AURA – “It’s your data” Data access and transfer – EC workshop

08 June 2017

John Foster

2

Connecting people to their digital lives

350m customers

3

Digital Life is life itself

4

Personal data to anonymous insights…

Personal Data Anonymous Data Aggregated Data Insight

My name is John (27) and I go to London on

Mondays at 7am. My Mobile # is …

Male (27) goes to London on Mondays

at 7am

We are 100 people under 30 and go to

London on Mondays at 7am

27% of people under 30 that live < 30km distance from the

center go to London on Mondays at 7am

5

Amazing potential at every level

$€R£

AN

ON

YM

OU

S IN

SIG

HTS

PER

SON

AL

DA

TA

6

3%

7

The biggest lie…

2500 words

75+ days p.a.

Source: Carnegie Mellon study 2008

8

Chronic

The benefits are at risk

9

A Customer relationship based on trust

new

10

11

Aura’s 3 powers

12

13

Appropriate permissions are vital

Personal insights

Aggregated insights

Explicit permission

Option to opt-out

Travel, transport & tourism Location insights

Epidemics, natural disasters…

Credit score Financial protections

Health insights…

Personal Data

Form fill KYC validation

NA NA

NA

14

Open… but with restrictions

Trusted Partners

Long Tail Developers

Minimal Insights

Unrestricted access to data

Specific restrictions

Free use of data provided

Partner hackathons

Open Innovation

Demo Sandboxes

Partners desire common APIs across operators Channel Partners facilitate this as intermediaries

GSMA “Mobile Connect” also plays a role

API call limits