austin 2009
DESCRIPTION
Keynote Presentation at UT Austin Virtual Worlds ConferenceTRANSCRIPT
![Page 1: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/1.jpg)
Dr. Tony O’DriscollFuqua School of Business, Duke University
Avoiding the Routinization Trap Enabling the Immernet to change how we live work and play
![Page 2: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/2.jpg)
Slide: 2
Red Pill or Blue?
![Page 3: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/3.jpg)
Slide: 3
My Vision
Educator Perspective
My Reality
![Page 4: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/4.jpg)
Slide: 4
Enterprise Perspective
A fundamental disconnect...
![Page 5: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/5.jpg)
Slide: 5
Happy 16th Birthday !
April 22, 1993
![Page 6: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/6.jpg)
Slide: 6
Webvolution
Connect“TO”
Connect“THROUGH”
Connect“WITHIN”
![Page 7: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/7.jpg)
Web 2.0 = UGX
You Tube = User Generated CONTENT
Digg = User Generated FILTERING
del.icio.us = User Generated ORGANIZATION
Blogs = User Generated COMMENTARY
Technorati = User Generated PRIORITIZATION
RSS = User Generated DISTRIBUTION
Web 2.0 = Connecting THROUGH
![Page 8: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/8.jpg)
Slide: 8
Here Comes Everybody
![Page 9: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/9.jpg)
Slide: 9
CrowdSoothing
From blogging to cellphone video, technology has forever changed the way we process and communicate about tragedy — in good ways,
and perhaps bad.
Since Monday, there has been a non-stop flood of postings on the popular Facebook student site, on MySpace and LiveJournal,
and on personal blogs — expressing everything from grief to anger to confusion.
"What better place to mourn someone than a place that they themselves built to express
who they are, and a place where the deceased and his or her friends may have spent a great
deal of time interacting?”
![Page 10: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/10.jpg)
On My Mind
![Page 11: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/11.jpg)
Slide: 11
Getting things done requires good connections, both the human kind and the Internet kind.
Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads. It’s more practical to think of learning as optimizing our networks.
Learning=NetWORKing
![Page 12: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/12.jpg)
Slide: 12
Digital Native
![Page 13: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/13.jpg)
Slide: 13
Annagram
CHEAT
TEACH
![Page 14: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/14.jpg)
Slide: 14
From/To
STOCKS FLOWS
![Page 15: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/15.jpg)
Slide: 15
New Value ChainInformation = Currency People = Transport
Conversation = TransferInsight = Outcome
![Page 16: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/16.jpg)
Slide: 16
Immernet?
3Di = Connecting WITHIN
![Page 17: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/17.jpg)
Slide: 17
Life Imitates Art
![Page 18: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/18.jpg)
Slide: 18
Quick Poll
![Page 19: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/19.jpg)
Slide: 19
DeborahWince-Smith
President, Council onCompetitiveness
MMORPGs
![Page 20: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/20.jpg)
Slide: 20
DeborahWince-Smith
President, Council onCompetitiveness
Video Game Stats
![Page 21: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/21.jpg)
Slide: 21Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006
Virtual Worlds
![Page 22: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/22.jpg)
Second Life Stats
Source: Joe Miller. Linden Lab
All Data: (Industry, Job Level, Company Size, # Learners Impacted)
16 Million Members
1.1 Million Active Residents
350,000 Hours of Use Per Day
87,500 Hours Development Time/Day
$1.6 B worth of Free Work per Year
200+ Virtual Square Miles (6X Boston)
520,000 Unique Items traded/Month
![Page 23: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/23.jpg)
Slide: 23
Unbounded Space
Social Interaction
Communities
User Created Content
Business
VSW MMORPG
Avatar-Mediated
Persistent World
Reputation
Immersive
Interactive
Real-Time Communication
Virtual Economy
Assets
Unbounded Space
Social Interaction
Communities
User Created Content
Business Opportunity
Bound by a Narrative
Defined Roles
NPCs
Rules
Tokens
Ranks and Levels
Kin or Twins?
![Page 24: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/24.jpg)
Slide: 24
Are we There YET?
![Page 25: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/25.jpg)
Slide: 25
Gutenberg LumiereWatt
Routinization
1785 – Invented
1807 – Steam Boat
1829 – Locomotive
1450 – Invented
1500 – German Bible
1520 – Literature
1895 – Invented
1903 – Great Train Robbery
![Page 26: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/26.jpg)
Paving Cow Paths
137 Miles___ Hours
![Page 27: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/27.jpg)
Slide: 27
The Sense of Self
The Death of Distance
The Power of Presence
The Sense of Space
The Capability to Co-Create
The Pervasiveness of Practice
The Enrichment of Experience
Differentiation
![Page 28: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/28.jpg)
Slide: 28
Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007.
Difference
![Page 29: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/29.jpg)
Slide: 29
I*I=E
Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007.
Engagement
![Page 30: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/30.jpg)
Slide: 30
John Seely-Brown
Education is going through a large-scale transformation toward a more participatory form of learning.
Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning. These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal education.
We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but our understanding of that knowledge is socially constructed. It is in participation with others that we come into "being" and internalize our own understandings of the world.
Edumersion 2.0
![Page 31: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/31.jpg)
Slide: 31
Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning
Flow
Repetition
Experimentation
Engagement
Doing
Observing
Motivation
FREEDOM!
![Page 32: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/32.jpg)
Slide: 32
Source: Kapp and O’Driscoll
3D ClassroomReplication
PracticeAuthenticActivities
EmergentLearning
Constructs
DoRealWork
Facts
Concepts
Procedure& Rules
Principles
ProblemSolving
Group Forum
Breakout
Scavenger Hunt
Guided Tour
Role Play
Conceptual Orienteering
Social Netw
orking
Operational Application
Co-Creation
3DLA Model
![Page 33: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/33.jpg)
Slide: 33
Enterprise to the Rescue?
![Page 34: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/34.jpg)
Slide: 34
History Lesson
1585-1587
![Page 35: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/35.jpg)
Slide: 35
Mind the TRAP!
Now that we are moving from factory work to anytime, anyplace work, we need an anytime anyplace educational parallel.
1650 1940 1995 2008
![Page 36: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/36.jpg)
Slide: 36
Personal Story
April 15, 1995April 16, 2007
![Page 37: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/37.jpg)
Slide: 37
Personal StoryMy name is Arie (Lionel) Librescu and I am Liviu's younger son.
I am writing to you regarding the "Virginia Tech Second Life Memorial" Video tribute you have posted on YouTube.com.
My family and I would like to thank you very much for the kind and beautiful gesture. Personally, your video has moved me very much and I would like to thank you very much for it.
I wish you all the continued luck and success in life.
Arie Librescu
![Page 38: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/38.jpg)
Slide: 38
Get Fired Up!
Get a Social World AVATAR Play MMORPGs
Experiment Wildly
Bring EVIDENCE to worldso we can CHANGE THE
GAME in LEARNING,KM & COLLABORATION
while avoiding ROUTINIZATION TRAP
![Page 39: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/39.jpg)
Slide: 39
Red Pill or Blue?
![Page 40: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/40.jpg)
Slide: 40
Questions
![Page 41: Austin 2009](https://reader036.vdocument.in/reader036/viewer/2022081413/5463f8edaf795969338b46ee/html5/thumbnails/41.jpg)
Slide: 41
Connect
http://wadatripp.wordpress.com