Pure Source • Pure Essential Oils

Aura Cacia®

Organic Essential Oils

Giving Back: 1% of sales supports farmers and communities that produce our organic essential oils.�

SHOWN ABOVE: YLANG YLANG FIELD WORKER IN AMBANJA, MADAGASCAR

*To officially carry the USDA organic seal, a product must show that

a minimum 95% of its ingredients by weight are organic (remaining

ingredients must be approved by the USDA’s National Organic Program).

What is the difference between Aura Cacia® conventional and organic essential oil lines?

Sustainable Sourcing

Aura Cacia® team members visited Madagascar in late October, 2009 to explore sustainable sources for organic Ylang Ylang III essential oil. Ambanja is the region that produces this oil, and after seeing the abundant crop and observing the farmer’s distillation process, the team was thrilled to have found a completely sustainable operation.

Samples were rigorously tested in the Aura Cacia Quality Assur-ance lab in Urbana, IA to confirm that the oil was unadulterated. Finding that the oil was 100% pure and had the proper organic certification to meet USDA regulations, it was decided that this particular oil source was the perfect fit for the new Aura Cacia®

organic essential oil line.

SHOWN LEFT: AURA CACIA AROMATHERAPY EXPERT AND TRAINER, TIM BLAKLEY, ENJOYS THE AROMA OF FRESH YLANG YLANG FLOWERS IN AMBANJA, MADAGASCAR

All of our oils meet the same rigorous standards—backed by our sophisticated testing—for quality and purity. Aura Cacia® organic essential oils differ in how the plants used to make the oils are grown and how the oils are handled in the manufacturing process. Aura Cacia organic essential oils are certified to have been made from plants that are grown on organic farms without the use of toxic and persistent pesticides or chemicals. Because of these strict organic farming regulations, organic essential oils cost more to produce and therefore carry a higher price in the store. The payback for the extra cost goes beyond the product itself—growing organic plants is better for the environment, and organic agriculture provides key support to many small farmers and farmer co-ops around the world, including in underdeveloped Third World countries.

Our manufacturing facility and all of our organic essential oils have been affirmed as certified organic by an established third-party certifier, Quality Assurance International (QAI). Aura Cacia takes that extra step—we adhere to the strict USDA* requirements for organic products in addition to our regular certification requirements.

Who knew soccer would be a vehicle through which we could “give back” to the community we visited? Soccer is very popular in Madagascar, and there are soccer fields in every community. Each ball is worth the equivalent of 4-5 days of an average worker’s wage, so it’s rare to find children playing with real soccer balls. Instead, most of the children wrap plastic bags into a round shape then tape it together with duct tape to use as their soccer ball. During the sourcing trip, the team purchased new soccer balls and distributed them to the chil-dren in the villages. The huge smiles and laughter that resulted were a fun takeaway from the trip.

SHOWN RIGHT: YLANG YLANG COMMUNITY IN AMBANJA, MADAGASCAR

• USDA logo: 1st nationally distributed organic essential oil line with the USDA logo on the label

• 1% Fund: 1% of sales supports farmers and communities that produce our organic essential oils

• Single origin: consumers know exactly where the oil comes from

• Purity guarantee: all oils are GC/MS tested to confirm purity and naturalness

• Square amber bottle: consumers identify this square bottle with the Aura Cacia® brand

• Aroma note on label: helps consumers understand what oils to use when creating their own blends at home

• AHPA Compliant: label adheres to the American Herbal Products Association requirements

• Merchandising tools: include real sourcing photos, communicate purity guarantee and 1% fund

O R G A N I CSingle Origin Single Origin

1 0 0 % P U R E

E S S E N T I A L O I L

B E N E F I TSensualizing

A R O M AFloral

Middle Note

P L A N T PA RTFlowers

S O U R C EMadagascar

Cananga odorata (ylang ylang) oil

YlangYlang III

1 % O F S A L E Ssupports farmersand communities

that produce our organic essential oils.

TESTED A

ND

VERIFIED FO

R PURITY

Gas Chrom

atography/Mass Spectrom

etry

CAUTION: IF PREGNANT, SUFFERING FROM ANY MEDICALCONDITION, OR TAKING MEDICATION, CONSULT A HEALTH CAREPRACTITIONER BEFORE USE. AVOID EYES AND MUCOUS MEMBRANES

DILUTE PROPERLY · MAY IRRITATE SKINNOT FOR INTERNAL USE · KEEP OUT OF REACH OF CHILDREN

DISTRIBUTED BY FRONTIER NATURAL PRODUCTS CO-OP

NORWAY, IA 52318 USA WWW.AURACACIA.COM

©2010 FRONTIER

NET .25 FL OZ (7.4mL)

L190807

CERTIFIED ORGANIC BY QAI

• The U.S. natural health and beauty care (HBC) market will charge

toward sales of $12 billion in 2014 as more American consumers

go natural, organic, and green. In 2008, the U.S. market grew

8% and approached $7 billion. (Source: Packaged Facts - Natural

and Organic Personal Care Products in the U.S., 4th Edition)

• Sales of organic essential oils are up. Organic brands

have grown an average of 21% in the last 12 weeks alone.

(Source: SPINSscan X-Wf ending 11/28/09)

• When asked if tying products to a cause would influence

a purchase decision, focus group participants voted yes.

(Source: Aura Cacia proprietary research, 2009)

USDA Logo

Aroma Note

Single Origin

Purity Guarantee

1% Fund

We supply complete user information on the label of each essential oil.

Along with the botanical name, origin, and usage cautions, each label identifies the plant part that is

used and the primary benefit of the oil.

Giving Back

Facts & Trends

Points of Difference

Sustainable Sourcing

PRODUCT NAME SIZE UPC

Basil, Sweet 0.25 fl. oz 0-51381-90816-4

Bergamot 0.25 fl. oz 0-51381-90821-8

Cinnamon Leaf 0.25 fl. oz 0-51381-90829-4

Citronella 0.25 fl. oz 0-51381-90828-7

Clary Sage 0.25 fl. oz 0-51381-90811-9

Clove Bud 0.25 fl. oz 0-51381-90809-6

Cypress 0.25 fl. oz 0-51381-90817-1

Geranium 0.25 fl. oz 0-51381-90808-9

Grapefruit 0.25 fl. oz 0-51381-90813-3

Lavender 0.25 fl. oz 0-51381-90801-0

Lavender, Spike 0.25 fl. oz 0-51381-90823-2

Lemon 0.25 fl. oz 0-51381-90810-2

Lemongrass 0.25 fl. oz 0-51381-90815-7

PRODUCT NAME SIZE UPC

Marjoram, Sweet 0.25 fl. oz 0-51381-90825-6

Orange, Sweet 0.25 fl. oz 0-51381-90812-6

Oregano 0.25 fl. oz 0-51381-90824-9

Patchouli 0.25 fl. oz 0-51381-90805-8

Peppermint 0.25 fl. oz 0-51381-90803-4

Pine 0.25 fl. oz 0-51381-90820-1

Rosemary 0.25 fl. oz 0-51381-90806-5

Tea Tree 0.25 fl. oz 0-51381-90804-1

Vetiver 0.25 fl. oz 0-51381-90819-5

Ylang Ylang III 0.25 fl. oz 0-51381-90807-2

1-Tier Organic Drawer Display 39-ct. 0-51381-99862-2

2-Tier Organic Drawer Display 78-ct. 0-51381-99861-5

Organic Top-Selling Variety Pack 25-ct. 0-51381-99860-8

1-Tier Organic Display• Hardwooddisplaycontaining3unitseachofthefollowingcertifed

organicessentialoils:cinnamonleaf,clovebud,geranium,grapefruit,lavender-2facings,lemon,orange(sweet),patchouli,peppermint(natural),rosemary,teatreeandylangylangIII.Includes1testerforeachoil,anaromatherapywheelanda50-packofessentialoilbrochures.

• AssembledDimensions:16”Wx9”Hx10.875”D(withheader)• UPC:0-51381-99862-2

2-Tier Organic Display• Hardwooddisplaycontaining3unitseachofthefollowingcertifedorganic

essentialoils:basil(sweet),bergamot(natural),cinnamonleaf,citronella,clarysage,clovebud,cypress,geranium,grapefruit,lavender-2facings,lavender(spike),lemon,lemongrass,marjoram(sweet),orange(sweet),oregano,patchouli(dark),peppermint(natural)-2facings,pine,rosemary,teatree-2facings,vetiverandylangylangIII.Includes1testerforeachoil,anaromatherapywheel,anda50-packofessentialoilbrochures.

• AssembledDimensions:16”Wx13.25”Hx10.875”D(withheader)• UPC:0-51381-99861-5

Organic Top-Selling Variety Pack• Includes10(0.25fl.oz.)unitsofcertifiedorganiclavenderand

5(0.25fl.oz.)unitseachofcertifiedorganic,peppermint(natural)sweetorangeandteatree

• Assembleddimensions:4.8125”Wx6.5”Hx4.8125”D• UPC:0-51381-99860-8

Aura Cacia ~ Urbana, IA 52345 ~ 1-800-437-3301 ~ www.auracacia.com

Organic Essential Oils 0.25 fl. oz., 0.8465”W x 2.362”H x 0.8465”D