austin commuter challenge

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Bicycle Sport Shop presents

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Page 1: Austin  Commuter  Challenge

Bicycle Sport Shop presents

Page 2: Austin  Commuter  Challenge

Austin Commuter ChallengeAustin Commuter Challenge Goals:

•Create a benchmarking tool for the City of Austin that will track the success of Public Works promotions and initiatives.

•Use Google maps to promote bus and rail use in conjunction with the bike.

•Use Map My Ride to capture participant commuter routes, allowing the City to forecast infrastructure needs.

•Partner with local Businesses and Corporations, Public Works, Cap Metro and The Mayor’s Fitness Council in order to promote the initiative to Austin and the surrounding area.

•Encourage new and aspiring commuters to start riding.

Presented by: Bicycle Sport Shop

Page 3: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Create a benchmarking tool for the City of Austin that will track the success of Public Works promotions and initiatives.

The Austin Commuter Challenge will use greenlight’s innovative commuter competition website to capture participant data for benchmarking.

Presented by: Bicycle Sport Shop

Page 4: Austin  Commuter  Challenge

Greenlight Dashboard allows participants to:

View Trips and Miles Ridden

Record Rides

Save favorite commutes

Tag a Trip

Page 5: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Create a benchmarking tool for the City of Austin that will track successes regarding infrastructure changes, promotions and initiatives as they relate to public transportation.

Presented by: Bicycle Sport Shop

Benefit: At the end of the challenge we will be able to add, individually and as a whole, savings in the following areas.

•Pounds of Carbon Reduction•Number of Calories Burned•Money Saved on Gas

Page 6: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Use Google maps to promote public transit in conjunction with the bike.

Benefit:Encourages the use of public transportation, reducing congestion on our highway s and city streets.

Presented by: Bicycle Sport Shop

Page 7: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Use Map My Ride in conjunction with participant GPS data to capture commuter routes. Presenting the ability to forecast infrastructure needs.

Presented by: Bicycle Sport Shop

Page 8: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Use Map My Ride in conjunction with participant GPS data to capture commuter routes. Presenting the ability to forecast infrastructure needs.

New York City’s Mapped Bike Paths in GoogleParticipants will submit their routes to Bicycle Sport Shop via Map My Ride.

Map My Ride will aggregate that data and present it in a single map format.

Benefit:The opportunity to see what infrastructure cyclists currently use and the ability to plan for the future.

Presented by: Bicycle Sport Shop

Page 9: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Partner with local Businesses and Corporations, Public Works, Cap Metro and The Mayoral Fitness Council in order to promote the initiative to Austin and the surrounding area.

Presented by: Bicycle Sport Shop

Page 10: Austin  Commuter  Challenge

Austin Commuter Challenge

Goal: Encourage new and aspiring commuters to start riding.

What is the definition of a new and aspiring cyclists?

What are their needs?

How will the commuter challenge address the unmet needs of new, aspiring and potential cyclists?

Presented by: Bicycle Sport Shop

Page 11: Austin  Commuter  Challenge

POTEN

TIAL BIKE

COM

MU

TER

HAS CON

SIDERED BIKE

COM

MUTING

HAS TRIED BIKE

COM

MUTING

Regular/semi-regular bike commuters

New bike commuters

Aspiring bike commuters

Potential bike commuters

Defined as people who have commuted regularly or semi-regularly (at least once a month) in the past, this target group faces a series of deterrents that make cycling less appealing (i.e. rough roads, fear of getting doored). These issues are often the focus of current initiatives such as infrastructure improvements and safety enhancements.

Defined as Chicagoans who have just started bike commuting or have tried it once. This group still faces a number of deterrents, mainly from not feeling comfortable or safe on the road and/or not knowing tips and tricks to riding that would make their ride easier (i.e. panniers, fenders).

Not having tried bike commuting, but having considered it, possibly through the recommendation or suggestion of a friend, this group faces a number of barriers to taking their first ride, the most common being to overcome perceived danger of riding on the roads. In addition, aspiring cyclists may not own a bike or know the appropriate gear/security equipment necessary to ride in Austin.

Anyone capable of riding a bike is a potential bike commuter. This group faces the largest barrier to modeshift, which is acknowledging bicycling as a form of transportation and recognizing its utilitarian benefits and viability.

Presented by: Bicycle Sport Shop

Page 12: Austin  Commuter  Challenge

Current solutions tend to focus on the community (i.e. infrastructure improvements, safety enhancements) and hope that the individual will join in. We also focus on promoting the benefits of cycling and enhancing the city’s infrastructure to allow for a safer, more bike-friendly community.

Such initiatives work well in encouraging current cyclists to ride more, but seldom address the lack of knowledge/know-how and perceived value gaps that new and aspiring cyclists face.

The Austin Commuter Challenge will do this by addressing the social and emotional barriers to cycling while leveraging opportunities for cyclists to identify with other cyclists and the ideals of riding.

Presented by: Bicycle Sport Shop

Page 13: Austin  Commuter  Challenge

Recognize utility Feel socially comfortable

Feel physically comfortable

Feel safe on the road

Connect to personal

values

EnablersMotivatorsBarriersDeterrents

The needs of new, aspiring and potential bike commuters span emotional, social, cognitive and physical factors.

1.Need to recognize utility of biking.

2. Need to feel physically comfortable on the road.

3. Need to feel safe on the road.

4. Need to feel social comfortable as a cyclist.

5. Need to connect bike commuting to personal values

convenience

cost

Enjoy riding

privacy

Identifies with bike community

Don’t like driving/traffic

Reduces smog

Experience outdoors, community

Sustainability, global warming

Well-beinghealth,

personal fitness

pride in beating carsat traffic lights

no place to park atdestination

fastest way game of maneuveringthrough traffic

fear of bike theft

no convenient, safe storage

need vehicle for work/school

hassle of changing/ cleaning up

bike needs repair/ maintenance

weather

not confident riding in traffic

feels “in the way” of traffic

companion preferred

embarrassed to not know rules, routes

intimidated by other cyclists employer does not support/encourage

too much to carry

fear of gettingdoored

personal safety

companion doesnot have bike

driver aggression

Presented by: Bicycle Sport Shop

Page 14: Austin  Commuter  Challenge

Recognize utility

Proactively find and inform potential cyclists of the benefits of cycling

Convince them it is fast and safe

Ease monetary barrier

Feel socially comfortable

Make them feel welcome

Engage corporate partners and communities

Provide new & potential cyclists with an

opportunity to interact

Feel physically comfortable

Education regarding gear and apparel Education regarding rules and riding tips

Feel safe on the road

Ease new cyclists into the habit of street riding

Promote the use of city bike map, map my ride, etc. Connect to

personal values

Political, sustainability,

health, well-being

A connection to cyclists w/ similar

ideals

The Austin Commuter Challenge in conjunction with Bicycle Sport Shop and it’s partners will focus on spread of “know-how”, making new cyclists feel welcome, connecting cycling to personal values and helping inexperienced riders overcome false perceptions of danger, inconvenience, and discomfort.

Presented by: Bicycle Sport Shop

Page 15: Austin  Commuter  Challenge

Austin Commuter ChallengePopular social media sites like Facebook , Ning and twitter will allow us to connect with participants, educate them and connect them with other cyclists.

Presented by: Bicycle Sport Shop

Page 16: Austin  Commuter  Challenge

Austin Commuter Challenge

MAY 4th – MAY 31ST : COMMITTED COMMUTERS LEAGUEup to 10 team members per team

MAY 11TH – MAY 17TH : FRIENDS AND FAMILY LEAGUEup to 5 team members per team

TIMING:

JUNE 6th : CELEBRATION AT BICYCLE SPORT SHOP INCLUDING AWARDS CEREMONY, FOOD AND DRINKS, LIVE MUSIC, PRIZE RAFFLE, SPEAKER OPPORTUNITIES FOR CITY COUNCIL AND MAYOR

NOW: CORPORATE REGISTRATION AND SPONSOR RECRUITMENT

Presented by: Bicycle Sport Shop

Page 17: Austin  Commuter  Challenge

Austin Commuter Challenge

A Greener

Healthier Austin

Please contact us for more informationChris Carter - [email protected]

Marketing/Promotions Manager

orLeslie Luciano - [email protected]

Community Relations Manager

Presented by: Bicycle Sport Shop