Aurora Hair SalonPESTLE ANALYSISFactors/EventsImpact on IndustryImpact on Selected Company

Political and Legal1) Malaysia is a politically stable country.2) Hair salon businesses are legal in Malaysia.3) No restrictions on hair salon business in Malaysia.1) Hair salons can do their business without any worries.1) Opportunity for Aurora.

Economic1) Malaysia's GDP growth rate is 5.6% in 2012, a relatively high percentage and is 4.3% in the second quarter of 2013.1) Can expect consumers to have more money to spend on their hair.1) Opportunity for Aurora Hair Salon as Malaysians still have money to spend on their hair.

Social and Cultural1) Malaysians especially the youths are known to be more trendy and particular about their hairstyles.1) The industry for hair salons can expect a lot of consumers who want to spend on a good and fashionable haircut. 1) Opportunity for Aurora Hair Salon if they can capture the market of consumers who are willing to invest in a stylish haircut.

Technological1) Malaysia is getting more technologically advanced.

1) More hair salons are creating their own websites.(Eg: A Cut Above has their own website that posts all information on their company and even has the option for customers to make reservations and appointments.2) More hair salons are using social medias to attract new customers and to communicate with existing ones.1) Opportunity for Aurora Hair Salon:- Can use social websites to promote their business and to interact with customers.-can create a website that showcases their services and contact information.

Environmental

Malaysia is going green.No impact on industry.No impact on Aurora Hair Salon but the salon can come up with ways to dispose of their products in a more eco-friendly way.

http://www.statistics.gov.my/portal/index.php?option=com_content&id=53%3Agross-domestic-product-gross-national-income-updated-18082http://www.worldbank.org/en/country/malaysia

refer http://www.ehow.com/facts_7257048_use-technology-hair-beauty-salon.htmlhttp://acutabove.com.my/salon_xcut.html#/isalon/i_contact/Contact