august 6.qxd (page 14) milk products.pdf · and bettencourt dairies, llc, both of wendell; and big...
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C H E E S E R E P O R T E R14 August 6, 2010
Idaho Milk Products: The World’s LargestDedicated MPC Production Facility Jerome, ID—Idaho Milk Products(IMP) made its inaugural exhibitionat the Institute of Food Technology’s(IFT) Food Expo last month, show-casing a high-protein, ready-to-drink beverage and the ease offormulation of IdaPro MPC – aproduct accounting for most of thecompany’s ener-gies.
IMP is arecently estab-lished interna-tional milkprocessing oper-ation that sup-plies milkprotein concen-trate (MPC),milk permeate, and cream deriva-tives to customers around the world.
Products are used in a variety ofapplications, from cheese, yogurt andother dairy-based foods to nutri-tional supplements.
Idaho Milk Products is owned bythree of the largest independentdairies in Idaho – Aardema Dairiesand Bettencourt Dairies, LLC, bothof Wendell; and Big Sky Dairies ofJerome, along with Scott JacksonTrucking, also headquarted in Jerome.
After several years of exploring a
processing extension to generategreater return on raw milk, the own-ership group created a milk process-ing company designed to offervalue-added products to the growingglobal market.
After careful study, it was deter-mined that a plant capable of pro-
ducing milkprotein concen-trate (IdaProMPC 80 and 85)offered the great-est added value tothe North Ameri-can market.
“Once we rec-ognized the mar-ket opportunity,
we made a collaborative decision tomake IdaPro, the highest qualityproduct possible,” said RonAardema, IMP owner and boardpresident.
“To do this, we knew we needed astate-of-the-art facility, plus talentedand experienced people,” Aardemacontinued.
Construction of the 220,000square-foot facility, certified by NSFInternational and the US Depart-ment of Agriculture (USDA), beganin the fall of 2007, and the first
IdaPro MPC product was shipped inFebruary 2009.
At present, IMP processes threemillion pounds of raw milk per day.The annual capacity of 40 millionpounds of IdaPro MPC makes IdahoMilk Products the largest dedicatedMPC-production facility in theworld, the company said.
The direct relationship with thedairies provides a significant advan-tage over the competition throughcreation of a highly streamlined sup-ply chain that is 100 percent farm-to-customer lot-tracked, Aardemasaid.
Products are made from rBST-freemilk, and are USDA, Grade A,Kosher OU, HALAL and EU regis-tered.
Idaho Milk Products is led by themanagement team of Gary Duncan,chief financial officer; Ben Quell-horst, plant manager; DeanShotswell, production manager; andTara Russell, director of sales andmarketing.
“IMP’s success is driven by theability to consistently produce reli-able products that meet exact cus-tomer specifications, whileprioritizing customer service and sat-isfaction,” Russell said.
The company is concentrating oncapturing a dominant market posi-tion by offering customers qualityand functional advantages over com-parable ingredients such as interna-tional MPC products, casein andcaseinate, she said.
“The strategy is paying off as IMPcontinues to develop strong relation-ships with global food and nutritionsegment leaders,” Russell continued.
Marketing Partnership With JacobyIMP markets its products through apartnership with TC Jacoby, whichprovides sales support of MPC,cream and permeate through its net-work of dairy industry contacts.
TC Jacoby also provides expertlogistics and export support.
IMP focuses on three primaryproduct offerings: IdaPro MPC 70-85, milk permeate powder andcream.
IdaPro MPC is produced using alow-heat ultrafiltration and dryingprocess that results in an MPC withgreater solubility, better mouthfeeland flavor, and higher nutritionalvalue than other MPCs on the mar-ket, according to plant manager BenQuellhorst.
Unlike casein, a common milk-derived protein substitute, MPCscontain casein plus whey proteins inthe same proportion as they naturallyoccur in milk, Quellhorst explained.
This results in increased function-ality and applications in a widerrange of market segments, he con-tinued. Idaho Milk Products’ IdaProMPCs are naturally low in lactose –a key benefit for nutritional applica-tions.
IdaPro MPC accounts for morethan 50 percent of the company’sproduct line, according to chieffinancial officer Gary Duncan.
As a cost-effective substitute forlactose, IMP offers milk permeatepowder. Milk permeate – the carbo-hydrate portion of skim milk – is sep-arated from the protein-rich portionduring filtration.
Carbohydrates undergo evapora-tion and drying to form milk perme-ate powder, which is also Grade Aand USDA certified.
IMP milk permeate is non-hydro-scopic, with a neutral pH, is non-browning and high in milk minerals,Quellhorst explained.
The company is also workingclosely with TC Jacoby to developand stimulate the food market formilk permeate powder. Specific seg-ment applications include standardi-zation of dairy products in skim milkproducts, baked goods, ice cream,puddings, yogurt, tableting, andinstant drink mixes.
Idaho Milk Products’ cream is soldprimarily for the production of but-ter, cheese, ice cream, and for use inbaked goods, custards and sauces.
“We are finding thatthe combination ofglobalization and
increased economicvolatility puts pressureon the industry and onour customers,” said
Rick Onaindia,Bettencourt Dairy’s
IMP 40 percent fat pasteurizedsweet cream is separated from theraw milk prior to the production ofMPC and permeate.
Due to the high quality of rawmilk used and the plant’s proximityto the source dairies, this cream isgenerally fresher and whiter thanmost other cream on the market,according to Quellhorst.
The primary market region forIdaho Milk Products is the NorthAmerican food industry, said RonAardema, Aardema Dairy.
“We also have begun to sell toAsia, Europe and the Middle East.Currently, approximately 75 percentof our business is domestic,” he said.
“Specific target market segmentsinclude dairy – dairy blends, yogurtand cheese; protein beverages forweight management, adult nutritionand sports nutrition; bakery, soups,sauces and confection,” Aardemacontinued.
IFT Exhibit, Competitive ReviewFor the first time, Idaho Milk Prod-ucts exhibited at the Institute ofFood Technology’s (IFT) annualmeeting and Food Expo last monthat Chicago’s McCormick Place.
It provided an excellent opportu-nity to showcase a high-protein,ready-to-drink beverage and thechance to demonstrate the ease offormulation with IdaPro MPC –
• See Idaho Milk Products, p. 15For more information, circle #17 on the Reader Response Card on p. 22
C H E E S E R E P O R T E R 15August 6, 2010
Idaho Milk ProductsContinued from p. 14
even in the most extreme formula-tions, Russell said.
While at Institute of Food Tech-nologists, Idaho Milk Productsrevealed results of a recent inde-pendent competitive review againstthe top international Milk ProteinConcentrate products.
Research was conducted by scien-tists with Cal Poly’s Dairy ProductsTechnology Center and North Car-olina State University’s SoutheastDairy Foods Research Center.
Researchers tested a total of ninecompetitive MPC powders (MPC-80and MPC-85) in a series of compari-son analyses of key physical andfunctional properties and sensoryattributes.
IdaPro MPC powder was deter-mined to have the cleanest andfreshest flavor and aroma profile ofany of the powders tested.
It also met or exceeded the field ofcompetitive products in all func-tional attributes tested, Russellexplained.
Idaho Milk Products scored highcompared to competitive MPCs innitrogen solubility, suspension sta-bility, viscosity and emulsion stabil-ity.
IMP Sees Economic Volatility &GlobalizationOne of the greatest challenges cur-rently facing Idaho Milk Products isglobalization combined with anunsteady economic climate.
“We are finding that the combi-nation of globalization and increasedeconomic volatility puts pressure on
the industry and on our customers,”said Bettencourt Dairy’s Rick Onain-dia.
“For example, volatile or changingenergy and other input costs narrowcustomer margins, making it difficultto effectively manage their productportfolios,” he said.
“It is our goal to be as efficient aswe can, while staying flexible to helpinsulate our customers from theseissues,” Onaindia continued.
“It is Idaho Milk Products’ goal tobe a leading MPC supplier to thefood and nutrition industry and to bea valuable supplier partner to thenational and multinational brands,”Big Sky Dairy’s Mike Bosma com-mented.
For more information on IdahoMilk Products, call (208) 404-2623or visit www.idahomilk.us. rr
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Sam’s Club AddingImported Cheese FromSeveral CountriesBentonville, AR—More than adozen new varieties of importedcheese from England, Italy, Ireland,France and Spain will begin to arrivein select Sam’s Club locations nextmonth.
By late fall, the company expectsto offer the new imported cheeses inmore than 150 stores nationwide.
The new cheeses will includeboth regular and special seasonalitems to complement Sam’s domes-tic cheese selection, which includessliced deli cheese as well as hard andsoft cheese.
In an effort to source the bestproducts for its members, Sam’s Clubbuyers visit supplier facilities toinspect the production process. Also,Sam’s Club uses a test kitchen andsensory lab at its home office to sam-ple products, and give suppliers feed-back about how to improve them.
“Consumers are hungry for newfood products because they areexperimenting more with food athome and see it as a form of enter-tainment,” said Shawn Baldwin,vice president, fresh and deli, Sam’sClub.
For more information on the newimported varieties, visit www.sam-sclub.com. rr
Chicago SweetenersChanges Corporate NameTo Batory FoodsDes Plaines, IL—Chicago Sweeten-ers, Inc., a national distributor offood ingredients, has announced itsofficial corporate name change toBatory Foods, Inc.
The company formerly operatedunder several different regionalnames across the US, includingQuality Ingredients, Industrial Ingre-dients, Chicago Sweeteners, SugarIncentives, Total Sweeteners,LSI/Ingredients International, andLSI Texas. The company establishedthe new name to facilitate consoli-dation under one identity.
There are no changes in control,ownership or service, and all agree-ments previously in effect with eachof the divisions continue to be ineffect with Batory Foods, the com-pany stated.
“The name change reflects ourlong term mission to provide a broadsuite of ingredients that willempower our customers by havingthe top brand name products avail-able locally,” said Ron Friedman,vice president of Batory Foods.
The company’s new name is takenfrom the name of the ship on whichthe company’s founder, Abel Fried-man, and his family fled Poland in1938.
Batory Foods, founded in 1979,operates 22 distribution facilities inthe US with a portfolio of dairy andother ingredients.
For more information, visitwww.batoryfoods.com. rr For more information, circle # 18 on the Reader Response Card on p. 22