aurora: aggregated university online reputational assessor · world 100 universities to assess...

AURORA: Aggregated University

Online Reputational Assessor

Prepared for:

University of Manchester

Prepared by:

The World 100 Reputation Network

www.theworld100.com

January 2014

http://www.theworld100.com/

AURORA: Aggregated University Online Reputational Assessor Strictly Confidential

© 2014 The Knowledge Partnership 1

Contents

Introduction ........................................................................................................................... 2

Quantitative Analysis............................................................................................................. 4

Volume of Coverage for World 100 Universities ................................................................ 4

Volume of Coverage for Participating World 100 Network Members .................................. 7

Qualitative Analysis ............................................................................................................... 8

Individual Analysis for Manchester .................................................................................... 8

Group Analysis – Overall Impact ....................................................................................... 9

Group Analysis – Average Impact (Article Quality) .......................................................... 15

Group Analysis – Monthly Comparison ............................................................................ 16

Group Analysis – Research Focus .................................................................................. 17

Group Analysis – Monthly Comment ............................................................................... 19

Group Analysis – Article Focus ........................................................................................ 21

Summary of Article Impact Scores ...................................................................................... 23

Individual Article Reports .................................................................................................... 26



Introduction

Aurora was developed in 2009 as a response to the fact that there was no reliable way for

World 100 universities to assess their media and reputational impact (some might call it

brand image) on the international stage, other than through the league tables themselves.

Whilst these rankings capture academic performance and peer commendation, they don’t

actually enable institutions to evaluate the reach or strength of their reputation amongst

wider publics and on an international basis.

Aurora therefore is a tool designed to map international media articles both quantitatively

and qualitatively to allow members of the World 100 Reputation Network to see the extent to

which their reputation is amplified in the international media. Aurora was originally run for six

months in 2009/10 followed by a full 12 months in 2010/11. With continuing support from our

members, we are running Aurora for its fifth year, and hopefully making it even more useful.

Over the past five years it has been interesting to follow long-term stories featuring the

institutions that participate in Aurora. For example, continuing research and discoveries

around Graphene have kept Manchester firmly in the media spotlight, while Nottingham

often comments on Chinese politics and seems to be a leader in international expansion.

Aurora allows us to observe and comment as universities build these niche areas of

specialisation, and we look forward to following their development over the next 12 months.

As we move towards REF 2014 in the UK, the reporting will continue to focus on research

stories. Although it is clear that measuring “impact” will be much more important in the UK

over the next few years, it also has global importance; we have demonstrated in the previous

studies that the proportion of research stories is often very high for non-English speaking

universities. We will focus on how much impact is received through media articles, what

types of research are most impactful, and ways in which institutions can try to increase their

impact through research.

In 2013/14, we have six institutions participating in Aurora: Manchester, Helsinki,

Nottingham, Queen Mary, LSE and Lancaster. We are also extending the tool to the

Research Members of the W100 Network by providing a brief overview of the international

media coverage of the World 100 universities, based on the quantitative analysis provided in

the Aurora report.

How it works

The full Aurora report contains two sections. The first is a quantitative assessment of the

total number of international media mentions during the assessment period (the first full

week of each month). This is carried out for all 150+ institutions who are ranked in the top

100 by the SJT, THE or QS world rankings and helps to set the monthly context for overall

media volume.

The second aspect is a qualitative study carried out for the participating World 100

members that provides an in-depth comment on the media impact each month by analysing

and comparing across the World 100 sample. Analysis scores individual articles for their

reputational impact and our reporting picks up interesting stories and trends, looking in detail

at what constitutes a “high impact” story for that month. Also provided is an individualised

summary of your institution’s media mentions, as well as individual article reports in which



each mention is presented in detail, with every variable that it was scored by. This section

gives the most in-depth explanation as to why a media story generated a high or a low score

and is useful for making comparisons between stories.

Owing to its depth and analysis, Aurora continues to break new ground in the field of

assessing the impact of media communications. As the methodology is highly complex and

each article is being scored by two totally independent scrutinisers, slight refinements to the

methodology may be made each month. This is to improve the rigidity of findings, to reduce

the subjective elements as much as possible, and to make the results as useful as possible.

We will notify members in the report introduction if any changes are made.

We currently have a stable methodology, however, which we believe is providing reliable

results to our members. Therefore, we have decided not to make any methodological

changes for the start of the 2013/13 period. We would welcome any comments or

suggestions you may have about the methodology or reporting.



Quantitative Analysis

Volume of Coverage for World 100 Universities

The volume of media mentions was measured for all 150+ institutions who qualify as a

“World 100” university. Owing to the number of institutions, only the first 40 have been

shown in the chart below. Different colours highlight an institution’s country.

Figure 1: Volume of international media coverage for World 100 ranked universities

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Overall Coverage

There was a very mixed picture and more varied pattern than usual for the Top 40 World 100

HEIs in terms of volume of media coverage in January 2014.

There were 2,069 articles across the Top 40 – an average of 52 stories apiece – although

Cambridge led by a wide margin with 189 stories.

The top 6 institutions were all British this month, followed by one Irish university in 7th place

with 78 stories – Trinity College, Dublin which also appeared in the Top 40 in December

2013.

UK and North American universities

There are 16 UK and 11 US universities in the Top 40 table by media volume. In 8th place

Harvard is the highest ranking US university by media volume with 55 stories.

Cambridge, King’s and LSE are the three highest ranking UK universities by media coverage

with Oxford in an unusually low position – in 5th place with 128 stories, following Imperial with

134 stories. UCL followed in 6th place with 100 stories.

LSE had the highest volume of coverage for any of the Aurora suscribers and W100

Research Members and came in third place with 141 stories, references and citations.

Manchester and Nottingham are again the UK Aurora Subscribers with the highest volume of

coverage after LSE – in 17th and 18th place with 42 and 39 stories apiece. Lancaster, with 11

stories, and Queen Mary, with ten stories, did not appear in the Top 40 this month.

Edinburgh is the highest ranking Scottish university in 20th place with 3 stories. Glasgow is in

50th place with 20 stories.

Bristol, a UK W100 Research Member, is in 1th place with 46 stories followed Southampton

in 30th place with 30 stories. Sheffield and Warwick were in 36th and 37th position with 24

articles each, and Cardiff and York appear in 44th and 45th position with 22 stories.

Australian universities

Six Australian universities featured in the Top 40 this month. The University of New South

Wales and University of Sydney are the highest ranking Australian institutions in 13th and

14th place with 45 stories each.

Melbourne is in 16th place with 44 stories and references and Monash is in 27th place with 30

stories. Adelaide and Queensland are in 32nd and 33rd places with 28 stories each.

Oriental and Middle Eastern Universities

Hong Kong regularly achieves the highest volume of coverage for Oriental universities in the

Anglophone world. This month it is in 15th position with 44 stories – a fall from its

exceptionally high position in December with 78 stories and 6th place.

The Israeli Technion (IIT) is in 21st position with 35 stories. Seoul is in 31st position with 28

stories, and Peking is in 35th place with 24 stories. Tokyo, a W100 Research Member is in

60th position this month with 16 stories.



Scandinavian Universities

There were no Scandinavian universities in the Top 40 table this month, although Uppsala

and the Karolinska Institute narrowly missed the table appearing in 41st and 42nd position

respectively.

Helsinki, an Aurora Subscriber had a relatively low number of stories and appeared in 123rd

position. Copenhagen, a W100 Research Member was in 58th place with 16 stories. Other

Scandinavian W100 Research Members, Lund and Aarhus appeared in 79th and 105th place

with 11 and eight stories respectively.



Volume of Coverage for Participating World 100 Network Members

The graphs below look at the volume of coverage for the members of the World 100

Reputation Network who are participating in Aurora – either as a Research Member or as an

Aurora Subscriber.

Figure 2: Quantitative results for W100 Research Members

Table 1: Quantitative results for Aurora participants and Research Members

W100 Research Members

Number of stories

W100 Research Members

Number of stories

LSE 141 Cardiff 22

UCL 100 York 22

Bristol 46 Glasgow 20

Melbourne 44 Copenhagen 16

Manchester 42 Tokyo 16

Nottingham 39 Lancaster 11

Edinburgh 37 Lund 11

Southampton 30 Queen Mary 10

Sheffield 24 Aarhus 8

Warwick 24 Helsinki 6

Aurora Subscribers are marked in bold.

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Qualitative Analysis

Individual Analysis for Manchester

In the monitored period this month, there have been 36 media stories concerning

Manchester. All of these returned positive impact scores.

The overall reputation score gained by Manchester was 19,573. The average score for one

article was 544 compared with 616 across the sample.

The highest impact score Manchester received was 7,600 for the story “Corporate

sustainability messaging isn't working - it's time to look to the arts” featured in The Guardian.

See: http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-

response

This piece is discussed in detail in this month’s Article Focus.

The highest score across the sample for a single article was 23,750, and was received by

Nottingham for the story “Top tips for interviews - a University of Nottingham perspective”

featured in The Guardian.

See: http://www.theguardian.com/university-nottingham-employability/1

The lowest impact score Manchester received was 6 for the story “Delcam UK Liverpool

hires Ryan Rafferty for sales” featured in TenLinks.com. This contains a brief reference to

the University in a piece about the appointment of a graduate to a sales role.

The lowest score across the sample was -7,600, and was received by LSE for the story

“Cost of cheapest university rooms rises by 11 % over last three years” featured in The

Guardian.

See: http://www.theguardian.com/education/2014/jan/15/cost-cheapest-student-

accommodation-rises

http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-response


http://www.theguardian.com/university-nottingham-employability/1

http://www.theguardian.com/education/2014/jan/15/cost-cheapest-student-accommodation-rises




Group Analysis – Overall Impact

The graphs below includes the six institutions whose articles have been qualitatively

analysed. The bars show the volume of media mentions and the data points represent the

total qualitative impact scores. (Note that these numbers may differ from the previous chart

as some may have been removed during reading due to paywalls, unavailable websites or

duplicate articles.)

Figure 3: Quantitative results for universities participating in Aurora

January can be quite a ‘slow’ month for higher education stories and most Aurora

comparison participants had fewer stories than usual this month. LSE is the exception by a

wide margin – 129 stories compared with 36 apiece for Manchester and Nottingham.

However, the level of coverage for LSE is not as high as these figures might suggest.

Literally dozens of references in LSE’s case came in reviews of the new ‘Jack Ryan’ action

movie where the protagonist is briefly shown as a student at LSE at the time of the 9/11

terrorist attacks. Of course, no institution is going to quibble at references in a block-buster

movie on worldwide release, but this volume of coverage does not necessarily lead to high

reputational scores in the Aurora context. However, LSE’s overall reputational score was

high this month and the factors affecting this will be examined in this report.

Lancaster and Queen Mary had a very similar number of stories – 11 and 10 respectively.

Helsinki only had four stories that were eligible for assessment once repetitions had been

taken into account.

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Figure 4: Participating members’ media volume and total impact score

LSE had a high reputational impact score in relation to its volume of coverage, due to

exposure in some high impact media around the world. The institution’s reputational impact

score was 56,623.

Nottingham is close behind in reputational impact score terms with 51,559 – but from a lot

less stories – some 36 in all. This month Nottingham featured in several high profile stories

with news about research initiatives and informed comment on current and international

affairs.

Manchester’s overall reputational impact score was 19,573, also from 36 stories.

Lancaster had a reputational impact score of 875 from 11 stories and received relatively low

coverage in high profile media this month.

Queen Mary’s reputational impact score was 10,261 from 10 stories. The University’s

reputational impact score was high in relation to its comparatively low volume of coverage,

thanks to some high impact articles.

Helsinki’s four stories yielded a reputational impact score of 399.

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Table 2: Aurora participants ranked by total impact score

University Number of Stories Total Impact Score Average Impact

Score

LSE 129 56,623 439

Manchester 36 19,573 544

Nottingham 36 51,559 1,432

Lancaster 11 875 80

Queen Mary 10 10,261 1,026

Helsinki 4 399 100

LSE’s highest scoring story appeared in The Huffington Post and featured an interview and

profile of the American economist, Janet Yellen – an LSE alumna. The article earned LSE

11,970 reputational impact points.

See: http://www.huffingtonpost.com/cherno-jobatey/my-meeting-with-janet-

yel_b_4618458.html

LSE receives plenty of references to high profile alumni and to conferences, talks and events

taking place on its premises. It is also cited approvingly for social policy comments and

research in publications and on websites from all points of the political compass – although it

also receives more than its fair share of suspicious comments from right-wing pundits in the

USA who see it as a hot-bed of socialist or Islamist views. Conversely, there are some left-

wing publications and sites which treat LSE as part of the global capitalist establishment.

There were a number of comments of this kind about LSE this month, but not of such weight

or vehemence to result in negative scores.

However, LSE did receive negative press in The Guardian following an increase in student

accommodation fees. LSE was singled out for particular censure with comments from the

Students’ Union used to criticise the increased charges. The article received a negative

score of -7,600.

See: http://www.theguardian.com/education/2014/jan/15/cost-cheapest-student-

accommodation-rises

More positively, LSE received approving or upbeat coverage for academic initiatives and

comment.

The Telegraph cited a 2013 report by LSE’s Professor of Public Policy, Edward Page which

found evidence that the Government ‘leaned’ on academic departments across the UK to

produce ‘politically useful reports’ that backed up their policies or stance.

The report was cited approvingly and a link provided to an LSE blog page outlining Professor

Page’s findings in detail. The story gained LSE 1,710 reputational impact points and was

one of several articles which used academic comment and research from the institution to

add weight or colour to news stories and features.

See: http://www.telegraph.co.uk/science/10576362/Politically-useful-science-is-no-use-for-

democracy.html

http://www.huffingtonpost.com/cherno-jobatey/my-meeting-with-janet-yel_b_4618458.html

http://www.huffingtonpost.com/cherno-jobatey/my-meeting-with-janet-yel_b_4618458.html



http://www.telegraph.co.uk/science/10576362/Politically-useful-science-is-no-use-for-democracy.html

http://www.telegraph.co.uk/science/10576362/Politically-useful-science-is-no-use-for-democracy.html



Another example is the way that an LSE report which identified seven distinct social classes

in contemporary Britain continues to be cited in articles about social and economic divisions.

A piece in The Guardian which cites LSE research in relation to Ed Milliband’s comments

about the ‘squeezed middle class’ gained the University 3,088 reputational impact points.

See: http://www.theguardian.com/politics/2014/jan/14/ed-miliband-squeezed-middle-class

There were also smaller references to the involvement of LSE staff in conferences and

public debate worldwide. A debate about the factors influencing voting patterns in India at

the Jaipur Literary Festival featured LSE professor Makuliki Banerjee and received

widespread coverage across the sub-continent.

For one example, see The Times of India: http://articles.timesofindia.indiatimes.com/2014-

01-18/india/46323988_1_india-votes-aam-admi-political-parties

Comment from LSE’s Tony Travers also featured in a Washington Post article about global

reactions to the latest revelations about US surveillance activities among its closest allies.

See: http://www.washingtonpost.com/world/tepid-global-reaction-to-obamas-nsa-

vow/2014/01/17/a37a43ac-7fb5-11e3-97d3

By far the largest amount of coverage for LSE came in single references to a scene in the

new ‘Jack Ryan’ film, Shadow Recruit. Tom Clancy’s cold war hero Jack Ryan is given a

make-over or ‘reboot’ to use the current terminology in a block-buster movie starring Chris

Pine, Keira Knightley and Kenneth Branagh. The film receives mixed reviews and also

evoked some comment pieces about post-Cold War politics. Reactions to the film and the

setting of some scenes at LSE are discussed as part of the Group Analysis: Monthly

Comment section of this report.

Nottingham’s highest scoring story was also the highest overall in the sample this month. A

Guardian piece offering tips for university interviews was sponsored by the University on the

‘partnership zone’ of the newspaper’s website – gaining the University 23,750 reputational

impact points.

See: http://www.theguardian.com/university-nottingham-employability/1

In terms of unsponsored coverage, the University’s top scoring story appeared in BBC

coverage of cruelty to cattle following the conviction of a farmer for cruelty and neglect. The

University’s School of Biosciences was cited in a wider examination of the issues with a link

to the School’s website. The article gained Nottingham 18,620 reputational impact points.

See: http://www.bbc.co.uk/news/uk-england-25776100

There were also comments from Nottingham staff and students in a BBC article about the

increasing popularity of ‘burlesque’ stage shows which have drawn both criticism of sexism

and exploitation on the one hand and claims of ‘empowerment’ on the other.

The story gained Nottingham 6,318 reputational impact points and appeared in advance of a

BBC East Midlands documentary on the subject.

See: http://www.bbc.co.uk/news/uk-england-25782781

http://www.theguardian.com/politics/2014/jan/14/ed-miliband-squeezed-middle-class

http://articles.timesofindia.indiatimes.com/2014-01-18/india/46323988_1_india-votes-aam-admi-political-parties

http://articles.timesofindia.indiatimes.com/2014-01-18/india/46323988_1_india-votes-aam-admi-political-parties

http://www.washingtonpost.com/world/tepid-global-reaction-to-obamas-nsa-vow/2014/01/17/a37a43ac-7fb5-11e3-97d3

http://www.washingtonpost.com/world/tepid-global-reaction-to-obamas-nsa-vow/2014/01/17/a37a43ac-7fb5-11e3-97d3

http://www.theguardian.com/university-nottingham-employability/1

http://www.bbc.co.uk/news/uk-england-25776100




Nottingham had one negative story in the form of a comment piece in The Australian about

UK universities allegedly putting pressure on staff to award higher grades. The story follows

news that the University of East Anglia circulated an internal document stating that too few

students were being awarded 2:1s and Firsts. Nottingham is among several universities

where internal documents are interpreted to indicate managerial concern about the levels of

awards in relation to those from ‘comparable universities’.

There is a strong refutation from the University that academic degree grades have been

artificially inflated in recent years. Nevertheless, the overall tone is a negative one and the

story resulted in -720 points for Nottingham.

See: http://www.theaustralian.com.au/higher-education/unis-accused-of-inflating-degrees-

in-bid-to-climb-leage-tables/story-e6frgcjx-1226800903137

Manchester scored 7,600 for featuring comments from Stephen Bottoms, a professor of

contemporary theatre and performance. The professor produced an acclaimed ‘site-specific’

performance along the Leeds-Liverpool canal in Shipley, West Yorkshire and suggests that

the arts have a major role to play in urban regeneration and sustainability.

See: http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-

response

There was a more light-hearted, satirical – and potentially negative – comment about

Manchester ‘boffins’ in another Guardian piece which challenged the formulae which some

academics have developed to assess how certain days can be more ‘depressing’ than

others – the notorious ‘Blue Monday’ effect.

A humorous piece by Dean Burnett in the ‘Brain Flapping’ section of the newspaper’s

website makes wry fun of a ‘sleep equation’ drafted by Dr Penny Lewis who runs the

University’s ‘sleep lab’. The article did not result in a negative score for the University as it

employed gentle humour and did not constitute an attack on the institution’s reputation.

See: http://www.theguardian.com/science/brain-flapping/2014/jan/20/blue-monday-bad-

science-and-nonsense-pr

Lancaster received very little high-profile coverage this month. Its most substantial articles

appeared in pieces written by academics on the university-sponsored information exchange

website, The Conversation.

See: http://theconversation.com/forget-the-grumbling-morrissey-a-worthy-winner-of-ts-eliot-

prize-22024

And: https://theconversation.com/trolling-stays-with-you-long-after-the-abuse-21905

Queen Mary featured in a substantial Guardian article on the use of nanotechnology in

dental health. The University’s Dr Robert Hill was cited in connection with the development

of toothpaste that contained natural nanoparticles of silica with no adverse consequences for

users. The story gained Queen Mary 7,600 reputational impact points.

See: http://www.theguardian.com/what-is-nano/small-world/nanotechnology-in-your-

toothpaste

http://www.theaustralian.com.au/higher-education/unis-accused-of-inflating-degrees-in-bid-to-climb-leage-tables/story-e6frgcjx-1226800903137

http://www.theaustralian.com.au/higher-education/unis-accused-of-inflating-degrees-in-bid-to-climb-leage-tables/story-e6frgcjx-1226800903137



http://www.theguardian.com/science/brain-flapping/2014/jan/20/blue-monday-bad-science-and-nonsense-pr

http://www.theguardian.com/science/brain-flapping/2014/jan/20/blue-monday-bad-science-and-nonsense-pr

https://theconversation.com/trolling-stays-with-you-long-after-the-abuse-21905

http://www.theguardian.com/what-is-nano/small-world/nanotechnology-in-your-toothpaste

http://www.theguardian.com/what-is-nano/small-world/nanotechnology-in-your-toothpaste



In an article about the UK’s apparent failure to capitalise on North Sea Oil revenue in The

Guardian, columnist Aditya Chakrabortty quotes an estimate by Queen Mary professor of

accounting, Sukhdev Johal. The Professor suggests that revenues could have risen as high

as £850bn had they been invested wisely. The article gained Queen Mary 1,900 reputational

impact points.

See: http://www.theguardian.com/commentisfree/2014/jan/13/north-sea-oil-money-uk-

norwegians-fund

Helsinki had little international coverage this month. Its largest story concerns the level of

expenses incurred by an Australian politician during a fact-finding visit to Finland to learn

more about the country’s widely admired education system. The interview with Education

Minister Adrian Piccoli was accompanied by a satirical cartoon on The Australian website

and questions about the $43,000 spent on the Minister’s trip to London and Helsinki – and

the time taken off to go skiing and sight-seeing.

The story was bad news for Mr Piccoli but neither Finland nor the University of Helsinki are

mentioned in negative terms.

See: http://www.theaustralian.com.au/news/gonskiing-minister-misses-first-meeting-on-

43000-trip/story-e6frg6n6-1226802732836

http://www.theguardian.com/commentisfree/2014/jan/13/north-sea-oil-money-uk-norwegians-fund

http://www.theguardian.com/commentisfree/2014/jan/13/north-sea-oil-money-uk-norwegians-fund

http://www.theaustralian.com.au/news/gonskiing-minister-misses-first-meeting-on-43000-trip/story-e6frg6n6-1226802732836

http://www.theaustralian.com.au/news/gonskiing-minister-misses-first-meeting-on-43000-trip/story-e6frg6n6-1226802732836



Group Analysis – Average Impact (Article Quality)

The graph below plots the number of media mentions against each institution’s average

impact score.

Figure 5: Participating members’ media volume and average impact score

Nottingham achieved the highest average impact score per article with 1,432.

Queen Mary’s average article impact score was 1,026 and Manchester’s was 544.

The average impact score was 439 for LSE, 100 for Helsinki and 80 for Lancaster.

Table 3: Aurora participants ranked by average impact score

University Number of

Stories Total Impact

Score

Overall Average

Article Impact

Average Impact Score

Nottingham 36 51,559 616 1,432

Queen Mary 10 10,261 616 1,026

Manchester 36 19,573 616 544

LSE 129 56,623 616 439

Helsinki 4 399 616 100

Lancaster 11 875 616 80

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Group Analysis – Monthly Comparison

The following graph shows the total volume of media mentions and the total impact score for

this month, in comparison to the previous month.

Figure 6: Participating members’ media volume and total impact score – Monthly

comparison

December 2013 January 2014

Most participants experienced a decrease in the volume of media coverage from December

2013 with the exception of LSE which saw a substantial increase. As previously mentioned,

this was largely due to references to the University in connection with the new ‘Jack Ryan’

film.

The reputational impact pattern remains similar for Nottingham and Manchester but has

fluctuated considerably across the other participants.

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Group Analysis – Research Focus

The graph below shows the proportion of the articles that were classified as ‘Research

Stories’ and the amount of impact that they created for each institution.

Figure 7: Participating members’ volume and impact from research stories

Queen Mary was the only institution to derive a significant proportion of its overall

reputational impact score from research stories this month. Some 81% of its reputational

impact score came from research related stories which made up 70% of its total coverage.

Manchester had almost half of its stories in the research category – some 47% – but these

resulted in only 8% of its overall reputational impact score – mainly because the majority of

these articles appeared in low-impact or specialist media.

The level of reputational impact at Nottingham from research coverage was even lower, at

2% of the total with 36% of all articles found in the research category.

Lancaster had 27% of its articles in the research category and these accounted for 22% of

its overall reputational impact.

LSE had only 6 research-related stories, some 5% of its total and these accounted for 1% of

its overall reputational impact.

Half of Helsinki’s stories were categorised as research-related and accounted for 44% of its

total reputational impact score.

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ber

of

researc

h a

rtic

les in p

eriod



Table 4: Aurora participants ranked by reputational impact score from research

stories

University

Number of

Research Stories

Total Research

Impact Score

Overall Number

of Stories

Overall Total

Impact Score

% of Stories that are

Research

% of Impact from

Research

Queen Mary 7 8,271 10 10,261 70% 81%

Helsinki 2 176 4 399 50% 44%

Lancaster 3 191 11 875 27% 22%

Manchester 17 1,644 36 19,573 47% 8%

Nottingham 13 1,204 36 51,559 36% 2%

LSE 6 433 129 56,623 5% 1%

Significant research stories this month included:

Queen Mary:

Cervical cancer research; the relationship between ocean currents and fluctuations in the eel

population.

Nottingham:

Arthritis/osteoarthritis research; use of cannabis to ease arthritic pain; solutions to food

waste, treatment for gout; and, rather bizarrely, Chinese research into volume of social

networking and internet use by people born under different ‘star signs’.

Manchester:

A new application for Graphene found in condom manufacture; medical comment on

Swedish womb transplants; the effect of religious observance and church-going on the

reduction of crime and anti-social behaviour – a PhD thesis widely cited on religious sites in

the USA and in the popular media.

Lancaster:

Competitive streak traced back to childhood; new data analytics approach to help retailers.

LSE:

Spur-of-the-moment holiday and leisure choices as an indicator of the level of ‘spontaneity’

in British society; the effects of climate-change differentiated by gender.

Helsinki:

The ability of dogs to recognise familiar faces from images.



Group Analysis – Monthly Comment

The Hollywood treatment and the celebrity factor – can such stories

deliver reputational impact?

There must be very few university senior managers and communication teams who would

not welcome the opportunity for their institution to feature in a block-buster movie – provided

the associations were all positive, of course.

This was LSE’s experience this month as the institutions name appeared in almost every

conceivable film review column and entertainment section of media outlets across the world.

For its appearance in a block-buster Hollywood action-film, the institution was ‘name-

checked’ in high profile media from the BBC to the Washington Post, New York Times, The

Guardian, Telegraph and Daily Mail. It also featured on a plethora of specialist cinema and

entertainment sites.

Interviews with celebrity alumni and features about rock stars, authors, actors and

broadcasters associated with particular universities also crop up regularly in the Aurora

comparisons.

There is an instance for Manchester this month with another story featuring celebrity

broadcaster and academic, Brian Cox. He is billed to play God in the long-running West End

musical Spamalot, based on Monty Python and the Holy Grail.

See: http://www.playbill.com/news/article/186604-Brian-Cox-to-Play-God-on-Screen-in-

West-Ends-Monty-Pythons-Spamalot-Joe-Pasquale-Will-Return-to-Cast

How far do these references and citations affect reputational impact? For all the wide

coverage and glamour, the reality in terms of raw reputational impact scores is actually less

than might at first be imagined.

Nevertheless, in terms of global coverage and the breadth of publications and websites the

volume can be considerable. Given the ‘reach’ of the film itself – millions of people worldwide

– the impact in branding terms is incalculable.

LSE was mentioned in dozens of publications and online reviews because of the way it

features in the opening stages of the new block-buster ‘Jack Ryan’ film. The hero from

novels by the late Tom Clancy and a series of cinema adaptations is re-imagined – or

‘rebooted’ in contemporary parlance – for a new post-Cold War generation. At the beginning

of the latest reworking of the theme, Shadow Recruit, the hero is shown studying for a PhD

at the London School of Economics when he sees the destruction on the Twin Towers

during the 9/11 attacks. Determined to help his country in its hour of need, he returns to the

USA and joins the armed forces in Afghanistan.

Reviews of the film appeared worldwide, in the Americas, Asia, Africa and Europe. Although

reviews are fairly mixed, the overall consensus is positive – but references to LSE itself are

minimal and only concern its role as a setting for the outset of the action. There is only one

reference in the dozens of reviews to the reputation of the University itself.

http://www.playbill.com/news/article/186604-Brian-Cox-to-Play-God-on-Screen-in-West-Ends-Monty-Pythons-Spamalot-Joe-Pasquale-Will-Return-to-Cast

http://www.playbill.com/news/article/186604-Brian-Cox-to-Play-God-on-Screen-in-West-Ends-Monty-Pythons-Spamalot-Joe-Pasquale-Will-Return-to-Cast



On one level, this is neither here nor there – LSE’s reputation as a world-class institution is

established and unassailable. That it features as the institution of choice for an action-hero’s

PhD on world affairs both reinforces and strengthens its position as a global brand.

Audiences do not have to be told that LSE is an academic force to be reckoned with – it is

implicit through its setting in the movie. It can be hard to quantify the reputational value of

such exposure but its impact is likely to be considerable in terms of sheer exposure.



Group Analysis – Article Focus

In this section, we will look at two important stories from this period side by side.

In a month marked by Hollywood stories and a certain amount of razzamatazz, these stories

represent the quieter and more serious tone of most university media coverage. Neither are

ground-breaking or earth-shattering but they each exemplify the judicious use of material

sourced from universities to explore news-stories in greater depth.

The BBC story examines the broader context behind the conviction of a farmer for cruelty

and neglect in the way he kept his cattle. It draws on expert comment from representatives

of various cattle-breed societies, animal welfare agencies and Nottingham’s School of

Biosciences to challenge claims that the neglected cattle had become ‘wild’ and ‘dangerous’.

All sources drew attention to the docility of cattle – something, according to Professor Phil

Garnsworthy that is not simply dependent on the physical presence of human beings but

which has been ‘bred into them over 4,000 years.’ Professor Garnsworthy argued that it

would take very extreme treatment to make cattle ‘aggressive’ as their natural reaction in the

absence of human contact would be to run away from people rather than attack them.

Professor Garnsworthy’s comments were accompanied by a link to the home-page of

Nottingham’s School of Biosciences.

The second story in the article focus this month is another instance of university activity

being cited to support a point or illustrate an example. It comes from The Guardian’s

Sustainable Living Hub, a subset of its Sustainable Business pages – one of a range of

themed or special interest pages on its website. The newspaper’s website has become

NOTTINGHAM UNIVERSITY Story 1 –Cattle Cruelty Case – what makes a cow go wild? http://www.bbc.co.uk/news/uk-england-25776100 Editorial Prominence 70 Due to: Direct quotes from university staff 5 Link to university website 10 200-500 words 30 Institutional Amplification Medium Tone Positive Reach BBC 266 Overall reputational impact 18,620

MANCHESTER UNIVERSITY Story 2 – Corporate sustainability messaging isn’t working – it’s time to look to the arts. http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-response Editorial Prominence 80 Due to: More than 500 words 40 Names staff 10 Quotes staff 5 Institutional Amplification Medium Tone Positive Reach Guardian 95 Overall reputational impact 50,540








much more targeted and interactive in recent years. It now runs articles and features that

function independently of the printed version of the paper and which seek to build an online

network or professional community or like-minded individuals.

A similar initiative – on a purely academic level – can be seen in the case of The

Conversation website, sponsored by several universities including Lancaster. Online

communities of this kind are developing alongside and in connection with traditional media

and make for a more complex and interdependent online presence.

In successive Aurora Comparison reports we are seeing the blurring of the boundaries

between sponsored features and independent articles – and there are instances of both on

The Guardian website this month.

In this instance, the Manchester story is an independent one – selected by the writer of a

comment piece to illustrate his contention that the arts have a greater role to play in

environmental sustainability than corporate marketing and sponsorship.

The writer Oliver Blatch uses the example of a ‘street-theatre’ initiative by drama students

and academics from Manchester to show how such performances can build community

cohesion. The ‘performing walking tour’ entitled ‘Multi-Story Water’ (see: http://multi-story-

shipley.co.uk/) along the canal towpath in Shipley, West Yorkshire was apparently a hit with

local residents. Manchester academic, Steve Bottoms, a professor of contemporary theatre

and performance, describes the aims of the production and its positive impact.

Such performances can focus community attention on local environmental issues, he claims.

The example is used alongside others from Wales and Bristol – some with Arts Council

funding – to call for the commercial sector to join in and sponsor similar initiatives.

The article ends with a call-to-action for sustainability professionals and experts to join the

Guardian’s Sustainable Business network in order to receive regular newsfeeds about

similar stories and initiatives.

Whilst both stories use academic examples, comment or endorsement in a ‘traditional’ way,

The Guardian example is a striking instance of how online communities are gathering for the

sharing and dissemination of news and ideas.

http://multi-story-shipley.co.uk/

http://multi-story-shipley.co.uk/



Summary of Article Impact Scores

Article

ID

Relevant

UniversitySource Name of Article Media Title

A - Editorial

Prominence

B - Institutional

AmplificationC - Tone D - Readership

E - Final Impact

Score

159 Manchester

GeePee Infotech to roll out a

cost-efficient franchisee

model for customers

The Economic Times 70 0.25 1 73 1,278

160 ManchesterYour children are now in PLKN,

can you sleep well?Malaysian Digest 65 0.25 1 1 16

161 ManchesterNext generation particle

detectors in developmentThe Financial 40 0.5 2 1 40

162 ManchesterMasculinity is more than a

maskTime 75 0.25 2 12 450

163 Manchester10 things you didn't know

about Dr Henry LoweThe Jamaica Gleaner 65 0.25 1 1 16

165 Manchester IEEE SpectrumBetter condoms through

nanotechnologyDiscovery News 55 0.5 2 1 55

166 Manchester NeuroMetrix, Inc

Jiro Nakamura M.D., Ph.D.

Joins NeuroMetrix advisory

board

The Wall Street

Journal70 0.25 1 41 718

167 ManchesterHow Greater Manchester's

eruv has changed life for JewsBBC News 85 0.25 1 266 5,653

168 ManchesterBU enters global race for

better condomBoston.com 55 0.5 2 1 55

169 ManchesterElucidating 'exchange student'

emailsThe China Post 60 0.25 1 1 15

170 ManchesterVisits to places of worship may

reduce criminalityChristian Today 60 0.75 2 1 90

171 Manchester Daily Mail

From our big surprise

department: study shows

religion cuts crime

Conservative HQ 50 0.75 2 1 75

172 Manchester

How religion cuts crime:

church-goers are less likely to

shoplift, take drugs and

download music illegally

The Daily Mail 80 0.75 2 1 120



Article

ID

Relevant


A - Editorial

Prominence

B - Institutional


E - Final Impact

Score

173 Manchester

Ex-hairdresser shortlisted to

colonise Mars: PhD student

one of 1,000 hopefuls aiming

to go on one-way trip in 2025

The Daily Mail 125 0.75 2 1 188

174 Manchester

New Edmonton Public Library

writer in residence Jason Lee

Norman discusses past with

writing and self-publishing

Edmonton Examiner 75 0.25 1 1 19

175 ManchesterScience Council lists UK's top

100 practising scientistsElectronics Weekly 80 0.25 2 1 40

176 Manchester

VHIO collaborates in

European, multi-center study

aimed at reducing side effects

of radiotherapy

Health Canal 110 0.75 2 1 165

177 Manchester Material of the future Illawarra Mercury 75 0.5 3 1 113

178 Manchester

From bacterial robots to

synthetic blood cells: the

biotech boom at British

universities

The Independent 65 0.25 2 1 33

182 Manchester Associated Press9 women in Sweden get womb

transplants KGW 75 0.25 1 1 19

183 ManchesterOn the verge of a graphene

gold rushNasdaq 50 1 2 1 100

186 ManchesterUK fracking frenzy could

breach emissions targetsNew Scientist 80 0.25 1 1 20

187 Manchester Everybody walk the dinosaur Photonics 95 0.75 2 1 143

188 Manchester

Brian Cox to play God (on

screen) in West End's Monty

Python's Spamalot; Joes

Pasquale will return to cast

Playbill 65 0.25 1 1 16

189 ManchesterCosmopolitanism and the Jews

of Central EuropePrague Post 90 0.75 2 1 135

191 ManchesterOn academic freedom and

freedom of speech

Sharnoff's Global

Views65 0.25 1 1 16



Article

ID

Relevant


A - Editorial

Prominence

B - Institutional


E - Final Impact

Score

192 ManchesterWomb transplants successfully

carried out in SwedenTech Times 80 0.25 1 1 20

193 Manchester How I survived an avalanche The Telegraph 75 0.25 1 12 225

194 ManchesterDelcam UK Liverpool hires

Ryan Rafferty for salesTenLinks.com 55 0.1 1 1 6

196 ManchesterBlue Monday, bad science and

nonsense PRThe Guardian 80 0.25 1 95 1,900

197 Manchester

Corporate sustainability

messaging isn't working - it's

time to look to the arts

The Guardian 80 0.5 2 95 7,600

198 ManchesterHousewife proves her true

love for knowledgeThe News 30 1 1 1 30

200 ManchesterThe Sunday

Telegraph

Meditation, a perfect angst

antidoteThe Vancouver Sun 80 0.25 1 1 20

201 Manchester Associated PressSwedish doctors transplant

wombs into nine womenThe Vancouver Sun 80 0.25 1 1 20

202 Manchester

While London thrives, the

gritty north struggles,

alienated and angry

Maclean's 80 0.25 2 1 40

203 ManchesterThe University of

Manchester

Targeted treatment better

than chemo in some lung

cancers

Drug Discovery and

Developement

Magazine

85 0.75 2 1 128

Individual Article Reports

University Manchester

URL http://articles.economictimes.indiatimes.com/2014-01-14/news/46185266_1_franchisee-shopping-

Source 0

Name of Article GeePee Infotech to roll out a cost-efficient franchisee model for customers

Date of Article 14/01/2014

Media Title The Economic Times

Country/Region of Media India

Main category Past students/staff news

Website type Digital version of an offline news publication

Images within the article

Article has still illustration of any kind yes

Article has a picture slideshow no

Article has video no

If yes to the previous, is it of university/current

staff/students/research

no

If yes to the previous, is it of past


no

Newsworthiness Supporting news

Extent More than 500 words

Weight given from journalistic prominence Written by a journalist who has a ‘by’ line

Links to the university

Names current staff no

A university website no

Social Networking link no

World Class Amplification

Ranks mentioned no

0

Mention international partnership/initiative/campus no

Article calls Uni world class/one of best in

world/leading etc

no

Promotion of the University

"Direct quotes" from University staff no

Mentions the University leader no

Mentions famous alumni/academics/researchers from

the past?

no

Mentions famous current students/

academics/researchers associated with the uni

no

Mentions physical locations (campus/

building/city/location)

no

Mentions university subgroups (dept/ teams) yes

Univerity in title or large bold print somewhere no

A - Editorial Prominence 70

Details above

B - Instiututional Amplification

Extent reader's attention is drawn to university's

reputation

Weak

Score 0.25

C - Tone

How positive/warm towards the university the text of

the article is

Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes

one reference to the university - Completely neutral

Score 1

D - Readership

Influence/significance of media by Alexa ranking The Economic Times

Alexa Rank

E - Final Impact Score

Product of A (visibility) x B (prominence of university

in article) x C (tone) x D (Readership)

1,278

Article Details

Typology of Article

Editorial Visibility

Scoring


URL http://devel.malaysiandigest.com/opinion/484237-your-children-are-now-in-plkn-can-you-sleep-

Source 0

Name of Article Your children are now in PLKN, can you sleep well?


Media Title Malaysian Digest

Country/Region of Media Malaysia

Main category Other

Website type digital version of an offline news publication







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no

Mentions university subgroups (dept/ teams) no



Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership

Influence/significance of media by Alexa ranking Other

Alexa Rank




16

Article Details

Typology of Article


Scoring


URL http://finchannel.com/Main_News/B_Schools/129466_Next_generation_particle_detectors_in_develo

Source 0

Name of Article Next generation particle detectors in development


Media Title The Financial

Country/Region of Media Georgia

Main category Research news

Website type Industry specific publication


Article has still illustration of any kind no





0



0


Extent 200-500 words

Weight given from journalistic prominence No named journalist






Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Medium

Score 0.5

C - Tone


the article is

Positive/fairly positive/discussing research breakthrough in neutral or positive terms

Score 2

D - Readership


Alexa Rank




40

Article Details

Typology of Article


Scoring


URL http://ideas.time.com/2014/01/13/masculinity-is-more-than-a-mask/

Source 0

Name of Article Masculinity is more than a mask


Media Title Time

Country/Region of Media USA






Article has video yes



no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is


Score 2

D - Readership

Influence/significance of media by Alexa ranking Time Magazine

Alexa Rank




450

Article Details

Typology of Article


Scoring


URL http://jamaica-gleaner.com/gleaner/20140119/out/out2.html

Source 0

Name of Article 10 things you didn't know about Dr Henry Lowe


Media Title The Jamaica Gleaner

Country/Region of Media Jamaica









no



yes









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




16

Article Details

Typology of Article


Scoring


URL http://news.discovery.com/tech/nanotechnology/better-condoms-through-nanotechnology-

Source IEEE Spectrum

Name of Article Better condoms through nanotechnology


Media Title Discovery News



Website type Digital-only news publication







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Medium

Score 0.5

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




55

Article Details

Typology of Article


Scoring


URL http://online.wsj.com/article/PR-CO-20140116-909619.html

Source NeuroMetrix, Inc

Name of Article Jiro Nakamura M.D., Ph.D. Joins NeuroMetrix advisory board


Media Title The Wall Street Journal


Main category Current students/staff news








0



0





Names current staff yes




Ranks mentioned no

0



world/leading etc

no





the past?

no



no



yes




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership

Influence/significance of media by Alexa ranking The Wall Street Journal

Alexa Rank




718

Article Details

Typology of Article


Scoring


URL http://www.bbc.co.uk/news/uk-england-manchester-25687756

Source 0

Name of Article How Greater Manchester's eruv has changed life for Jews


Media Title BBC News

Country/Region of Media UK

Main category Other








no



no









Ranks mentioned no

0



world/leading etc

no


"Direct quotes" from University staff yes



the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership

Influence/significance of media by Alexa ranking BBC News

Alexa Rank




5,653

Article Details

Typology of Article


Scoring


URL http://www.boston.com/news/source/2014/01/bu_enters_race_for_better_condom.html

Source 0

Name of Article BU enters global race for better condom


Media Title Boston.com



Website type digital-only news publication







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Medium

Score 0.5

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




55

Article Details

Typology of Article


Scoring


URL http://www.chinapost.com.tw/commentary/the-china-post/daniel-j.-

Source 0

Name of Article Elucidating 'exchange student' emails


Media Title The China Post

Country/Region of Media Taiwan

Main category Other








0



0









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




15

Article Details

Typology of Article


Scoring


URL http://www.christiantoday.com/article/visits.to.places.of.worship.may.reduce.criminality/35372.htm

Source 0

Name of Article Visits to places of worship may reduce criminality


Media Title Christian Today



Website type other







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




90

Article Details

Typology of Article


Scoring


URL http://www.conservativehq.com/article/16046-our-big-surprise-department-study-shows-religion-

Source Daily Mail

Name of Article From our big surprise department: study shows religion cuts crime


Media Title Conservative HQ



Website type Other







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




75

Article Details

Typology of Article


Scoring


URL http://www.dailymail.co.uk/sciencetech/article-2539100/How-religion-cuts-crime-Attending-church-

Source 0

Name of Article How religion cuts crime: church-goers are less likely to shoplift, take drugs and download music


Media Title The Daily Mail






Article has a picture slideshow yes




no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




120

Article Details

Typology of Article


Scoring


URL http://www.dailymail.co.uk/sciencetech/article-2539557/Ex-hairdresser-shortlisted-colonise-Mars-

Source 0

Name of Article Ex-hairdresser shortlisted to colonise Mars: PhD student one of 1,000 hopefuls aiming to go on one-way


Media Title The Daily Mail






Article has a picture slideshow yes




no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



yes


Univerity in title or large bold print somewhere yes


Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




188

Article Details

Typology of Article


Scoring


URL http://www.edmontonexaminer.com/2014/01/15/new-edmonton-public-library-writer-in-residence-

Source 0

Name of Article New Edmonton Public Library writer in residence Jason Lee Norman discusses past with writing and self-


Media Title Edmonton Examiner

Country/Region of Media Canada

Main category past students/staff news








no



yes

Newsworthiness Minor news








Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




19

Article Details

Typology of Article


Scoring


URL http://www.electronicsweekly.com/university-electronics/general/science-council-lists-uks-top-100-

Source 0

Name of Article Science Council lists UK's top 100 practising scientists


Media Title Electronics Weekly










no



no









Ranks mentioned no

0



world/leading etc

no



Mentions the University leader yes


the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




40

Article Details

Typology of Article


Scoring


URL http://www.healthcanal.com/public-health-safety/46652-vhio-collaborates-in-european-multi-center-

Source 0

Name of Article VHIO collaborates in European, multi-center study aimed at reducing side effects of radiotherapy


Media Title Health Canal

Country/Region of Media Global









0



0









Ranks mentioned no

0

Mention international partnership/initiative/campus yes


world/leading etc

no





the past?

no



no



no


Univerity in title or large bold print somewhere yes


Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




165

Article Details

Typology of Article


Scoring


URL http://www.illawarramercury.com.au/story/2033338/material-of-the-future/?cs=12

Source 0

Name of Article Material of the future


Media Title Illawarra Mercury

Country/Region of Media Australia









no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



yes



no




Details above



reputation

Medium

Score 0.5

C - Tone


the article is

Very Positive – overwhelmingly endorsing

Score 3

D - Readership


Alexa Rank




113

Article Details

Typology of Article


Scoring


URL http://www.independent.co.uk/student/news/from-bacterial-robots-to-synthetic-blood-cells-the-

Source 0

Name of Article From bacterial robots to synthetic blood cells: the biotech boom at British universities


Media Title The Independent










no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




33

Article Details

Typology of Article


Scoring


URL http://www.kgw.com/news/9-women-in-Sweden-get-womb-transplants-240158551.html

Source Associated Press

Name of Article 9 women in Sweden get womb transplants


Media Title KGW



Website type Digital-only news publication







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




19

Article Details

Typology of Article


Scoring


URL http://www.nasdaq.com/video/on-the-verge-of-a-graphene-gold-rush-518086425

Source 0

Name of Article On the verge of a graphene gold rush


Media Title Nasdaq







Article has video yes



?



Not known


Extent Less than 100 words







Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Full

Score 1

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




100

Article Details

Typology of Article


Scoring


URL http://www.newscientist.com/article/dn24863-uk-fracking-frenzy-could-breach-emissions-

Source 0

Name of Article UK fracking frenzy could breach emissions targets


Media Title New Scientist

Country/Region of Media Global

Main category Other








no



no






A university website yes



Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




20

Article Details

Typology of Article


Scoring


URL http://www.photonics.com/Article.aspx?AID=55728

Source 0

Name of Article Everybody walk the dinosaur


Media Title Photonics










yes



no









Ranks mentioned no

0

Mention international partnership/initiative/campus yes


world/leading etc

no





the past?

no



no



no




Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




143

Article Details

Typology of Article


Scoring


URL http://www.playbill.com/news/article/186604-Brian-Cox-to-Play-God-on-Screen-in-West-Ends-Monty-

Source 0

Name of Article Brian Cox to play God (on screen) in West End's Monty Python's Spamalot; Joes Pasquale will return to


Media Title Playbill










0



0









Ranks mentioned no

0



world/leading etc

no





the past?

no



yes



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




16

Article Details

Typology of Article


Scoring


URL http://www.praguepost.com/142-culture/34428-cosmopolitanism-and-the-jews-of-central-europe

Source 0

Name of Article Cosmopolitanism and the Jews of Central Europe


Media Title Prague Post

Country/Region of Media Czech Republic

Main category other

Website type digital version of an offline news publication







no



no


Extent more than 500 words







Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership

Influence/significance of media by Alexa ranking other

Alexa Rank




135

Article Details

Typology of Article


Scoring


URL http://www.sharnoffsglobalviews.com/academic-freedom-speech-284/

Source 0

Name of Article On academic freedom and freedom of speech


Media Title Sharnoff's Global Views

Country/Region of Media USA/global

Main category Other

Website type digital-only news publication







no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




16

Article Details

Typology of Article


Scoring


URL http://www.techtimes.com/articles/2696/20140119/womb-transplants-successfully-carried-out-in-

Source 0

Name of Article Womb transplants successfully carried out in Sweden


Media Title Tech Times










no



no

Newsworthiness Major news








Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




20

Article Details

Typology of Article


Scoring


URL http://www.telegraph.co.uk/men/active/10570541/How-I-survived-an-avalanche.html

Source 0

Name of Article How I survived an avalanche


Media Title The Telegraph










no



yes









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership

Influence/significance of media by Alexa ranking The Daily Telegraph

Alexa Rank




225

Article Details

Typology of Article


Scoring


URL http://www.tenlinks.com/news/pr/delcam/011714_ryan_rafferty.htm

Source 0

Name of Article Delcam UK Liverpool hires Ryan Rafferty for sales


Media Title TenLinks.com










no



yes









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

None

Score 0.1

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




6

Article Details

Typology of Article


Scoring


URL http://www.theguardian.com/science/brain-flapping/2014/jan/20/blue-monday-bad-science-and-

Source 0

Name of Article Blue Monday, bad science and nonsense PR


Media Title The Guardian


Main category Other








no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership

Influence/significance of media by Alexa ranking The Guardian

Alexa Rank




1,900

Article Details

Typology of Article


Scoring


URL http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-response

Source 0

Name of Article Corporate sustainability messaging isn't working - it's time to look to the arts


Media Title The Guardian


Main category Other








no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Medium

Score 0.5

C - Tone


the article is


Score 2

D - Readership

Influence/significance of media by Alexa ranking The Guardian

Alexa Rank




7,600

Article Details

Typology of Article


Scoring


URL http://www.thenews.com.pk/Todays-News-6-226708-Housewife-proves-her-true-love-for-knowledge

Source 0

Name of Article Housewife proves her true love for knowledge


Media Title The News

Country/Region of Media Pakistan









0



0









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Full

Score 1

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




30

Article Details

Typology of Article


Scoring


URL http://www.vancouversun.com/health/Meditation+perfect+angst+antidote/9384528/story.html

Source The Sunday Telegraph

Name of Article Meditation, a perfect angst antidote


Media Title The Vancouver Sun










no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




20

Article Details

Typology of Article


Scoring


URL http://www.vancouversun.com/health/Swedish+doctors+transplant+wombs+into+nine+women/93844

Source Associated Press

Name of Article Swedish doctors transplant wombs into nine women


Media Title The Vancouver Sun










no



no

Newsworthiness Major news








Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is



Score 1

D - Readership


Alexa Rank




20

Article Details

Typology of Article


Scoring


URL http://www2.macleans.ca/2014/01/13/while-london-thrives-the-gritty-north-struggles-alienated-and-

Source 0

Name of Article While London thrives, the gritty north struggles, alienated and angry


Media Title Maclean's


Main category World news








no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Weak

Score 0.25

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




40

Article Details

Typology of Article


Scoring


URL https://www.dddmag.com/news/2014/01/targeted-treatment-better-chemo-some-lung-cancers

Source The University of Manchester

Name of Article Targeted treatment better than chemo in some lung cancers


Media Title Drug Discovery and Developement Magazine










no



no









Ranks mentioned no

0



world/leading etc

no





the past?

no



no



no




Details above



reputation

Strong

Score 0.75

C - Tone


the article is


Score 2

D - Readership


Alexa Rank




128

Article Details

Typology of Article


Scoring

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