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BUSINESS TODAY ART Galleries: how to pop-up Framing challenges Diversification INDUSTRY MARKETING SURVEY ANALYSIS £6.50 August 2013 www.fineart.co.uk

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Page 1: August Art Business Today

BUSINESSTODAYART

Galleries: how to pop-up Framing challenges DiversificationINDUSTRY MARKETING SURVEY ANALYSIS

£6.50

August 2013

www.fineart.co.uk

Page 2: August Art Business Today
Page 3: August Art Business Today

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e-mail: [email protected] freephone: 0800 0684 844 facsimile: 01484 662222

Page 4: August Art Business Today
Page 5: August Art Business Today

NEWS

ART BUSINESS TODAY

BUSINESS32 A competitive edge

An analysis of ABT’s latest marketing survey

36 Going for growth: diversificationFive retailers explain how diversification has helped business

ART40 Just popped up

Pop-up gallery veterans explain how to pop up successfully

46 Sold!Artists can clinch sales at private views, says Karen Wallis Coleman

FRAMING52 Time for something completely

differentLyn Hall GCF Adv frames a set of Olympic medals and a 9’ tapestry

56 A pedigree projectTim Haysell frames a 30’ family tree with lights and a rolling mechanism

REGULARS8 Trade news27 Face to face:

Kerry Darlington28 Product news51 Business tips for artists59 Trade secrets60 Pete Bingham’s agony62 Branch news63 Letters64 B2B: classifieds66 Last word:

Mike Sweetman,Venture Productions

COVERThe GUNNAR T2 Scribe Tool. Theoptional pen tool for use withthe F1 and F1 Hybrid, 601, 3001and 4001 – operating inconjunction with the innovativeand easy to use operatingsoftware GMC GUNNAR MATCREATOR.www.gunnar-int.comSee the Gunnar ad on p35

CONTENTSArt Business Today August 2013, Issue 4 First published June 1905 as the Fine Art Trade Journal www.fineart.co.uk

27

August 2013 5

COVER

6613

28

Page 6: August Art Business Today

6 August 2013 ART BUSINESS TODAY

Art Business Today

Published by the Fine Art Trade Guild

16-18 Empress Place, London SW6 1TT, UK

T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596

[email protected] www.fineart.co.uk

PublisherLouise Hay

[email protected]

EditorAnnabelle Ruston

[email protected]

Advertising managerKasia Szkolnicka

[email protected]

SubscriptionsMoira Sanders

[email protected]

ContributorsJan Baker

Sarah Bayliss

Pete Bingham GCF

Lyn Hall GCF Adv

Tim Haysell

Mick Hodson

Karen Wallis Coleman

Publication datesArt Business Today is published five times per

year: January, April, June, August and October

Subscriptions 2013UK Europe World

One year £30 £36 £44

Two years £53 £62 £74

To subscribe, call 020 7381 6616 or visit our

website, www.fineart.co.uk, and click on the ‘go

to Art Business Today magazine’ button

Liability©All rights reserved. ABT is intended to inform

but no liability can be accepted for action

taken, or not taken, in reliance on it

Guild CEO

Louise Hay

Master of the Guild

Steve McKee GCF Adv

The power of framing

Iwould recommend a visit to next year’s Society of Botanical Artists’ annual

exhibition to anyone with an interest in painting. More than 700 exquisitely

painted images are included in the show, many of them priced at less than

£500. As I walked round marvelling at the detail captured by the artists,

along with their technical expertise, I couldn’t help but notice that much of

the framing was rather less impressive. These artists clearly have a highly

sophisticated sense of colour, tone and hue, yet this didn’t always extend to

their choice of frame.

One painting in particular crystalised my thoughts. It was a gentle, subtle

painting of three figs on a wooden table; a symphony of natural shades, soft

colours and shadowy contours. But this charming picture was visually crushed;

it was squashed into a small and heavy brown mount and frame. There was no

room for the artwork to breathe; the end result was claustrophobic. The frame

made the picture appear dated and unsuitable for a modern home. How could

an artist with such an acute sense of colour make such a disastrous decision

about framing?

I suspect that the artist, understandably, didn’t want to spend much on framing

and was pleased to re-use an old frame found languishing at the back of the

studio. I strongly believe that the frame will have made the difference between

the picture selling at the private view (because it is lovely) and not selling at all

(it was still available on the last day of the show).

Conversely, there were some paintings displayed in wide, deep mounts and

well-proportioned, sometimes hand-finished, frames that looked fantastic. Most

importantly, buyers would feel confident that these framed pictures would

complement a contemporary interior.

Of course artists can’t afford to spend too much on each frame, but sometimes

a little more investment would achieve substantial results. Many artists are

capable of hand-finishing their own frames, so it may be more a matter of

planning and imagination than financial investment.

We all have to work harder than ever at marketing in an age where people are

bombarded with visual images; if a picture looks wrong, potential buyers won’t

stand there wondering why, they will move swiftly on.

Annabelle Ruston

BUSINESSTODAYART

Follow us on Twitter

twitter.com/abtmag

Like us on Facebook

facebook.com/artbusinesstoday

36

2828

Page 7: August Art Business Today

washingtongreen.co.uk

Make a statement with Washington Green Fine Artthis autumn

View our brand new collections and meet the artists behind them

Sunday 1 September – Tuesday 3 SeptemberCastle Fine Art, International Convention Centre, Birmingham

Call us on 0121 633 0645 for more information or to make an appointment.

Page 8: August Art Business Today

NEWS

Animals in artTHE ASSOCIATION of AnimalArtists’ exhibition, entitled Animalsin Art, takes place from 27 Julyuntil 15 September at TheHaworth Gallery, Lancashire.Admission is free.Work from award-winningprofessional artists sits alongsidecontributions from talentedamateurs. Artwork includesdepictions of animals in the air, inwater and on land, and a range ofmedia and styles are included.www.associationofanimalartists.com

Going for growth in the northTHE BUY Art Fair and TheManchester Contemporary, thenorth of England’s biggest artbuying events, return toManchester from 26 to 29September.Last year saw Buy Art Fairwelcome 7000 visitors, up 43 percent from 2011, and sales oforiginal art topped £400,000.Launched in 2008 and supportedby the Arts Council, the fair offersoriginal work from £50 up to£5000+.Over 500 artists working in arange of media will berepresented at these free shows.www.buyartfair.co.ukwww.themanchester

contemporary.com

Inbrief

8 August 2013 ART BUSINESS TODAY

Awards 2014 date announced

THE ART & Framing Industry Awards

Event will take place on Saturday 17

May 2014 at the Holiday Inn, Elstree.

This venue has been booked once again

following positive feedback from guests

in 2012, who enjoyed the high-spec

rooms, easy access and competitive

prices.

Put the date in your diaries now to

ensure that you don’t miss out on the

art and framing industry’s number one

social event. Guests will enjoy the

chance to network and study the frames

that made it to the final round of the

framing competition, as well as let their

hair down, dance and relax.

The hotel is just inside the M25 to

the north of London, just off the A1

motorway. Further details on how to

enter an award and make a booking will

be on the Guild website shortly and in

the October issue of Art Business

Today.

www.fineart.co.uk

Arqadia sales manager Graham Miller with his wifeFiona at this year’s event, in front of the picturesthat won the company’s star artist competition

E-commerce a valuable asset for Britannia

UK FRAMING supplies company

Britannia Mounts is planning new

developments to its e-commerce site.

Launched in January this year the site

has proved a big success attracting new

customers as well as helping existing

customers who prefer to purchase

products online.

‘We have had so much positive

feedback from customers new and old,’

says Mandy Loughnane, sales executive

for Britannia. ‘The site is user-friendly

and customers especially enjoy being

able to design their own custom-cut

mounts; they can even upload their own

image and visualise the finished product.

They can see prices immediately,

together with volume discounts.’

Additions will include a custom-cut

back board option to complement the

innovative custom-cut mount designer,

and there will be promotional offers in

the coming months.

Britannia’s product range includes

Crescent mountboard in single sheets,

Britannia mountboard, Tru Vue glass,

and Corri-Cor and Crescent tapes in

addition to a bevel cut mount service,

acrylic sheets, clear re-sealable bags,

back boards and other accessories,

which can all be ordered online.

All products are delivered carriage

free to UK mainland addresses on

orders over £50 net, allowing framers to

reduce costs and stock levels.

www.britmounts.com

Page 9: August Art Business Today

NEWS

Inbrief

August 2013 9ART BUSINESS TODAY

Two shows in Russia this September

RUSSIAN PICTURE framers will enjoy

an embarrassment of riches with two

trade events scheduled for Moscow

during September. However, as the two

shows are so close together, many

international exhibitors will not be able

to support both and would prefer it if

one strong show had been organised

instead.

First on the calendar is the Art and

Frame Expo Forum, to be held from 13

to 15 September. International speakers

include Steve McKee GCF Adv,

Stephen Finney GCF, Rob Markov CPF

and Martin Harrold, along with many

local industry figures. There will be a

total of 24 masterclasses and business

seminars and around 60 exhibitors will

be taking part. This show is run by

Artindustry, owners of the Russian

Framing School, who last year ran the

rival Baguette Forum fair in St

Petersberg.

Following closely is the Moscow

International Framing Forum, from 26

to 28 September. International speakers

confirmed so far are Brian Wolf GCF

CPF, Jim Miller, Mal Reynolds GCF

Adv, Lyn Hall GCF Adv and John

Ranes GCF CPF, who has two new

masterclasses planned for this event.

There will be a wide range of classes

from Russian tutors as well as a

conference and framing competition.

This event runs alongside an established

craft show. MIFF, which was held in

Moscow last year as well, is organised by

NeoArt, a Russian framing distributor.

www.artframeexpo.ru

www.bagetforum.ru

Tru Vue® frames US museum collection

TRU VUE® Optium® acrylic glazing

has been used to frame the Art Institute

of Chicago’s entire show, Abelardo

Morrell: The Universe Next Door. The

show includes 110 photographic works.

‘This museum-quality non-reflective

glazing is ideally suited to Morrell’s

work,’ says curator Elizabeth Siegel.

‘Morrell includes a great range of detail

in his work, with many rich blacks and

subtle tones. Optium® allows us to

present the work free of any distracting

reflection or glare, greatly enhancing the

viewing experience for thousands of

visitors this summer.’

Tru Vue glazing is available in the

UK from Arqadia, Britannia Mounts

and Wessex Pictures.

www.tru-vue.com

New website for FletcherSibthorp

FIGURATIVE ARTIST FletcherSibthorp has launched a newwebsite to showcase his work.www.fletchersibthorp.com

Changes for Italian framingshowAS WE go to press it isunderstood that organisersPublifiere srl will no longer beholding the FrameArt Expo tradeshow in Italy in 2014, scheduledfor 22 to 24 March. It is expectedthat a new framing show run byFAMA will return to its ‘spiritualhome’ of Bologna in 2014. FAMAis a consortium of leadingEuropean picture framingsuppliers and manufacturers.www.famaeurope.it

GB eye wins HMV exclusivePUBLISHER AND distributor oflicensed products GB eye hassigned acontractto supplyposters,3Dposters,prints,canvas,frames,framedimages,badgesand tattoo packs to music andgames retailer HMV on anexclusive basis until May 2016.www.gbeye.com

Page 10: August Art Business Today

When working as an

interior designer I used

to paint canvases to

incorporate into the

rooms I designed. I

often struggled; it was hard to decide

what would look right. A painting can

enhance a scheme or ruin it and often

represents a considerable investment.

My work was wide-ranging - from

children’s murals with cartoon

characters and dinosaurs to trompe

l’oeil frescos with vines creeping around

stone walls, pillars and columns. Other

commissions included pub signs,

blackboard menus and logos. I never

expected to be specialising in animal

artwork, despite my love of nature and

animals.

I aim to portray animals with

character and personality - I concentrate

on this as much as their physical

attributes. I want them to be real and

full of life, so that when my customers

take their artwork home and hang it on

the wall they become attached to the

character and soul of the animal I have

depicted. My paintings make people

smile; they are happy pictures, painted

with passion by an artist who is

herself in a happy place.

Since I started painting

animals there has been no

shortage of ideas, only a

shortage of time in which to

paint them all. My brain is a

Noah’s Ark. I am guided by

what customers say they

would like to see in my next

collection. I recently added

Tristan, a Hereford bull, as I was often

asked for non-dairy cattle. He was

named after a delightful eight-year-old

boy whom I met at an agricultural show

and who lent me a copy of a Hereford

breeding magazine. Tristan frequently

sells out at the shows we attend.

I don't want to paint just farmyard

animals - I want to include owls, garden

birds, even insects in my collection.

Every animal, no matter how small and

insignificant, has character and

personality. Once on an 80x100cm

canvas that character and personality

demand attention. I have painted two

very cute robins which have stolen many

hearts and this Christmas I will be

turning my hand to penguins. I was

asked for giraffes, so now my portfolio

includes a wonderful giraffe picture

named, perhaps a little vainly, after me

and my partner Steve. Again, this has

proved to be a good choice of subject.

My son’s idea of painting myself as a

warthog was simply out of the question!

The British public really do love

animals; a high percentage of homes

have a pet dog, cat or rabbit and I

believe that many families would

welcome an elephant, giraffe or fully

grown cow if it was feasible.

My painting style lends itself to

anthropomorphism. Many customers

admit to talking to their animal

paintings; I have even received emails

and texts ‘from’ my characters to let me

know that they have settled into their

new home and are happy and looking

good. �www.sarahbaylissfineart.co.uk

NEWS

10 August 2013 ART BUSINESS TODAY

ARTIST’S SKETCH‘I am guided bywhat customers saythey would like tosee in my nextcollection’

ROCK AND metal festival Bloodstock

will include an art exhibition for the first

time in 2014, named The Rock and

Metal Gallery. The concept came from

Bloodstock co-founder Paul Raymond

Gregory, who is also an acclaimed artist

with an extensive body of work which

includes many album covers and

monolithic pieces inspired by the

writings of JRR Tolkien.

The gallery will include festival

artwork going back to the first event in

2001. Paul’s latest Tolkien work, The

Silmarillion, will be on show in a hand-

carved frame by master-framer John

Davis, which was designed by Paul

himself. There will also be a display of

BC Rich guitars. The gallery will be

housed in a specially constructed space

of around 1300 square feet and all

artwork will be professionally lit and

hung.

This exhibition will mark the first

step on the road to establishing a

permanent rock venue under the

Bloodstock banner. The proposed

venue would include a live music space

with bar, rehearsal and recording

facilities, and a permanent exhibition

space. A true hub for British rock and

metal in the heart of the Midlands, the

birthplace of metal.

www.bloodstock.uk.com

www.paulraymondgregory.com

Bloodstock announces first art exhibition in 2014

Sarah Bayliss

The artwork that PaulRaymond Gregory

designed forBloodstock 2012

Page 11: August Art Business Today

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Page 12: August Art Business Today

NEWS

12 August 2013 ART BUSINESS TODAY

US patent for Valiani

VALIANI, THE Italian manufacturer

of computerised mountcutters, has been

awarded a US patent for their

interchangeable cutting head system.

The system has already been granted a

European patent and won the Art &

Framing Industry’s Innovation Award in

2008.

The cutting head system, which has

been sold in 65 countries, enables users

to cut, emboss and draw. Outstanding

Italian engineering provides incredible

accuracy and the colour-coded heads

can be changed rapidly.

In addition to the MatStylus Deluxe

pen head and the packaging tools there

are six cutting heads and an embossing

head. All nine heads are available across

the range of Valiani CMCs, from the

Geminus to the newly released Ultra

and Ultra Vacuum.

www.valiani.com

Scandinavian auction searchservice launches in the UKBARNEBYS.CO.UK, AN auctionsearch service, launched in theUK this summer. The site, whichbrings together the UK’s qualitysalerooms and online auctions inone easy-to-use website, featuresover 75,000 auction lots eachweek and has already delivered10million searches. The initiativeis supported by Sotheby’s,Bonhams and Christie’s, as well asover 30 specialist auction houses.Within a month of working withone of Sweden’s largest auctionhouses, Barneby’s usersrepresented one per cent of thecompany’s turnover. The sitedelivers over 60,000 potentialbuyers per month to this oneauction house alone.Launched in 2011, Barneby’s nowcovers the whole of theScandinavian market, listing up to70,000 lots each week.www.barnebys.co.uk

The best of BritishTHE 20/21 British Art Fair, the onlyfair to specialise exclusively inBritish art, takes place from 11 to15 September at London’s RoyalCollege of Art. The show’sparticular strengths lie in itsrange of modern (1900-1945)and post-war (1945-1970) art,though its selection ofcontemporary artwork growseach year. The fair, whichcelebrated 25 years in 2012, owesits long-standing success to its 56exhibitors. Artists whose work willbe featured include ElizabethFrink, David Hockney, BridgetRiley and Graham Sutherland.www.britishartfair.co.uk

Thrill Me, a screenprint byAllen Jones RA, from Whitford Fine Art

Inbrief

DEGREE ART, founded ten years ago

by art graduates Isobel Beauchamp and

Elinor Olisa (pictured right), now

showcases work from 300 artists and has

a gallery on trendy Vyner Street, east

London.

The business helps aspiring art

graduates to break into the industry and

profit from their work. The founders

saw their fellow graduates leave

university with fantastic art and no

means of selling it, so they created their

online gallery to promote and distribute

this work.

‘Every year 12,000 graduates enter

the art industry, which can be

intimidating for them and many have no

idea about business. Degree Art

punctures the hierarchy and offers every

artist a place to promote, sell and

prosper,’ says Isobel Beauchamp.

www.degreeart.com

Offering artists a helping hand

Page 13: August Art Business Today

NEWS

August 2013 13ART BUSINESS TODAY

FESPA 2013 pulls in the crowds

FESPA 2013, the world’s largest event

for the wide format print industry, was

held at ExCel London this summer. 650

exhibitors showed the latest equipment

and consumables for digital printing,

screen printing and garment decoration

at this busy five-day show.

Guild members Fotospeed, Keencut,

LION Picture Framing Supplies,

Permajet and Valiani all ventured into

new markets at the FESPA 2013 event.

FESPA (the Federation of European

Screen Printing Associations) runs this

event aimed at bringing together diverse

business sectors with a common interest

in print and visual communication. The

show takes place in a different country

each year. FESPA Digital will be held in

Germany from 20 to 23 May 2014.

Toby Herlinger of Fotospeed says,

‘We had no idea quite what to expect

from this event, but we’re delighted with

the number of leads generated. Over 60

per cent of them are from overseas

markets.’ Toby’s observations were

echoed by other new exhibitors. Nico

Valiani, of computerised mountcutting

company Valiani, explained that their

mission was to find new markets for

their CMCs that would complement,

not compete with, their use in the

picture framing industry. Also showing

at the massive fair were well known

brands such as Epson, Canon, Agfa and

HP.

Much of the talk on the floor was

about fine art print solutions utilising

eco solvent and latex inks. Innova Art,

celebrating their tenth birthday at the

show, showcased their new range of Eco

Solvent Fine Art Papers. Also on display

to great effect was a feature wall of

highly detailed artwork from Keith

Drury printed on Innova’s new self-

adhesive wallpaper and JetMaster Photo

Wrap panels.

www.fespa.com

cutting machines

UK Sales: D & J Simons & Sons Ltd (London). Tel +44 20 7749 8250 - [email protected] Support Group: ‘There to Help & Support’ - [email protected]. of Ireland Sales: Scopas Moulding (Kilkenny). Tel +353 56 777 0949 - [email protected]

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Above: Innova’s feature wall whichshowcased artwork from Keith DruryLeft: Visitors to the show

Page 14: August Art Business Today

Ifind it hard to find the time to do

the accounts, and next to no

inclination to get down to it. I now

employ Sue to do the books which

means that my evenings are free

from the torture of book-keeping.

However, employing a book-keeper

does take you a step away from the

detail of the business, and precise

knowledge of what you are spending.

It’s too easy to think, ‘I will have a look

at that tomorrow … or next week …’

And you end up not getting round to it.

The biggest hazard for a small

business is poor cashflow, and in most

instances this is down to the eye being

taken off the ball - with catastrophic

results.

I make certain that Sue (known as

the financial director; we like to

encourage her) and I sit down together

once a week. In less than an hour,

including all our chitchat, we dissect the

accounts completely. It’s surprising how

often something comes to light that can

save money. I let her know what is

coming up: maybe there is stock to

be purchased or a computer that

needs replacing, so between us

we can monitor cashflow

accurately. Sue has a wealth

of knowledge which we can

benefit from, so we don’t

have to learn the hard way.

Make a point of looking at

profit margins on items you are selling

and assess whether the valuable space

you have given them is earning its keep

and providing value for money. On

certain items we have decided to accept

lower profit margins, such as our

handmade kaleidoscopes, as they attract

new people into the gallery and give the

opportunity to start conversations that

can lead to more profitable sales. The

point is, we have taken control and

made a calculated decision.

Look at your staffing and decide if

you really do need all their hours, or

could someone work part time? This is

hard when the people you work with

become friends, but work does expand

to fit the time available. They won’t

thank you if the company goes bust and

they have no work at all.

This year we crossed a boundary and

decided it would be more cost effective

to become a limited company. We

made this important decision by being

informed and proactive, rather than by

trying to react when it might be too late.

We all store an enormous amount of

information that we simply do not make

the best use of, so we may not be

making the most of the money we earn.

Tills provide a huge amount of data

which can provide insight into what’s

selling, and help us manage our cash

and, in turn, our profit. We should be

analysing this data, not just stapling the

print-outs to the daily sheets.

It may be boring, hard to understand,

or not what we want to do late in the

day, but you’ve got to do it. Read your

accounts, then think, ‘Does this look

right? Can I save money on one thing

this week?’ If you do this regularly you

will make savings and generate more

cash for your business. �www.theframe-gallery.co.uk

NEWS

14 August 2013 ART BUSINESS TODAY

SHOP TALK‘You will makesavings andgenerate more cashfor your business’

Jan Baker

THE BIGGEST exhibition ever

devoted to the work of Jack Vettriano

opens on 21 September and runs until

23 February next year at Glasgow’s

Kelvingrove Art Gallery & Museum.

Vettriano’s publisher, Heartbreak

Publishing, is releasing a range of prints

especially for the exhibition including

classics such as Dance Me to the End of

Love and Mad Dogs.

The show will bring together more

than 100 paintings, many of which

belong in private collections and have

not been seen in public for 20 years. A

fully illustrated catalogue, priced at

£15.99, will be available.

www.heartbreakpublishing.com

First major retrospective of Vettriano’s work held in Glasgow

Page 15: August Art Business Today

NEWS

Inbrief

August 2013 15ART BUSINESS TODAY

LIFESAVER PICTURE framing

software is subsidising customers who

take the Guild Commended Framer

exam. The promotion will be

retrospectively applied to anyone who

has qualified over the 19 years since the

qualification was launched and

customers can claim up to £118.

LifeSaver software has been available

in the USA since 1994, but the

company’s UK arm is new this year.

Director Eric Crowe has relocated here

and a UK website has been launched.

The site features 30-day free trial

downloads, ‘how to’ training videos and

in-depth product descriptions.

Eric Crowe explains why his

company is supporting GCF, ‘We

believe that framers who are committed

to their trade and business want to take

opportunities to both confirm and

demonstrate their proficiency through

programs like GCF certification. It is

this commitment that we also find in our

LifeSaver customers as they want to take

steps to improve their business and

ensure that they are both profitable and

efficient. Because of this natural match

we have begun this promotion to reward

those who have already taken the GCF

and incentivise those who are thinking

about doing so. The ultimate goal of the

promotion is to do what we can as a

leader in this industry to help framers

improve and grow their businesses.’

‘We are very pleased that LifeSaver

Software has recognised the importance

of the GCF exam to the framing

industry,’ says Guild CEO Louise Hay.

‘By encouraging framers to take the

exam they are helping raise standards

and giving their customers the tools they

need to thrive. We applaud companies

who are prepared to ‘give something

back’ to their industry. We are all

stronger if we work together.’

www.lifesaversoft.co.uk/gcf2013

LifeSaver and GCF: working together

NEWS

New German trade showcancelledTHE INAUGURAL Art & Frame Show,a trade show planned forSeptember this year in Germany, hasbeen cancelled. Director HeinrichAckermann explains, ‘There were notenough exhibitors signing for theshow. Maybe we did not allowcompanies time to decide whetherto take part. The organiser, ExpoManagement Company, is thinkingabout giving it another try in 2014,but there will not be a show thisyear.www.artandframeshow.com

New face at LION

SARAH CLARK has joined the teamat LION Picture Framing Supplies asa sales executive. With several years’experience in the promotionaltextiles trade, she is used to workingin partnership with independentretailers. Sarah says ‘I’ve beenimpressed by the levels ofprofessionalism and creativity in thetrade, and I’m looking forward togetting to know everyone.’www.lionpic.co.uk

Handmade Christmas atLondon’s O2THIS ONE-OFF event will bringhundreds of the country’s bestcrafters to the London O2 for aspecial Christmas fair. HandmadeChristmas runs from 13 to 15December and exhibitors willinclude designers, crafters and foodand drink merchants. Over 100 ofthe 300 stalls are already bookedand there will also be workshopsand demonstrations.www.handmadechristmas.co.uk

Top: LifeSaver’s Eric Crowe at therecent Guild Artists’ Exhibition

Below: Steve McKee GCF Advexamining a candidate’s picture

during a GCF exam at D&J Simons

Page 16: August Art Business Today

NEWS

16 August 2013 ART BUSINESS TODAY

The Guild has held many

strategic discussions at board

level and within the industry, as

to the value of trade fairs to

both exhibitors and visitors.

There seems to be lots going on right

now with events rising and falling from

grace in ever shortening time scales.

All exhibitors want from a trade fair

is a smooth in-and-out, an attractive

environment and plenty of relevant

visitors to talk to. To increase the value

of their event to exhibitors, show

organisers must work harder to get

bums on seats, and to do this they need

to provide more added value benefits

for visitors: education, refreshments,

vouchers, free parking and so on.

We often hear, or read online, ‘It’s

not worth going to xxx show – it’s just

the same old . . .’ Those of us who

regularly attend a lot of exhibitions

around the world know that this is not

true, but it’s the job of show organisers,

working with exhibitors, to convince

their industry that their show is worth

attending and that visitors will find the

elusive new products they crave.

Many companies think that if they

have a professional team of reps,

already doing a really good job, then

they have saturated their potential

market. They have a point, but it’s just

not the same - at a show, exhibitors

really get the chance to present

themselves in the best light, make a

feature of their new products and

show customers new ways to

display and use old favourites.

News snippets throughout this

issue reveal that the proposed new

German fair was cancelled before it was

even launched and the Italian organiser

Publifiere srl has reputedly folded, so

no FrameArt Expo in 2014, though I

am in touch with Mauro Fioravanti

regarding FAMA’s plans for an

alternative Italian show. Focus on

Imaging has closed, though a new photo

show has quickly risen to fill its spot in

the industry calendar. The Photography

Show will launch 1 to 4 March and is

supported by the Royal Photographic

Society

On the bright side, US trade fair

WCAF, now branded as West Coast

Art & Frame Expo, is one of the few

events that continues to grow its offering

and visitor numbers; the co-location

with its own National Conference and

the PMA annual get together has

contributed to its success. As we go to

press I am working with Spring Fair

International organisers i2i Events

Group and a selection of exhibitors to

refresh the offering for art and framing

at Spring Fair 2014. There will be much

more to follow on this, so look out for

trade fair news from the Guild.

For visitors, I find it’s the accidental

discoveries that make a show worth

attending – the artwork you’d never

consider online or in a catalogue; the

moulding that is just the job; the

mounting technique you’d never think

of alone or the demonstrations that

instil confidence to try a new

technique.�Louise Hay is the Chief Executive of the

Fine Art Trade Guild

IN BUSINESS‘Events are risingand falling fromgrace in evershortening timescales’

The world’s longest painting

Louise Hay

TO ENCOURAGE people to think

creatively about recycling and

sustainability Alex Borissov is painting

on used cotton hand towel rolls to

create one long painting. The painting is

currently 1.3km long and is potentially

the longest painting made by a single

artist.

Alex is mainly working in

Switzerland, but to ensure that the

project is international, he has painted

parts in Italy and Austria, and is

planning to work in Germany, Sweden

and Russia. This will emphasise that

sustainability transcends national

borders.

www.abfile.com

Alex Borissovpainting inFlorence, and partof his hand towelpainting

Page 17: August Art Business Today

NEWS

Hamish Mackie exhibitionthis autumnLEADING WILDLIFE sculptorHamish Mackie will be showing50 works at The Gallery in CorkStreet, London, from 7 to 19October. The sculptures reflect histravels over the last three yearsand range from life-sized camelsto albatrosses observed inAntarctica.Hamish works with the LockbundFoundry in Oxfordshire and all hispieces are cast using the lost waxmethod in either silver or bronzeusing a ceramic shell.www.hamishmackie.com

Karen Wallis Coleman fromArtkoFIGURATIVE AND floral artistKaren Wallis Coleman is proud toannounce that framed picturemanufacturer Artko arepublishing a further three of herimages, to add to the seven theyhave already produced.The full range will be available onArtko’s stand at Autumn FairInternational, (Hall 2, K07/J06).Illustrated is DancingDelphiniums 1.www.karenwalliscoleman.com

Inbrief

August 2013 17ART BUSINESS TODAY

CONSERVATION BY Design is

hosting a day of intimate and informal

seminars at its Bedford manufacturing

facility to celebrate 21 years of making

and supplying conservation storage and

display equipment.

On 11 September between 9.30am

and 4.30pm CxD will welcome

museum, gallery and library

professionals from across the UK. A

series of free seminars will be presented

by an invited panel of industry insiders.

Topics include storage and paper

conservation, along with a focus on the

discoveries that have influenced the

conservation sector over the last 21

years.

Emma Murphy from CxD said, ‘By

hosting this seminar and networking

event we are offering conservation

professionals the opportunity to meet

and share their experiences of working

in this ever-evolving profession. That

way, we will continue learning and

developing our skills and understanding

of conservation processes, long into the

future.’

There will also be the opportunity to

take a guided tour of the CxD facilities.

Places at the seminars are limited to 70

and will be awarded on a first come, first

served basis, so register your interest on

the website.

www.cxdltd.com

CxD celebrates 21 years

A STRONG art and framing sector is in

place for next year’s Spring Fair

International, and the Fine Art Trade

Guild is supporting the event with a new

programme of workshops and seminars.

The Guild seminars are always packed

and 2014 will see sessions on marketing,

social networking, technical framing

issues and diversification, plus many

more.

Exhibitors already confirmed include

Aquarelle Publishing, Buckingham Fine

Art, Collier and Dobson, D&J Simons,

Kerry Darlington, FujiFilm, Gunnar and

Wessex Pictures, among others.

Wessex Pictures’ MD Ashley

Younger explains why they are

supporting the show, ‘Our industry

needs an event where people can meet

each other, share ideas and see new

products. I’m amazed at the number of

people who call us saying they’ve never

seen specialist glass; well, the full range

is on show at the Spring Fair. As well as

demonstrations, machinery, software

and all our mouldings. People shouldn’t

just come to see us; there is a fantastic

array of gifts and sculpture in other halls.

Visitors need to research the exhibitors

and plan their visit, then it will be

worthwhile.’

Visitors to SFI are able to see

hundreds of first-time exhibitors as well

as exclusive suppliers who won’t be at

any other trade show. The event is

divided into 13 sectors. As well as art

and framing, sectors include: kitchen,

dining and housewares; gifts; the party

show; and body and bath.

To book a stand at SFI 2014 contact

Ketna Taylor,

[email protected].

To suggest a workshop contact

[email protected]

www.springfair.com

Spring Fair 2014 takes shape

Artist James Buttifantat Spring Fair 2013

Page 18: August Art Business Today

NEWS

18 August 2013 ART BUSINESS TODAY

IN PRINT‘I have had seveninkjet printers andfour RIP systemsover the last 12years’

Before digital inkjet printers,

fine art prints were produced

by offset lithography. This was

the technique used to create

most ‘ink on paper’ work.

Etching, screenprinting and other

techniques existed, but these are

specialist and expensive, so they

remained the preserve of artist-

printmakers.

You didn’t print one-offs back then,

you printed an edition, so you were in

for bills of hundreds or thousands of

pounds, payable up front. The down

side was that you had hundreds of prints

to sell, and store, and editions were

typically larger than they are now. The

up side was that the unit cost was low.

The art market embraced inkjet

printing. But as a traditional, old school

business, the idea of inkjet replacing the

whole long winded process of films,

plates and big machines in factories was

a tall order. However, we gradully came

to accept that giclée prints can meet our

quality standards. This opened up a new

market for one offs and enabled the

man in the street to publish artwork.

The inks became lightfast, the papers

became acid free, and we were off.

I got into giclée printing by accident.

I was happily designing books and other

‘ink on paper’ items, when a client for

whom I was producing a book about

Newmarket races, saw me proofing

pages using my large format inkjet

printer. He said that his wife

had a gallery, and asked if I

could print some limited

editions for her. Of course I

agreed, believing that my state-of-the-art

Epson 9000 would be ideal.

Then I found out that fine art work is

very different from proofing. You need

special ink and paper. I dabbled with

replacing my inks with lightfast

substitutes, but discovered that this

would void my support contract, and

that it would mess up my machine.

So I decided to invest in a specialist

giclée set-up. I have so far had seven

inkjet printers and four RIP systems

over the 12 years I have been offering a

digital printing service.

To achieve consistency, I had to

convert and adjust image files from and

to all different colour settings, CMYK

and RGB. A nightmare. Now the

process has become more simple, as I

work wherever possible with RGB.

Giclée technology has moved on

amazingly and it is hard to see what

other improvements can be made.

All clients want to feel that you are

giving them the best result possible.

Publishers want reliablity, consistancy

and a good price. Self-publishing artists

need a bit more hand-holding and

educating about how the system works,

particularly where file preparation and

the choice of materials are concerned;

you have to work to develop their

confidence in your abilities. The hobby

amateur artist will let you get on with it,

without getting too bogged down in

technology. They all want to be sure

their prints will last and won’t fade in a

few months. �www.mickhodson.co.uk

www.gicleelondon.co.ukMick Hodson

THE OTHER Art Fair has announced

that its fifth edition will take place at the

Old Truman Brewery, in London’s

Brick Lane, from 17 until 20 October.

The show takes place during London

Art Week and is expected to attract

10,000 visitors. The fourth edition of

the show attracted 7500 visitors and

Time Out magazine described it as ‘A

prime opportunity to pick up a bargain’

and ‘Overflowing with creative talent’.

The show’s selection committee

includes Turner prize nominee Yinka

Shonibare, National Gallery curator

David Jaffe and Saatchi Gallery director

Rebecca Wilson.

www.theotherartfair.com

New venue for The Other Art Fair

Page 19: August Art Business Today

NEWS

August 2013 19ART BUSINESS TODAY

AUTUMN FAIR International, the

UK’s largest second season gift and

homewares show, once again opens its

doors to trade buyers this September.

The show, which is held at the

Birmingham NEC, runs from 1 to 4

September, with the volume halls

opening on 31 August.

The event is divided into eight

sectors, including: hobby, arts and craft;

greetings and gift; home interiors and

furniture; and fashion jewellery and

accessories. Exhibitors from the art and

framing industry include Art Marketing,

HHJ Trading, The Art Group, GB eye

and Pyramid International.

1600 exhibitors take part in Autumn

Fair, 900 of whom you won’t see at any

other show this season. Of the 500,000

products on show from 78 countries,

60,000 will be new product launches.

There will be more than 400 new

suppliers at the show. See page 23 for

information on the AFI seminar

programme.

www.autumnfair.com

1600 exhibitors take part in Autumn FairWild Apple adds images andartistsWILD APPLE has released 74images as part of their July printcollection. Artwork from 17 artistsis included and buyers will findflorals, fun chefs, shells, whimsicalowls, wine, abstracts and more.‘This collection is filled with agreat variety of looks and trends,’says founder John Chester. ‘Wecontinue to listen to ourcustomers and stay on top of thelatest looks to ensure we aredelivering the art that consumersare looking for.’In June Wild Apple added twonew artists to their portfolio:Diane Hoeptner, who is knownfor her poetic arrangements offlowers, and Kent Youngstrom, anartist with a background in bothgraphics and interior design.The newly appointed UKdistributor for Wild Apple isBeaver Lodge Prints.www.wildapple.comwww.beaverlodgeprints.co.uk

New Framiac software available

SINCE ITS UK release at the 2012

Spring Fair, Framiac FramR software

has been adopted by framers across the

UK and Ireland.

Steve Brant from Your Picture

Framer in Worcester, who is in his

fourth year of business, doesn’t know

how he survived without it. ‘FramR has

streamlined the admin side of my

business, saving me an incredible

amount of time and worry.’

‘I was using another pricing system

and surviving, but FramR allows me

more time to focus on the needs of my

customers. Total confidence in my

pricing is a big relief and makes it easy

to deliver the price to the customer. It’s

not until you know the cost of running

your business that you can really

appreciate what it costs to make a frame,

and FramR really helps with this. I

discovered that I needed to increase my

prices to be truly profitable, which I

admit I did with some trepidation. I was

concerned how my customers would

react, but I found very little resistance to

the price increase and I now have more

money in my pocket.’

‘The flexibility of the software is

great; I can include or exclude any

aspect of making a frame and ensure

that my price covers everything, even

those little costs that don’t look like

much but do add up. The flexibility of

the software also makes it very easy to

upsell. There’s no doubt that FramR has

made my business more professional. I

even show off the software to customers

as I’m pricing and they’re generally very

impressed.’

‘Framiac has just released version

9.06 of FramR with a number of new

features,’ says director Mark Wilson.

‘And we’re already working on 9.07

which, among other things, will make

ordering stock even easier. As always, all

updates are free to install from our

website.’

www.framiac.com

From top,SteampunkOwl, WelcomeHome andArches, all ofwhich areavailable fromWild Apple’sJuly PrintCollection

Page 20: August Art Business Today

NEWS

20 August 2013 ART BUSINESS TODAY

FRAMERS, ARTISTS and gallery

owners met at The Island Gallery,

Bristol, for an evening of networking,

demonstrations and learning, organised

by The Fine Art Trade Guild. The

event, which was made possible by the

generous support of Epson and their re-

seller Tetenal, was the second Making

Pictures event of the year.

This year’s Best-selling Published

Artist, Laura Wall, presented live

painting demonstrations and talked

about earning her living as an artist.

Tetenal’s Phil Barker offered advice on

self-publishing and the ins and outs of

fine art printing, while demonstrating the

latest Epson equipment. Guests brought

memory sticks along on the night and

Phil printed their images out on the

spot.

Framing business guru Martin Tracy

GCF talked about marketing your

business. Known for his creative PR

stunts, Martin explained how to achieve

top results from low-cost promotional

activity.

Framiac’s Gilly and Mark Wilson

helped framers understand profitability

through pricing, while Steve Goodall

and Paula McConkey represented

Wessex Pictures.

Artist Victoria Clothier found the

evening useful, ‘I was fascinated to watch

Laura Wall painting and she gave me

lots of encouragement and practical

advice. She said that you have to have

the confidence to really sell your work

and approach galleries, and we

discussed how to do this. Martin Tracy

gave me tips and support on how to

build up the business too. I know that

you’ve got to keep pushing when you

are starting out, and talking to kind

generous people who understand what

you are going through makes it that bit

easier. Networking is so valuable.’

Jo and Alec Palmer, The Framing

Lot, travelled from south Devon for the

event. ‘We mainly wanted to talk to

other framers, which is always useful,

but we wanted to talk to the guys from

Framiac as well, as we are looking to

invest in pricing software. It was worth

the effort; we talked to various people

about pricing software and we discussed

business, profitability and the most

effective marketing methods. We ended

up sharing ideas with gallery owners who

are based ten miles away from us, but

even though they are local we never

normally get the chance to chat.’

www.fineart.co.uk

Making Pictures Bristol round-upFocus on Imaging closes after24 yearsFOCUS ON Imaging, thephotography and imaging showheld each March at theBirmingham NEC, has beencancelled after 24 years. This yearthe show occupied two halls andover 200 exhibitors took part. The decision to close the showby its owner Mary WalkerExhibitions may have beenprompted by the absence ofexhibitors including Sony,Samsung and Panasonic inrecent years. On the showwebsite Mary Walker says, ‘Focuson Imaging will not be sold – I’msimply bringing it to an end.’Focus was the UK’s largestphotographic trade show, butwas less significant globally thanPhotokina, which takes place inGermany during alternate years.Many framing suppliers exhibitedat the show and did very wellthere, including Arqadia, LIONPicture Framing Supplies, Gunnar,Hot Press, Framers Corner, DIYFraming and D&J Simons.See p24 for details of a newphotographic show at the NEC.

Top : Mary Walker, owner of the showBelow: Visitors to this year’s show

Page 21: August Art Business Today

NEWS

Conservation Framingachieves positive reviewsTHE FINE Art Trade Guild ispleased to report that its recentpublication, ConservationFraming by Annabelle Ruston,has been favourably reviewed inthe global trade press, from DerKunsthandel magazine inGermany to Profile magazine inAustralia. ‘Framers around theworld are recognising theimportance of conservationframing and our book makes itclear which practices andmaterials are acceptable atConservation and Museum Level’,says Guild CEO Louise Hay.This 128-page paperback is£12.99, or £11 to Guild members,plus £2 p&p in the UK.www.fineart.co.uk

Action-packed programme atDIY FramingDIY FRAMING has trainingcourses running all over the UKthis summer and autumn. On 17and 18 August in Derby there willbe an art and photographyframing weekend, which thentravels around the country tovenues in Salisbury, Cambridge,Manchester, Chichester andMaidstone. Fabric framing in HighWycombe on 21 September anda workshop on decorativefinishes at the same venue on 22September are two furtherhighlights.www.diyframing.com

Inbrief

August 2013 21ART BUSINESS TODAY

Wessex Oldham branches out

ConservationFraming

Annabelle Ruston

A Fine Art Trade Guildpublication

Supported byConservation by Design

WESSEX PICTURES Oldham is

continuing the campaign to make a visit

to their depot both fun and worthwhile.

Spurred on by receiving the Art &

Framing Industry Customer Service

Award – on behalf of the rest of the

Wessex group – the team at Oldham

have been hosting some fun events.

After chatting to new customers, the

Oldham team have added inkjet media

and varnishes to their extensive array of

products. The Permajet range of inkjet

products is already well respected within

the fine art printing market and Colin

Hulley from Permajet spent a day at the

Oldham depot explaining the products

to local customers. ‘The day was very

well attended and we have already

picked up a lot of new business for this

exciting range of papers and canvases,’

reports branch manager Ken Turner.

As long-standing fans of local Fine

Art Trade Guild branch events, the

Oldham team were pleased to host a

meeting in June. The guest speaker,

Lesley Humphrey, gave a fantastic talk

about PR and marketing for artists. The

event was well supported and northern

area manager Steve Goodall confirms,

‘We are looking forward to promoting

another Guild event before the end of

the year.’

Located just six miles from

Manchester city centre and only 500

yards from Junction 22 of the M60

Manchester ring road, Wessex Oldham

is easy to reach.

www.wessexpictures.com

New collection from Slater Harrison

SLATER HARRISON, the makers of

Colourmount mountboard, have

launched a monochrome range, which

gives the effect of a triple mount, though

only one cut is required. The board is

ideal for framing black and white

photography, pencil drawings and

charcoal sketches.

The board, which is available in three

thicknesses, comes with white facing

papers and a black core, or black facing

papers and a white core. Sheets measure

815x1200mm and are packed in

quantities of five.

www.slater-harrison.co.uk

Page 22: August Art Business Today

NEWS

Hahnemühle lauches newportfolios for fine art printsPAPER MANUFACTURERHahnemühle have launched arange of leather inkjet albums.Different leather covers andcontent papers can becombined, and the albums areavailable in sizes up to A3, soevery artist’s album is different.Book-binder screws are availablein different lengths, allowingroom for 20 or 40 printable pagesplus interleaf sheets. Availablepapers include four populartypes from the Photo Rag range.ICC profiles can be downloaded.www.hahnemuehle.com

Jan Coutts show in LondonJAN COUTTS, a wildlife painterwho captures the speed, graceand pattern of African animals,has an exhibition at the BelgraviaGallery from 7 to 27 September.The artist, who trained at StMartin’s College of Art, The RoyalCollege of Art and Camden ArtSchool, first visited the Serengetiin the early 1990s and Africananimals have been her mainsource of inspiration ever since.She has exhibited all over theworld, from New York to HongKong, and the forthcoming showwill feature 20 new works createdin oils, gold and silver leaf, acrylicand resin. Jan Coutts’ work is inprivate collections includingthose of fashion mogul PhilipGreen and footballer ThierryHenry.www.jancoutts.com

Inbrief

22 August 2013 ART BUSINESS TODAY

Making Pictures Dublin coming up

THE FINE Art Trade Guild is holding

the fourth Making Pictures event of the

year on the evening of Tuesday 3

September, this time in Dublin. The

event, which is sponsored by LION

Picture Framing Supplies, will be held at

The Copper House Gallery, which is

also the HQ of imaging company Fire.

Making Pictures events enable artists,

framers and gallery owners to meet

suppliers in an informal environment, as

well as to benefit from a range of

educational opportunities. Artist

Matthew Grayson attended Making

Pictures Bristol recently, ‘I’m glad I

went to the Making Pictures meeting. I

found it very interesting and helpful for

my career as an artist. I made several

valuable contacts.’

In Dublin, Leszek Wolnik of Fire

will be presenting a demonstration on

his Cruse scanner and will talk about the

importance of image capture to fine art

printing. Leszek’s talk will also cover

ethical practice, licensing, production,

marketing and pricing fine art prints.

There will be a demo on fine art

printing by Fire’s Mark Paisley, who

specialises in C-type photographic

printing and archival printing. Prints that

Mark has made are on permanent

display in Tate Modern.

Master of the Guild Steve McKee

GCF Adv will be talking about

conservation framing techniques and will

be showing guests how to hinge artwork

using hinges made from Japanese paper

and starch paste.

LION’s Jack Siwinski will present a

workshop on cutting and joining hard

woods and unusually shaped mouldings.

Jack is an expert on workshop

equipment and will also be offering

technical advice and giving tips on

making the most of your machinery.

LifeSaver Software’s Eric Crowe will

be showing guests how to use

FrameVue, his company’s frame

visualisation software, as well as the

LifeSaver frame pricing program. He

will also be talking about profitability

and offering advice on how framers can

make more money from each job.

The Guild’s Kasia Szkolnicka will be

on hand to answer questions about the

Guild’s many initiatives for framers,

artists and gallery owners, including

Guild standards. A selection of

publications will be available to buy.

Doors open at 6pm and refreshments

are included in the ticket price. Entry is

£5 for Guild members and £7 for non-

members who book in advance. Book

online or call +44 (0)20 7381 6616

www.fineart.co.uk

Top: A session on theimportance ofprofessional imagecapture at this year’sMaking Pictures ScotlandeventBelow: The venue forMaking Pictures Dublin,The Copper HouseGallery

Page 23: August Art Business Today

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August 2013 23ART BUSINESS TODAY

AUTUMN FAIR International once

again boasts an information-packed

seminar programme. Sunday 1

September sees a session entitled ‘Be

your own PR machine: building a brand

for your store’, as well as sessions on

search engine optimisation and home

interior trends for 2014.

Anyone who feels that they are not

maximising the possibilities presented by

the internet should attend the e-

commerce masterclass, then the session

on social media marketing, with the title

‘The art of engaging with the social

shopper’. Those more focused on

bricks-and-mortar marketing initiatives

will find food for thought at the clinic on

visual merchandising and shop styling,

as well as ‘Sales success: the art of

customer engagement’.

The programme covers an

impressively wide array of retailing

topics, from traditional subjects such as

setting up a giftwrapping service, to tips

on using Google’s universal analytics

tool. ‘These training sessions are a

compelling reason to visit the show,’

says Guild CEO Louise Hay. There

really is something for everyone.’

The full programme can be seen at

www.autumnfair.com

Diverse offerings at AFI seminars

A training session at thisyear’s Spring Fair

International

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Page 24: August Art Business Today

NEWS

New photography show atthe NECA NEW photography show willtake place at the BirminghamNEC next year, from 1 to 4 March.This announcement follows therevelation that Focus on Imagingwill be closing its doors after 24years at the same venue.The Photography Show,organised by the Future mediagroup, will be a consumer andB2B event marketed at amateurs,professionals and retailers.The show will be supported bythe Royal Photographic Society,whose director general, DrMichael Pritchard, comments,‘The RPS is delighted that Futurehas launched The PhotographyShow as the industry needs anannual showcase to promoteitself. Future has some ambitiousplans and the RPS will besupporting them.’ Futurepublishes an impressive portfolioof photography magazines, inprint, online and on mobile,including Digital Camera, whichis the UK’s best-selling monthlyphotography title. The show has asix-figure marketing budget.www.futureplc.com

The stone faces of Walcot20 STONE faces, carved in Bathstone, are displayed in WalcotStreet, Bath, home to 60independent businessesincluding The Framing Workshop.The faces relate to the businessowners and have beenpositioned alongside fouroriginals. The official launch takesplace at 6pm on Friday 16 Augustand everyone is invited tocelebrate this inspiredpromotion.www.framingworkshop.com

Inbrief

24 August 2013 ART BUSINESS TODAY

TRADE PICTURE supplier AC Art &

Framing has joined forces with artist

Darren Baker to produce a print of his

portrait of Kenny Dalglish. The print is

being sold to raise funds to support the

Marina Dalglish charity and has been

launched exclusively via Liverpool FC.

‘We are honoured to have been chosen

to not only publish this wonderful

limited edition print but also to be given

the responsibility of framing and

despatching the images,’ says AC Art &

Framing MD Mike Baggs. ‘Darren’s

portrait is simply sensational and

hopefully the prints will raise lots of

money for an excellent cause.’

This spring saw new artist Amanda

Stratford’s first limited edition print

collection unveiled. ‘Amanda has built

an impressive following for her work

over the years, but couldn’t cope with

demand for her prints so a customer of

ours suggested she speak to me. The

rest, as they say, is history,’ explains

Mike Baggs. ‘Amanda’s originals are

produced in felt, and the reproductions

are absolutely brilliant, really capturing

the depth and movement that felt

provides. The work has quickly

rocketed up our best sellers list.’

The first collection of prints from

new artist Danny Abrahams has been

well received. ‘Danny’s originals have

been selling well for over two years but

he had never taken the step into

publishing. Not only has Danny agreed

to give us exclusive rights to publish his

work, but he has entrusted us with sales

of his original pieces. From mid-July

onwards galleries around the UK can

obtain Danny’s brilliant originals from

us. They are well priced and they really

do sell. One gallery sold over 30 at a

recent exhibition,’ enthuses Mike Baggs.

(See one of Danny’s prints on page 30.)

www.acartandframing.co.uk

Upbeat news from AC Art & Framing

Top, left to right: DarrenBaker, Mike Baggs andKenny DalglishLeft: Stroppy Lass byAmanda Stratford

Page 25: August Art Business Today

NEWS

August 2013 25ART BUSINESS TODAY

8th Chinese show

THE 8TH annual China Art and Frame

Expo - the largest art and framing trade

show in the world - will be held from

September 8 to 10 at Yiwu International

Exhibition Centre, China.

Angela Pang from the show

organisers comments, ‘China Art and

Frame Expo is a great platform for

international exporters to promote their

products to Chinese markets. It is an

especially useful opportunity for art and

framing manufacturers to evaluate the

designs and styles that will sell in our

country. As show organiser, we welcome

wholesalers and retailers of the world to

attend our show and enjoy the fun-filled

business atmosphere in the city of Yiwu.

Exhibitors will be showing high quality

products at competitive wholesale

prices, all of which is good for your

business.’

www.cafexpo.net

Mountboard

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Pictures fromChina Art and

Frame Expo 2012

Page 26: August Art Business Today

NEWS

Tretchikoff biographypublishedINCREDIBLE TRETCHIKOFF: Life ofan Artist and Adventurer, apaperback by Boris Gorelik, isnow available, priced at £15.95. Tretchikoff has been in the newsrecently, following the sale of hisfamous Chinese Girl for nearly£1million. The artist’s exoticstudies of Asian and Africanwomen, along with his enigmaticstudies of oriental flowers, weretop of the best-selling print listsfor many years during the 1960sand 70s. Prints of his work sold bythe thousand through Boots.This flamboyant artist began lifeas a Russian orphan, worked forthe British Ministry of Informationin Singapore and was finallycaptured by the Japanese inWorld War II, where he was forcedto use his artistic skills for theenemy. He settled in South Africaafter the war, eventuallybecoming the country’s best-selling artist.Tretchikoff abhored the moniker‘king of kitsch’ which wasbestowed on him by art critics, ashe considered himself to be aserious artist. His reputation isundergoing a revival, with earlyprints of his most famous worksselling for hundreds of pounds,particularly if they are still in theiroriginal white 1960s frames. Amajor retrospective of his workwas held in South Africa’sNational Gallery in 2011.www.artbookspublishing.co.uk

26 August 2013 ART BUSINESS TODAY

SWISS COMPUTERISED

mountcutter manufacturer Gunnar

Weissenberger AG has launched Mat

Creator GMC 2.0 operating software,

which includes many creative and

productivity-enhancing features. The

software is available for download and is

free to Gunnar customers.

Gunnar GMC 2.0 integrates several

innovative features. ArtView provides

3D previews of framed artwork, and

photographs can be uploaded with the

help of a webcam. The software also

boasts interface with the SpecialtySoft

point of sale software and graphics tablet

support, which provides an easy way to

create signatures and hand drawn

images.

Simplified View allows for efficient

operation and a remote control makes it

fast and easy to control your machine.

GMC 2.0 software is available with the

F1 and the F1 hybrid models, as well as

the 601RS and the 4001XL.

Gunnar’s knowledge is based on over

20 years experience in developing and

manufacturing machines, thousands of

which have been placed across the

world.

www.gunnar-int.com

Gunnar releases GMC 2.0 software

Photo competition: call for entries

FRAMING SUPPLIER Arqadia is

holding a nationwide hunt for the

photographs that best capture the

essence of Britain.

Open to both professional and

amateur photographers, the competition

will be judged by industry experts

including Guild CEO Louise Hay, Dr

Michael Pritchard from the Royal

Photographic Society, Andy Cole of

Arqadia and Derek Poulson of One

Vision Imaging.

The winning submissions will be used

by Arqadia’s sales team for both in-store

promotional activity and advertising

campaigns throughout 2014, and will be

displayed at the Art & Framing Industry

Awards Event on 17 May 2014 and at

the Photokina trade show in Germany.

JPGs should be emailed to arqadia-

[email protected] before the end of

November 2013. The winner will be

revealed in January 2014.

www.arqadia.co.uk

ArtView provides3D previews offramed artwork

Page 27: August Art Business Today

August 2013 27ART BUSINESS TODAY

Did you go to art school?I have a degree in illustration. After

graduating I was employed to design

huge illustrative murals for walls and the

bases of swimming pools. They were

painted by hand then installed into

palaces and hotels across Saudi Arabia

and the UAE.

How did you start selling your art?I left my job when I had my third child

and began to sell paintings on eBay. I

noticed a trend on programmes such as

Changing Rooms for large decorative

canvases, so I experimented with this

type of work. Up to that point I had

always worked on paper creating small-

scale illustrations. I began to do so well

that my husband Cristhian gave up his

job so that we could grow the business.

A gallery owner saw my work on

eBay and started selling my paintings.

He suggested that I exhibit at Spring

Fair International. I approached a

gallery in Chester who started to sell my

work too, so I was able to give up eBay.

At our first Spring Fair in 2006, we

sold everything and received a lot of

commissions. We did business with

around 15 galleries. We did the show

again the following year, which is where

I met my first agent. That agreement

was for originals only, so two years later

I approached a publisher with an idea

for 3D prints.

How is your business structured?We publish in-house and sell to

independent galleries. Cristhian

manages framing and the general

running of the operation, with the help

of a wonderful PA and a sales team.

I employ artists to help assemble my

3D Unique Editions, which frees up my

time to work on new ideas. These

editions are prints with hand-crafted 3D

embellishments, then resin is applied by

hand, so the artwork is unique and

indistinguishable from an original.

We ventured into publishing to

launch my Unique Editions. It was

always our intention to self-publish

eventually, because we wanted control

over my work and our finances. The

idea for the product was ready, but

distribution was an obvious problem. As

we had previously used agents, we did

not even know which galleries were

selling my work. We eventually decided

that we were not ready to self-publish, so

we opted to sell to a publishing

company for a couple of years instead.

I am regularly approached by

licensees and greeting card companies,

but I haven’t had time to explore this

area yet, though it is something I will

think about in the future.

How do you market your business?I use Facebook and Twitter to speak to

customers and introduce new images,

then my galleries share this information

with their buyers via Facebook. We use

e-newsletters to provide galleries with

more detailed information about new

images for their websites and marketing.

We distribute artwork via courier, so

we can get orders out really quickly. We

have just introduced regional sales

representatives to our galleries, dividing

the UK into three sections, so each rep

can provide their designated galleries

with personal attention.

We will be exhibiting at Spring Fair

International in 2014, where we will

launch new images. We also look

forward to meeting gallery owners face-

to-face and hearing their feedback on

our products and service.

Any advice for artists starting out?Artists really have three options: find a

distributor for your originals; join a

publishing company; or build up a

business on your own. It depends what

work you are willing or able to do.

If you find a distributor for originals,

you have to be able to produce a lot of

work quickly. Publishing is good if your

work takes a long time to produce, but

the publishing company will take the

biggest cut, as they finance marketing

and distributing. Or you can start

independently, like I did, with one or

two galleries helping to build your

reputation, combined with investment in

trade shows. It will take longer to

develop a reputation on your own, but

you retain control. All paths have pros

and cons.

What are your plans?I will continue to work on more

figurative pieces and eventually hold a

major exhibition. Ophelia (see page 28)

was my first figurative release and the

public response has been fantastic. We

would like to develop a manageable

network of galleries across the UK; we

will develop my brand to our mutual

advantage and work together for many

years. We have only been independent

for six months, so we are still learning,

but we are loving it. �www.kerrydarlington.co.uk

See Kerry’s work on page 28

A magical journeyKERRY DARLINGTON’s highlyimaginative, vibrantly colouredartwork has been a hit withgalleries for the last seven years.In 2012 she won the Art &Framing Industry’s covetedBest-selling Published ArtistAward and she and herhusband have just launchedtheir own publishing company

FACE TO FACE

Page 28: August Art Business Today

28 August 2013 ART BUSINESS TODAY

PRODUCT NEWS

AC Art & Framing

Valiani

www.valiani.com

Strapped for Space? Valiani’s newmountboard storage base providesa simple solution to a big problem.The base is optional and providesthe facility to store part or full sheetsof mountboard, on easily accessibleenclosed shelves. Sizes up to andincluding 32x48” (820x1220mm).The storage base is available for thenew Ultra and Ultra-V. The cost atCMC order is 980 euros (approx£840). The cost of adding the base tothe ‘old’ MatPro CMC iX and ixV is1550 euros (approx £1330).

Ophelia is new from artist-publisher Kerry Darlington

Kerry Darlington

www.kerrydarlington.co.uk

Artist: DavidCowdenImage: GrandCentralFormat: signedlimited edition of195 copiesImage size:16x16”See the websitefor more detailsand other workfrom this popularartist, whose workis exclusivelyavailable from ACArt & Framing,and to find outabout sale orreturn options.

0191 384 5343 www.jacquelinestanhope-fineart.com

Jacqueline Stanhope Fine Art

Artist: Jacqueline StanhopeTitle: Brothers and SistersEdition size: 250

Image size: 38x32cmRetail price: £75

Instead of brushes, Alex Borissovuses ravioli to create stunningabstract expressionist artworks. ‘Pastahappens to be the ideal tool withwhich to launch paint onto canvaswith a catapult. It has weight but issoft enough to create delicioussplashes of line and colour,’ explainsthe artist.

Alex Borissov

00 41 79 843 7881 www.abfile.com [email protected]

01484 547947 www.acartandframing.co.uk

Selective Prints

01948 818181 www.selectiveprints.co.uk

ThroughoutJuly, August andSeptember,Selective Printswill bedonating tenper cent of theproceeds ofsales of FarewellArk Royal, byChris Sheldrake,to the armedforces charity,Help ForHeroes.Edition: signed,limited editionof 495Image size:380x380mmRRP: £45

Page 29: August Art Business Today

This design has been produced for a Valianimaster class at the Moscow InternationalFraming Forum (MIFF)(www.bagetforum.ru/en/), 26-28September 2013. A leaflet describing thedesign procedures is inproduction and will beavailable, onrequest, after theMIFF.

August 2013 29ART BUSINESS TODAY

PRODUCT NEWSPRODUCT NEWSTo advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: [email protected]

Entries are £80 for Guild members, £150 for non-members (+ VAT)

Karen Wallis Coleman

0780 1073 879 www.karenwalliscoleman.com

01673 860249 www.jesterdesigns.co.uk

Jester Designs Marialuisa Marino

07770 553787 www.marialuisamarino.com

Artist: Marialuisa MarinoTitle: Fantasy (launched inCambridge,Massachusetts, USA, June2013)Format: signed limitededition prints, size ondemand

[email protected]

facebook.com/fantesiseLook for Marialuisa Marinoon LinkedIn

01663 766568 www.paultavernor.co.uk

Paul TavernorBrand new low edition giclée printsTitles: Bonnie & ClydeEdition size: 125Image size: 30x40cm - approximateTrade price: £36 titled, signed

giclée print or £45 with additionalmount and presented ready for re-sale. Price is per image.Available individually or as a pair ofnotorious hares.

Arqadia

01234 852777 www.arqadia.co.uk

The new Urban Chicrange delivers amodern twist toclassical woodenframing styles bycombining flatcontemporary profileswith a sleek silver topedge in a variety ofneutral wood tones.Available in 20mm and30mm profiles, UrbanChic comes in a choiceof colours includingwalnut, oak, beech, ivoryand wenge and has agenerous rebate whichis ideal for box framing.The collection is priced at £3.37 and £4.59 consecutively. For moreinformation or samples, please contact Arqadia’s customer services team.

Artko are launching three newimages of Karen WallisColeman’s paintings, to add tothe seven they have alreadyproduced. The full range ofprints will be on show atAutumn Fair International (Hall2 K07/J06).Illustrated is Fantasy in White.

0121 773 1230 www.lionpic.co.uk

LION Picture Framing Supplies

LION Trade Catalogue No 49 and LION Fine Print Edition 15 are nowavailable.

Page 30: August Art Business Today

30 August 2013 ART BUSINESS TODAY

PRODUCT NEWS

Clinton Banbury Illustration

01789 773526 / 07971 106628 www.clintonbanbury.com

A series of ten new birdprints will be showcased atthe Bird Fair at RutlandWater this August. Also neware humorous illustrationsfor the RSPB calendar, ‘A Yearwith Nature’.Title: Lesser-SpottedWoodpeckerFormat: signed limitededition giclée prints, editionsof 195Image size: 30.5x21cm plusmountPrice: £18 (RRP, £45)

Salt of the Earth Giclée Print Service

www.salt-of-the-earth.biz

Salt of the Earth provides services to artists and photographers throughoutthe UK and Europe. The company has been awarded Fine Art Trade Guildaccreditation, so customers can rest assured that their prints will be of thehighest quality and will stand the test of time. Salt of the Earth also printsgreeting cards and postcards for artists.

01484 547947 www.acartandframing.co.uk

AC Art & FramingArtist: DannyAbrahamsTitle: DistantMemoriesFormat: signedlimited edition of195 copiesImage size: 10x10”

See the website formore details andother work fromthis popular artist,whose work isexclusivelyavailable from ACArt & Framing, andto find out aboutsale or returnoptions.

LifeSaver Software

020 3286 5431 www.lifesaversoft.co.uk

FrameVue is new digital preview software from the makers of LifeSaverSoftware for picture framers. The company was founded in the USA in 1994and co-founder Eric Crowe has just relocated to the UK in order to promotethe company’s products in Europe.FrameVue, which integrates with LifeSaver Software, creates a library ofmounts and mouldings, eliminating the need to recapture. Mountboard canbe re-positioned without re-shooting and multi-opening mount designscan be displayed. Users can create bespoke slide show presentations andemail designs to customers.

Eli-ChemResins haslaunched arevolutionarystep forwardin pigmentsfor artwork.Eli-Glow isthe latestpioneeringtechnology in creating stunning effects that come alive in the dark.These amazing pigments are available in a fine crystal form for easy mixinginto Clear Artwork Resins. They can be added to the resin or sprinkled overthe surface and sealed in place with a brush.By day the crystals absorb UV light and after dark they release energy in along-lasting glow. This enables the artist to achieve two very differenteffects as the light changes. Unlike conventional pigments, Eli-Glow is not aprimary light reflector, but is an actual source of light. The available coloursare green and aquamarine blue, with more to follow soon. Eli-Glowpigments release light for up to ten hours in darkness and ‘charge up’ inminutes.

Eli-Chem Resins

01483 26 66 36 /37 www.elichem.co.uk

01484 668990 www.britmounts.com

Britannia MountsBritannia Mounts is launching its e-commerce site to feature sheet productssuch as mountboard, glass, back board, acrylic and foam board as well as amount design tool that lets users create a mount online, upload images andcheck prices prior to ordering via the secure server.Britannia’s brand product range includes Crescent mountboard in singlesheets, Britannia mountboard, TruVue glass, Corri-Cor and Crescent tapes inaddition to abevel cut mountservice, acrylicsheets, clear re-sealable bags,back board andother accessories.All products arenow deliveredcarriage free onorders over £50nett. TheCrescent whitecore range isillustrated.

Page 31: August Art Business Today

Towngate Publications is proudto present Eric Kincaid’s Alice inWonderland series of signedlimited edition prints. EricKincaid has illustrated manyfamous children’s books for over45 years and has askedTowngate Publications toproduce a collectors’ limitededition for Peter Pan. Otherfamous titles such as Wind in theWillows are available. Title: The Mad Hatter’s Tea PartyImage size: 40x30cm Paper size: 47x37cm Edition: 500 Trade price: £36 +vat Paper: Hahnemühle 310gsmGerman Etching This is one of a set of four Alice in Wonderland limited editions by theinternationally famous Eric Kincaid

August 2013 31ART BUSINESS TODAY

PRODUCT NEWSTo advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: [email protected]

Entries are £80 for Guild members, £150 for non-members (+ VAT)

Clinton Banbury Illustration

01789 773526 / 07971 106628 www.clintonbanbury.com

A series of ten new bird prints willbe showcased at the Bird Fair atRutland Water this August. Also neware humorous illustrations for theRSPB calendar, ‘A Year with Nature’.

Title: TurnstoneFormat: signed limited editiongiclée prints, editions of 195Image size: 30.5x21cm plus mountPrice: £18 (RRP, £45)

Arqadia Pollock Images

AC Art & Framing

Anne Corless

Towngate Publications

01234 852777 www.arqadia.co.uk 07813 144827 www.robertpollock.net

01253 780734 www.annecorless.com

01202 679182 www.towngate-publications.co.uk

Foundry is a newcollection ofindustrial-inspiredmouldings craftedby Larson Juhl.This range ofgeometric profilesprovides a timelesssophisticated lookthat is ideal for notonly traditional oilpaintings but alsomodern black andwhitephotography.Manufactured atLarson Juhl’sArcobalegnofacility in Italy, Foundry features matte patinas and worn metal edges. Thereare three subtle finishes: brass, iron and rust. Prices start from £1.66 permetre.

01484 547947 www.acartandframing.co.uk

Artist: JohnOrmsbyImage: HereComes The RainFormat: signedlimited edition of195 copiesImage size:21x21”See the websitefor more detailsand other workfrom this popularartist, whosework isexclusivelyavailable from ACArt & Framing,and to find outabout sale orreturn options.

Distinctive, emotive fine art limited edition and canvas giclée prints fromScotland-based artist and Guild certified printer, Robert Pollock. Please visitthe gallery: Unit 4, 80 Kempock Street, Gourock, PA19 1ND. Seekingadditional gallery representation.

The inspirationfor A GentleTouch comesfrom spendingtime watching,sketching andphotographingwildlife in Kenyamany years ago.As with all AnneCorless’ artwork,the reference isher own and sheis delighted thatthis capturedmoment is nowavailable aslimited edition giclée prints produced by Towngate Publications. Part of theproceeds of sales of this print will be donated to a wildlife charity. The artistis thrilled that this mixed media painting has been accepted into the Artistsfor Conservation 2013 festival in Vancouver.

Page 32: August Art Business Today

BUSINESS

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A competitive edge

Marketing is essential for anybusiness. There are numerousways for companies to promotethemselves nowadays, and it canbe hard to know which methodswill be most effective, so ArtBusiness Today asks readers whatworks for them. AnnabelleRuston analyses the results

32 August 2013 ART BUSINESS TODAY

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Page 33: August Art Business Today

August 2013 33ART BUSINESS TODAY

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Page 34: August Art Business Today

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August 2013 35ART BUSINESS TODAY

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36 August 2013 ART BUSINESS TODAY

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%'��!���%� �!��%�'����%&� �,��)�%&��,��!'"���!���%'�#%�!'�!��#�"'"�%�#����&�%)���&��#%�!'�!��"!'"��� �%���!��&����%'��"(%&�&��!��&����!�(# �%��'����'&��!����*����%,��

Mike Bond GCFSports FramingDiversified into: sublimation printingand Morsø repair.�����)�����"!��&'�!��!��%�#('�'�"!��"%�%� �!��&#"%'&� � "%��������*�����!"*���"(!'&��"%����#�%���!'�"��"(%��(&�!�&&��'�'��%��"%�� ����&�!&���"%�(&�'"��!)�&'-��������!�&(��� �'�"!�#%�!'�!�����%�����(&��*��!����'"�#%�!'�#��$(�&�"!������,���&�&���"�#%�!'�!���"%�"'��%��%� �%&'""��&����"��������)��"# �!'���"%�(&���)�%&�����'�"!� ��!&���''�!��'��� "&'"('�"��"(%��$(�# �!'� )�%,�&#"%'&�&��%'�'���&���&'"%,��'��%�/&

!"�#"�!'��!��%� �!����&��%'�*�'�"('��#��$(��'"�'����'���&'"%,�����!��'���#������(%�#��$(�&�"�'�!�!����'"��!��(��&#"!&"%&/��"�"&��!����(���"�"&���&�*����&�!� �&����'�&��!��#����&���%�&&#��$(�&��%��!"��""��,"(���!���%��,%����'���'�+'�����#%�!'�"!'"�&#�����'%��'���&'�����*�����*��&'"����!���)�

Going for growth:diversification

There are myriad benefits ofdiversifying into new productgroups and offering newservices, the main one being thatpeople come in for one thingand end up buying another aswell. Five retailers tell ArtBusiness Today about theirexperiences of diversification

This page: MikeBond GCF and aselection of thebrass plaques hecreates with hissublimationprinterOpposite page:Mounts inspiredby geometricRussian designs,cut by MalReynolds GCFAdv

Page 37: August Art Business Today

BUSINESS

August 2013 37ART BUSINESS TODAY

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�%,���4�0�-�00'+%���),!�)�$�!1,/6��0,��"/,--#"�*6�!�/"�'+��+"��0(#"�1&#/#!#-1',+'01�1,�-�00�'1�1,�1&#�,$$'!#*�+�%#/���&#6�!�))#"�1&#�+#51�"�6�4'1&7����,$� 20'+#00���,2:3#�%,1�1,� #-/#-�/#"�1,�0#))�6,2/�0#/3'!#0���,+:11&/,4��4�6�*,2)"'+%�,$$�!210�-21�6,2/01'!(#/�,+�1&#*��+"�"/,-�1&#*�'+1,),!�)� 20'+#00#0���,01�-#,-)#�&�3#�/14,/(�,/�!#/1'$'!�1#0�4�'1'+%�1,� #$/�*#"���$�6,2�4�)(�'+1,���/#01�2/�+14'1&������$/�*#0�,+�1&#�4�))��1�)(�1,1&#�*�+�%#/��+"�#5-)�'+�1&�1�6,2�!,2)"*�(#�1&#'/�-'!12/#0�'+1,�!)�006�1�)('+%-,'+10��$/�*#"�'+�1&#�/#01�2/�+1:0!,*-�+6�!,),2/0�

�,+:1�)#1�"'3#/0'$'!�1',+�1�(#�6,2�4�6�$/,*�4&�1�6,2��/#� #01��1���$$/�*'+%�'0�6,2/�!,/#�0#/3'!#��$,!20�,+0#))'+%�$/�*'+%���'3#/0'$6'+%�'+1,�,1&#/0#/3'!#0�!�+� #���20#$2)�0'"#)'+#�1&,2%&�:

Mal Reynolds GCF AdvHarlequin FramesDiversified into: offering a mountcutting service and teachingmountcutting masterclasses 9��/#!#+1)6�$,/*#"���!,*-�+6�!�))#"�#01#/��#0'%+0��4&'!&�,$$#/0��0)�*'!��+",1&#/�"#0'%+0�!21�'+1,�*,2+1 ,�/"���61�/%#1�*�/(#1�'0�'+1#/',/�"#0'%+#/0��%'$1/#1�')#/0��+"�$2/+'12/#�0&,-0����3'+%!/#�1#"�"#0'%+�$')#0��'1:0�#�06�1,�!21$2/1&#/�*,2+10�20'+%�*6���)'�+'!,*-21#/'0#"�*,2+1!211#/��0,�'1�*�(#0

0#+0#�1,�*�/(#1�1&'0�0#/3'!#���*-)#0�,$�1&#0#�"#0'%+0�&�+%�'+�*6

4,/(0&,-��0,��#01#/��#0'%+0�%#+#/�1#04,/(�$,/�*6�!,/#� 20'+#00�1,,� 201,*#/0�0##�1&#��0)�*'!�"#0'%+0��+" #!,*#��4�/#�,$�1&#�/�+%#��+"!,*-)#5'16�1&�1�!�+� #��!&'#3#"�4'1&�� � ���&#6�*�6�+,1�4�+1�1&,0#��!12�)"#0'%+0�� 21�0##'+%�1&#*�&#)-0�1&#*2+"#/01�+"�1&#�0!,-#�,$�4&�1���!�+!/#�1#�$,/�1&#*�

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���)0,�0-#!'�)'0#�'+� �0���#++�/'*,2+10��4&'!&��/#� �0#"�,+�%#,*#1/'!�1�)'�+��1&�!#+12/6�-�11#/+0����!�+!/#�1#�1&#0#�*,2+10�$,/�$/�*#/0��+"��/2+�!)�00#0�0&,4'+%�1&#*�&,4�1,�*�(#1&#'/�,4+�3#/0',+0�20'+%��� � �

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Page 38: August Art Business Today

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38 August 2013 ART BUSINESS TODAY

+��/1&01� �*"�&+�6"01"/!�6�4�+1&+$"&$%1�1%& (�!,2�)"�*,2+10��4%& %�%" ,2)!+;1� 21�20&+$�%&0�,4+�*,2+1 211"/��%"�1,-�*,2+1�4�0��**��+!�1%"�),4"/*,2+1����**����%�3"���$,,!� )&"+1�4%,0"))0�#,,1��))�*"*,/��&)&����� /"�1"!��!,7"+�*,2+1�!"0&$+0�#,/�%&*��+!�%" �))0��0(&+$�#,/�1"+�,/�0,��1���1&*"�

��4,/(�4&1%���*�/&1&*"��/1&01�4%,,/!"/0�#�+ 6�*,2+10�#/,*�*"��1%,2$%%"�!,"0�%&0�,4+�#/�*&+$����/" "+1)6� 21�����/ %�1,-�*,2+10�#,/�%&*���))�!,2�)"*,2+10�4&1%��+�,-"+���$/,,3"���";3"'201�!"0&$+"!���!,2�)"�*,2+1�1,$"1%"/1%�1�%�0�1%/""�!&##"/"+1)6�0&7"!��-"/12/"0��))�4&1%��/ %"!�1,-0���+!�%";0�,/!"/"!����,#�1%"0"��0�4"))���"��/"�4,/(&+$�,+-/"0"+1�1&,+��,5"0��4%& %���4&))� 21�,+*6���)&�+&��+!�%"�4&))��00"*�)"���%&0 201,*"/�/" ,$+&0"0�1%"�&*-,/1�+ "�,#$,,!�-/"0"+1�1&,+��+!�%,4�&1��!!0�3�)2"1,�#/�*"!��/14,/(���21�0&+ "�%";0�#&/01�+!�#,/"*,01��+��/1&01��+,1���#/�*"/��%",21�0,2/ "0�1%&0�4,/(�1,�*"�

�#�6,2�%�3"��+��00"1��02 %��0�������&1�*�("0�0"+0"�1,�20"�&1��0�*2 %��0-,00&�)"���"4�".2&-*"+1��+!�0(&))00%,2)!�,-"+�2-�+"4��3"+2"0�,#�20&+"00��+!�-/,#&1���20&+"00�$2/20�)4�60�0�6�1%�1��"0-,("�#/�*"/0�0%,2)!-/,*,1"�1%"&/�/,)"��0�"5-"/10�,##"/&+$0-" &�)&01��!3& "��+!�$,,!0�1%�1� �+;1��"#,2+!��))�,3"/�1%"�%&$%�01/""1���/"�1&+$")��,/�1"�*,2+10�&0�!,&+$�'201�1%�1�;

Richard LoveseyLovesey Fine ArtDiversified into: creating giclée printsand greeting cards for artists, andoffering a mounting and wrappingservice :�6� ,/"��20&+"00�&0�!/�4&+$�-"+ &)

-,/1/�&10�#/,*�-%,1,$/�-%0��*�&+)6�,#!,$0��%,/0"0��+!� %&)!/"+��-)20�1%"�,!! )�00& � �/���21��;3"�!&3"/0&#&"!�&+1,,##"/&+$���#&+"��/1�-/&+1&+$�0"/3& "�1,,1%"/��/1&010�

�;3"��""+�0")#�-2�)&0%&+$�0&+ "��������4�0�,+"�,#�1%"�#&/01��/1&010�1,�&+3"01�&+��4&!"�#,/*�1��-0,+�-/&+1"/��+!�%&$%.2�)&16� ,+02*��)"0��0,����*�3"/6"5-"/&"+ "!�&+�1%"�2+&.2"��0-" 10�,##&+"��/1�4,/(�����*��)0,�3"/6�20"!�1, ,),2/���)�+ &+$��+!�*�+&-2)�1&+$&*�$"0�&+��%,1,0%,-���,01�-/&+1"/0!,+;1�2+!"/01�+!�1%"�2+&.2"/".2&/"*"+10�,#�#&+"��/1�4,/(���/&+1&+$#,/�,1%"/��/1&010�*�("0�1%"�*,01�,#�*6&+3"01*"+1�&+�".2&-*"+1���+!�"+02/"01%�1�*6�0(&))0��/"�$"+"/�1&+$�-/,#&1�

/1&010��+!�)"&02/"�-�&+1"/0� ,*"�1,*"�#,/�0%,/1�/2+0�,#�-/&+10�4&1%�4%& %�1,1"01�1%"�*�/("1���+�1%"�)�1"�����0�� ,**&00&,+"!�#,2/�/2+0�,#������3&�1&,+&*�$"0�#/,*��+�,##�0"1�)&1%,�-/&+1"/��&1 ,01���0*�))�#,/12+"��+!��;3"�01&))�$,1*,01�,#�1%"�-/&+10����3&+$�*�!"�1%�1*&01�("�*60")#����2+!"/01�+!�4%�1��/1&010�/"�1/6&+$�1,�� %&"3"���0�4"))��0�1%"&/ ,+ "/+0��+!�#&+�+ &�)�/"01/& 1&,+0�

�� %�/$"��/1&010�9���1,�0 �+��+! ,),2/�*�1 %��+�&*�$"��+!��;*�%�--61,�-/&+1�&*�$"0�,+�!"*�+!���,*"��/1&010,+)6� ,*"�1,�*"�#,/���-/&+1�,+ "1%"6;3"�*�!"���0�)"��4%& %�&0�#&+"��6�*"�

�,01�,#�*6�$& )8"�-/&+1&+$�4,/( ,*"0�1,�*"�3&��4,/!�,#�*,21%/" ,**"+!�1&,+�����)0,�%�3"���/"$2)�/ )�00&#&"!��!�&+� /1��20&+"00��,!�6��+!,+�1%"��2&)!�4"�0&1"�

��,##"/���*,2+1&+$�0"/3& "�1,��/1&010�+!���4&))�4/�-�*,2+1"!�-/&+10��+!#&+&0%�1%"*�4&1%�-"/0,+�)&0"!�01& ("/0� "/1&#& �1"0�,#��21%"+1& &16��+!��+6�,1%"/

*�/("1&+$�*�1"/&�)�1%"��/1&01�/".2&/"0���-/&+1�.2&1"���),1�,#�$/""1&+$� �/!0�#,/

�/1&010�1,,����!,+;1�!,�01�+!�/!�,##& "01�1&,+"/6���0��� �+;1� ,*-"1"�,+�-/& "��21�0,*"�,#�*6��/1&010�4�+1�0*�)).2�+1&1&"0�,#�2+&.2"�01�1&,+"/6���6 201,*"/0�3�)2"�1%"�-"/0,+�)�0"/3& "1%�1���-/,3&!"��+!�*6�����&0�1%�1����*�+��/1&01�1,,��0,���0%�/"��+!�2+!"/01�+!*6� 201,*"/0;�-/&,/&1&"0�;

Neil DuguidPrimrose GalleryDiversified into: restoration, art classes,art materials, digital image restoration,photography and a range of productgroups:�"�%�3"�1%/""�$�))"/&"0��1�1%"�*,*"+1�+!�4"�%�3"�!&3"/0&#&"!�&+1,�*�+6��/"�0,3"/�1%"�6"�/0��4%& %�&0�+" "00�/6�&+,/!"/�1,�*�5&*&0"�1%"�-,1"+1&�)�,#�6,2/0-� "���2/� ,/"��20&+"00�&0�#/�*&+$��+!&1��)4�60�%�0��""+��#/�*&+$� 2//"+1)6� ,2+10�#,/���-"/� "+1�,#�12/+,3"/�1%,2$%�&1�%�0��""+���-"/� "+1�&+�"�0&"/" ,+,*& �1&*"0��4%"+�&1�4�0�"�0&"/�1,0"))�-�&+1&+$0�

�%"+�4"�%�!���)�/$"�4�/"%,20"0-� "�&+��,/1%�*-1,+�4"�/�+��/1 ,2/0"0��+!� )�00"0��4"�0,)!��/1*�1"/&�)0��+!�4"�!&3"/0&#&"!�&+1,�0"))&+$�/1��,,(0��+!�*�$�7&+"0���2/��&*�4�01,��"���,+"�01,-�0%,-�#,/��/1&010��1%"64,2)!� ,*"�&+�#,/��+��/1� )�00��+!�"+!2-��26&+$�#/�*&+$��+!�� "00,/&"0�

�%"0"�!�60��6,2�%�3"�1,�0"))��+6-/,!2 10��+!�0"/3& "0�6,2� �+�&+�,/!"/1,�-�6�1%"�/"+1���%"/";0�+,1%&+$�4/,+$4&1%�02�� ,+1/� 1&+$�0,�),+$��0�6,2�%�3"/")&��)"�-",-)"�1,�4,/(�4&1%��+!�6,2 �+�*�("���!" "+1�*�/$&+���,2�%�3"�1,,##"/���/�+$"�,#�0"/3& "0�&+�,/!"/�1,�$"1

Left: RichardLovesey at workcreating fine artprintsAbove: NeilDuguid outsideone of his galleries

Page 39: August Art Business Today

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���#���#��%( �(�*$�% �#&������#%�&$���$$��* &��#����%��#�% !�����$�#'������$�)��&$% ��#$���(����(�%������%#��$��%� ���� &�%����% �%� &$���$� �! &��$�� #�* &� !���* &#�� #$�% �'�#* ������%��%�����%%�#��&$���$$� ������# $$ '�#��&$���$$��$��$$��%����* &������% �$�����$��&����$�! $$�����% ������&$% ��#�

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Alan MatthewsAlan’s Gallery & Kirkgate YarnsDiversified into: selling needlecraftsupplies and art materials, ��������#%�$%�$ ��*������#*�$%�#%��� &%�$���(�*�% �$�����*��#%( #���� (�'�#�(�%��������(�� �%�$� �� !������(��#������� &%���% � ���#��������$! ���#������$�#'�����$�����$ ����*�!� !��(�#��#�"&�$%����%��$�$�#'�����

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Page 40: August Art Business Today

40 August 2013 ART BUSINESS TODAY

Temporary pop-up shops, musicvenues, restaurants and beautysalons are everywhere, aresponse to the increasingnumber of empty shops on ourhigh streets, and the speed andease with which customers cannow be informed of newventures. A pop-up gallery at little or norent can be a cost-effective wayfor artists and promoters to showartwork. A selection ofexperienced pop-up retailers tellus why the formula works

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PAUL WYNTER,LONDONART.CO.UK2���,(($�('���+",��"'��-%/"�!��"%%� ��+(-,!��('�('���(*�,!*���&(',!+���*(&�(.�&��*������,(���'-�*1�,!"+�1��*��-*�('%"'�� �%%�*1�!�+����'��+,��%"+!���(*����1��*+��+(�/�3.�� (,��� ((���,���+��(���%"�',+���'��/��*�'�,!��)()�-)� �%%�*1��+���#("',�.�',-*��/",!����*,�('+-%,�'�1��/!(��%+(�!�.����+,*(' �%"�',�%"+,��'���0)�*"�'���"'�(* �'"+"' �0!"�","('+��*,��('+-%,�',��(�''���*$�*��'����,(($�,-*'+�"'�&�''"' �,!� �%%�*1��+(��"'�"' �����',�+�%�+�+,���/�+'3,���)*(�%�&�

�!��+!()�!������'��&),1��(*�,/(1��*+��'���3�����'��1"' �",�-)���'�,!��'��,!��%��+��/�+��(- !,��1� �"%3+*,"+�'��$�*1���-,�,!�*��/�*��)%�''"' "++-�+�,(�*�+(%.��+(�,!����$�*1�/�+!�))1�,(�%�,�,!��+",��,(�-+��(*����",�

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Just popped up

Above: londonart.co.uk’s pop upgallery in Dulwich Village

Page 41: August Art Business Today

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August 2013 41ART BUSINESS TODAY

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Above: TonyHeaton, CEO ofShape, with hisartwork in thepop-up space,Space in the City;Right: theinterior of one ofthe Animal ArtFair’s pop-upgalleries

Page 42: August Art Business Today

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42 August 2013 ART BUSINESS TODAY

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�Alyson Sheldrake’s workon display at a pop-upevent at a Holiday Inn inPortugal

Page 43: August Art Business Today
Page 44: August Art Business Today

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44 August 2013 ART BUSINESS TODAY

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Page 46: August Art Business Today

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46 August 2013 ART BUSINESS TODAY

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Sold!Artists often shy away from selling their work, as rejection can bepainfully personal, but their presence can really help galleries sell theirartwork. Artist and gallery owner KAREN WALLIS COLEMAN urgesartists to play a role in the sales process

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August 2013 47ART BUSINESS TODAY

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Make good use of photoopportunities. Shots ofcustomers with the artist canhelp clinch sales and these arealso useful for your post-showpublicity

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48 August 2013 ART BUSINESS TODAY

��� �� �����������#� �� ��������� ���� ������������������ �����������#������ �� �������������� ��������������� ��#� �� �� ��������������� ��������#�� #����������������� ������������������������������ ����"������ ������� ���� ��� ������������#������������������������� ��!�������������"� ����������������� !���� �� ������������� ������ ����� ����! ���!��"�� ������"� ������ �#������ ����� ��� ����� �� �#�������� ������ ����� �������� �� ����� �������"�������

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�� ������ ��������#��� ����� ������#�� �� ������ ����� �����������"���������������� ����� �� �������������� ����� ����������� ��� ����� ������"������� ���������! ���!��"�

���"����� ������� ���� �����! ��!��"��� �������������#������ ����"���"�����#������������� ��"���� ����!�������� � ����������!��������� �� �� ����!���������������� ���� ���� � �� ����� �������� ��� ��� ��#� �����������!���������������� �$���%���������� ��# ��%��!�������!��#�� �������

Artist and dealer workingtogether is the best way tomake sales. I’ve never know anartist whose presence at theprivate view didn’t have apostitive impact on sales

CASE STUDY: the gallery ownerJonathan Dodd, Waterhouse & Dodd,www.waterhousedodd.com‘When potential buyers meet artists itgives them an entrée into the creativeprocess; the work of art seems moreauthentic if you have heard a first-handdescription of it from the artist. Artistschoose to paint or sculpt, they don’tchoose to negotiate or talk for a living, soart dealers may be able to discuss theartwork more effectively on some levels; acombination of artist and dealer workingtogether is the best way to make sales.Young artists may be understandablyproud of their exhibition, so invite largenumbers of friends and family to theprivate view, which occupies space andtakes the artist’s attention away fromtalking to clients. The dealer has to bediplomatic but firm and ensure that theartist circulates with the right people.Similarly, artists can get caught inconversations that the dealer knows

won’t lead to a sale, in which case it’snecessary to move the artist on.I’ve never known an artist whosepresence at the private view did not havea positive impact on sales. I wouldn’t havean artist demonstrating at the event, asthis would focus attention away from theart on the walls.Artists may place undue weight onmaking sales at the private view and bevery downcast if none are achieved, sothe dealer has to explain that sales on thefirst night are not always an indicator ofthe success of the show.’

CASE STUDY: the artistPip McGarry, www.pipmcgarry.com‘It’s essential for the artist to attendprivate views. The more involvement youhave with the selling process the easier itis to build up a following. Pictures are verypersonal, they are an unnecessary luxury,and customers are buying into the artistas much as the picture. They are less likelyto buy the picture if they can’t relate toyou.With wildlife art there’s lots to talk about;you very often share interests and traveldestinations with customers. The storybehind the image is vital. I helped sell apicture on Friday when I explained that I’dwatched the cheetah in my paintingcatch a gazelle; I discussed the speed and

elegance of the movement. I helped sellan elephant painting by explaining thatthe elephant had waded within twometres of our boat and had splashed uswith irritation; we talked about the riverand the location for some time. I am often asked to sign private viewinvitations and write messages on thebacks of prints. If I have brought greetingcards to the show I offer to write apersonal message in the card.I love meeting customers. There’s a lot ofhard work in creating paintings, gettingthem framed and varnished, hangingthem and meeting deadlines. Being at theprivate view and chatting with customersis one of the best bits of my working life.’

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50 August 2013 ART BUSINESS TODAY

CASE STUDY: the artistHelen Elliott, www.helenelliott.net‘I think it’s essential for the artist to attendprivate views. I’m quite shy, so I get verynervous, but you’ve got to get past that.There’s normally a glass of wine to hand,which helps, but limit yourself to one.Attending private views is lessintimidating if you have a good rapportwith the gallery owner and staff.It’s not about making direct sales. My roleis to talk to potential buyers and showthem the human being behind the art.They often want to know the backgroundto the piece, or find out how I developedmy style or sense of colour. Once

someone has engaged with the personand the product they are much morelikely to buy. Some people want to know about thedetails in a painting. For example I ofteninclude jack russells in my pictures, so thatleads to a discussion about dogs, and I askthe customer whether they have a dog,and so on. Meeting the artist gives peoplesomething to say about the picture whenthey get it home; they can point out someof the details we discussed.Once I get talking to people, attendingprivate views isn’t so bad. The feedback isalways positive, since people are therebecause they want to be.’

���������# ������ '��!����"�����!"� ���#� "� ����&"�"��"�����"��� ����%�������" ��#"�!�"��"���������!"�������!#���!!���"��!��$��"��

������� ��#��'����#"�%��"�� ��"(!������������"����$��"���� "�!"�� �!��"��"� �#��!��%!���������� ��!��%���������������!�#!!����� ��$�"�������� �#�� "�!"!�"���"�� �%��!��%� ���!���!!����� �!����!��%�����"�����#���%� ��� ��������!���������"� ����!"���������� "�!"����!�������%���!�������!�!�������# �"�$�!"#���!������%����� �!�#��"� !�� ��%���� '���!���� !�%�"������"� !��� ��"%�'�"�� ���!���!!������"�"������ �!���!�

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��%�#�����$�!������� "�!"!�"��"�����$� '���� "#��"'�"�����"�"��� ��#������ ������������!�#!#���'����"�!"����������%�'!����$����!��%�������������'������!�� �����$������'�#�� ��"���!�'�"'�������� '�!"����%�������������������"���#������ ��"�� ������#!��"��'�%��"�"����"�'�#�����"��'����� ��'�# �%� ��

��%�$� ����%�#�����$� ��#"����� "�!"#��� �� �!!# ��"���""�������"��'� ����'��"���#���������� ����!��� �%�#���� ����"����� "�!"��� �"��!� ��!����"���#���"'����"���� "%� ���!�"�����!"���� "��"�"�������%%%��� ��%����!�����������%%%�!����� ������������ "����

CASE STUDY: the gallery ownerLiz Honey, Saffron Art Gallery,www.saffrongallery.co.uk‘We don’t encourage artists to attendprivate views before group shows; it’s toocomplicated and we prefer to use thespace to entertain clients. But it candefinitely be useful to have the artistpresent at solo or two-person shows.Collectors enjoy meeting the artist,especially those who have boughtseveral pieces from one artist. Customerswant to ask about inspiration, methods,materials – it depends on their interests.Often they want to find out the story

behind particular pieces.Some artists were born to help with salesand are very comfortable talking aboutthemselves and their work. That’s veryuseful for us. Others dread publicappearances, in which case we don’t putpressure on them to attend.Our sales people can’t be everywhere atonce, so having someone else availablewho is knowledgeable about the work isa practical solution to a problem as well.We don’t expect artists to discuss moneyand actually make sales; they engage, wesell.’

Sales people can’t beeverywhere at once, so artistsprovide a practical solution too.We don’t expect them todiscuss money and make salesthough; they engage, we sell

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August 2013 51ART BUSINESS TODAY

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Time for somethingcompletely differentFraming trainer and author LYN HALL GCF Adv frames a 9’ longmixed-media embroidery and a set of valuable Olympic medals

Lyn Hall GCF Advwith the framedtextile, and a closeup of a detail of thetextile

Page 53: August Art Business Today

FRAMING

August 2013 53ART BUSINESS TODAY

, �&�%����,/'��*������*+�/ !� ��*'++��, ��+%�$$�*��!%�&+!'&���-+���, ��&�/������*������*�+'�#�,+��/ !� �(*'.��,'����!&.�$-��$������-+��, �1��'-$���$+'�����"-+,�����+!$1�

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A bed was made on the floorunder the frame; one personlay underneath receiving theneedle, stitching up, andsomeone else worked on topstitching down

Below: thesummermedals to theright, and thewinter medalsto the left

Page 54: August Art Business Today

FRAMING

54 August 2013 ART BUSINESS TODAY

8&/5�50�*54�/&8�)0.&�*/�5)&��6*-%'03%���*7&�$&/53&���5�*4�/08�0/�7*&8�"4�"-"45*/(�53*#65&�50��*,&��&7*/4��'03.&3�":03�0'��6*-%'03%���-0/(4*%&�*5�)"/(4"/�"%%*5*0/"-�1*&$&�'&"563*/(&.#30*%&3*&4�3&13&4&/5*/(�."/:�-0$"-1"3*4)&4�

Olympic medals ��8"4�"4,&%�50�'3".&�580�4&54�0'

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A sheet of glass was positionedbehind the foamboard, so thebacks of the medals aretouching it, which provided afirm base. Chemically inert hotglue holds the medals in place

A close-up ofsome of theframedmedals

Page 55: August Art Business Today
Page 56: August Art Business Today

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56 August 2013 ART BUSINESS TODAY

A pedigree project

O/�+����2��+,�"'��.,"'�,,�&2��(&)�'2���"' ,0((��+�&�,����"++(+,��!�,���'�,)��"�%","' �"'�-!�+�,-(+�-"('��'�

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,.+)+",����2�'�0�+�*.�,-,����0�+��)+(.��-(�����))+(��!����2

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�!���.+�-(+,�0�'-��������)���,��,(-!��)��" +����(.%�����,��'��+(&��%%�' %�,��"'�%.�"' �-!��,"��,���!�2��%,(0�'-���.,�-(�"'�%.�����%" !-"' �,2,-�&�('-+(%%����2����"&&�+�,0"-�!���%(�$��%���((+��-�-!���+('-��(+���,2����,,���'����+(%%�+�,2,-�&�,(�-!��"-�&�(.%�����,!(0'�"'�3�"'�+�&�'-,���,())(,���-(��",)%�2"' �-!���.%%���3��-�('�-"&����!",�+(%%�+�,2,-�&�0(.%���'��%�,-�����-�-!����,-%��-(�+(-�-��-!��)"�����,(/","-(+,�0(.%�������%��-(�/"�0�-!���.%%���3)�+�!&�'-�(/�+�-"&��

�'����"-"('�-(��+�&"' �-!��)��" +���0��0�+���,$���-(�)+(�.�����,��''���()2�-!�-��(.%������",)%�2���'��+�2��(+

TIM HAYSELL explainshow he and his teammade a frame and casefor a 30’ parchment, whichincludes a hinged door, aroller mechanism and 5’LED light strips

Clockwise, from top left:The bottom of the finishedcase, with the parchmentrolled around the tube;the finished project;the lined case awaitinginstallation of the pedigree;the lined case with thespecially-made reededprofile clearly visible

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ART BUSINESS TODAY

$�%��$���#'$#"%�%��)�����)"'�� �!� �%��&���� "'!&�&��&�&���"$���!��)"'�����(��&"������!�����

The frame����&� ��$���"%�!��"$�&�����%��)�%

&'��#���&.%���%"'!���$+�&� ��$�)�&����)�!"&%��)�����&���%�#��!&��!��%&��!�)����!���" �%��!��""��)��&�%���&��%���%%�����+�&"�%�$�!��"$� "(��&��!�%" ���&�$!�&�(�%��!���&�� �&%���%%�&"*�����%%�%&��!�"&��$�&� ��$%��$��'��!��&��#"%%�����&+�"��#$"��� %�)�&���"*�!��"$%&��!�!��"(�$�&� ������$�)�#��!�%�)�$��$�##����!�

#��!���&"��"$ ��-�&������"�$�%�����%�)�$����'���&"��&��$�&"� ����.��+���-#��!�%��"$�&����"&&" ��&"#��!��%���%�"�&�����%���%"��&�)�%��� "%&���������$�&���!�##��$�!�����������!��-�)����%��&�"!�����&"���

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August 2013 57

We used the reeded cutter onour moulding machine to cutthe profile, which is similar indesign to the gothic mirrorsbetween which the framewould hang

Page 58: August Art Business Today

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58 August 2013 ART BUSINESS TODAY

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The units were dried andsanded inside, then lined withwashed and stretched off-white linen. This providesfurther protection for theparchment

Clockwise from top left:constructing the case, with the ‘ski ramp’ shapedend and the 4” holes visible;the finished case hanging between the gothicmirrors;holes to support the pH neutral tubes are cut andjoined at four corners;the whole interior is painted with acrylic andthen sanded down, before being lined with linen

Page 59: August Art Business Today

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BARRY LEVETON GCF ADVLEVETON STUDIOS

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BARRY LEVETON GCF ADVLEVETON STUDIOS

JENNY ISAACSON GCFTOPMOUNT FRAMING

DAVID HARCOURTFRAMING IN THE COURTYARD

JUSTIN SMEDLEYTHE ART OF DECOR

RICHARD WILLIAMS GCFIN A FRAME

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ROWENA PLATTERTHE ART CENTRE

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QQ

ART BUSINESS TODAY August 2013 61

FRAMING

Guild Commended FramerStudy Guide

Published by the Fine Art Trade Guild

Researched, edited and compiled byAnnabelle Ruston and Fiona Ryan GCF

The GCF Study Guide is £15 from the Guild Bookshop(£12 to members), plus p+p

Order at www.fineart.co.uk or contact MoiraSanders on 020 7381 6616 or [email protected]

“The GCF Study Guide is referred

to on a daily basis in framing

workshops across the world”

AA

PICTURE FRAMING AND HANGING ACCESSORIES

For details of our comprehensive range of products for framing andhanging pictures send for our free illustrated Catalogue & Price List.

FRANK B. SCRAGG & CO.68 VITTORIA STREET, BIRMINGHAM B1 3PBTEL: 0121-236 7219 FAX: 0121-236 3633

e-mail : s a l e s @ f r a n k s c r a g g . c o . u kw w w . f r a n k s c r a g g . c o . u k

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Page 62: August Art Business Today

BRANCH NEWS

62 August 2013 ART BUSINESS TODAY

�#�(����*�#�#��$���)�'��-�����%(�"��&�"�"��&'��#�(����������&����&���#��$&���(&��(���%�&��$#'�&*�($&��� �����!�-��#����&�)'��#����$((����!�-�����&�"��&�'($&�&�+�!!����(�! �#����$)(�(���&�+$& ��.���-+�!!��$(������&�#��#���#�'�"%!�'��'$�(���&(�! '�+�!!��������!-�*�')�!��#��#(�&��(�*��/�'�-'�&���$#�!�$&��#�'�&��(��&��#�� ���.�� ��+�!!��&�#��%�%�&�(��(��'�')���&���*�&�$)'�(-%�'�$�

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+�!!��!'$�������)�'(�'%�� �&����"��&'��#(����������&���+�!!�"��(�$#�����%(�"��&��(���''�,����()&�'/�"%&�''�*�����(��&�����%&�"�'�'�+��&�(��&��+�!!������"$#'(&�(�$#'�&��&�'�"�#('��#��(������#���($�(&-�$)(#�+�%&$�)�('���)&(��&��#�$&"�(�$#�$#�$(��(��'���*�#('�+�!!����$#�(��� )�!�+��'�(��

COTSWOLDS

REGIONAL ORGANISER

Cath Friend GCF, Emerald Frames07507 77401710 Sept, 12 Nov

EAST MIDLANDS

BRANCH MASTER

Andy Rossiter GCF, Artisand Framing and Art01778 3946649 October

REPUBLIC OF IRELAND

BRANCH MASTER

Leszek Wolnik, The Copper House Gallery353 1 5354332Making Pictures Dublin, 3 Sept

LONDON, INC MIDDX & SURREY

BRANCH MASTER

Paul Webb GCF, Artwork Creations020 8390 020518 Sept, 27 Nov

NORTH WEST

BRANCH MASTER

Anne Corless01253 78073411 Sept, 11 Dec

SOUTH WEST

BRANCH MASTER

Fiona Haddon, Haddon Galleries01803 313133

NORTHERN IRELAND

BRANCH MASTER

John McDermott, Still Photography02893 368682

WESSEX

REGIONAL ORGANISERS (EASTERN)

Johanna Cruickshank, Framing Star,01962 850430 and Suzanne Parker GCF,Appleshaw Frames, 01264 7722512 Oct, 20 Nov

Membership SecretaryDaniel Radley tells readersabout the best of this autumn’sup-coming events

Some dates for your diaries . . .

What’s on in 2013? Details of upcoming branch events, reports on past events and detailsof officers and regions can be seen in full at www.fineart.co.uk

Above: Guests at this summer’s North Westevent, which was held at Wessex Pictures’

newly refurbished Oldham depotRight: The Copper House Gallery, Dublin,

where the Making Pictures event will be heldon 3 September

Page 63: August Art Business Today

NEWS

August 2013 63ART BUSINESS TODAY

NEWSLETTERSLETTERS

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Letters and emails Write to: The Editor, Art Business Today,16-18 Empress Place, London SW6 1TT, [email protected]

Keep your webdesign simple andeasy to navigate,with nothingdetracting from theartwork itself.www.lhouette.com,the site of artistL’houette, is anexample of effectiveweb design

Page 64: August Art Business Today

64 August 2013 ART BUSINESS TODAY

AGENTS & JOBS

Experienced picture framer required tojoin a busy team based in East Twickenham.The successful applicant must be used toworking in a busy environment. Must becapable of using most framing equipmentincluding a computerised mountcutter.Must be capable of working to a highstandard. Must be able to work every otherSaturday. Good rate of pay for the rightperson. Do not apply unless you are anexperienced picture framer. Contact eitherRichard or Simon, preferably by [email protected], or phone 020 8892 1530

PRINTS AND ORIGINALS

Fine art photography of London availablein limited editions from Mr Smith WorldPhotography. We supply homes and officesinternationally. Call now to discuss bespokecollections. [email protected] fine art prints available on canvasand paper in a range of sizes to suit anywall. View our unique collection includingVintage Bollywood film posters online.www.allindiaarts.comJacqueline Stanhope Fine Art - original oilpaintings and limited edition prints at tradeprices. International delivery. Free printbrochure on request. 0191 384 5343 orwww.jacquelinestanhope-fineart.com

MATERIALS & EQUIPMENT

Mounts4You. Online web based mountcutting service. www.mounts4you.co.ukHardwood wedges for stretched canvases.Over 50% of 19th and 20th centurystretched canavases have broken or missingwedges. We manufacture eight differentsize/thickness combinations of replacementhardwood wedges, £5.50 per set of ten plus£3.50 p & p per order. Try the StudioSelection:10 each, 4 useful sizes, £23.50 postpaid and save £2. Tel 01603 743374 withcredit/debit card details. Leveton Studio,Orman House, 17a Grove Avenue, NewCostessey, Norwich, NR5 0JDPlay and display art vinyl album flip frames.White and black. Single item £12+VAT, tripleset £25+VAT, limited stock. Carriages cost.Contact [email protected] or 01204 397707Stretcher bars and canvases made tomeasure in the UK. Fast turnaround.Softwood and hardwood bars. Any size from200mm to 3000mm. Print stretching service.Made by the UK’s leading manufacturer.For a catalogue call us now on +44 (0)1212480030. www.harrismoorecanvases.co.uk

REPLYING TO A BOX AD? Email yourcontact details to [email protected] or fax 020 7381 2596. We will forwardyour details to the advertiser

B2B

BUSINESSES FOR SALE

Manchester framing business, training andtesting centre. Gross profit during recession£35K. Massive customer base. Present ownercruising into retirement. Massive potential.Full training given. Lock, stock and barrel£75K. 07775 883391

SERVICES

Affordable giclée printing for galleries,framers and artists. Easy upload, tradediscounts and great prices. Specialists inaffordable canvas prints. Visit point101.comfor more information and full price lists orcall +44 (0)20 7241 1113Digital artwork suppliers. High volumephotographic restoration and enhancementservices. Range of photo-to-art productsavailable includes Caricatures, Pop Art, andFantasy templates. Free to register. 0208 144 2472 or [email protected] pricing software available for bothMacs and PC's and in imperial or metricmeasurements. Powerful yet simple to useand easily adapted to suit all businesses. Anindispensable tool for the modern framingbusiness. Visit www.royallframing.co.uk orcall Mike Royall GCF on +44 (0)1454 617022Richard C O Lovesey Fine Art & DesktopPublishing. Personalised stationery, businesscards, all in full colour. Products for artists:greeting cards, keyrings, notelets. Gicléeprinting. Mountcutting service. +44 (0)1507 600836www.loveseyfineart.comThe Association of Animal Artists invitesartists working in any media to join forexhibition opportunities, workshops, fieldtrips, AAA Art Rendezvous Days and theopportunity to work from life with the AAAEn Plein Air Group. Please visitwww.associationofanimalartists.com

Daler Rowneyinspiring creativity since 1783For all mountboard requirements,please contact:Tom HopperKey Account Manager - [email protected]

Subscribe to our weekly promotion

For saving up to 50% offTop brands of consumables, machines and serving

Subscribe to:[email protected]

Gallery of Contemporary Arts & Crafts,Long EstablishedBusiness,Beautiful Market Town,Leasehold £149,950 Ref F541

For SaleOff The Wall24 Hill Street, Corbridge NE45 5AA

Call 0191 2120000www.rookmatthewssayer.co.uk

Page 65: August Art Business Today

August 2013 65ART BUSINESS TODAY

TRAINING

Applegarth Framing, Derbyshire. Individualframing training, beginners to advanced,courses tailored to suit students’requirements. Contact Mary Evans GCF Advon 01283 703403 [email protected] of Framing Training School.www.fringearts.co.uk or call Lyn Hall GCFAdv to request prospectus. Flexible trainingto suit your needs. Accommodationavailable. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuitionon all aspects of picture framing offered tonew and experienced framers. Fine Art TradeGuild and ILA Scotland accredited. Call Richard 07821 918 476www.atkinframers.co.uk

Down School of Picture Framing. ALLcourses accredited by the Fine Art TradeGuild. Call Steven McKee GCF Adv 028 92693807 / 07834 787487downschoolofpictureframing.co.ukHedgehog Art & Framing is a Fine Art TradeGuild accredited trainer. Basics to advanced,worldwide training on your premises. Over500 students to date. Roy Rowlands GCF01527 876293, [email protected] a Frame - Individual framing training by aqualified GCF (Hertfordshire/Essex borders).Courses fully accredited by the Fine ArtTrade Guild. Call Richard Williams GCF on01279 260069, www.inaframe.co.ukNorthern Framing School, Sheffield. Run bytrainer and author Pete Bingham GCF. Allaspects of framing, including GCF refreshercourses and 4-day beginner course. 0114245 1547 or [email protected]

Royall Framing (Bristol). Individual or jointtuition is offered by Mike Royall who's beena GCF since 1994 and is the only framingtrainer in the UK who’s also a qualified adulteducation teacher. All courses are fullyaccredited by the Fine Art Trade Guild.For more information visitwww.royallframing.co.uk or call Mike on+44 (0)1454 617022Sophie Brown Conservation Framing.Registered GCF tester in Australia. Individualtuition from basic to advanced framing. Theemphasis is on conservation.www.conservationframing.com.au+61 2 9518 0624Sports Framing offer training from basicsup to GCF standard. I day engineeringcourses on the Morsø. Oldham, Lancs.www.sportsframing.co.ukUK School of Framing. A range of coursesavailable at a pace to suit each level to allowstudents to enjoy and absorb what is taught.Courses take place at venues all over the UKand are accredited by the Fine Art TradeGuild. www.ukschoolofframing.com,01494 459545Wessex Pictures Framing School (est 1987)offers training to novices and experiencedframers. It is recognised by the Fine Art TradeGuild. The 5-day course in Leatherhead is£395 + VAT. Phone Garry White GCF, 0845 456 9970

OCTOBER 2013 DEADLINEPlease send coupon and payment by 16 September to:Art Business Today, 16-18 Empress Place,London SW6 1TT, UK

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Harlequin Frames, Lincolnshire. Individually

tailored textile framing workshops. Contact

Mal Reynolds GCF Adv to discuss details

01673 860249 or e-mail

[email protected]

GILDING COURSESA practical introduction to water andoil gilding in an intensive 3-daycourse with an optional 4th daycovering antique frame restoration.Courses held in London, Oxford,Salisbury, Newark, Hastings andScotland.

www.gildingcourses or call Jan Pike on 01424 754104 or07973 732184

ConservationFraming

Annabelle Ruston

A Fine Art Trade Guildpublication

Supported byConservation by Design

Order at www.fineart.co.ukor contact Moira Sanderson 020 7381 6616 [email protected]

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ConservationFraming byAnnabelleRuston ispublished by theFine Art TradeGuild with thesupport ofConservation byDesign. 128pp;paperback;colourphotographs;£12.99 (£11 tomembers), plus£2 p+p.

Page 66: August Art Business Today

What does your job entail?��(/�+,���-!��)+(�.�-"('�)+(��,,���+(&+���")-�(��!"�+�,��" "-�%��"%�,��+(&�(.+,-.�"(,�/"��(.+�0�����,���(+��+"' ,2,-�&��-!+(. !�-(�)+"'-"' ���+�&"' �)��$"' ��'����,)�-�!�����%,(�,(.+��&�-�+"�%,��'���*.")&�'-��'��&('"-(+(.+�,-+"' �'-�*.�%"-2��('-+(%�)+(���.+�,�����+��)�+���-"('",-,�0���+��)+(.��-(!�/�����'��0�+��������������(+�(.+�'/"+('&�'-�%�&�'� �&�'-�,2,-�&,��'����������(+�(.+�*.�%"-2�&�'� �&�'-�����+���"'���+-��+�����."%��&�&��+,��'��0����"����2�-!�"+��(���(���-!"�,�

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What equipment do you have? ���()�+�-��,-�-��(��-!���+-� .+,--��!'(%( 2�������%"�/��-!",�",�-!����,-��'����,-�,-��-��!'(%( 2��/�"%��%���(+)+"'-"' �)!(-( +�)!,������+���%,(��'�))+(/����),('� " " +�)!"��%��(+�-(+2�'��0��.,��-!",��*.")&�'-��(+�-!���"'��+-�&�+$�-�

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Venture Photography has studios on high streets across the UK, US andHong Kong. All printing and framing is carried out at Venture Productionsin Cheshire, which employs 45 people. Production director MIKE SWEETMAN talks to Art Business Today

ART BUSINESS TODAY66 August 2013

LAST WORD

Page 67: August Art Business Today
Page 68: August Art Business Today