austin commuter challenge
TRANSCRIPT
Bicycle Sport Shop presents
Austin Commuter ChallengeAustin Commuter Challenge Goals:
•Create a benchmarking tool for the City of Austin that will track the success of Public Works promotions and initiatives.
•Use Google maps to promote bus and rail use in conjunction with the bike.
•Use Map My Ride to capture participant commuter routes, allowing the City to forecast infrastructure needs.
•Partner with local Businesses and Corporations, Public Works, Cap Metro and The Mayor’s Fitness Council in order to promote the initiative to Austin and the surrounding area.
•Encourage new and aspiring commuters to start riding.
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
Goal: Create a benchmarking tool for the City of Austin that will track the success of Public Works promotions and initiatives.
The Austin Commuter Challenge will use greenlight’s innovative commuter competition website to capture participant data for benchmarking.
Presented by: Bicycle Sport Shop
Greenlight Dashboard allows participants to:
View Trips and Miles Ridden
Record Rides
Save favorite commutes
Tag a Trip
Austin Commuter Challenge
Goal: Create a benchmarking tool for the City of Austin that will track successes regarding infrastructure changes, promotions and initiatives as they relate to public transportation.
Presented by: Bicycle Sport Shop
Benefit: At the end of the challenge we will be able to add, individually and as a whole, savings in the following areas.
•Pounds of Carbon Reduction•Number of Calories Burned•Money Saved on Gas
Austin Commuter Challenge
Goal: Use Google maps to promote public transit in conjunction with the bike.
Benefit:Encourages the use of public transportation, reducing congestion on our highway s and city streets.
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
Goal: Use Map My Ride in conjunction with participant GPS data to capture commuter routes. Presenting the ability to forecast infrastructure needs.
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
Goal: Use Map My Ride in conjunction with participant GPS data to capture commuter routes. Presenting the ability to forecast infrastructure needs.
New York City’s Mapped Bike Paths in GoogleParticipants will submit their routes to Bicycle Sport Shop via Map My Ride.
Map My Ride will aggregate that data and present it in a single map format.
Benefit:The opportunity to see what infrastructure cyclists currently use and the ability to plan for the future.
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
Goal: Partner with local Businesses and Corporations, Public Works, Cap Metro and The Mayoral Fitness Council in order to promote the initiative to Austin and the surrounding area.
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
Goal: Encourage new and aspiring commuters to start riding.
What is the definition of a new and aspiring cyclists?
What are their needs?
How will the commuter challenge address the unmet needs of new, aspiring and potential cyclists?
Presented by: Bicycle Sport Shop
POTEN
TIAL BIKE
COM
MU
TER
HAS CON
SIDERED BIKE
COM
MUTING
HAS TRIED BIKE
COM
MUTING
Regular/semi-regular bike commuters
New bike commuters
Aspiring bike commuters
Potential bike commuters
Defined as people who have commuted regularly or semi-regularly (at least once a month) in the past, this target group faces a series of deterrents that make cycling less appealing (i.e. rough roads, fear of getting doored). These issues are often the focus of current initiatives such as infrastructure improvements and safety enhancements.
Defined as Chicagoans who have just started bike commuting or have tried it once. This group still faces a number of deterrents, mainly from not feeling comfortable or safe on the road and/or not knowing tips and tricks to riding that would make their ride easier (i.e. panniers, fenders).
Not having tried bike commuting, but having considered it, possibly through the recommendation or suggestion of a friend, this group faces a number of barriers to taking their first ride, the most common being to overcome perceived danger of riding on the roads. In addition, aspiring cyclists may not own a bike or know the appropriate gear/security equipment necessary to ride in Austin.
Anyone capable of riding a bike is a potential bike commuter. This group faces the largest barrier to modeshift, which is acknowledging bicycling as a form of transportation and recognizing its utilitarian benefits and viability.
Presented by: Bicycle Sport Shop
Current solutions tend to focus on the community (i.e. infrastructure improvements, safety enhancements) and hope that the individual will join in. We also focus on promoting the benefits of cycling and enhancing the city’s infrastructure to allow for a safer, more bike-friendly community.
Such initiatives work well in encouraging current cyclists to ride more, but seldom address the lack of knowledge/know-how and perceived value gaps that new and aspiring cyclists face.
The Austin Commuter Challenge will do this by addressing the social and emotional barriers to cycling while leveraging opportunities for cyclists to identify with other cyclists and the ideals of riding.
Presented by: Bicycle Sport Shop
Recognize utility Feel socially comfortable
Feel physically comfortable
Feel safe on the road
Connect to personal
values
EnablersMotivatorsBarriersDeterrents
The needs of new, aspiring and potential bike commuters span emotional, social, cognitive and physical factors.
1.Need to recognize utility of biking.
2. Need to feel physically comfortable on the road.
3. Need to feel safe on the road.
4. Need to feel social comfortable as a cyclist.
5. Need to connect bike commuting to personal values
convenience
cost
Enjoy riding
privacy
Identifies with bike community
Don’t like driving/traffic
Reduces smog
Experience outdoors, community
Sustainability, global warming
Well-beinghealth,
personal fitness
pride in beating carsat traffic lights
no place to park atdestination
fastest way game of maneuveringthrough traffic
fear of bike theft
no convenient, safe storage
need vehicle for work/school
hassle of changing/ cleaning up
bike needs repair/ maintenance
weather
not confident riding in traffic
feels “in the way” of traffic
companion preferred
embarrassed to not know rules, routes
intimidated by other cyclists employer does not support/encourage
too much to carry
fear of gettingdoored
personal safety
companion doesnot have bike
driver aggression
Presented by: Bicycle Sport Shop
Recognize utility
Proactively find and inform potential cyclists of the benefits of cycling
Convince them it is fast and safe
Ease monetary barrier
Feel socially comfortable
Make them feel welcome
Engage corporate partners and communities
Provide new & potential cyclists with an
opportunity to interact
Feel physically comfortable
Education regarding gear and apparel Education regarding rules and riding tips
Feel safe on the road
Ease new cyclists into the habit of street riding
Promote the use of city bike map, map my ride, etc. Connect to
personal values
Political, sustainability,
health, well-being
A connection to cyclists w/ similar
ideals
The Austin Commuter Challenge in conjunction with Bicycle Sport Shop and it’s partners will focus on spread of “know-how”, making new cyclists feel welcome, connecting cycling to personal values and helping inexperienced riders overcome false perceptions of danger, inconvenience, and discomfort.
Presented by: Bicycle Sport Shop
Austin Commuter ChallengePopular social media sites like Facebook , Ning and twitter will allow us to connect with participants, educate them and connect them with other cyclists.
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
MAY 4th – MAY 31ST : COMMITTED COMMUTERS LEAGUEup to 10 team members per team
MAY 11TH – MAY 17TH : FRIENDS AND FAMILY LEAGUEup to 5 team members per team
TIMING:
JUNE 6th : CELEBRATION AT BICYCLE SPORT SHOP INCLUDING AWARDS CEREMONY, FOOD AND DRINKS, LIVE MUSIC, PRIZE RAFFLE, SPEAKER OPPORTUNITIES FOR CITY COUNCIL AND MAYOR
NOW: CORPORATE REGISTRATION AND SPONSOR RECRUITMENT
Presented by: Bicycle Sport Shop
Austin Commuter Challenge
A Greener
Healthier Austin
Please contact us for more informationChris Carter - [email protected]
Marketing/Promotions Manager
orLeslie Luciano - [email protected]
Community Relations Manager
Presented by: Bicycle Sport Shop