August 18-20, 2021

Live! Casino & Hotel | Hanover, Maryland

2021 Bones of PA Annual Meeting2021 Bones of PA Annual Meeting2021 Bones of PA Annual Meeting

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2019-2021 Bones of PA, Inc Board of DirectorsPRESIDENT: William Thompson Orthopaedic Institute of PAVICE PRESIDENT: Christina BurtTri State Orthopaedics VICE PRESIDENT: Jennifer Bostwick Delaware Orthopaedic SpecialistsTREASURER: Cathy L. Gingrich Orthopedic Institute of PA/The Arlington GroupSECRETARY: Danelle Newman OSS HealthPAST PRESIDENT: Bonnie L Lynch Mountain Valley Orthopedics, P.C.CHAIRMAN OF THE BOARD: Stephen J Haraschak, E.A. Orthopaedic Consultant

Approved for

8 CEUs by AAPCThe Bones of PA 2021 Annual Meeting sponsored by Cobbe Consulting & Management has been approved for 8.0 CEU(s) by the American Academy of Professional Coders (AAPC).

2021 Bones of PA 2021 Bones of PA Annual MeetingAnnual Meeting

2021 Bones of PA Annual Meeting

August 18-20, 2021

Live! Casino & Hotel | Hanover, Maryland

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Join us for some refreshments and networking as we welcome our attendees and business partners to the 2021 Annual Conference. David’s Restaurant & Bar at Live! Casino will play host to our welcome event. All attendees, vendors, family, and guests are encouraged to attend. The first major networking opportunity of the meeting will not disappoint as we kick back and start the meeting in style.

We can’t go all in without the services and support of our business partners. Join us Thursday evening as we recognize the value industry brings to the practice of orthopaedics and the Bones of PA Annual Conference. Exhibitors will be encouraged to bring raffle prizes to add to the fun. Please bring plenty of business cards to increase your chances to go home a winner.

5:30 pm to 7:30 pm Welcome Reception David’s Restaurant & Bar

5:15 to 7:00 pm – Networking Reception in the Exhibit Hall

Wednesday, August 18th

Thursday, August 19th

Social EventsThe Bones of PA Leadership is committed to making sure all of our attendees and guests are as safe as possible during the ongoing COVID-19 pandemic. We have been working closely with the management of the hotel to ensure that our members and families will have a safe and enjoyable weekend by implementing the recommendations of the CDC for vaccinated and unvaccinated attendees. While we have taken measures in coordination with the hotel to protect our guests, we recognize that all attendees will be accepting some risk of exposure by voluntarily participating in the annual meeting. Members will be asked to acknowledge this personal risk you have chosen to accept by signing a waiver of liability at registration.During the conference, the Bones of PA will be asking all of our attendees to follow the CDC recommendations based on your vaccination status.We appreciate your assistance in helping to provide a safe environment for all attendees.

Our Commitment to Safety

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Speaker Bios

Lynn Anderanin, CPC, CPPM, CPMA, CPC-I, COSC, is the Sr. Coding Educator for Healthcare Information Services, a physician’s revenue cycle management company in Chicago. She

has over 35 years’ experience in all areas of the physician practice, specializing in

Orthopaedics. Lynn is currently a Workshop and Audio Presenter. She is a former member of the American Academy of Professional Coders (AAPC) National Advisory Board, as well as several other boards for the AAPC. She is also the founder of her Local Chapter of the AAPC.

Rick Buchsbaum has 24 years of experience in accounting, business, and finance. Over the past twenty years, Rick has specialized in management of physician operations, acquisition

transactions including due diligence work, conversion to hospital outpatient departments (HOPDs), along with revenue cycle financial review and redesign. He has a strong background in the operations of physician practices, redesign of business office operations, and the startup of office based procedure centers, physician practices, and ambulatory surgery centers. His services focus closely upon the management, development and implementation of business and strategic plans.Rick has worked closely with physicians, hospitals and corporate executives to develop new ventures, facilitate acquisition and integration of existing practices, manage existing practice operations, develop compensation plans and perform detailed practice analysis. He also has strong knowledge of physician practice operations, joint venture/

ambulatory surgery center development and startup, and pre- and post-merger integration and conversion. His projects routinely involve complex financial and operational transactions and are critical to the success of the organization. He also has experience assisting clients with complex financial turnaround efforts – from initial assessment through successful execution.Prior to forming Progressive Healthcare, Rick served as a Manager of Health Care and Life Sciences with KPMG. At KPMG, he was responsible for the development, purchase, and management of physician practices and ambulatory surgery centers. He also worked with hospitals and physicians to ensure financial and practice compliance with federal and state laws.Rick received his Master’s in Business Administration from the A.B. Freeman School of Business at Tulane University. He received his Bachelor’s Degree in Business Administration from Florida Atlantic University.ompany to bring a new generation of patrons to the art form.

Lynn M. Anderanin, CPC, CPMA,CPPM, CPC-I, COSC Sr. Coding EducatorHealthcare Information Services, LLC

Rick BuchsbaumPresident & FounderProgressive Healthcare

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Speaker Bios

Karen is the Director of our Technology Advisory services at Somerset CPAs. She assists clients in formulating their strategic IT goals and budget. She focuses on reworking technology

to best empower and enable business processes. With 20 years of experience as

a chief information officer, Karen takes an operational approach to the ways to help her client’s technology support their strategic goals.In her free time, Karen enjoys rowing (starboard, of course) and working with her local opera company to bring a new generation of patrons to the art form.

As a full time speaker, Tyler has had the privilege to present at over 1,000 live events in the last eight years. From the age of 17, when he started his first successful

business, he realized that his favorite part of any day at work was helping people. That principle took on new meaning in 2012 when Tyler joined a national training company where he soon became top sales person. Eventually, he went on to hold the positions of Regional and National Director. In January 2018, he launched Tyler Enslin International

where he works full-time at his mission: providing lively, engaging, and practical keynotes to audiences across the country.Tyler has received outstanding recognition by those in his audience, which has enabled him to work with State and National agencies across the country and become a Master Consultant for Johns Hopkins University. From Fortune 500 companies, large organizations and associations to hundreds of smaller groups, Tyler rarely passes on an opportunity to get his message across.

Karen Clark, MBA, CPHIMS, FHIMSSDirector of Technology Services, Somerset CPAs & AdvisorsIndianapolis, IN

Tyler EnslinTyler Enslin International

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Speaker Bios

In this role, Gary led the development of OrthoQCDR, the first CMS approved Quality Clinical Data Registry for Orthopaedic care. OrthoQCDR includes quality performance measures that

enable orthopaedic practices to measure and report on procedures directly related to MSK core practices.

Gary HymanExecutive Director of The Hawkins Foundation

President – Working as one of the original marketers for the BayCare Health System in FL, Michele noticed that physicians were desperately seeking ways to grow their practices. Combining her

education in Marketing from the University of South Florida with her extensive experience, Michele established Full Circle PR in 2007 to meet that need. Since then, the Full Circle team has grown to assist nearly 300 medical practices across 17 states. Known for creative

thinking and cost consciousness, Full Circle PR has a knack for changing physician referral patterns and greatly expanding clients’ market share. Full Circle PR is the nation’s leading public relations and marketing agency specializing solely in the health care profession, from solo practitioners to one of the largest multispecialty providers in the country. Our team offers a full array of services including: public relations, marketing, advertising, and community

Michele KrohnPresident, Full Circle PR

Among other responsibilities, Paul leads the value based services delivered to independently owned musculoskeletal practices. Sharecare is the leading digital health company that helps people – no matter where they are in their health journey – unify and manage

all their health in one place. Our comprehensive and data-driven virtual health platform is

designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone.

Paul FreeVP, Value Based Care, Sharecare Provider Solutions Group

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Speaker Bios

Adam Laing is the chief executive officer of Healthcare Compliance Pros (HCP). He has an extensive track record of driving revenue

growth with SaaS (Software-as-a-Service)-based companies by fostering talent and evolving company cultures to support continued expansion. Prior to joining Healthcare Compliance Pros (HCP), Adam served as vice-president at iWorQ Systems, having led the company through explosive growth of doubling the customer base and increasing revenues over 400% during his 5-year tenure.Prior to iWorQ, Adam held multiple senior executive roles, including director of marketing and sales, with New Dawn Technologies (now Journal Technologies), which was acquired by DJCO board of directors, including its chairman of the board, Charlie Munger, also vice-chairman of Berkshire Hathaway and Warren Buffett’s long-time business partner. Board meetings with Charlie Munger were some of the highlights of Adam’s tenure at Journal Technologies and he credits Mr. Munger for helping to expand the way he looks at building and growing long-lasting companies. Adam’s experience in SaaS-based business development helped position the newly formed Journal Technologies with a rapid increase in brand equity and exponential revenue growth.In addition to technology, Adam gained an understanding early in his career regarding the importance of properly managing compliance

through his experience co-founding PFM, a SaaS-based investment firm. PFM contracted with a former State SEC regulator/attorney to manage the company’s compliance. “Unfortunately, after several months into the contract, it became blatantly obvious that the scope of understanding to help PFM manage compliance was well outside the understanding of our compliance manager.” The costs already spent, and the additional costs needed to start over again with compliance nearly put the small start-up out of business. Having this experience years ago is still poignant today for Adam. He is committed to ensuring that HCP provides not only the best-in-class technology and training but also (and most important) the compliance expertise and support to ensure our customers’ success. Adam stated that “neither start-ups nor tenured companies can endure large setbacks or costs that can come from not being compliant”. That is why HCP provides a $1-million indemnification for our customers for losses due to a breach or other concern. We are that confident! And, by the way, our customers have never needed the indemnification we offer. “Adam has over 20 years of experience working with technology companies spanning several platforms and solutions, including IBM, PPG (GTS Services), and Novell. Adam has a Bachelor of Science degree in information systems and business from Brigham Young University—Hawaii

Adam Laing, PMPChief Executive OfficerHealthcare Compliance Pros.

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Speaker Bios

AnnMargaret has spent over 20 years navigating the intricacies of orthopaedic practice management. She is a life-long learner who treasures innovation, collaboration, and efficiency. She wants healthcare to work better.

She is a fierce proponent of price transparency and disruptive innovation within the

healthcare marketplace, with a focus on the roles of independent physician practice and ambulatory surgery centers. Prior to entering the healthcare marketplace, AnnMargaret invested five years teaching 8th grade Language Arts in Newberry, SC. She has a Bachelor of Arts degree from the University of South Carolina Honors College.

Ann Margaret McCraw, CEO Midlands Orthopaedics & Neurosurgery, PA, Columbia, SC

Kevin McDaniel is the Chief Strategist with WindRiver Strategies (www.windriverstrategies.net), an Executive Coaching and Leadership Development firm in Las Vegas. He

is a graduate of the University of Georgia and has trained with multiple coaching institutes including the International Association of Coaches (IAC), the Glasser Institute, Resource Realizations, the Strategic Learning Alliance, Emergenetics and is a member of the International Association of Coaches, the International Coach Federation and the Society of Human Resource Management (SHRM). Kevin’s executive clients achieve breakthroughs in mindset, relationships, roles and results while enhancing morale, creativity and performance. His clients are:• C-Suite Executives in industry and academia

(CEOs, CFOs, COOs, CNOs, CDOs), Senior Level Business Leadership, Physicians and Surgeons

• Highly productive medical groups in orthopedics and ophthalmology

• Nationally recognized healthcare associations

• the Top 2% Performers at ADP• Top 2 Performer with Cardinal Health

• the #1 Performing Executive Sales Team for 2014 & 2015 (out of 500 Teams), the #2 Bedding Team in 2016 and consistently Top 5 Performer with Ashley Furniture, the world’s largest furniture manufacturer

• Have “reduced stress 85%”• Found peace after divorce• Have doubled and tripled their incomes in

less than 2 years…He has spoken to over 400,000 people worldwide from Nairobi to Eastern Europe and coast to coast in the United States. His company has provided Executive Coaching, Leadership Development and Team Training Services for Cardinal Health, the Medical Group Managers Association (MGMA), American Association of Healthcare Administrative Management (AAHAM), the Healthcare Financial Management Association (HFMA), Peachtree Orthopedics, Georgia Ophthalmologists, the Oschner & Infirmary Healthcare Systems, Ashley Furniture, ERA Realty, Hilton, Miller Coors and others.Before starting WindRiver Strategies, Kevin worked in healthcare as Executive Director with EthosPartners Healthcare and Navigant Consulting where he oversaw sales, client services and operations for the Business Intelligence Division.

Kevin McDaniel WindRiver Strategies

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Agenda

7:00-8:00 am Registration / Breakfast with Exhibitors Act Room

GENERAL SESSION Headliner Room

8:00 am Opening Remarks Moderator: William Thompson, The Orthopedic Institute of PA

8:00-9:00 am Physician Compensation Models & Shifting Revenue Trends for Orthopaedics Rick Buchsbaum President, Progressive Healthcare

9:00-10:00 am Post-Covid Team Management Strategies: Managing Production, Limiting Isolation, and Securing Your Data and Assets Karen Clark, MBA, CPHIMS, FHIMSS Director of Technology Services Somerset CPAs & Advisors, Indianapolis, IN

10:00-10:30 am Break with Exhibitors Act Room

GENERAL SESSION Headliner Room Moderator: Bonnie Lynch, Mountain Valley Orthopedics

10:30-11:15 am Riding the Transparency Wave: Setting Transparent Pricing AnnMargaret McCraw Midlands Orthopaedics & Neurosurgery, PA

11:15-11:45 am E&M Coding Best Practices Lynn Anderanin, CPC, CPB, CPPM, CPMA, CPC-I, COSC Sr. Coding Educator Healthcare Information Services

11:45-12:45 pm Lunch with Exhibitors Act Room

GENERAL SESSION Headliner Room Moderator: Danelle Newman, OSS

12:45 -1:30 pm Physician Owned Real Estate Rick Buchsbaum President, Progressive Healthcare

3:00-5:30 pm Registration for Exhibitors and Attendees Exhibit Hall Set Up

Act Room5:30-7:30 pm Welcome Reception

David’s Restaurant & Bar

THURSDAY, AUGUST 19, 2021

WEDNESDAY, AUGUST 18, 2021

2021 Bones of PA Annual MeetingAugust 18-20, 2021

Live! Casino & Hotel | Hanover, Maryland

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7:30 -8:00 am Breakfast with Exhibitors Act Room

GENERAL SESSION Headliner Room Moderator: William Thompson, The Orthopedic Institute of PA

8:00-8:30 am Interoperability– New Rules on sharing data Karen Clark, MBA, CPHIMS, FHIMSS Director of Technology Services Somerset CPAs & Advisors, Indianapolis, IN

8:30-8:45 am Bones of PA Business Meeting8:45-9:15 am Open Forum – Bring Your Questions for Discussion9:15-9:45 am Break with Exhibitors

Act Room GENERAL SESSION

Headliner Room9:45 -10:45 am Remaining Positive in Challenging Times

Tyler Enslin11:00 am Meeting Adjourns

FRIDAY, AUGUST 20, 2021

THURSDAY, AUGUST 19, 2021

1:30-2:15 pm Marketing Best Practices or Solutions for Orthopaedic Practices Michele Krohn, FullCircle

2:15-3:00 pm Future of Quality Metrics & Collecting Patient Reported Outcomes Paul Free, ShareCare Gary Hyman, The Hawkins Foundation

3:00-3:30 pm Break with Exhibitors Act Room

GENERAL SESSION Headliner Room Moderator: Christina Burt, Tri State Orthopaedics

3:30-4:15 pm Internal Audit and Compliance Working Together Adam Laing, PMP, Chief Executive Officer Healthcare Compliance Pros.

4:15-5:15 pm You’ve Been Upgraded Kevin McDaniel, WindRiver Strategies, LLC

5:15-7:00 pm Networking Reception in Exhibit Hall Act Room

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The Bones of PA would like to thank the following companies for their partnership with the organization and our 2021 Annual State Conference.CORPORATE PARTNERSharecare

EXHIBITORSBreg / Orthopaedic & Spine Technologies, LLCClearwave CorporationCuriDJOFlexion TherapeuticsHarvard MedTechHealthcare Compliance ProsHealthMark GroupInfinx HealthcareM1 LabsMatch One MedicalModernizing MedicinePhilipsrater8RRS MedicalSocialClimbStella EnterprisesVirtual OfficeWare Healthcare Solutions

Our Sponsors Exhibit Show Hours

SET-UP:WEDNESDAY, AUGUST 18

3:00 to 5:30 pm

SHOW HOURS:

WEDNESDAY, AUGUST 18 5:30-7:30 pm (Welcome Reception)

THURSDAY, AUGUST 19 7 am to 8 am (Breakfast)

10 am to 10:30 am (Break) 11:45 pm to 12:45pm (Lunch)

3:00 pm to 3:30 pm (Break) 5:15 pm to 7 pm (Reception)

FRIDAY, AUGUST 20 7:30 am to 8:00 am (Breakfast)

9:15 am to 9:45 am (Break)

BREAK DOWN:

FRIDAY, AUGUST 20 9:50 am to 12noon

• The Welcome Reception on Wednesday evening is a social event. Location David’s

• The reception on Thursday is in the Exhibit Hall. This is our major event in the exhibit hall.

Our Breakfast Sponsors: Our Reception Sponsor:

Thank you to:

We help you put all the pieces together.Sharecare delivers the critical data and processes required to increase value and improve outcomes

to help orthopaedic practices remain independent, competitive, and achieve financial success.

Health InformationManagement

PaymentIntegrity

ClinicalSolutions

Digital Patient Engagement

Value-basedCare solutions

Generate revenue through value-based

reporting

Reduce staff administrative

overhead

Protect revenue through reduced

claim denials

Engage patients to adhere to care plans and close care gaps

Diversify revenue through additional

services

Have you solved the puzzle of maximizing revenue for value-based care?

For more information visit sharecare.com/solutions/provider091

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vowhs.com

Visit our booth to learn more!

athenaOne®

412●424●2260

An integrated network of services that hasyour practice’s back...

● EHR & Practice Management ● Revenue Cycle Management ● End-to-End Billing Services

Engage and learn from the largest network of providers:

Bones of PA, Inc. 522 S. Hunt Club Blvd #412 | Apopka, Florida 32703

Tel: 813-948-8660 www.bonesofpa.com

Save the Date: AUGUST 24-26,2022

2022 Bones of PA Annual Meeting

The Westin Annapolis | Annapolis, Maryland