august 2013 smg toons marketing report: chuggington: chug patrol, ready to rescue
DESCRIPTION
This report contains details on marketing efforts by Studio Movie Grill to promote Chuggington: Chug Patrol, Ready to Rescue as part of our SMG Toons series.TRANSCRIPT
SMG TOONS MARKETING REPORT
AUGUST 2013
www.studiomoviegrill .com
www.studiomoviegrill .com
www.facebook.com/studiomoviegri llfan
220,000 fans and growing
SMG Toons Puts Safety First with Chuggington: Chug Patrol, Ready to Rescue. Sent: July 27, 2013 Distributed to 326,000+ email subscribers
Screenvision 12 Theaters x 6 weeks of impressions
General attendance: 1M Approximate Impressions: 3M
Retail Value of Ad Space: $21,300
Inclusion in Email Newsletters
Distributed to
326,000+ Subscribers
LOCATION ATTENDANCE PLANO 166 COPPERFIELD 49 ARLINGTON 70 LEWISVILLE 61 ROYAL 61 CITY CENTRE 171 HOLCOMB 251 SCOTTSDALE 99 WHEATON 73 SPRING VALLEY 73 DULUTH 99 EPICENTRE 79 TOTAL 1252
ATTENDANCE BY MARKET
SCOTTSDALE, AZ
CHICAGO, IL
ATLANTA, GA
CHARLOTTE, NC
HOUSTON, TX
DALLAS, TX
MARKETING SUMMARY • Screenvision
o Approximately 3M impressions o Retail value of ad space = $21,300
• Apple TV Exposure o Approximately 3M impressions o Retail value – not for sale
• Facebook Exposure o 222k fans of www.facebook.com/studiomoviegrillfan o 81,314 impressions o 56 l ikes o 26 shares
• Email Exposure o Distribution to 326k subscribers o X 12 emails = 3,912,000 emails sent
• Attendance o 1,252 viewers