CASE STUDIES

“Amazing Things Happen When You Take A Break”

• To integrate technology with their print ads & brand communication into an innovative experience

• The brand wanted to highlight the message that “Amazing things happen when you take a break” – with Kit Kat.

OBJECTIVE:• When the audience captured the print ad, the green

android bot came to life, walked around the newspaper & reached the bottom to take a bite of Kit-Kat & turn chocolate & reinforced the message of the new OS being named Kit Kat

CREATIVE SOLUTION:

RESULTS:

144, 923 scans – second highest for any print ad in the country.

On an average, each user spent 61 seconds

toying with the 3D movie.

 30235 users experienced the GALAXY Note III + Gear through print. 64% of the users checked out the GALAXY Gear smart watch, by virtually wearing the same. 15% of the users repeatedly engaged with the GALAXY Note 3 Ad more than twice.

To demonstrate the unique features of the phone and the accessory to the target audience.

Audience were encouraged to capture the print ad of Samsung Galaxy note III + Gear where the ad was augmented to provide a virtual try-out experience for Gear & explore Note III

OBJECTIVE:

CREATIVE SOLUTION:

RESULTS

Education is passé ! Experience is key

Capture Print Ad To Get, Try & Share Special Sweet Recipes Prepared With Sugar Free.

Star Chef Sanjeev Kapoor Was Roped In To Deliver The “Iss Diwali Khushiyaan Gino, Calories Nahi” Message.

To create awareness about Sugar Free Natura as low calorie sugar-substitute on Diwali.

“Iss Diwali Khushiyaan gino, calories nahi”

26002 Unique Users126472 Booklets Through A Single Print Ad

RESULTS:

OBJECTIVE:

CREATIVE

SOLUTION:

OBJECTIVE To leverage the Diwali season and create awareness to guard the home

against fire Create awareness for the Instant Strike activation of Fireguard that controls

the most types of fire.

A selfie to promote safety was used in print ads which were augmented to deliver Diwali greetings & other engagements.

Users were prompted to take a selfie and see a visual of themselves guarded from fire with Fireguard.

CREATIVE SOLUTION The brand’s message with the print ad

well connected with 100s of fire hazards in Pune and showed how the same would be taken care by Fireguard.

Engagements like “Get it or Regret it” were very effective.

RESULTS

Selfie for Safety ; A personalized lesson

SUGAR FREE

• To engage with fans and build a sustained relationship.

• To break through the clutter and join the passion with fans.

OBJECTIVE

When users captured the creative on the ticket, they could uncover utilities like Live traffic updates from areas surrounding the Stadium, Parking facilities nearby and call-a-cab service feature.

CREATIVE SOLUTION

82% Of The Consumers Who Were Sent Alerts Responded And

Continued To Engage

22,000 Engagements

Augmented Reality Tickets Give Sports Fans a Boost

Ticket is the new stadium

CASE STUDIES

OBJECTIVE

After huge success on digital platforms, Coke Studio sought to create an event offline to

capture the mood.

To create the biggest music mega certs across towns to strengthen the idea - “Music Meets

Happiness”.

WALK-INS ACROSS

15,000

MEGA CERTS

2210

TWEETS

4

16971 ENGAGEMENTS REACHING OUT TO 4134

FANS

Happy Hours - Redefined

Consumers entering the MegaCert could

download the song of their choice for free via

public Wi-Fi

CREATIVE SOLUTION

RESULT

A moderator tool was developed to fetch tweets with #cokestudioatmtv and it was displayed on a large digital screen at the

event

A second screen mobile application ensured that users receive more info

about the song, artist and even download the song

while watching the program.

OBJECTIVE

To build a content channel with rich engagements and promotions from

the products.

Strategizing to integrate print and all media communication on mobile.

CREATIVE SOLUTION

Dedicated brand channel was built on mobile using browser interface and the channel was cached across public Wi-Fi nodes in high net worth locations which were within 2 KMs of the retail outlets.

Consumers connecting to public hotspots could access curated content and product information and of course directions to the nearest Louis Philippe store. Caching of the content delivered superior experience to consumers while proximity and profile of the audience ensured superior targeting.

600K+ users have engaged with the brand in over 5 months

41000 followers of Louis Philippe downloaded these proximity based coupons over just 4 weekend days

20% of the footfalls engaged with Louis Philippe

RESULT

Excellence – Delivered by content on mobile

To build a communication and relationship strategy that lets the channel reach out to audience with the available programming options.

To ensure that each user would be targeted with right promotions.

OBJECTIVE

CREATIVE SOLUTION

RESULTS

Built an exclusive channel on mobile for Star TV and delivered it to consumers

connecting to Public hotspots in leading malls/coffee chains

An average of 5.2 views during the campaign

period

1.1M + unique users have engaged over 6

months

A channel for a channel made the brand flourish

To Help Chronic Sinusitis Patients At ENT Clinics Consider Balloon Sinuplasty Treatment.

OBJECTIVE CREATIVE SOLUTIONFree Wi-Fi was set up at select few ENT

clinics to deliver useful information like symptoms, treatment, why choose balloon sinuplasty over other treatments & testimonials from other patients.

180 patients were reached in each clinic approximately.

On an average, each user had accessed 5 different content.

RES

ULT

S

9% of the users were retargeted with additional info.

when they returned on the network

Perfect timings

APP DEVELOPMENTCASE STUDIES

OBJECTIVE:

McDowell’s wanted to tap the insight that singing is a skill that people like to brag about & create a Karaoke app that let friends have an impromptu party on-the-go.

CREATIVE SOLUTION:

Rated with 4.1 stars

The app was created with top 300 pre-loaded songs with lyrics of the season with sing & share capability.

Chris Gayle was roped in on mass-media ads to promote singing among non-singers.

Over 100,000 installs on Play

Store alone

1119 recommendations on Google+

McDowell’s No 1 Karaoke