august art business today
DESCRIPTION
The premier publication for the art, framing and printing industryTRANSCRIPT
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BUSINESSTODAYART
Galleries: how to pop-up Framing challenges DiversificationINDUSTRY MARKETING SURVEY ANALYSIS
£6.50
August 2013
www.fineart.co.uk
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e-mail: [email protected] freephone: 0800 0684 844 facsimile: 01484 662222
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NEWS
ART BUSINESS TODAY
BUSINESS32 A competitive edge
An analysis of ABT’s latest marketing survey
36 Going for growth: diversificationFive retailers explain how diversification has helped business
ART40 Just popped up
Pop-up gallery veterans explain how to pop up successfully
46 Sold!Artists can clinch sales at private views, says Karen Wallis Coleman
FRAMING52 Time for something completely
differentLyn Hall GCF Adv frames a set of Olympic medals and a 9’ tapestry
56 A pedigree projectTim Haysell frames a 30’ family tree with lights and a rolling mechanism
REGULARS8 Trade news27 Face to face:
Kerry Darlington28 Product news51 Business tips for artists59 Trade secrets60 Pete Bingham’s agony62 Branch news63 Letters64 B2B: classifieds66 Last word:
Mike Sweetman,Venture Productions
COVERThe GUNNAR T2 Scribe Tool. Theoptional pen tool for use withthe F1 and F1 Hybrid, 601, 3001and 4001 – operating inconjunction with the innovativeand easy to use operatingsoftware GMC GUNNAR MATCREATOR.www.gunnar-int.comSee the Gunnar ad on p35
CONTENTSArt Business Today August 2013, Issue 4 First published June 1905 as the Fine Art Trade Journal www.fineart.co.uk
27
August 2013 5
COVER
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6 August 2013 ART BUSINESS TODAY
Art Business Today
Published by the Fine Art Trade Guild
16-18 Empress Place, London SW6 1TT, UK
T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596
[email protected] www.fineart.co.uk
PublisherLouise Hay
EditorAnnabelle Ruston
Advertising managerKasia Szkolnicka
SubscriptionsMoira Sanders
ContributorsJan Baker
Sarah Bayliss
Pete Bingham GCF
Lyn Hall GCF Adv
Tim Haysell
Mick Hodson
Karen Wallis Coleman
Publication datesArt Business Today is published five times per
year: January, April, June, August and October
Subscriptions 2013UK Europe World
One year £30 £36 £44
Two years £53 £62 £74
To subscribe, call 020 7381 6616 or visit our
website, www.fineart.co.uk, and click on the ‘go
to Art Business Today magazine’ button
Liability©All rights reserved. ABT is intended to inform
but no liability can be accepted for action
taken, or not taken, in reliance on it
Guild CEO
Louise Hay
Master of the Guild
Steve McKee GCF Adv
The power of framing
Iwould recommend a visit to next year’s Society of Botanical Artists’ annual
exhibition to anyone with an interest in painting. More than 700 exquisitely
painted images are included in the show, many of them priced at less than
£500. As I walked round marvelling at the detail captured by the artists,
along with their technical expertise, I couldn’t help but notice that much of
the framing was rather less impressive. These artists clearly have a highly
sophisticated sense of colour, tone and hue, yet this didn’t always extend to
their choice of frame.
One painting in particular crystalised my thoughts. It was a gentle, subtle
painting of three figs on a wooden table; a symphony of natural shades, soft
colours and shadowy contours. But this charming picture was visually crushed;
it was squashed into a small and heavy brown mount and frame. There was no
room for the artwork to breathe; the end result was claustrophobic. The frame
made the picture appear dated and unsuitable for a modern home. How could
an artist with such an acute sense of colour make such a disastrous decision
about framing?
I suspect that the artist, understandably, didn’t want to spend much on framing
and was pleased to re-use an old frame found languishing at the back of the
studio. I strongly believe that the frame will have made the difference between
the picture selling at the private view (because it is lovely) and not selling at all
(it was still available on the last day of the show).
Conversely, there were some paintings displayed in wide, deep mounts and
well-proportioned, sometimes hand-finished, frames that looked fantastic. Most
importantly, buyers would feel confident that these framed pictures would
complement a contemporary interior.
Of course artists can’t afford to spend too much on each frame, but sometimes
a little more investment would achieve substantial results. Many artists are
capable of hand-finishing their own frames, so it may be more a matter of
planning and imagination than financial investment.
We all have to work harder than ever at marketing in an age where people are
bombarded with visual images; if a picture looks wrong, potential buyers won’t
stand there wondering why, they will move swiftly on.
Annabelle Ruston
BUSINESSTODAYART
Follow us on Twitter
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Like us on Facebook
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washingtongreen.co.uk
Make a statement with Washington Green Fine Artthis autumn
View our brand new collections and meet the artists behind them
Sunday 1 September – Tuesday 3 SeptemberCastle Fine Art, International Convention Centre, Birmingham
Call us on 0121 633 0645 for more information or to make an appointment.
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NEWS
Animals in artTHE ASSOCIATION of AnimalArtists’ exhibition, entitled Animalsin Art, takes place from 27 Julyuntil 15 September at TheHaworth Gallery, Lancashire.Admission is free.Work from award-winningprofessional artists sits alongsidecontributions from talentedamateurs. Artwork includesdepictions of animals in the air, inwater and on land, and a range ofmedia and styles are included.www.associationofanimalartists.com
Going for growth in the northTHE BUY Art Fair and TheManchester Contemporary, thenorth of England’s biggest artbuying events, return toManchester from 26 to 29September.Last year saw Buy Art Fairwelcome 7000 visitors, up 43 percent from 2011, and sales oforiginal art topped £400,000.Launched in 2008 and supportedby the Arts Council, the fair offersoriginal work from £50 up to£5000+.Over 500 artists working in arange of media will berepresented at these free shows.www.buyartfair.co.ukwww.themanchester
contemporary.com
Inbrief
8 August 2013 ART BUSINESS TODAY
Awards 2014 date announced
THE ART & Framing Industry Awards
Event will take place on Saturday 17
May 2014 at the Holiday Inn, Elstree.
This venue has been booked once again
following positive feedback from guests
in 2012, who enjoyed the high-spec
rooms, easy access and competitive
prices.
Put the date in your diaries now to
ensure that you don’t miss out on the
art and framing industry’s number one
social event. Guests will enjoy the
chance to network and study the frames
that made it to the final round of the
framing competition, as well as let their
hair down, dance and relax.
The hotel is just inside the M25 to
the north of London, just off the A1
motorway. Further details on how to
enter an award and make a booking will
be on the Guild website shortly and in
the October issue of Art Business
Today.
www.fineart.co.uk
Arqadia sales manager Graham Miller with his wifeFiona at this year’s event, in front of the picturesthat won the company’s star artist competition
E-commerce a valuable asset for Britannia
UK FRAMING supplies company
Britannia Mounts is planning new
developments to its e-commerce site.
Launched in January this year the site
has proved a big success attracting new
customers as well as helping existing
customers who prefer to purchase
products online.
‘We have had so much positive
feedback from customers new and old,’
says Mandy Loughnane, sales executive
for Britannia. ‘The site is user-friendly
and customers especially enjoy being
able to design their own custom-cut
mounts; they can even upload their own
image and visualise the finished product.
They can see prices immediately,
together with volume discounts.’
Additions will include a custom-cut
back board option to complement the
innovative custom-cut mount designer,
and there will be promotional offers in
the coming months.
Britannia’s product range includes
Crescent mountboard in single sheets,
Britannia mountboard, Tru Vue glass,
and Corri-Cor and Crescent tapes in
addition to a bevel cut mount service,
acrylic sheets, clear re-sealable bags,
back boards and other accessories,
which can all be ordered online.
All products are delivered carriage
free to UK mainland addresses on
orders over £50 net, allowing framers to
reduce costs and stock levels.
www.britmounts.com
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NEWS
Inbrief
August 2013 9ART BUSINESS TODAY
Two shows in Russia this September
RUSSIAN PICTURE framers will enjoy
an embarrassment of riches with two
trade events scheduled for Moscow
during September. However, as the two
shows are so close together, many
international exhibitors will not be able
to support both and would prefer it if
one strong show had been organised
instead.
First on the calendar is the Art and
Frame Expo Forum, to be held from 13
to 15 September. International speakers
include Steve McKee GCF Adv,
Stephen Finney GCF, Rob Markov CPF
and Martin Harrold, along with many
local industry figures. There will be a
total of 24 masterclasses and business
seminars and around 60 exhibitors will
be taking part. This show is run by
Artindustry, owners of the Russian
Framing School, who last year ran the
rival Baguette Forum fair in St
Petersberg.
Following closely is the Moscow
International Framing Forum, from 26
to 28 September. International speakers
confirmed so far are Brian Wolf GCF
CPF, Jim Miller, Mal Reynolds GCF
Adv, Lyn Hall GCF Adv and John
Ranes GCF CPF, who has two new
masterclasses planned for this event.
There will be a wide range of classes
from Russian tutors as well as a
conference and framing competition.
This event runs alongside an established
craft show. MIFF, which was held in
Moscow last year as well, is organised by
NeoArt, a Russian framing distributor.
www.artframeexpo.ru
www.bagetforum.ru
Tru Vue® frames US museum collection
TRU VUE® Optium® acrylic glazing
has been used to frame the Art Institute
of Chicago’s entire show, Abelardo
Morrell: The Universe Next Door. The
show includes 110 photographic works.
‘This museum-quality non-reflective
glazing is ideally suited to Morrell’s
work,’ says curator Elizabeth Siegel.
‘Morrell includes a great range of detail
in his work, with many rich blacks and
subtle tones. Optium® allows us to
present the work free of any distracting
reflection or glare, greatly enhancing the
viewing experience for thousands of
visitors this summer.’
Tru Vue glazing is available in the
UK from Arqadia, Britannia Mounts
and Wessex Pictures.
www.tru-vue.com
New website for FletcherSibthorp
FIGURATIVE ARTIST FletcherSibthorp has launched a newwebsite to showcase his work.www.fletchersibthorp.com
Changes for Italian framingshowAS WE go to press it isunderstood that organisersPublifiere srl will no longer beholding the FrameArt Expo tradeshow in Italy in 2014, scheduledfor 22 to 24 March. It is expectedthat a new framing show run byFAMA will return to its ‘spiritualhome’ of Bologna in 2014. FAMAis a consortium of leadingEuropean picture framingsuppliers and manufacturers.www.famaeurope.it
GB eye wins HMV exclusivePUBLISHER AND distributor oflicensed products GB eye hassigned acontractto supplyposters,3Dposters,prints,canvas,frames,framedimages,badgesand tattoo packs to music andgames retailer HMV on anexclusive basis until May 2016.www.gbeye.com
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When working as an
interior designer I used
to paint canvases to
incorporate into the
rooms I designed. I
often struggled; it was hard to decide
what would look right. A painting can
enhance a scheme or ruin it and often
represents a considerable investment.
My work was wide-ranging - from
children’s murals with cartoon
characters and dinosaurs to trompe
l’oeil frescos with vines creeping around
stone walls, pillars and columns. Other
commissions included pub signs,
blackboard menus and logos. I never
expected to be specialising in animal
artwork, despite my love of nature and
animals.
I aim to portray animals with
character and personality - I concentrate
on this as much as their physical
attributes. I want them to be real and
full of life, so that when my customers
take their artwork home and hang it on
the wall they become attached to the
character and soul of the animal I have
depicted. My paintings make people
smile; they are happy pictures, painted
with passion by an artist who is
herself in a happy place.
Since I started painting
animals there has been no
shortage of ideas, only a
shortage of time in which to
paint them all. My brain is a
Noah’s Ark. I am guided by
what customers say they
would like to see in my next
collection. I recently added
Tristan, a Hereford bull, as I was often
asked for non-dairy cattle. He was
named after a delightful eight-year-old
boy whom I met at an agricultural show
and who lent me a copy of a Hereford
breeding magazine. Tristan frequently
sells out at the shows we attend.
I don't want to paint just farmyard
animals - I want to include owls, garden
birds, even insects in my collection.
Every animal, no matter how small and
insignificant, has character and
personality. Once on an 80x100cm
canvas that character and personality
demand attention. I have painted two
very cute robins which have stolen many
hearts and this Christmas I will be
turning my hand to penguins. I was
asked for giraffes, so now my portfolio
includes a wonderful giraffe picture
named, perhaps a little vainly, after me
and my partner Steve. Again, this has
proved to be a good choice of subject.
My son’s idea of painting myself as a
warthog was simply out of the question!
The British public really do love
animals; a high percentage of homes
have a pet dog, cat or rabbit and I
believe that many families would
welcome an elephant, giraffe or fully
grown cow if it was feasible.
My painting style lends itself to
anthropomorphism. Many customers
admit to talking to their animal
paintings; I have even received emails
and texts ‘from’ my characters to let me
know that they have settled into their
new home and are happy and looking
good. �www.sarahbaylissfineart.co.uk
NEWS
10 August 2013 ART BUSINESS TODAY
ARTIST’S SKETCH‘I am guided bywhat customers saythey would like tosee in my nextcollection’
ROCK AND metal festival Bloodstock
will include an art exhibition for the first
time in 2014, named The Rock and
Metal Gallery. The concept came from
Bloodstock co-founder Paul Raymond
Gregory, who is also an acclaimed artist
with an extensive body of work which
includes many album covers and
monolithic pieces inspired by the
writings of JRR Tolkien.
The gallery will include festival
artwork going back to the first event in
2001. Paul’s latest Tolkien work, The
Silmarillion, will be on show in a hand-
carved frame by master-framer John
Davis, which was designed by Paul
himself. There will also be a display of
BC Rich guitars. The gallery will be
housed in a specially constructed space
of around 1300 square feet and all
artwork will be professionally lit and
hung.
This exhibition will mark the first
step on the road to establishing a
permanent rock venue under the
Bloodstock banner. The proposed
venue would include a live music space
with bar, rehearsal and recording
facilities, and a permanent exhibition
space. A true hub for British rock and
metal in the heart of the Midlands, the
birthplace of metal.
www.bloodstock.uk.com
www.paulraymondgregory.com
Bloodstock announces first art exhibition in 2014
Sarah Bayliss
The artwork that PaulRaymond Gregory
designed forBloodstock 2012
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NEWS
12 August 2013 ART BUSINESS TODAY
US patent for Valiani
VALIANI, THE Italian manufacturer
of computerised mountcutters, has been
awarded a US patent for their
interchangeable cutting head system.
The system has already been granted a
European patent and won the Art &
Framing Industry’s Innovation Award in
2008.
The cutting head system, which has
been sold in 65 countries, enables users
to cut, emboss and draw. Outstanding
Italian engineering provides incredible
accuracy and the colour-coded heads
can be changed rapidly.
In addition to the MatStylus Deluxe
pen head and the packaging tools there
are six cutting heads and an embossing
head. All nine heads are available across
the range of Valiani CMCs, from the
Geminus to the newly released Ultra
and Ultra Vacuum.
www.valiani.com
Scandinavian auction searchservice launches in the UKBARNEBYS.CO.UK, AN auctionsearch service, launched in theUK this summer. The site, whichbrings together the UK’s qualitysalerooms and online auctions inone easy-to-use website, featuresover 75,000 auction lots eachweek and has already delivered10million searches. The initiativeis supported by Sotheby’s,Bonhams and Christie’s, as well asover 30 specialist auction houses.Within a month of working withone of Sweden’s largest auctionhouses, Barneby’s usersrepresented one per cent of thecompany’s turnover. The sitedelivers over 60,000 potentialbuyers per month to this oneauction house alone.Launched in 2011, Barneby’s nowcovers the whole of theScandinavian market, listing up to70,000 lots each week.www.barnebys.co.uk
The best of BritishTHE 20/21 British Art Fair, the onlyfair to specialise exclusively inBritish art, takes place from 11 to15 September at London’s RoyalCollege of Art. The show’sparticular strengths lie in itsrange of modern (1900-1945)and post-war (1945-1970) art,though its selection ofcontemporary artwork growseach year. The fair, whichcelebrated 25 years in 2012, owesits long-standing success to its 56exhibitors. Artists whose work willbe featured include ElizabethFrink, David Hockney, BridgetRiley and Graham Sutherland.www.britishartfair.co.uk
Thrill Me, a screenprint byAllen Jones RA, from Whitford Fine Art
Inbrief
DEGREE ART, founded ten years ago
by art graduates Isobel Beauchamp and
Elinor Olisa (pictured right), now
showcases work from 300 artists and has
a gallery on trendy Vyner Street, east
London.
The business helps aspiring art
graduates to break into the industry and
profit from their work. The founders
saw their fellow graduates leave
university with fantastic art and no
means of selling it, so they created their
online gallery to promote and distribute
this work.
‘Every year 12,000 graduates enter
the art industry, which can be
intimidating for them and many have no
idea about business. Degree Art
punctures the hierarchy and offers every
artist a place to promote, sell and
prosper,’ says Isobel Beauchamp.
www.degreeart.com
Offering artists a helping hand
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NEWS
August 2013 13ART BUSINESS TODAY
FESPA 2013 pulls in the crowds
FESPA 2013, the world’s largest event
for the wide format print industry, was
held at ExCel London this summer. 650
exhibitors showed the latest equipment
and consumables for digital printing,
screen printing and garment decoration
at this busy five-day show.
Guild members Fotospeed, Keencut,
LION Picture Framing Supplies,
Permajet and Valiani all ventured into
new markets at the FESPA 2013 event.
FESPA (the Federation of European
Screen Printing Associations) runs this
event aimed at bringing together diverse
business sectors with a common interest
in print and visual communication. The
show takes place in a different country
each year. FESPA Digital will be held in
Germany from 20 to 23 May 2014.
Toby Herlinger of Fotospeed says,
‘We had no idea quite what to expect
from this event, but we’re delighted with
the number of leads generated. Over 60
per cent of them are from overseas
markets.’ Toby’s observations were
echoed by other new exhibitors. Nico
Valiani, of computerised mountcutting
company Valiani, explained that their
mission was to find new markets for
their CMCs that would complement,
not compete with, their use in the
picture framing industry. Also showing
at the massive fair were well known
brands such as Epson, Canon, Agfa and
HP.
Much of the talk on the floor was
about fine art print solutions utilising
eco solvent and latex inks. Innova Art,
celebrating their tenth birthday at the
show, showcased their new range of Eco
Solvent Fine Art Papers. Also on display
to great effect was a feature wall of
highly detailed artwork from Keith
Drury printed on Innova’s new self-
adhesive wallpaper and JetMaster Photo
Wrap panels.
www.fespa.com
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UK Sales: D & J Simons & Sons Ltd (London). Tel +44 20 7749 8250 - [email protected] Support Group: ‘There to Help & Support’ - [email protected]. of Ireland Sales: Scopas Moulding (Kilkenny). Tel +353 56 777 0949 - [email protected]
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Above: Innova’s feature wall whichshowcased artwork from Keith DruryLeft: Visitors to the show
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Ifind it hard to find the time to do
the accounts, and next to no
inclination to get down to it. I now
employ Sue to do the books which
means that my evenings are free
from the torture of book-keeping.
However, employing a book-keeper
does take you a step away from the
detail of the business, and precise
knowledge of what you are spending.
It’s too easy to think, ‘I will have a look
at that tomorrow … or next week …’
And you end up not getting round to it.
The biggest hazard for a small
business is poor cashflow, and in most
instances this is down to the eye being
taken off the ball - with catastrophic
results.
I make certain that Sue (known as
the financial director; we like to
encourage her) and I sit down together
once a week. In less than an hour,
including all our chitchat, we dissect the
accounts completely. It’s surprising how
often something comes to light that can
save money. I let her know what is
coming up: maybe there is stock to
be purchased or a computer that
needs replacing, so between us
we can monitor cashflow
accurately. Sue has a wealth
of knowledge which we can
benefit from, so we don’t
have to learn the hard way.
Make a point of looking at
profit margins on items you are selling
and assess whether the valuable space
you have given them is earning its keep
and providing value for money. On
certain items we have decided to accept
lower profit margins, such as our
handmade kaleidoscopes, as they attract
new people into the gallery and give the
opportunity to start conversations that
can lead to more profitable sales. The
point is, we have taken control and
made a calculated decision.
Look at your staffing and decide if
you really do need all their hours, or
could someone work part time? This is
hard when the people you work with
become friends, but work does expand
to fit the time available. They won’t
thank you if the company goes bust and
they have no work at all.
This year we crossed a boundary and
decided it would be more cost effective
to become a limited company. We
made this important decision by being
informed and proactive, rather than by
trying to react when it might be too late.
We all store an enormous amount of
information that we simply do not make
the best use of, so we may not be
making the most of the money we earn.
Tills provide a huge amount of data
which can provide insight into what’s
selling, and help us manage our cash
and, in turn, our profit. We should be
analysing this data, not just stapling the
print-outs to the daily sheets.
It may be boring, hard to understand,
or not what we want to do late in the
day, but you’ve got to do it. Read your
accounts, then think, ‘Does this look
right? Can I save money on one thing
this week?’ If you do this regularly you
will make savings and generate more
cash for your business. �www.theframe-gallery.co.uk
NEWS
14 August 2013 ART BUSINESS TODAY
SHOP TALK‘You will makesavings andgenerate more cashfor your business’
Jan Baker
THE BIGGEST exhibition ever
devoted to the work of Jack Vettriano
opens on 21 September and runs until
23 February next year at Glasgow’s
Kelvingrove Art Gallery & Museum.
Vettriano’s publisher, Heartbreak
Publishing, is releasing a range of prints
especially for the exhibition including
classics such as Dance Me to the End of
Love and Mad Dogs.
The show will bring together more
than 100 paintings, many of which
belong in private collections and have
not been seen in public for 20 years. A
fully illustrated catalogue, priced at
£15.99, will be available.
www.heartbreakpublishing.com
First major retrospective of Vettriano’s work held in Glasgow
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NEWS
Inbrief
August 2013 15ART BUSINESS TODAY
LIFESAVER PICTURE framing
software is subsidising customers who
take the Guild Commended Framer
exam. The promotion will be
retrospectively applied to anyone who
has qualified over the 19 years since the
qualification was launched and
customers can claim up to £118.
LifeSaver software has been available
in the USA since 1994, but the
company’s UK arm is new this year.
Director Eric Crowe has relocated here
and a UK website has been launched.
The site features 30-day free trial
downloads, ‘how to’ training videos and
in-depth product descriptions.
Eric Crowe explains why his
company is supporting GCF, ‘We
believe that framers who are committed
to their trade and business want to take
opportunities to both confirm and
demonstrate their proficiency through
programs like GCF certification. It is
this commitment that we also find in our
LifeSaver customers as they want to take
steps to improve their business and
ensure that they are both profitable and
efficient. Because of this natural match
we have begun this promotion to reward
those who have already taken the GCF
and incentivise those who are thinking
about doing so. The ultimate goal of the
promotion is to do what we can as a
leader in this industry to help framers
improve and grow their businesses.’
‘We are very pleased that LifeSaver
Software has recognised the importance
of the GCF exam to the framing
industry,’ says Guild CEO Louise Hay.
‘By encouraging framers to take the
exam they are helping raise standards
and giving their customers the tools they
need to thrive. We applaud companies
who are prepared to ‘give something
back’ to their industry. We are all
stronger if we work together.’
www.lifesaversoft.co.uk/gcf2013
LifeSaver and GCF: working together
NEWS
New German trade showcancelledTHE INAUGURAL Art & Frame Show,a trade show planned forSeptember this year in Germany, hasbeen cancelled. Director HeinrichAckermann explains, ‘There were notenough exhibitors signing for theshow. Maybe we did not allowcompanies time to decide whetherto take part. The organiser, ExpoManagement Company, is thinkingabout giving it another try in 2014,but there will not be a show thisyear.www.artandframeshow.com
New face at LION
SARAH CLARK has joined the teamat LION Picture Framing Supplies asa sales executive. With several years’experience in the promotionaltextiles trade, she is used to workingin partnership with independentretailers. Sarah says ‘I’ve beenimpressed by the levels ofprofessionalism and creativity in thetrade, and I’m looking forward togetting to know everyone.’www.lionpic.co.uk
Handmade Christmas atLondon’s O2THIS ONE-OFF event will bringhundreds of the country’s bestcrafters to the London O2 for aspecial Christmas fair. HandmadeChristmas runs from 13 to 15December and exhibitors willinclude designers, crafters and foodand drink merchants. Over 100 ofthe 300 stalls are already bookedand there will also be workshopsand demonstrations.www.handmadechristmas.co.uk
Top: LifeSaver’s Eric Crowe at therecent Guild Artists’ Exhibition
Below: Steve McKee GCF Advexamining a candidate’s picture
during a GCF exam at D&J Simons
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NEWS
16 August 2013 ART BUSINESS TODAY
The Guild has held many
strategic discussions at board
level and within the industry, as
to the value of trade fairs to
both exhibitors and visitors.
There seems to be lots going on right
now with events rising and falling from
grace in ever shortening time scales.
All exhibitors want from a trade fair
is a smooth in-and-out, an attractive
environment and plenty of relevant
visitors to talk to. To increase the value
of their event to exhibitors, show
organisers must work harder to get
bums on seats, and to do this they need
to provide more added value benefits
for visitors: education, refreshments,
vouchers, free parking and so on.
We often hear, or read online, ‘It’s
not worth going to xxx show – it’s just
the same old . . .’ Those of us who
regularly attend a lot of exhibitions
around the world know that this is not
true, but it’s the job of show organisers,
working with exhibitors, to convince
their industry that their show is worth
attending and that visitors will find the
elusive new products they crave.
Many companies think that if they
have a professional team of reps,
already doing a really good job, then
they have saturated their potential
market. They have a point, but it’s just
not the same - at a show, exhibitors
really get the chance to present
themselves in the best light, make a
feature of their new products and
show customers new ways to
display and use old favourites.
News snippets throughout this
issue reveal that the proposed new
German fair was cancelled before it was
even launched and the Italian organiser
Publifiere srl has reputedly folded, so
no FrameArt Expo in 2014, though I
am in touch with Mauro Fioravanti
regarding FAMA’s plans for an
alternative Italian show. Focus on
Imaging has closed, though a new photo
show has quickly risen to fill its spot in
the industry calendar. The Photography
Show will launch 1 to 4 March and is
supported by the Royal Photographic
Society
On the bright side, US trade fair
WCAF, now branded as West Coast
Art & Frame Expo, is one of the few
events that continues to grow its offering
and visitor numbers; the co-location
with its own National Conference and
the PMA annual get together has
contributed to its success. As we go to
press I am working with Spring Fair
International organisers i2i Events
Group and a selection of exhibitors to
refresh the offering for art and framing
at Spring Fair 2014. There will be much
more to follow on this, so look out for
trade fair news from the Guild.
For visitors, I find it’s the accidental
discoveries that make a show worth
attending – the artwork you’d never
consider online or in a catalogue; the
moulding that is just the job; the
mounting technique you’d never think
of alone or the demonstrations that
instil confidence to try a new
technique.�Louise Hay is the Chief Executive of the
Fine Art Trade Guild
IN BUSINESS‘Events are risingand falling fromgrace in evershortening timescales’
The world’s longest painting
Louise Hay
TO ENCOURAGE people to think
creatively about recycling and
sustainability Alex Borissov is painting
on used cotton hand towel rolls to
create one long painting. The painting is
currently 1.3km long and is potentially
the longest painting made by a single
artist.
Alex is mainly working in
Switzerland, but to ensure that the
project is international, he has painted
parts in Italy and Austria, and is
planning to work in Germany, Sweden
and Russia. This will emphasise that
sustainability transcends national
borders.
www.abfile.com
Alex Borissovpainting inFlorence, and partof his hand towelpainting
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NEWS
Hamish Mackie exhibitionthis autumnLEADING WILDLIFE sculptorHamish Mackie will be showing50 works at The Gallery in CorkStreet, London, from 7 to 19October. The sculptures reflect histravels over the last three yearsand range from life-sized camelsto albatrosses observed inAntarctica.Hamish works with the LockbundFoundry in Oxfordshire and all hispieces are cast using the lost waxmethod in either silver or bronzeusing a ceramic shell.www.hamishmackie.com
Karen Wallis Coleman fromArtkoFIGURATIVE AND floral artistKaren Wallis Coleman is proud toannounce that framed picturemanufacturer Artko arepublishing a further three of herimages, to add to the seven theyhave already produced.The full range will be available onArtko’s stand at Autumn FairInternational, (Hall 2, K07/J06).Illustrated is DancingDelphiniums 1.www.karenwalliscoleman.com
Inbrief
August 2013 17ART BUSINESS TODAY
CONSERVATION BY Design is
hosting a day of intimate and informal
seminars at its Bedford manufacturing
facility to celebrate 21 years of making
and supplying conservation storage and
display equipment.
On 11 September between 9.30am
and 4.30pm CxD will welcome
museum, gallery and library
professionals from across the UK. A
series of free seminars will be presented
by an invited panel of industry insiders.
Topics include storage and paper
conservation, along with a focus on the
discoveries that have influenced the
conservation sector over the last 21
years.
Emma Murphy from CxD said, ‘By
hosting this seminar and networking
event we are offering conservation
professionals the opportunity to meet
and share their experiences of working
in this ever-evolving profession. That
way, we will continue learning and
developing our skills and understanding
of conservation processes, long into the
future.’
There will also be the opportunity to
take a guided tour of the CxD facilities.
Places at the seminars are limited to 70
and will be awarded on a first come, first
served basis, so register your interest on
the website.
www.cxdltd.com
CxD celebrates 21 years
A STRONG art and framing sector is in
place for next year’s Spring Fair
International, and the Fine Art Trade
Guild is supporting the event with a new
programme of workshops and seminars.
The Guild seminars are always packed
and 2014 will see sessions on marketing,
social networking, technical framing
issues and diversification, plus many
more.
Exhibitors already confirmed include
Aquarelle Publishing, Buckingham Fine
Art, Collier and Dobson, D&J Simons,
Kerry Darlington, FujiFilm, Gunnar and
Wessex Pictures, among others.
Wessex Pictures’ MD Ashley
Younger explains why they are
supporting the show, ‘Our industry
needs an event where people can meet
each other, share ideas and see new
products. I’m amazed at the number of
people who call us saying they’ve never
seen specialist glass; well, the full range
is on show at the Spring Fair. As well as
demonstrations, machinery, software
and all our mouldings. People shouldn’t
just come to see us; there is a fantastic
array of gifts and sculpture in other halls.
Visitors need to research the exhibitors
and plan their visit, then it will be
worthwhile.’
Visitors to SFI are able to see
hundreds of first-time exhibitors as well
as exclusive suppliers who won’t be at
any other trade show. The event is
divided into 13 sectors. As well as art
and framing, sectors include: kitchen,
dining and housewares; gifts; the party
show; and body and bath.
To book a stand at SFI 2014 contact
Ketna Taylor,
To suggest a workshop contact
www.springfair.com
Spring Fair 2014 takes shape
Artist James Buttifantat Spring Fair 2013
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NEWS
18 August 2013 ART BUSINESS TODAY
IN PRINT‘I have had seveninkjet printers andfour RIP systemsover the last 12years’
Before digital inkjet printers,
fine art prints were produced
by offset lithography. This was
the technique used to create
most ‘ink on paper’ work.
Etching, screenprinting and other
techniques existed, but these are
specialist and expensive, so they
remained the preserve of artist-
printmakers.
You didn’t print one-offs back then,
you printed an edition, so you were in
for bills of hundreds or thousands of
pounds, payable up front. The down
side was that you had hundreds of prints
to sell, and store, and editions were
typically larger than they are now. The
up side was that the unit cost was low.
The art market embraced inkjet
printing. But as a traditional, old school
business, the idea of inkjet replacing the
whole long winded process of films,
plates and big machines in factories was
a tall order. However, we gradully came
to accept that giclée prints can meet our
quality standards. This opened up a new
market for one offs and enabled the
man in the street to publish artwork.
The inks became lightfast, the papers
became acid free, and we were off.
I got into giclée printing by accident.
I was happily designing books and other
‘ink on paper’ items, when a client for
whom I was producing a book about
Newmarket races, saw me proofing
pages using my large format inkjet
printer. He said that his wife
had a gallery, and asked if I
could print some limited
editions for her. Of course I
agreed, believing that my state-of-the-art
Epson 9000 would be ideal.
Then I found out that fine art work is
very different from proofing. You need
special ink and paper. I dabbled with
replacing my inks with lightfast
substitutes, but discovered that this
would void my support contract, and
that it would mess up my machine.
So I decided to invest in a specialist
giclée set-up. I have so far had seven
inkjet printers and four RIP systems
over the 12 years I have been offering a
digital printing service.
To achieve consistency, I had to
convert and adjust image files from and
to all different colour settings, CMYK
and RGB. A nightmare. Now the
process has become more simple, as I
work wherever possible with RGB.
Giclée technology has moved on
amazingly and it is hard to see what
other improvements can be made.
All clients want to feel that you are
giving them the best result possible.
Publishers want reliablity, consistancy
and a good price. Self-publishing artists
need a bit more hand-holding and
educating about how the system works,
particularly where file preparation and
the choice of materials are concerned;
you have to work to develop their
confidence in your abilities. The hobby
amateur artist will let you get on with it,
without getting too bogged down in
technology. They all want to be sure
their prints will last and won’t fade in a
few months. �www.mickhodson.co.uk
www.gicleelondon.co.ukMick Hodson
THE OTHER Art Fair has announced
that its fifth edition will take place at the
Old Truman Brewery, in London’s
Brick Lane, from 17 until 20 October.
The show takes place during London
Art Week and is expected to attract
10,000 visitors. The fourth edition of
the show attracted 7500 visitors and
Time Out magazine described it as ‘A
prime opportunity to pick up a bargain’
and ‘Overflowing with creative talent’.
The show’s selection committee
includes Turner prize nominee Yinka
Shonibare, National Gallery curator
David Jaffe and Saatchi Gallery director
Rebecca Wilson.
www.theotherartfair.com
New venue for The Other Art Fair
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NEWS
August 2013 19ART BUSINESS TODAY
AUTUMN FAIR International, the
UK’s largest second season gift and
homewares show, once again opens its
doors to trade buyers this September.
The show, which is held at the
Birmingham NEC, runs from 1 to 4
September, with the volume halls
opening on 31 August.
The event is divided into eight
sectors, including: hobby, arts and craft;
greetings and gift; home interiors and
furniture; and fashion jewellery and
accessories. Exhibitors from the art and
framing industry include Art Marketing,
HHJ Trading, The Art Group, GB eye
and Pyramid International.
1600 exhibitors take part in Autumn
Fair, 900 of whom you won’t see at any
other show this season. Of the 500,000
products on show from 78 countries,
60,000 will be new product launches.
There will be more than 400 new
suppliers at the show. See page 23 for
information on the AFI seminar
programme.
www.autumnfair.com
1600 exhibitors take part in Autumn FairWild Apple adds images andartistsWILD APPLE has released 74images as part of their July printcollection. Artwork from 17 artistsis included and buyers will findflorals, fun chefs, shells, whimsicalowls, wine, abstracts and more.‘This collection is filled with agreat variety of looks and trends,’says founder John Chester. ‘Wecontinue to listen to ourcustomers and stay on top of thelatest looks to ensure we aredelivering the art that consumersare looking for.’In June Wild Apple added twonew artists to their portfolio:Diane Hoeptner, who is knownfor her poetic arrangements offlowers, and Kent Youngstrom, anartist with a background in bothgraphics and interior design.The newly appointed UKdistributor for Wild Apple isBeaver Lodge Prints.www.wildapple.comwww.beaverlodgeprints.co.uk
New Framiac software available
SINCE ITS UK release at the 2012
Spring Fair, Framiac FramR software
has been adopted by framers across the
UK and Ireland.
Steve Brant from Your Picture
Framer in Worcester, who is in his
fourth year of business, doesn’t know
how he survived without it. ‘FramR has
streamlined the admin side of my
business, saving me an incredible
amount of time and worry.’
‘I was using another pricing system
and surviving, but FramR allows me
more time to focus on the needs of my
customers. Total confidence in my
pricing is a big relief and makes it easy
to deliver the price to the customer. It’s
not until you know the cost of running
your business that you can really
appreciate what it costs to make a frame,
and FramR really helps with this. I
discovered that I needed to increase my
prices to be truly profitable, which I
admit I did with some trepidation. I was
concerned how my customers would
react, but I found very little resistance to
the price increase and I now have more
money in my pocket.’
‘The flexibility of the software is
great; I can include or exclude any
aspect of making a frame and ensure
that my price covers everything, even
those little costs that don’t look like
much but do add up. The flexibility of
the software also makes it very easy to
upsell. There’s no doubt that FramR has
made my business more professional. I
even show off the software to customers
as I’m pricing and they’re generally very
impressed.’
‘Framiac has just released version
9.06 of FramR with a number of new
features,’ says director Mark Wilson.
‘And we’re already working on 9.07
which, among other things, will make
ordering stock even easier. As always, all
updates are free to install from our
website.’
www.framiac.com
From top,SteampunkOwl, WelcomeHome andArches, all ofwhich areavailable fromWild Apple’sJuly PrintCollection
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NEWS
20 August 2013 ART BUSINESS TODAY
FRAMERS, ARTISTS and gallery
owners met at The Island Gallery,
Bristol, for an evening of networking,
demonstrations and learning, organised
by The Fine Art Trade Guild. The
event, which was made possible by the
generous support of Epson and their re-
seller Tetenal, was the second Making
Pictures event of the year.
This year’s Best-selling Published
Artist, Laura Wall, presented live
painting demonstrations and talked
about earning her living as an artist.
Tetenal’s Phil Barker offered advice on
self-publishing and the ins and outs of
fine art printing, while demonstrating the
latest Epson equipment. Guests brought
memory sticks along on the night and
Phil printed their images out on the
spot.
Framing business guru Martin Tracy
GCF talked about marketing your
business. Known for his creative PR
stunts, Martin explained how to achieve
top results from low-cost promotional
activity.
Framiac’s Gilly and Mark Wilson
helped framers understand profitability
through pricing, while Steve Goodall
and Paula McConkey represented
Wessex Pictures.
Artist Victoria Clothier found the
evening useful, ‘I was fascinated to watch
Laura Wall painting and she gave me
lots of encouragement and practical
advice. She said that you have to have
the confidence to really sell your work
and approach galleries, and we
discussed how to do this. Martin Tracy
gave me tips and support on how to
build up the business too. I know that
you’ve got to keep pushing when you
are starting out, and talking to kind
generous people who understand what
you are going through makes it that bit
easier. Networking is so valuable.’
Jo and Alec Palmer, The Framing
Lot, travelled from south Devon for the
event. ‘We mainly wanted to talk to
other framers, which is always useful,
but we wanted to talk to the guys from
Framiac as well, as we are looking to
invest in pricing software. It was worth
the effort; we talked to various people
about pricing software and we discussed
business, profitability and the most
effective marketing methods. We ended
up sharing ideas with gallery owners who
are based ten miles away from us, but
even though they are local we never
normally get the chance to chat.’
www.fineart.co.uk
Making Pictures Bristol round-upFocus on Imaging closes after24 yearsFOCUS ON Imaging, thephotography and imaging showheld each March at theBirmingham NEC, has beencancelled after 24 years. This yearthe show occupied two halls andover 200 exhibitors took part. The decision to close the showby its owner Mary WalkerExhibitions may have beenprompted by the absence ofexhibitors including Sony,Samsung and Panasonic inrecent years. On the showwebsite Mary Walker says, ‘Focuson Imaging will not be sold – I’msimply bringing it to an end.’Focus was the UK’s largestphotographic trade show, butwas less significant globally thanPhotokina, which takes place inGermany during alternate years.Many framing suppliers exhibitedat the show and did very wellthere, including Arqadia, LIONPicture Framing Supplies, Gunnar,Hot Press, Framers Corner, DIYFraming and D&J Simons.See p24 for details of a newphotographic show at the NEC.
Top : Mary Walker, owner of the showBelow: Visitors to this year’s show
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NEWS
Conservation Framingachieves positive reviewsTHE FINE Art Trade Guild ispleased to report that its recentpublication, ConservationFraming by Annabelle Ruston,has been favourably reviewed inthe global trade press, from DerKunsthandel magazine inGermany to Profile magazine inAustralia. ‘Framers around theworld are recognising theimportance of conservationframing and our book makes itclear which practices andmaterials are acceptable atConservation and Museum Level’,says Guild CEO Louise Hay.This 128-page paperback is£12.99, or £11 to Guild members,plus £2 p&p in the UK.www.fineart.co.uk
Action-packed programme atDIY FramingDIY FRAMING has trainingcourses running all over the UKthis summer and autumn. On 17and 18 August in Derby there willbe an art and photographyframing weekend, which thentravels around the country tovenues in Salisbury, Cambridge,Manchester, Chichester andMaidstone. Fabric framing in HighWycombe on 21 September anda workshop on decorativefinishes at the same venue on 22September are two furtherhighlights.www.diyframing.com
Inbrief
August 2013 21ART BUSINESS TODAY
Wessex Oldham branches out
ConservationFraming
Annabelle Ruston
A Fine Art Trade Guildpublication
Supported byConservation by Design
WESSEX PICTURES Oldham is
continuing the campaign to make a visit
to their depot both fun and worthwhile.
Spurred on by receiving the Art &
Framing Industry Customer Service
Award – on behalf of the rest of the
Wessex group – the team at Oldham
have been hosting some fun events.
After chatting to new customers, the
Oldham team have added inkjet media
and varnishes to their extensive array of
products. The Permajet range of inkjet
products is already well respected within
the fine art printing market and Colin
Hulley from Permajet spent a day at the
Oldham depot explaining the products
to local customers. ‘The day was very
well attended and we have already
picked up a lot of new business for this
exciting range of papers and canvases,’
reports branch manager Ken Turner.
As long-standing fans of local Fine
Art Trade Guild branch events, the
Oldham team were pleased to host a
meeting in June. The guest speaker,
Lesley Humphrey, gave a fantastic talk
about PR and marketing for artists. The
event was well supported and northern
area manager Steve Goodall confirms,
‘We are looking forward to promoting
another Guild event before the end of
the year.’
Located just six miles from
Manchester city centre and only 500
yards from Junction 22 of the M60
Manchester ring road, Wessex Oldham
is easy to reach.
www.wessexpictures.com
New collection from Slater Harrison
SLATER HARRISON, the makers of
Colourmount mountboard, have
launched a monochrome range, which
gives the effect of a triple mount, though
only one cut is required. The board is
ideal for framing black and white
photography, pencil drawings and
charcoal sketches.
The board, which is available in three
thicknesses, comes with white facing
papers and a black core, or black facing
papers and a white core. Sheets measure
815x1200mm and are packed in
quantities of five.
www.slater-harrison.co.uk
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NEWS
Hahnemühle lauches newportfolios for fine art printsPAPER MANUFACTURERHahnemühle have launched arange of leather inkjet albums.Different leather covers andcontent papers can becombined, and the albums areavailable in sizes up to A3, soevery artist’s album is different.Book-binder screws are availablein different lengths, allowingroom for 20 or 40 printable pagesplus interleaf sheets. Availablepapers include four populartypes from the Photo Rag range.ICC profiles can be downloaded.www.hahnemuehle.com
Jan Coutts show in LondonJAN COUTTS, a wildlife painterwho captures the speed, graceand pattern of African animals,has an exhibition at the BelgraviaGallery from 7 to 27 September.The artist, who trained at StMartin’s College of Art, The RoyalCollege of Art and Camden ArtSchool, first visited the Serengetiin the early 1990s and Africananimals have been her mainsource of inspiration ever since.She has exhibited all over theworld, from New York to HongKong, and the forthcoming showwill feature 20 new works createdin oils, gold and silver leaf, acrylicand resin. Jan Coutts’ work is inprivate collections includingthose of fashion mogul PhilipGreen and footballer ThierryHenry.www.jancoutts.com
Inbrief
22 August 2013 ART BUSINESS TODAY
Making Pictures Dublin coming up
THE FINE Art Trade Guild is holding
the fourth Making Pictures event of the
year on the evening of Tuesday 3
September, this time in Dublin. The
event, which is sponsored by LION
Picture Framing Supplies, will be held at
The Copper House Gallery, which is
also the HQ of imaging company Fire.
Making Pictures events enable artists,
framers and gallery owners to meet
suppliers in an informal environment, as
well as to benefit from a range of
educational opportunities. Artist
Matthew Grayson attended Making
Pictures Bristol recently, ‘I’m glad I
went to the Making Pictures meeting. I
found it very interesting and helpful for
my career as an artist. I made several
valuable contacts.’
In Dublin, Leszek Wolnik of Fire
will be presenting a demonstration on
his Cruse scanner and will talk about the
importance of image capture to fine art
printing. Leszek’s talk will also cover
ethical practice, licensing, production,
marketing and pricing fine art prints.
There will be a demo on fine art
printing by Fire’s Mark Paisley, who
specialises in C-type photographic
printing and archival printing. Prints that
Mark has made are on permanent
display in Tate Modern.
Master of the Guild Steve McKee
GCF Adv will be talking about
conservation framing techniques and will
be showing guests how to hinge artwork
using hinges made from Japanese paper
and starch paste.
LION’s Jack Siwinski will present a
workshop on cutting and joining hard
woods and unusually shaped mouldings.
Jack is an expert on workshop
equipment and will also be offering
technical advice and giving tips on
making the most of your machinery.
LifeSaver Software’s Eric Crowe will
be showing guests how to use
FrameVue, his company’s frame
visualisation software, as well as the
LifeSaver frame pricing program. He
will also be talking about profitability
and offering advice on how framers can
make more money from each job.
The Guild’s Kasia Szkolnicka will be
on hand to answer questions about the
Guild’s many initiatives for framers,
artists and gallery owners, including
Guild standards. A selection of
publications will be available to buy.
Doors open at 6pm and refreshments
are included in the ticket price. Entry is
£5 for Guild members and £7 for non-
members who book in advance. Book
online or call +44 (0)20 7381 6616
www.fineart.co.uk
Top: A session on theimportance ofprofessional imagecapture at this year’sMaking Pictures ScotlandeventBelow: The venue forMaking Pictures Dublin,The Copper HouseGallery
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NEWS
August 2013 23ART BUSINESS TODAY
AUTUMN FAIR International once
again boasts an information-packed
seminar programme. Sunday 1
September sees a session entitled ‘Be
your own PR machine: building a brand
for your store’, as well as sessions on
search engine optimisation and home
interior trends for 2014.
Anyone who feels that they are not
maximising the possibilities presented by
the internet should attend the e-
commerce masterclass, then the session
on social media marketing, with the title
‘The art of engaging with the social
shopper’. Those more focused on
bricks-and-mortar marketing initiatives
will find food for thought at the clinic on
visual merchandising and shop styling,
as well as ‘Sales success: the art of
customer engagement’.
The programme covers an
impressively wide array of retailing
topics, from traditional subjects such as
setting up a giftwrapping service, to tips
on using Google’s universal analytics
tool. ‘These training sessions are a
compelling reason to visit the show,’
says Guild CEO Louise Hay. There
really is something for everyone.’
The full programme can be seen at
www.autumnfair.com
Diverse offerings at AFI seminars
A training session at thisyear’s Spring Fair
International
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NEWS
New photography show atthe NECA NEW photography show willtake place at the BirminghamNEC next year, from 1 to 4 March.This announcement follows therevelation that Focus on Imagingwill be closing its doors after 24years at the same venue.The Photography Show,organised by the Future mediagroup, will be a consumer andB2B event marketed at amateurs,professionals and retailers.The show will be supported bythe Royal Photographic Society,whose director general, DrMichael Pritchard, comments,‘The RPS is delighted that Futurehas launched The PhotographyShow as the industry needs anannual showcase to promoteitself. Future has some ambitiousplans and the RPS will besupporting them.’ Futurepublishes an impressive portfolioof photography magazines, inprint, online and on mobile,including Digital Camera, whichis the UK’s best-selling monthlyphotography title. The show has asix-figure marketing budget.www.futureplc.com
The stone faces of Walcot20 STONE faces, carved in Bathstone, are displayed in WalcotStreet, Bath, home to 60independent businessesincluding The Framing Workshop.The faces relate to the businessowners and have beenpositioned alongside fouroriginals. The official launch takesplace at 6pm on Friday 16 Augustand everyone is invited tocelebrate this inspiredpromotion.www.framingworkshop.com
Inbrief
24 August 2013 ART BUSINESS TODAY
TRADE PICTURE supplier AC Art &
Framing has joined forces with artist
Darren Baker to produce a print of his
portrait of Kenny Dalglish. The print is
being sold to raise funds to support the
Marina Dalglish charity and has been
launched exclusively via Liverpool FC.
‘We are honoured to have been chosen
to not only publish this wonderful
limited edition print but also to be given
the responsibility of framing and
despatching the images,’ says AC Art &
Framing MD Mike Baggs. ‘Darren’s
portrait is simply sensational and
hopefully the prints will raise lots of
money for an excellent cause.’
This spring saw new artist Amanda
Stratford’s first limited edition print
collection unveiled. ‘Amanda has built
an impressive following for her work
over the years, but couldn’t cope with
demand for her prints so a customer of
ours suggested she speak to me. The
rest, as they say, is history,’ explains
Mike Baggs. ‘Amanda’s originals are
produced in felt, and the reproductions
are absolutely brilliant, really capturing
the depth and movement that felt
provides. The work has quickly
rocketed up our best sellers list.’
The first collection of prints from
new artist Danny Abrahams has been
well received. ‘Danny’s originals have
been selling well for over two years but
he had never taken the step into
publishing. Not only has Danny agreed
to give us exclusive rights to publish his
work, but he has entrusted us with sales
of his original pieces. From mid-July
onwards galleries around the UK can
obtain Danny’s brilliant originals from
us. They are well priced and they really
do sell. One gallery sold over 30 at a
recent exhibition,’ enthuses Mike Baggs.
(See one of Danny’s prints on page 30.)
www.acartandframing.co.uk
Upbeat news from AC Art & Framing
Top, left to right: DarrenBaker, Mike Baggs andKenny DalglishLeft: Stroppy Lass byAmanda Stratford
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NEWS
August 2013 25ART BUSINESS TODAY
8th Chinese show
THE 8TH annual China Art and Frame
Expo - the largest art and framing trade
show in the world - will be held from
September 8 to 10 at Yiwu International
Exhibition Centre, China.
Angela Pang from the show
organisers comments, ‘China Art and
Frame Expo is a great platform for
international exporters to promote their
products to Chinese markets. It is an
especially useful opportunity for art and
framing manufacturers to evaluate the
designs and styles that will sell in our
country. As show organiser, we welcome
wholesalers and retailers of the world to
attend our show and enjoy the fun-filled
business atmosphere in the city of Yiwu.
Exhibitors will be showing high quality
products at competitive wholesale
prices, all of which is good for your
business.’
www.cafexpo.net
Mountboard
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Pictures fromChina Art and
Frame Expo 2012
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NEWS
Tretchikoff biographypublishedINCREDIBLE TRETCHIKOFF: Life ofan Artist and Adventurer, apaperback by Boris Gorelik, isnow available, priced at £15.95. Tretchikoff has been in the newsrecently, following the sale of hisfamous Chinese Girl for nearly£1million. The artist’s exoticstudies of Asian and Africanwomen, along with his enigmaticstudies of oriental flowers, weretop of the best-selling print listsfor many years during the 1960sand 70s. Prints of his work sold bythe thousand through Boots.This flamboyant artist began lifeas a Russian orphan, worked forthe British Ministry of Informationin Singapore and was finallycaptured by the Japanese inWorld War II, where he was forcedto use his artistic skills for theenemy. He settled in South Africaafter the war, eventuallybecoming the country’s best-selling artist.Tretchikoff abhored the moniker‘king of kitsch’ which wasbestowed on him by art critics, ashe considered himself to be aserious artist. His reputation isundergoing a revival, with earlyprints of his most famous worksselling for hundreds of pounds,particularly if they are still in theiroriginal white 1960s frames. Amajor retrospective of his workwas held in South Africa’sNational Gallery in 2011.www.artbookspublishing.co.uk
26 August 2013 ART BUSINESS TODAY
SWISS COMPUTERISED
mountcutter manufacturer Gunnar
Weissenberger AG has launched Mat
Creator GMC 2.0 operating software,
which includes many creative and
productivity-enhancing features. The
software is available for download and is
free to Gunnar customers.
Gunnar GMC 2.0 integrates several
innovative features. ArtView provides
3D previews of framed artwork, and
photographs can be uploaded with the
help of a webcam. The software also
boasts interface with the SpecialtySoft
point of sale software and graphics tablet
support, which provides an easy way to
create signatures and hand drawn
images.
Simplified View allows for efficient
operation and a remote control makes it
fast and easy to control your machine.
GMC 2.0 software is available with the
F1 and the F1 hybrid models, as well as
the 601RS and the 4001XL.
Gunnar’s knowledge is based on over
20 years experience in developing and
manufacturing machines, thousands of
which have been placed across the
world.
www.gunnar-int.com
Gunnar releases GMC 2.0 software
Photo competition: call for entries
FRAMING SUPPLIER Arqadia is
holding a nationwide hunt for the
photographs that best capture the
essence of Britain.
Open to both professional and
amateur photographers, the competition
will be judged by industry experts
including Guild CEO Louise Hay, Dr
Michael Pritchard from the Royal
Photographic Society, Andy Cole of
Arqadia and Derek Poulson of One
Vision Imaging.
The winning submissions will be used
by Arqadia’s sales team for both in-store
promotional activity and advertising
campaigns throughout 2014, and will be
displayed at the Art & Framing Industry
Awards Event on 17 May 2014 and at
the Photokina trade show in Germany.
JPGs should be emailed to arqadia-
[email protected] before the end of
November 2013. The winner will be
revealed in January 2014.
www.arqadia.co.uk
ArtView provides3D previews offramed artwork
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August 2013 27ART BUSINESS TODAY
Did you go to art school?I have a degree in illustration. After
graduating I was employed to design
huge illustrative murals for walls and the
bases of swimming pools. They were
painted by hand then installed into
palaces and hotels across Saudi Arabia
and the UAE.
How did you start selling your art?I left my job when I had my third child
and began to sell paintings on eBay. I
noticed a trend on programmes such as
Changing Rooms for large decorative
canvases, so I experimented with this
type of work. Up to that point I had
always worked on paper creating small-
scale illustrations. I began to do so well
that my husband Cristhian gave up his
job so that we could grow the business.
A gallery owner saw my work on
eBay and started selling my paintings.
He suggested that I exhibit at Spring
Fair International. I approached a
gallery in Chester who started to sell my
work too, so I was able to give up eBay.
At our first Spring Fair in 2006, we
sold everything and received a lot of
commissions. We did business with
around 15 galleries. We did the show
again the following year, which is where
I met my first agent. That agreement
was for originals only, so two years later
I approached a publisher with an idea
for 3D prints.
How is your business structured?We publish in-house and sell to
independent galleries. Cristhian
manages framing and the general
running of the operation, with the help
of a wonderful PA and a sales team.
I employ artists to help assemble my
3D Unique Editions, which frees up my
time to work on new ideas. These
editions are prints with hand-crafted 3D
embellishments, then resin is applied by
hand, so the artwork is unique and
indistinguishable from an original.
We ventured into publishing to
launch my Unique Editions. It was
always our intention to self-publish
eventually, because we wanted control
over my work and our finances. The
idea for the product was ready, but
distribution was an obvious problem. As
we had previously used agents, we did
not even know which galleries were
selling my work. We eventually decided
that we were not ready to self-publish, so
we opted to sell to a publishing
company for a couple of years instead.
I am regularly approached by
licensees and greeting card companies,
but I haven’t had time to explore this
area yet, though it is something I will
think about in the future.
How do you market your business?I use Facebook and Twitter to speak to
customers and introduce new images,
then my galleries share this information
with their buyers via Facebook. We use
e-newsletters to provide galleries with
more detailed information about new
images for their websites and marketing.
We distribute artwork via courier, so
we can get orders out really quickly. We
have just introduced regional sales
representatives to our galleries, dividing
the UK into three sections, so each rep
can provide their designated galleries
with personal attention.
We will be exhibiting at Spring Fair
International in 2014, where we will
launch new images. We also look
forward to meeting gallery owners face-
to-face and hearing their feedback on
our products and service.
Any advice for artists starting out?Artists really have three options: find a
distributor for your originals; join a
publishing company; or build up a
business on your own. It depends what
work you are willing or able to do.
If you find a distributor for originals,
you have to be able to produce a lot of
work quickly. Publishing is good if your
work takes a long time to produce, but
the publishing company will take the
biggest cut, as they finance marketing
and distributing. Or you can start
independently, like I did, with one or
two galleries helping to build your
reputation, combined with investment in
trade shows. It will take longer to
develop a reputation on your own, but
you retain control. All paths have pros
and cons.
What are your plans?I will continue to work on more
figurative pieces and eventually hold a
major exhibition. Ophelia (see page 28)
was my first figurative release and the
public response has been fantastic. We
would like to develop a manageable
network of galleries across the UK; we
will develop my brand to our mutual
advantage and work together for many
years. We have only been independent
for six months, so we are still learning,
but we are loving it. �www.kerrydarlington.co.uk
See Kerry’s work on page 28
A magical journeyKERRY DARLINGTON’s highlyimaginative, vibrantly colouredartwork has been a hit withgalleries for the last seven years.In 2012 she won the Art &Framing Industry’s covetedBest-selling Published ArtistAward and she and herhusband have just launchedtheir own publishing company
FACE TO FACE
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28 August 2013 ART BUSINESS TODAY
PRODUCT NEWS
AC Art & Framing
Valiani
www.valiani.com
Strapped for Space? Valiani’s newmountboard storage base providesa simple solution to a big problem.The base is optional and providesthe facility to store part or full sheetsof mountboard, on easily accessibleenclosed shelves. Sizes up to andincluding 32x48” (820x1220mm).The storage base is available for thenew Ultra and Ultra-V. The cost atCMC order is 980 euros (approx£840). The cost of adding the base tothe ‘old’ MatPro CMC iX and ixV is1550 euros (approx £1330).
Ophelia is new from artist-publisher Kerry Darlington
Kerry Darlington
www.kerrydarlington.co.uk
Artist: DavidCowdenImage: GrandCentralFormat: signedlimited edition of195 copiesImage size:16x16”See the websitefor more detailsand other workfrom this popularartist, whose workis exclusivelyavailable from ACArt & Framing,and to find outabout sale orreturn options.
0191 384 5343 www.jacquelinestanhope-fineart.com
Jacqueline Stanhope Fine Art
Artist: Jacqueline StanhopeTitle: Brothers and SistersEdition size: 250
Image size: 38x32cmRetail price: £75
Instead of brushes, Alex Borissovuses ravioli to create stunningabstract expressionist artworks. ‘Pastahappens to be the ideal tool withwhich to launch paint onto canvaswith a catapult. It has weight but issoft enough to create delicioussplashes of line and colour,’ explainsthe artist.
Alex Borissov
00 41 79 843 7881 www.abfile.com [email protected]
01484 547947 www.acartandframing.co.uk
Selective Prints
01948 818181 www.selectiveprints.co.uk
ThroughoutJuly, August andSeptember,Selective Printswill bedonating tenper cent of theproceeds ofsales of FarewellArk Royal, byChris Sheldrake,to the armedforces charity,Help ForHeroes.Edition: signed,limited editionof 495Image size:380x380mmRRP: £45
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This design has been produced for a Valianimaster class at the Moscow InternationalFraming Forum (MIFF)(www.bagetforum.ru/en/), 26-28September 2013. A leaflet describing thedesign procedures is inproduction and will beavailable, onrequest, after theMIFF.
August 2013 29ART BUSINESS TODAY
PRODUCT NEWSPRODUCT NEWSTo advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: [email protected]
Entries are £80 for Guild members, £150 for non-members (+ VAT)
Karen Wallis Coleman
0780 1073 879 www.karenwalliscoleman.com
01673 860249 www.jesterdesigns.co.uk
Jester Designs Marialuisa Marino
07770 553787 www.marialuisamarino.com
Artist: Marialuisa MarinoTitle: Fantasy (launched inCambridge,Massachusetts, USA, June2013)Format: signed limitededition prints, size ondemand
facebook.com/fantesiseLook for Marialuisa Marinoon LinkedIn
01663 766568 www.paultavernor.co.uk
Paul TavernorBrand new low edition giclée printsTitles: Bonnie & ClydeEdition size: 125Image size: 30x40cm - approximateTrade price: £36 titled, signed
giclée print or £45 with additionalmount and presented ready for re-sale. Price is per image.Available individually or as a pair ofnotorious hares.
Arqadia
01234 852777 www.arqadia.co.uk
The new Urban Chicrange delivers amodern twist toclassical woodenframing styles bycombining flatcontemporary profileswith a sleek silver topedge in a variety ofneutral wood tones.Available in 20mm and30mm profiles, UrbanChic comes in a choiceof colours includingwalnut, oak, beech, ivoryand wenge and has agenerous rebate whichis ideal for box framing.The collection is priced at £3.37 and £4.59 consecutively. For moreinformation or samples, please contact Arqadia’s customer services team.
Artko are launching three newimages of Karen WallisColeman’s paintings, to add tothe seven they have alreadyproduced. The full range ofprints will be on show atAutumn Fair International (Hall2 K07/J06).Illustrated is Fantasy in White.
0121 773 1230 www.lionpic.co.uk
LION Picture Framing Supplies
LION Trade Catalogue No 49 and LION Fine Print Edition 15 are nowavailable.
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30 August 2013 ART BUSINESS TODAY
PRODUCT NEWS
Clinton Banbury Illustration
01789 773526 / 07971 106628 www.clintonbanbury.com
A series of ten new birdprints will be showcased atthe Bird Fair at RutlandWater this August. Also neware humorous illustrationsfor the RSPB calendar, ‘A Yearwith Nature’.Title: Lesser-SpottedWoodpeckerFormat: signed limitededition giclée prints, editionsof 195Image size: 30.5x21cm plusmountPrice: £18 (RRP, £45)
Salt of the Earth Giclée Print Service
www.salt-of-the-earth.biz
Salt of the Earth provides services to artists and photographers throughoutthe UK and Europe. The company has been awarded Fine Art Trade Guildaccreditation, so customers can rest assured that their prints will be of thehighest quality and will stand the test of time. Salt of the Earth also printsgreeting cards and postcards for artists.
01484 547947 www.acartandframing.co.uk
AC Art & FramingArtist: DannyAbrahamsTitle: DistantMemoriesFormat: signedlimited edition of195 copiesImage size: 10x10”
See the website formore details andother work fromthis popular artist,whose work isexclusivelyavailable from ACArt & Framing, andto find out aboutsale or returnoptions.
LifeSaver Software
020 3286 5431 www.lifesaversoft.co.uk
FrameVue is new digital preview software from the makers of LifeSaverSoftware for picture framers. The company was founded in the USA in 1994and co-founder Eric Crowe has just relocated to the UK in order to promotethe company’s products in Europe.FrameVue, which integrates with LifeSaver Software, creates a library ofmounts and mouldings, eliminating the need to recapture. Mountboard canbe re-positioned without re-shooting and multi-opening mount designscan be displayed. Users can create bespoke slide show presentations andemail designs to customers.
Eli-ChemResins haslaunched arevolutionarystep forwardin pigmentsfor artwork.Eli-Glow isthe latestpioneeringtechnology in creating stunning effects that come alive in the dark.These amazing pigments are available in a fine crystal form for easy mixinginto Clear Artwork Resins. They can be added to the resin or sprinkled overthe surface and sealed in place with a brush.By day the crystals absorb UV light and after dark they release energy in along-lasting glow. This enables the artist to achieve two very differenteffects as the light changes. Unlike conventional pigments, Eli-Glow is not aprimary light reflector, but is an actual source of light. The available coloursare green and aquamarine blue, with more to follow soon. Eli-Glowpigments release light for up to ten hours in darkness and ‘charge up’ inminutes.
Eli-Chem Resins
01483 26 66 36 /37 www.elichem.co.uk
01484 668990 www.britmounts.com
Britannia MountsBritannia Mounts is launching its e-commerce site to feature sheet productssuch as mountboard, glass, back board, acrylic and foam board as well as amount design tool that lets users create a mount online, upload images andcheck prices prior to ordering via the secure server.Britannia’s brand product range includes Crescent mountboard in singlesheets, Britannia mountboard, TruVue glass, Corri-Cor and Crescent tapes inaddition to abevel cut mountservice, acrylicsheets, clear re-sealable bags,back board andother accessories.All products arenow deliveredcarriage free onorders over £50nett. TheCrescent whitecore range isillustrated.
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Towngate Publications is proudto present Eric Kincaid’s Alice inWonderland series of signedlimited edition prints. EricKincaid has illustrated manyfamous children’s books for over45 years and has askedTowngate Publications toproduce a collectors’ limitededition for Peter Pan. Otherfamous titles such as Wind in theWillows are available. Title: The Mad Hatter’s Tea PartyImage size: 40x30cm Paper size: 47x37cm Edition: 500 Trade price: £36 +vat Paper: Hahnemühle 310gsmGerman Etching This is one of a set of four Alice in Wonderland limited editions by theinternationally famous Eric Kincaid
August 2013 31ART BUSINESS TODAY
PRODUCT NEWSTo advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: [email protected]
Entries are £80 for Guild members, £150 for non-members (+ VAT)
Clinton Banbury Illustration
01789 773526 / 07971 106628 www.clintonbanbury.com
A series of ten new bird prints willbe showcased at the Bird Fair atRutland Water this August. Also neware humorous illustrations for theRSPB calendar, ‘A Year with Nature’.
Title: TurnstoneFormat: signed limited editiongiclée prints, editions of 195Image size: 30.5x21cm plus mountPrice: £18 (RRP, £45)
Arqadia Pollock Images
AC Art & Framing
Anne Corless
Towngate Publications
01234 852777 www.arqadia.co.uk 07813 144827 www.robertpollock.net
01253 780734 www.annecorless.com
01202 679182 www.towngate-publications.co.uk
Foundry is a newcollection ofindustrial-inspiredmouldings craftedby Larson Juhl.This range ofgeometric profilesprovides a timelesssophisticated lookthat is ideal for notonly traditional oilpaintings but alsomodern black andwhitephotography.Manufactured atLarson Juhl’sArcobalegnofacility in Italy, Foundry features matte patinas and worn metal edges. Thereare three subtle finishes: brass, iron and rust. Prices start from £1.66 permetre.
01484 547947 www.acartandframing.co.uk
Artist: JohnOrmsbyImage: HereComes The RainFormat: signedlimited edition of195 copiesImage size:21x21”See the websitefor more detailsand other workfrom this popularartist, whosework isexclusivelyavailable from ACArt & Framing,and to find outabout sale orreturn options.
Distinctive, emotive fine art limited edition and canvas giclée prints fromScotland-based artist and Guild certified printer, Robert Pollock. Please visitthe gallery: Unit 4, 80 Kempock Street, Gourock, PA19 1ND. Seekingadditional gallery representation.
The inspirationfor A GentleTouch comesfrom spendingtime watching,sketching andphotographingwildlife in Kenyamany years ago.As with all AnneCorless’ artwork,the reference isher own and sheis delighted thatthis capturedmoment is nowavailable aslimited edition giclée prints produced by Towngate Publications. Part of theproceeds of sales of this print will be donated to a wildlife charity. The artistis thrilled that this mixed media painting has been accepted into the Artistsfor Conservation 2013 festival in Vancouver.
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BUSINESS
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A competitive edge
Marketing is essential for anybusiness. There are numerousways for companies to promotethemselves nowadays, and it canbe hard to know which methodswill be most effective, so ArtBusiness Today asks readers whatworks for them. AnnabelleRuston analyses the results
32 August 2013 ART BUSINESS TODAY
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Programmesfor localevents
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Localnewspapers
Localmagazines
![Page 33: August Art Business Today](https://reader033.vdocument.in/reader033/viewer/2022042523/568c390d1a28ab0235a0f1ba/html5/thumbnails/33.jpg)
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�+3,)3"*"+1�&+�), �)�"3"+10�&0�("6�#,/*,01��/1��+!�#/�*&+$��20&+"00"0���%"+�12/"�,#�1%&0�&+3,)3"*"+1�3�/&"0� ,/!&+$�1,�4%�180�,+�,##"/�&+�"� %/"$&,+���21��2!$"1�-/&+1��!0�&+-/,$/�**"0��/"�&*-,/1�+1���%"1%"/�&1801�(&+$�-�/1�&+����%/&01*�0�0%,--&+$+&$%1��0-,+0,/&+$��+��/1�0%,4�02--,/1&+$��� %�/&16��2 1&,+�,/�#"�12/&+$&+���), �)��/1�1/�&)���/1��+!�#/�*&+$�20&+"00"0��/"�(""+�1,�$/����0�*�+6,--,/12+&1&"0�1,�&**"/0"�1%"*0")3"0�&+ ,**2+&16�"3"+10��0�-,00&�)"���
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BUSINESS
36 August 2013 ART BUSINESS TODAY
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&�����'��,�(&���!��"(&��'"���*���% �%��'���"%��+� #����(''�!�� (�'���#�%'(%�� "(!'&��"%��%'�&'�#(���&��%&����&� ���&�&�!&���&��'� ��!&�,"(��%� �+� �&�!��'���#%"��'&�'"������%!���%" �,"(%��!)�&' �!'��!��$(�# �!'��!���)��"#�!��&����&���)�%&�����'�"!���!������*�!�*�!
&'%�'��,��&"��"!���&�,"(���%%,�"('���$(�'��%�&��%����!���!)�&'�*�&��,����%�/&�!"�#"�!'��!�"���%�!���""�&��!�&�%)���&�'��'�#�"#����"!/'�*�!'��'��'���" #�'�'"%���%���,�"���%&�)�%,������'�)��,"%�&����!���'�'���*%"!��#%����#"�!'�
%'��!���%� �!��%�'����%&� �,��)�%&��,��!'"���!���%'�#%�!'�!��#�"'"�%�#����&�%)���&��#%�!'�!��"!'"��� �%���!��&����%'��"(%&�&��!��&����!�(# �%��'����'&��!����*����%,��
Mike Bond GCFSports FramingDiversified into: sublimation printingand Morsø repair.�����)�����"!��&'�!��!��%�#('�'�"!��"%�%� �!��&#"%'&� � "%��������*�����!"*���"(!'&��"%����#�%���!'�"��"(%��(&�!�&&��'�'��%��"%�� ����&�!&���"%�(&�'"��!)�&'-��������!�&(��� �'�"!�#%�!'�!�����%�����(&��*��!����'"�#%�!'�#��$(�&�"!������,���&�&���"�#%�!'�!���"%�"'��%��%� �%&'""��&����"��������)��"# �!'���"%�(&���)�%&�����'�"!� ��!&���''�!��'��� "&'"('�"��"(%��$(�# �!'� )�%,�&#"%'&�&��%'�'���&���&'"%,��'��%�/&
!"�#"�!'��!��%� �!����&��%'�*�'�"('��#��$(��'"�'����'���&'"%,�����!��'���#������(%�#��$(�&�"�'�!�!����'"��!��(��&#"!&"%&/��"�"&��!����(���"�"&���&�*����&�!� �&����'�&��!��#����&���%�&&#��$(�&��%��!"��""��,"(���!���%��,%����'���'�+'�����#%�!'�"!'"�&#�����'%��'���&'�����*�����*��&'"����!���)�
Going for growth:diversification
There are myriad benefits ofdiversifying into new productgroups and offering newservices, the main one being thatpeople come in for one thingand end up buying another aswell. Five retailers tell ArtBusiness Today about theirexperiences of diversification
This page: MikeBond GCF and aselection of thebrass plaques hecreates with hissublimationprinterOpposite page:Mounts inspiredby geometricRussian designs,cut by MalReynolds GCFAdv
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BUSINESS
August 2013 37ART BUSINESS TODAY
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BUSINESS
38 August 2013 ART BUSINESS TODAY
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Neil DuguidPrimrose GalleryDiversified into: restoration, art classes,art materials, digital image restoration,photography and a range of productgroups:�"�%�3"�1%/""�$�))"/&"0��1�1%"�*,*"+1�+!�4"�%�3"�!&3"/0&#&"!�&+1,�*�+6��/"�0,3"/�1%"�6"�/0��4%& %�&0�+" "00�/6�&+,/!"/�1,�*�5&*&0"�1%"�-,1"+1&�)�,#�6,2/0-� "���2/� ,/"��20&+"00�&0�#/�*&+$��+!&1��)4�60�%�0��""+��#/�*&+$� 2//"+1)6� ,2+10�#,/���-"/� "+1�,#�12/+,3"/�1%,2$%�&1�%�0��""+���-"/� "+1�&+�"�0&"/" ,+,*& �1&*"0��4%"+�&1�4�0�"�0&"/�1,0"))�-�&+1&+$0�
�%"+�4"�%�!���)�/$"�4�/"%,20"0-� "�&+��,/1%�*-1,+�4"�/�+��/1 ,2/0"0��+!� )�00"0��4"�0,)!��/1*�1"/&�)0��+!�4"�!&3"/0&#&"!�&+1,�0"))&+$�/1��,,(0��+!�*�$�7&+"0���2/��&*�4�01,��"���,+"�01,-�0%,-�#,/��/1&010��1%"64,2)!� ,*"�&+�#,/��+��/1� )�00��+!�"+!2-��26&+$�#/�*&+$��+!�� "00,/&"0�
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Left: RichardLovesey at workcreating fine artprintsAbove: NeilDuguid outsideone of his galleries
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BUSINESS
August 2013 39ART BUSINESS TODAY
!� !���%�# &���%���� #�����%��*�� ������ #� ���%�����%��*�(����� !��&��*����&!��&*������ %��#��$�(����
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���#���#��%( �(�*$�% �#&������#%�&$���$$��* &��#����%��#�% !�����$�#'������$�)��&$% ��#$���(����(�%������%#��$��%� ���� &�%����% �%� &$���$� �! &��$�� #�* &� !���* &#�� #$�% �'�#* ������%��%�����%%�#��&$���$$� ������# $$ '�#��&$���$$��$��$$��%����* &������% �$�����$��&����$�! $$�����% ������&$% ��#�
���$�����#%���%�#���$���� &#��% �*�%#�%� #��$� !�����$�(������'�#��� &�%% ��&����$������ $%��#%���%�#���$��#�� &��%� ������� (�����$ ����*�* &���#%�$%$�( #������%���*���&%��%�����#�%�$
�#����������!#��%�����&$���$$�������#%��%�#���$�� ��%%#��%��&$% ��#$�������%� ���$�����$������$�����%��#���#��$ ���(#�%����#$�$�������%����� (�
Alan MatthewsAlan’s Gallery & Kirkgate YarnsDiversified into: selling needlecraftsupplies and art materials, ��������#%�$%�$ ��*������#*�$%�#%��� &%�$���(�*�% �$�����*��#%( #���� (�'�#�(�%��������(�� �%�$� �� !������(��#������� &%���% � ���#��������$! ���#������$�#'�����$�����$ ����*�!� !��(�#��#�"&�$%����%��$�$�#'�����
��� %� ��%����#%( #��%��%���������� #�#������(�$���$%�%���$��(������*�(��� # %�*��$�'�#*�� ���%�����������!#�$��%�����$ �%���( #��$!#������ &%��#�$����$������ #������� #��������#��%��#%�$%$�������� �����% �&$� #��#����������$��$%�%���#$�������$�����&$�% �$% �����$%�%�����%$����%�#���$��$ �(������������(����������%%����*�#�$�% �%�����)�
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�� &%���%��#�� �� &#�%&#� '�#��$��� &�%���� #��*��*��#%( #�����%��#���*��$! ����#������������%��#���*�$������*�#�$������������#��%���%$�������$ �$���� �$���#%���%�#���$�������#�$������ !#��%������&%�%��*��#��$���������%$� ��%���&$���$$�������#��%�%������$�%��%�����!�#%� ��%����&$���$$�����$�%��� %��#$������ ���!�#%� ��%����&$���$$��$�"&��%��� %��#�����$�%�����!$��� #��)��!���!� !���� ������� #��#��������%�#�#�$%��$��%��*��&*����%%����*�#�$����&%&��������#%( #��$���$�% �% &#�$%$�&#����%���$&���#�-��
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40 August 2013 ART BUSINESS TODAY
Temporary pop-up shops, musicvenues, restaurants and beautysalons are everywhere, aresponse to the increasingnumber of empty shops on ourhigh streets, and the speed andease with which customers cannow be informed of newventures. A pop-up gallery at little or norent can be a cost-effective wayfor artists and promoters to showartwork. A selection ofexperienced pop-up retailers tellus why the formula works
ART
PAUL WYNTER,LONDONART.CO.UK2���,(($�('���+",��"'��-%/"�!��"%%� ��+(-,!��('�('���(*�,!*���&(',!+���*(&�(.�&��*������,(���'-�*1�,!"+�1��*��-*�('%"'�� �%%�*1�!�+����'��+,��%"+!���(*����1��*+��+(�/�3.�� (,��� ((���,���+��(���%"�',+���'��/��*�'�,!��)()�-)� �%%�*1��+���#("',�.�',-*��/",!����*,�('+-%,�'�1��/!(��%+(�!�.����+,*(' �%"�',�%"+,��'���0)�*"�'���"'�(* �'"+"' �0!"�","('+��*,��('+-%,�',��(�''���*$�*��'����,(($�,-*'+�"'�&�''"' �,!� �%%�*1��+(��"'�"' �����',�+�%�+�+,���/�+'3,���)*(�%�&�
�!��+!()�!������'��&),1��(*�,/(1��*+��'���3�����'��1"' �",�-)���'�,!��'��,!��%��+��/�+��(- !,��1� �"%3+*,"+�'��$�*1���-,�,!�*��/�*��)%�''"' "++-�+�,(�*�+(%.��+(�,!����$�*1�/�+!�))1�,(�%�,�,!��+",��,(�-+��(*����",�
���+!(/����*(-'������/(*$+��,��,"&���/",!�,!���&)!�+"+�('�/(*$��*(&
�*,"+,+�/",!�+(-,!��('�('��(''��,"('+����"'�%-����+�-%),-*���)�"',"' +��'�)!(,( *�)!1��'��&�'1�+,1%�+��'��,1)�+(��+-�#��,�&�,,�*���+�/�%%��+���/"���)*"��*�' ����!�,�/�+�,!����+,��))*(��!��+�/�('%1�!���,!��+",���(*���+!(*,�,"&��,!�*�3+�'(�,"&��,(�)*(&(,����)�*,"�-%�*�*,"+,���!���&)!�+"+�('�%(��%��*,"+,+�"+ ((���*(&������)("',�(��."�/���-,��%+(&�$�+�%( "+,"�+���+"�*�,((�
��%".��"'��-%/"�!�+(�!�.��%(,+�(��(',��,+�,!�*���'��/��"'.",���(-*�('%"'��-+,(&�*+�,(�,!��()�'"' �'" !,����!�.��!�%���0!"�","('+��,�,!��*�',�% �%%�*1�"'��(*$��,*��,��'���,�,!������(/�*��+(�/��-'��*+,�'��!(/�,(�!(+,��+!(/��'��/��!�.���-+,(&�*+�/!(�/�',,(�."+",�(-*��.�',+�����+�',�(-,�)*�++*�%��+�+���(-,�,!��)*(#��,��'��)*(&(,��",�)*()�*%1��/!"�!�/�+�*�%�,".�%1���+1��(*-+��+�/��!�.���� ((��%"+,�(��&��"��(',��,+������*���0)�*"�'�����,�)��$"' �'��+!"))"' �,!�'$+�,(�,!��('%"'�
Just popped up
Above: londonart.co.uk’s pop upgallery in Dulwich Village
![Page 41: August Art Business Today](https://reader033.vdocument.in/reader033/viewer/2022042523/568c390d1a28ab0235a0f1ba/html5/thumbnails/41.jpg)
ART
August 2013 41ART BUSINESS TODAY
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Above: TonyHeaton, CEO ofShape, with hisartwork in thepop-up space,Space in the City;Right: theinterior of one ofthe Animal ArtFair’s pop-upgalleries
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ART
42 August 2013 ART BUSINESS TODAY
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Left: the interior of an AnimalArt Fair pop-upRight: the facade of a galleryorganised by popup-gallery.co.uk
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46 August 2013 ART BUSINESS TODAY
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Sold!Artists often shy away from selling their work, as rejection can bepainfully personal, but their presence can really help galleries sell theirartwork. Artist and gallery owner KAREN WALLIS COLEMAN urgesartists to play a role in the sales process
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Make good use of photoopportunities. Shots ofcustomers with the artist canhelp clinch sales and these arealso useful for your post-showpublicity
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48 August 2013 ART BUSINESS TODAY
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Artist and dealer workingtogether is the best way tomake sales. I’ve never know anartist whose presence at theprivate view didn’t have apostitive impact on sales
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CASE STUDY: the gallery ownerJonathan Dodd, Waterhouse & Dodd,www.waterhousedodd.com‘When potential buyers meet artists itgives them an entrée into the creativeprocess; the work of art seems moreauthentic if you have heard a first-handdescription of it from the artist. Artistschoose to paint or sculpt, they don’tchoose to negotiate or talk for a living, soart dealers may be able to discuss theartwork more effectively on some levels; acombination of artist and dealer workingtogether is the best way to make sales.Young artists may be understandablyproud of their exhibition, so invite largenumbers of friends and family to theprivate view, which occupies space andtakes the artist’s attention away fromtalking to clients. The dealer has to bediplomatic but firm and ensure that theartist circulates with the right people.Similarly, artists can get caught inconversations that the dealer knows
won’t lead to a sale, in which case it’snecessary to move the artist on.I’ve never known an artist whosepresence at the private view did not havea positive impact on sales. I wouldn’t havean artist demonstrating at the event, asthis would focus attention away from theart on the walls.Artists may place undue weight onmaking sales at the private view and bevery downcast if none are achieved, sothe dealer has to explain that sales on thefirst night are not always an indicator ofthe success of the show.’
CASE STUDY: the artistPip McGarry, www.pipmcgarry.com‘It’s essential for the artist to attendprivate views. The more involvement youhave with the selling process the easier itis to build up a following. Pictures are verypersonal, they are an unnecessary luxury,and customers are buying into the artistas much as the picture. They are less likelyto buy the picture if they can’t relate toyou.With wildlife art there’s lots to talk about;you very often share interests and traveldestinations with customers. The storybehind the image is vital. I helped sell apicture on Friday when I explained that I’dwatched the cheetah in my paintingcatch a gazelle; I discussed the speed and
elegance of the movement. I helped sellan elephant painting by explaining thatthe elephant had waded within twometres of our boat and had splashed uswith irritation; we talked about the riverand the location for some time. I am often asked to sign private viewinvitations and write messages on thebacks of prints. If I have brought greetingcards to the show I offer to write apersonal message in the card.I love meeting customers. There’s a lot ofhard work in creating paintings, gettingthem framed and varnished, hangingthem and meeting deadlines. Being at theprivate view and chatting with customersis one of the best bits of my working life.’
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50 August 2013 ART BUSINESS TODAY
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CASE STUDY: the artistHelen Elliott, www.helenelliott.net‘I think it’s essential for the artist to attendprivate views. I’m quite shy, so I get verynervous, but you’ve got to get past that.There’s normally a glass of wine to hand,which helps, but limit yourself to one.Attending private views is lessintimidating if you have a good rapportwith the gallery owner and staff.It’s not about making direct sales. My roleis to talk to potential buyers and showthem the human being behind the art.They often want to know the backgroundto the piece, or find out how I developedmy style or sense of colour. Once
someone has engaged with the personand the product they are much morelikely to buy. Some people want to know about thedetails in a painting. For example I ofteninclude jack russells in my pictures, so thatleads to a discussion about dogs, and I askthe customer whether they have a dog,and so on. Meeting the artist gives peoplesomething to say about the picture whenthey get it home; they can point out someof the details we discussed.Once I get talking to people, attendingprivate views isn’t so bad. The feedback isalways positive, since people are therebecause they want to be.’
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CASE STUDY: the gallery ownerLiz Honey, Saffron Art Gallery,www.saffrongallery.co.uk‘We don’t encourage artists to attendprivate views before group shows; it’s toocomplicated and we prefer to use thespace to entertain clients. But it candefinitely be useful to have the artistpresent at solo or two-person shows.Collectors enjoy meeting the artist,especially those who have boughtseveral pieces from one artist. Customerswant to ask about inspiration, methods,materials – it depends on their interests.Often they want to find out the story
behind particular pieces.Some artists were born to help with salesand are very comfortable talking aboutthemselves and their work. That’s veryuseful for us. Others dread publicappearances, in which case we don’t putpressure on them to attend.Our sales people can’t be everywhere atonce, so having someone else availablewho is knowledgeable about the work isa practical solution to a problem as well.We don’t expect artists to discuss moneyand actually make sales; they engage, wesell.’
Sales people can’t beeverywhere at once, so artistsprovide a practical solution too.We don’t expect them todiscuss money and make salesthough; they engage, we sell
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FRAMING
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Time for somethingcompletely differentFraming trainer and author LYN HALL GCF Adv frames a 9’ longmixed-media embroidery and a set of valuable Olympic medals
Lyn Hall GCF Advwith the framedtextile, and a closeup of a detail of thetextile
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Below: thesummermedals to theright, and thewinter medalsto the left
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A sheet of glass was positionedbehind the foamboard, so thebacks of the medals aretouching it, which provided afirm base. Chemically inert hotglue holds the medals in place
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A close-up ofsome of theframedmedals
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![Page 56: August Art Business Today](https://reader033.vdocument.in/reader033/viewer/2022042523/568c390d1a28ab0235a0f1ba/html5/thumbnails/56.jpg)
FRAMING
56 August 2013 ART BUSINESS TODAY
A pedigree project
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TIM HAYSELL explainshow he and his teammade a frame and casefor a 30’ parchment, whichincludes a hinged door, aroller mechanism and 5’LED light strips
Clockwise, from top left:The bottom of the finishedcase, with the parchmentrolled around the tube;the finished project;the lined case awaitinginstallation of the pedigree;the lined case with thespecially-made reededprofile clearly visible
![Page 57: August Art Business Today](https://reader033.vdocument.in/reader033/viewer/2022042523/568c390d1a28ab0235a0f1ba/html5/thumbnails/57.jpg)
FRAMING
ART BUSINESS TODAY
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The frame����&� ��$���"%�!��"$�&�����%��)�%
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August 2013 57
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We used the reeded cutter onour moulding machine to cutthe profile, which is similar indesign to the gothic mirrorsbetween which the framewould hang
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![Page 58: August Art Business Today](https://reader033.vdocument.in/reader033/viewer/2022042523/568c390d1a28ab0235a0f1ba/html5/thumbnails/58.jpg)
FRAMING
58 August 2013 ART BUSINESS TODAY
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The units were dried andsanded inside, then lined withwashed and stretched off-white linen. This providesfurther protection for theparchment
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Clockwise from top left:constructing the case, with the ‘ski ramp’ shapedend and the 4” holes visible;the finished case hanging between the gothicmirrors;holes to support the pH neutral tubes are cut andjoined at four corners;the whole interior is painted with acrylic andthen sanded down, before being lined with linen
![Page 59: August Art Business Today](https://reader033.vdocument.in/reader033/viewer/2022042523/568c390d1a28ab0235a0f1ba/html5/thumbnails/59.jpg)
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TRADE SECRETS
BARRY LEVETON GCF ADVLEVETON STUDIOS
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RICHARD WILLIAMS GCFIN A FRAME
BARRY LEVETON GCF ADVLEVETON STUDIOS
JENNY ISAACSON GCFTOPMOUNT FRAMING
DAVID HARCOURTFRAMING IN THE COURTYARD
JUSTIN SMEDLEYTHE ART OF DECOR
RICHARD WILLIAMS GCFIN A FRAME
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ROWENA PLATTERTHE ART CENTRE
August 2013 59ART BUSINESS TODAY
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ART BUSINESS TODAY August 2013 61
FRAMING
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BRANCH NEWS
62 August 2013 ART BUSINESS TODAY
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COTSWOLDS
REGIONAL ORGANISER
Cath Friend GCF, Emerald Frames07507 77401710 Sept, 12 Nov
EAST MIDLANDS
BRANCH MASTER
Andy Rossiter GCF, Artisand Framing and Art01778 3946649 October
REPUBLIC OF IRELAND
BRANCH MASTER
Leszek Wolnik, The Copper House Gallery353 1 5354332Making Pictures Dublin, 3 Sept
LONDON, INC MIDDX & SURREY
BRANCH MASTER
Paul Webb GCF, Artwork Creations020 8390 020518 Sept, 27 Nov
NORTH WEST
BRANCH MASTER
Anne Corless01253 78073411 Sept, 11 Dec
SOUTH WEST
BRANCH MASTER
Fiona Haddon, Haddon Galleries01803 313133
NORTHERN IRELAND
BRANCH MASTER
John McDermott, Still Photography02893 368682
WESSEX
REGIONAL ORGANISERS (EASTERN)
Johanna Cruickshank, Framing Star,01962 850430 and Suzanne Parker GCF,Appleshaw Frames, 01264 7722512 Oct, 20 Nov
Membership SecretaryDaniel Radley tells readersabout the best of this autumn’sup-coming events
Some dates for your diaries . . .
What’s on in 2013? Details of upcoming branch events, reports on past events and detailsof officers and regions can be seen in full at www.fineart.co.uk
Above: Guests at this summer’s North Westevent, which was held at Wessex Pictures’
newly refurbished Oldham depotRight: The Copper House Gallery, Dublin,
where the Making Pictures event will be heldon 3 September
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NEWS
August 2013 63ART BUSINESS TODAY
NEWSLETTERSLETTERS
Poor web design kills sales for artists
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Letters and emails Write to: The Editor, Art Business Today,16-18 Empress Place, London SW6 1TT, [email protected]
Keep your webdesign simple andeasy to navigate,with nothingdetracting from theartwork itself.www.lhouette.com,the site of artistL’houette, is anexample of effectiveweb design
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64 August 2013 ART BUSINESS TODAY
AGENTS & JOBS
Experienced picture framer required tojoin a busy team based in East Twickenham.The successful applicant must be used toworking in a busy environment. Must becapable of using most framing equipmentincluding a computerised mountcutter.Must be capable of working to a highstandard. Must be able to work every otherSaturday. Good rate of pay for the rightperson. Do not apply unless you are anexperienced picture framer. Contact eitherRichard or Simon, preferably by [email protected], or phone 020 8892 1530
PRINTS AND ORIGINALS
Fine art photography of London availablein limited editions from Mr Smith WorldPhotography. We supply homes and officesinternationally. Call now to discuss bespokecollections. [email protected] fine art prints available on canvasand paper in a range of sizes to suit anywall. View our unique collection includingVintage Bollywood film posters online.www.allindiaarts.comJacqueline Stanhope Fine Art - original oilpaintings and limited edition prints at tradeprices. International delivery. Free printbrochure on request. 0191 384 5343 orwww.jacquelinestanhope-fineart.com
MATERIALS & EQUIPMENT
Mounts4You. Online web based mountcutting service. www.mounts4you.co.ukHardwood wedges for stretched canvases.Over 50% of 19th and 20th centurystretched canavases have broken or missingwedges. We manufacture eight differentsize/thickness combinations of replacementhardwood wedges, £5.50 per set of ten plus£3.50 p & p per order. Try the StudioSelection:10 each, 4 useful sizes, £23.50 postpaid and save £2. Tel 01603 743374 withcredit/debit card details. Leveton Studio,Orman House, 17a Grove Avenue, NewCostessey, Norwich, NR5 0JDPlay and display art vinyl album flip frames.White and black. Single item £12+VAT, tripleset £25+VAT, limited stock. Carriages cost.Contact [email protected] or 01204 397707Stretcher bars and canvases made tomeasure in the UK. Fast turnaround.Softwood and hardwood bars. Any size from200mm to 3000mm. Print stretching service.Made by the UK’s leading manufacturer.For a catalogue call us now on +44 (0)1212480030. www.harrismoorecanvases.co.uk
REPLYING TO A BOX AD? Email yourcontact details to [email protected] or fax 020 7381 2596. We will forwardyour details to the advertiser
B2B
BUSINESSES FOR SALE
Manchester framing business, training andtesting centre. Gross profit during recession£35K. Massive customer base. Present ownercruising into retirement. Massive potential.Full training given. Lock, stock and barrel£75K. 07775 883391
SERVICES
Affordable giclée printing for galleries,framers and artists. Easy upload, tradediscounts and great prices. Specialists inaffordable canvas prints. Visit point101.comfor more information and full price lists orcall +44 (0)20 7241 1113Digital artwork suppliers. High volumephotographic restoration and enhancementservices. Range of photo-to-art productsavailable includes Caricatures, Pop Art, andFantasy templates. Free to register. 0208 144 2472 or [email protected] pricing software available for bothMacs and PC's and in imperial or metricmeasurements. Powerful yet simple to useand easily adapted to suit all businesses. Anindispensable tool for the modern framingbusiness. Visit www.royallframing.co.uk orcall Mike Royall GCF on +44 (0)1454 617022Richard C O Lovesey Fine Art & DesktopPublishing. Personalised stationery, businesscards, all in full colour. Products for artists:greeting cards, keyrings, notelets. Gicléeprinting. Mountcutting service. +44 (0)1507 600836www.loveseyfineart.comThe Association of Animal Artists invitesartists working in any media to join forexhibition opportunities, workshops, fieldtrips, AAA Art Rendezvous Days and theopportunity to work from life with the AAAEn Plein Air Group. Please visitwww.associationofanimalartists.com
Daler Rowneyinspiring creativity since 1783For all mountboard requirements,please contact:Tom HopperKey Account Manager - [email protected]
Subscribe to our weekly promotion
For saving up to 50% offTop brands of consumables, machines and serving
Subscribe to:[email protected]
Gallery of Contemporary Arts & Crafts,Long EstablishedBusiness,Beautiful Market Town,Leasehold £149,950 Ref F541
For SaleOff The Wall24 Hill Street, Corbridge NE45 5AA
Call 0191 2120000www.rookmatthewssayer.co.uk
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August 2013 65ART BUSINESS TODAY
TRAINING
Applegarth Framing, Derbyshire. Individualframing training, beginners to advanced,courses tailored to suit students’requirements. Contact Mary Evans GCF Advon 01283 703403 [email protected] of Framing Training School.www.fringearts.co.uk or call Lyn Hall GCFAdv to request prospectus. Flexible trainingto suit your needs. Accommodationavailable. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuitionon all aspects of picture framing offered tonew and experienced framers. Fine Art TradeGuild and ILA Scotland accredited. Call Richard 07821 918 476www.atkinframers.co.uk
Down School of Picture Framing. ALLcourses accredited by the Fine Art TradeGuild. Call Steven McKee GCF Adv 028 92693807 / 07834 787487downschoolofpictureframing.co.ukHedgehog Art & Framing is a Fine Art TradeGuild accredited trainer. Basics to advanced,worldwide training on your premises. Over500 students to date. Roy Rowlands GCF01527 876293, [email protected] a Frame - Individual framing training by aqualified GCF (Hertfordshire/Essex borders).Courses fully accredited by the Fine ArtTrade Guild. Call Richard Williams GCF on01279 260069, www.inaframe.co.ukNorthern Framing School, Sheffield. Run bytrainer and author Pete Bingham GCF. Allaspects of framing, including GCF refreshercourses and 4-day beginner course. 0114245 1547 or [email protected]
Royall Framing (Bristol). Individual or jointtuition is offered by Mike Royall who's beena GCF since 1994 and is the only framingtrainer in the UK who’s also a qualified adulteducation teacher. All courses are fullyaccredited by the Fine Art Trade Guild.For more information visitwww.royallframing.co.uk or call Mike on+44 (0)1454 617022Sophie Brown Conservation Framing.Registered GCF tester in Australia. Individualtuition from basic to advanced framing. Theemphasis is on conservation.www.conservationframing.com.au+61 2 9518 0624Sports Framing offer training from basicsup to GCF standard. I day engineeringcourses on the Morsø. Oldham, Lancs.www.sportsframing.co.ukUK School of Framing. A range of coursesavailable at a pace to suit each level to allowstudents to enjoy and absorb what is taught.Courses take place at venues all over the UKand are accredited by the Fine Art TradeGuild. www.ukschoolofframing.com,01494 459545Wessex Pictures Framing School (est 1987)offers training to novices and experiencedframers. It is recognised by the Fine Art TradeGuild. The 5-day course in Leatherhead is£395 + VAT. Phone Garry White GCF, 0845 456 9970
OCTOBER 2013 DEADLINEPlease send coupon and payment by 16 September to:Art Business Today, 16-18 Empress Place,London SW6 1TT, UK
�� CLASSIFIED (TEXT ONLY)30 words: £35 + VAT (FREE to Guild members). 50p per word thereafter. Box number £10 + VAT, Guild members£5 + VAT
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Harlequin Frames, Lincolnshire. Individually
tailored textile framing workshops. Contact
Mal Reynolds GCF Adv to discuss details
01673 860249 or e-mail
GILDING COURSESA practical introduction to water andoil gilding in an intensive 3-daycourse with an optional 4th daycovering antique frame restoration.Courses held in London, Oxford,Salisbury, Newark, Hastings andScotland.
www.gildingcourses or call Jan Pike on 01424 754104 or07973 732184
ConservationFraming
Annabelle Ruston
A Fine Art Trade Guildpublication
Supported byConservation by Design
Order at www.fineart.co.ukor contact Moira Sanderson 020 7381 6616 [email protected]
B2B
ConservationFraming byAnnabelleRuston ispublished by theFine Art TradeGuild with thesupport ofConservation byDesign. 128pp;paperback;colourphotographs;£12.99 (£11 tomembers), plus£2 p+p.
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Venture Photography has studios on high streets across the UK, US andHong Kong. All printing and framing is carried out at Venture Productionsin Cheshire, which employs 45 people. Production director MIKE SWEETMAN talks to Art Business Today
ART BUSINESS TODAY66 August 2013
LAST WORD
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