here, we will target aware audience and
make them interested)
- Targeting is Keyword oriented.
Platforms: Search engine, search engine Ads, YouTube
search Ads, Application search Ads.
Demography: Age Group – 24 to 45 Years
Location – Kanpur
Income – 10 to 15 Lakhs Annually
Background:
Class Type – Business class, Entrepreneur, New-start-ups,
Influencers, NGOs, Educational institutes.
Religion – All
Type – Both Rural and Urban
Goal:
• Optimization of Website and Social media
platforms.
• For running effective and efficient online
campaign.
• More Lead generation through Social media.
• Wants to avail Online Reputation Management
service to improve their positive brand image.
• Facilitate Interaction with targeted audience in
more user friendly way.
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• In-depth Competitive Analysis for being ahead
from your competitors and improve the area where
they are lacking behind.
Challenges with Solutions:
• Leads are minimal even after huge traffic base
(may be product or service is not up to the mark or
lead generation mechanism needs an upgrade).
• ORM is myth (tell them about tools you will be
using to monitor all the platforms at once).
• Online advertisements is expensive and not cost
effective (Tell them how precisely you will target
their interested audience and its impact on their
sales OR show them your testimonials).
• Sales does not improve even after SEO (may be
their service is expensive and their competitor is
offering it at lower price).
• With traffic bounce rate is also increasing (May be
their site is not user friendly or content is not
engaging).
Recommendation :
• We like to recommend you Platforms like Search
Ads, Video search Ads, Shopping search Ads,
Application search Ads because of two main
reason 1st one, here targeting is based on
keywords and 2nd one, it involves
displaying ads in search-engine results the
moment someone searches for specific keywords
so that the ads displayed perfectly match the
query. Paid search ads are incredibly efficient and
can offer benefits for almost any type of business.
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AUDIT REPORT OF ADaviation.in
Website link: http://adaviation.in/
1. Google Page Rank: 0
Why is Google page rank important?
PageRank (PR) is a quality metric invented by Google. The values 0
to 10 determine a page’s importance, reliability and authority on the
web according to Google. Once you get a high PR, people will want to
link to you more often. Earning more popularity on the web will
increase your search engine ranking so that you appear at the top of
the SERPs for your target keywords. In this way PR can indirectly
affect search ranking.
2. Backlinks Counter: 26
Link Backs recognized by major Search Engines
Link Popularity is the measure of your site s popularity determined
by the number and quality of links coming to your website from other
websites. Building link popularity helps improve the PageRank of
your website.
3. Google Indexed Pages: 34
Search Engine Saturation: Number of pages indexed across Major
Search Engines Search Engine Saturation refers to the number of
your website pages that Search Engines have indexed. This helps you
to determine how deep your website has been indexed by Search
Engines. Logically, each page of your website offers competition to
other websites in ranking.
4. Canonicalization Code: Found
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Why is this important? Pages that do not use canonical URLs are
susceptible to duplicate content issues, which can negatively impact
search engine rankings.
5. Title Tag: ADaviation.in
The title tag is the FIRST place the search engine spiders will look
when they come to crawl your site. It will tell them what your web site
is about.
6. Meta tags: MISSING
A meta description tag is supposed to be a brief and concise
summary of your pages content.
7. Robots.txt: Found
Robots.txt file tell search engines which pages they are allowed to
index.
8. XML Sitemap: Found
Need to be Updated an xml sitemap is essentially a road map that
tells search engines where to find your site’s content.
9. Social Presence: We are not able to locate social media pages
Facebook Likes 67
Facebook Shares 0
Facebook Comments 0
Instagram Followers 74
Twitter Followers 67
LinkedIn Page Followers 24
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10. Google Analytics: Found
Google Analytics code is implemented to track the visitors.
11. Mobile Rendering: Yes
12. Speed Test: 11.28 Sec
Google recommended page load time is under two seconds: “Two
seconds is the threshold for ecommerce website acceptability. At
Google, we aim for under a half-second.” Fast matters, especially
when it comes to customer service.
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Domain Information Results
URL http://adaviation.in/
Alexa Rank Error
Google Page Rank -
Backlinks -
Last Google Crawl Date 27-Jun-21
Google Indexed Pages -
Yahoo Indexed Pages -
Live Indexed Pages -
Dmoz Listing Not Found
Dmoz Category Not Found
Host IP 184.168.97.101
Site Hosted in Godaddy.com
Owner Akshay Nigam
Site Age 510 days old
Created 09-02-2020
Expires 09-02-2022
Title ADaviation.in – Over a Million Ideas For Business
Description Not Found
Keywords Hidden
H1, H2, H3 H1, H2 are Found
Google Sitemap Found
Robot Tag Found
Content Present
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RECOMMANDED KEYWORDS For
ADaviation.in
Page Keywords Search Volume
HOME best digital marketing agency 1K-10K
HOME best online marketing firms 10-100
HOME top internet marketing firm 10-100
SEO best seo agency 1K – 10K
SEO seo firms 1K – 10K
SEO company search engine optimization 100 – 1K
Local seo local seo companies 100 – 1K
Local seo local seo agency 100 – 1K
Local seo best local seo company 10 – 100
Link link building in seo 1K – 10K
Link seo link building service 10 – 100
Link backlink agency 10 – 100
Wordpress website wordpress website design company 100 – 1K
Wordpress website wordpress website designing company 100 – 1K
Wordpress website wordpress website development company 100 – 1K
Wordpress development wordpress development agency 100 – 1K
Wordpress development wordpress web development company 100 – 1K
Wordpress development wordpress development company 100 – 1K
Custom web custom website design 100 – 1K
Custom web custom web design 100 – 1K
Social media social media in marketing 10K – 100K
Social media social media in marketing strategy 1K – 10K
Social media social media marketing agency 1K – 10K
PPC ppc services 1K – 10K
PPC ppc advertising services 100 – 1K
PPC ppc agency 100 – 1K
Content writing content writing 10K – 100K
Content writing article content writing 100 – 1K
Content writing online content writing 100 – 1K
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RECOMMENDATION
HIGH
Webpage contains URLs that are not SEO friendly!
HIGH
The meta description tag is missing from page. It should include this tag in
order to provide a brief description of your page which can be used by
search engines. Well-written and inviting meta descriptions may also help
click-through rates to your site in search engine results.
HIGH
Primary keywords are not appearing in one or more of the meta-tags
above. Primary keywords should appear in your meta-tags to help identify
the topic of your webpage to search engines.
HIGH
Website loading time is around 11.28 seconds and is over the average
loading speed which is 5 seconds.
HIGH
The size of webpage's HTML is 45.7 Kb, and is greater than the average
size of 33 Kb. This can lead to slower loading times, lost visitors, and
decreased revenue. Good steps to reduce HTML size include: using HTML
compression, CSS layouts, external style sheets, and moving javascript to
external files.
MEDIUM
Webpage is using "img" tags with empty or missing "alt" attribute.
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MEDIUM
Website is not using cache headers for your JavaScript resources. Setting
cache headers can help speed up the serving of your webpages for users
that regularly visit your site.
MEDIUM
Website is not using cache headers for your images. Setting cache headers
can help speed up the serving of webpages for users that regularly visit site
and see the same images.
MEDIUM
Website is not using https, a secure communication protocol. Even for sites
that do not collect sensitive customer information, search engines suggest
that switching to https is an increasingly good idea and may help improve
rankings.
LOW
We've found 1 email addresses in your page code. We advise you to
protect email links in a way that hides them from the spam harvesters.
LOW
Webpage doesn't take the advantages of HTML Microdata specifications in
order to markup structured data. View Google's guide for getting started
with microdata.
LOW
Webpage is using inline CSS styles!
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Services and Budget Of ADaviation.in
SEO Budget
Why needed?
The increased visibility which results from a properly well thought-out SEO
optimization campaign boosts your website's ability to be found by
searchers seeking your services. This increase in targeted traffic to your
site greatly increases the likelihood of sales.
Services:-
Site wide Factors
• Preparing a detailed SEO Strategy • Basic Keyword Research and identification • Competitors analysis and report preparation
• Site change implementation • XML Sitemap
On-Page Optimization
• Optimizing Title Tags & Meta Tags • Optimization Site Directory and structure, Navigation • Anchor Tag Optimization
• Existing Content Optimization • Creation of new Optimized pages
• Image Optimization
Off-Page Optimization
• Link Building
• Directory Submission
• Article Submission • Product Directory Submission • Social Book Marking Services • Press Release
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SEO Packages Startup Growth Premium
Keywords Plan 10 20 40
Price Per Month INR 10000 INR 18000 INR 32000
Keywords Top 10 Guarantee* 5 10 20
Initial Review & Analysis In-Depth Site Analysis ✓ ✓ ✓
Duplicate Content Check ✓ ✓ ✓
Competition Analysis ✓ ✓ ✓
Keyword Analysis ✓ ✓ ✓
Broken Links Check ✓ ✓ ✓
Google Penalty Check ✓ ✓ ✓
Initial Rank Report ✓ ✓ ✓
On Page Optimization
Canonicalization ✓ ✓ ✓
Website Page Load Optimization
— ✓ ✓
Header Tags Optimization ✓ ✓ ✓
Html Code Cleanup & Optimization
— — ✓
Internal Link Structuring & Optimization
✓ ✓ ✓
Image & Hyperlink Optimization
— ✓ ✓
Robots.Txt Creation/Analysis ✓ ✓ ✓
Xml Sitemap ✓ ✓ ✓
Google Webmaster Tools Set Up (if not set up)
✓ ✓ ✓
Google Analytics Set Up (if not setup)
✓ ✓ ✓
Title& Meta Tags Optimization Upto 5 Pages Upto 10 Pages Upto 20 Pages
Page Speed Optimization Analysis
✓ ✓ ✓
Site Map Creation ✓ ✓ ✓
Optimization of robots.txt & GoogleBot crawls
— — ✓
Proper URL structure analysis — ✓ ✓
Google Analytics setup with conversion tracking
✓ ✓ ✓
Local Search Optimization
Google My Business Setup & Verification
✓ ✓ ✓
16
Customer Reviews/Ratings — 1 2
Local Directory Submissions/Citations
2 5 7
Content Marketing (per month)
Blog Writing 1 2 4
Article Writing 1 2 3
Press Release Writing — 1 in 6 Months 2 in 6 Months
Guest Blog Posting — — 1
Premium PR Distribution — — ✓
Infographic Creation — — 1 in 6 Months
PPT Video Creation — 1 2
PDF Creation — 1 1
PPT Creation — — 1
Classified Writing 1 2 4
Off Page Optimization
Article Submission 5 10 15
Blog Submission 1 2 4
Press Release Submission — 5 in respective Month
5 in respective Month
PPT Video Submission — 5 10
PPT Submission — — 5
Infographic Distribution — — 5 in respective Month Article Promotion 5 10 15
Blog Promotion 3 6 12
Press Release Promotion — — 5 in respective Month
Infographic Promotion — — 5 in respective Month
PPT Promotion — — 5
Classified Submissions 5 10 20
Review Submissions — — 1
PPT Video Promotion — 5 10
PDF / Doc Submission — 5 5
Profile listing 5 7 10
Blog Commenting — — 5
Social Media Optimization (per month)
Social Bookmarking 10 15 20
Google Plus Business Page Setup (One Time Activity if not
existed)
✓
✓
✓
Facebook & Twitter Account Setup (One Time Activity)
— — ✓
Facebook Wall Updates — — ✓
Twitter Updates — — ✓
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This Package is for 10 Keywords – XXX$
1. Time Frame to achieve Page one ranks:
• Low Competition keywords: 2-4 Months
• Medium Competition keywords: 3-5 Months
• High Competition keywords: 4-8 Months
2. Objective: Main focus is to generate more leads and relevant traffic
from Google SERP and all social communities (Facebook, LinkedIn,
directories, and more) with SMO activities mentioned above. Bring
traffic from Organic Google search by brings maximum keywords in
page 1 rank. Increasing ROI from the website with help of SEO, SMO
& SEM strategy.
3. No extra fees for On-page optimization.
• No Contract and Locking Period.
• On-page , SEO and SMO Progress report every 15days.
Social media Ads Budget
With more than 1.4 billion daily active users, Facebook is a go-to
advertising channel for any business. That’s why many companies want to
know how much Facebook advertising costs, so they can build a
reasonable budget.
Facebook Timeline Design (One Time Activity)
— — ✓
Custom Twitter Background (One Time Activity)
— — ✓
Monthly Reporting
Search Engine Rank Report ✓ ✓ ✓
SEO Reports ✓ ✓ ✓
Google Analytics Report ✓ ✓ ✓
Activitiy Report ✓ ✓ ✓
Monthly Action Plan ✓ ✓ ✓
Support Email, Ticket & Phone Support
Customer Support ✓ ✓ ✓
Email, Chat, Phone ✓ ✓ ✓
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Facebook Advertising Cost
EXPENSE AVERAGE COST
Monthly Ad Spend per month
Monthly Campaign Management No Extra Cost
Minimum Budget per day for impressions per day for
clicks, likes, or viewper s day for
conversions
Facebook Page Management Packages/Activities Budget Standard Premium
Facebook Fan Page Creation
✓
✓
✓
Facebook Wall Page Design ✓ ✓ ✓
Profile Content Writing ✓ ✓ ✓
Average Daily Postings 1 2 3
Average Daily Shares 1 2 3
Keyword Based Content for Postings
✓
✓
✓
Facebook Photo Album ✓ ✓ ✓
Facebook Video Uploads — — ✓
Facebook Quiz / Polls ( Third Party Application)
—
—
✓
Monitor Activity ✓ 2x Per Day Real Time
Deleting of unwanted spam ✓ ✓ ✓
Research and like relevant pages
✓
✓
✓
Facebook Ad management (spent extra)
—
✓
✓
Fortnightly Reporting ✓ ✓ ✓
Price Per Month Starting at $
19
Instagram Advertising Cost
EXPENSE AVERAGE COST
Monthly Ad Spend to $per month
Monthly Campaign Management No Extra Cost
Minimum Budget $per day for impressions $ per day
for clicks, likes, or views $ per s day
for conversions
Instagram Promotion Packages/Activities Budget Standard Premium Profile Optimization ✓ ✓ ✓
Instagram Image Sharing 15 20 30
Targeted Instagram followers ✓ ✓ ✓
#hashtag Trend Research ✘ ✓ ✓
Comment & Like Management [ Engagement Strategy]
✓ ✓ ✓
Image Tagging to friends/followers [ Increase Reach]
✓ ✓ ✓
Instagram Analytics Monitoring ✓ ✓ ✓
Price Per Month Starting at $
20
Twitter Advertising Costs
EXPENSE AVERAGE COST
Monthly Ad Spend $ to $ per month
Monthly Campaign Management No Extra Cost
Minimum Budget No Minimum
“IWayDigital Marketing provides design,
development, content and analytical solutions in the
digital communication industry. We are committed
to ideate, analyse, optimize and execute branding
concepts that garner attention and motivate action.”
REGARDS
Akshay Nigam (Account Manager-SEO)
ADaviation.in