australia lip balms market to grow with an impressive cagr until 2026

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AUSTRALIA LIP BALM MARKET FORECAST & OPPORTUNITIES

2016 – 2026

2© TechSci Research

Scope of ReportProduct of Interest (POI): Organic Food

Review Period

2016 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2026

Year Range

Lip balm or lip salve is a wax-like substance applied topically to the lips to moisturize and relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lanolin, paraffin, and petrolatum, among other ingredients.

Market Segmentation

TYPE

• Solid Cream• Liquid Gel

• Supermarket and Hypermarkets• Beauty and Cosmetics Store• Pharmacies and Drug Stores• Online• Others

DISTRIBUTION CHANNLE

• Northern Territory• Queensland• New South Wales• Tasmania• Victoria• South Australia• Western Australia

REGION

CATEGORY

• Cosmetic • Medicinal

PACKAGING

GENDER

COLOR

• Stick• Tube• Mini Jar• Others

• Women• Men• Unisex

• Tinted • Non-Tinted


S. No. Contents Page No.

1. Introduction

2. Research Methodology

3. Voice of Customer

3.1. Product Awareness3.2. Brand Recall & Awareness3.3. Factors Influencing Purchase Decision3.4. Purchase Frequency3.5. By Gender Preferences

4. Executive Summary

5. Impact of COVID -19 on Australia Lip Balm Market

6. Australia Lip Balm Market Overview7. Australia Lip Balm Market Outlook, 2016-2026F

7.1. Market Size & Forecast7.1.1. By Value

7.2. Market Share & Forecast 7.2.1. By Type (Solid Cream and Liquid Gel)

7.2.2. By Packaging (Stick, Tube, Mini Jar, Others {Egg Ball, Unique Shape, etc.})

7.2.3. By Color (Tinted and Non-Tinted)

Table of Contents



7.2.4. By Gender (Women, Men, and Unisex)

7.2.5. By Category (Cosmetic & Medicinal)

7.2.6.By Distribution Channel (Supermarket and Hypermarkets, Beauty and Cosmetics Store, Pharmacies and Drug Stores, Online, Others {Departmental Stores, Independent Retail Store, etc.})

7.2.7. By Region (Northern Territory, Queensland, New South Wales, Tasmania, Victoria, South Australia, Western Australia)

7.2.8. By Company (2020)

7.3. Market Map

8. Australia Solid Cream Lip Balm Market Outlook, 2016-2026F

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Packaging

8.2.2. By Color

8.2.3. By Gender

8.2.4. By Category

8.2.5. By Distribution Channel

Table of Contents



9. Australia Liquid Gel Lip Balm Market Outlook, 2016-2026F

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Packaging

9.2.2. By Color

9.2.3. By Gender

9.2.4. By Category

9.2.5. By Distribution Channel

10. Market Dynamics

10.1. Drivers

10.2. Challenges

11. Market Trends & Developments

12. Policy & Regulatory Landscape

13. Australia Economic Profile

14. Competitive Landscape

Table of Contents



14.1. Competition Outlook

14.2. Company Profiles (Top Leading Companies)

14.2.1. Company Details

14.2.2. Company Details

14.2.3. Financials (As Reported)

14.2.4. Key Market Focus & Geographical Presence

14.2.5. Recent Developments

14.2.6. Key Management Personnel

15. Strategic Recommendations

16. About Us & Disclaimer

Table of Contents

RESEARCH METHODOLOGY


Research Methodology

Identifying Key Opinion Leaders

Questionnaire Design In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in Australia lip balm market,

overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about Australia lip balm market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights Business

Solution

Primary Research Desk Research Company Analysis

Recent Developments Market Changing

Aspects/Dynamics Government Policies Final Conclusion

Market Participants Key Strengths

LinkedIn TechSci Internal

Database

Factiva Hoovers

Paid Sources

Company Websites Company Annual

Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.

Secondary Research

Primary Research



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Australia lip balm market. The team has

analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing

disposable income. The study includes market forecasting, which would enable our clients to take better decisions while

planning their strategy to achieve sustainability in Australia lip balm market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected

through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as lip balm

companies, distributors, suppliers, industry experts, and other industry participants.

• The team interviewed more than 20 lip balm suppliers, 20 lip balm distributors/dealers, 20 industry experts and other value

chain stakeholders in Australia lip balm market to obtain the overall market size from 2016 to 2019, which was validated by

the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market

size data during 2016-2019.



• Respondents were asked about the current and future market growth rates, market shares by type, by packaging, by color, by gender, by category, by distribution channel, by company and by each region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by type, by packaging, by color, by gender, by category, by distribution channel, by company and by each region were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares, trends and recent development in the Australia lip balm market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Australia lip balm market, TechSci Research used various forecast techniques such as:

Moving Average

Time Series Analysis

Regression Analysis

Econometric and Judgmental Analysis



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

L'Oréal Australia

Estée Lauder Corporate Store (M.A.C)

Unilever Australia Group Pty Ltd

Avon Products Pty Limited

Revlon Australia Pty Limited

Beiersdorf Health Care Australia Pty Ltd

Carma Laboratories, Inc.

Burt's Bees Australia

Kao Australia Pty Ltd.

Procter & Gamble Australia Pty Ltd

World Bank

TechSci Research Proprietary Database & Knowledge

Repository

Company Annual Reports

Industry Magazines

Industry Reports

News Dailies

Credible Paid Databases


Industry Brief

According to TechSci report on, “Australia Lip Balms Market By Type (Solid Cream and Liquid Gel), By Packaging (Stick, Tube, Mini Jar, Others {Egg Ball, Unique Shape, etc.}), By Color (Tinted and Non-Tinted), By Gender (Women, Men, and Unisex), By Application (Cosmetic & Medicinal), By Distribution Channel (Supermarket and Hypermarkets, Beauty and Cosmetics Store, Pharmacies and Drug Stores, Online, Others {Departmental Stores, Independent Retail Store, etc.}), By Region, Competition Forecast & Opportunities, 2026”, the Australia lip balms market is anticipated to show an impressive CAGR growth in the forecast period, 2022-2026. The market growth is expected on the account of surge in the demand of the lip care product that is cheaper, healthier, and organic that contains plant-based or herbal ingredients. Moreover, the aggressive advertisements by the manufacturers are enticing the consumers to purchase their product where brand building plays the important role. Also, the market giants of the Australia lip balms market are coming up with recent launches and creating uproar among the consumers to purchase the latest product available in the market. Also, digital media and ads that offer versatile recommendations from the celebrities, sports personnel, and makeup artists are influencing the growth of the Australia lip balms market in the upcoming five years by influencing the consumer preferences.

Although the presence of herbal lip care products other than lip balms may put a restrain on the market growth, research and development to acknowledge herbal and medicated lip balms in supporting the growth of the Australia lip balms market. If the new market players come up with advanced and well researched products that can create an uproar in the market, the settling down of the market would be feasible among the market giants already ruling over the revenue shares of the market.

Lip balms are a protective and moisturizing layer applier over the lips for the protection of lips from drying and chapping. These balms are famously available in the form of chap-sticks. As the skin on the lips is thin, therefore they are often the first to present the signs of dryness. These products relieve and moisturize dry lips, angular cheilitis, stomatitis or cold sores. Lip care products are composed of gel or wax like substance and contain bee-wax or carnauba wax, camphor, acetyl alcohol, lanolin, paraffin and petroleum, among other ingredients. They are beneficial for the dry and chapped lips that require a protective layer to keep the moisture content in and saves the lips from drying out and creating flaky textures. Appropriate and concerned use of lip balms helps the consumer maintain their supple and healthy skin of the lips and keeps them shiny and glossy too. Some lip balms carry fruity, minty, flavor and some come with sun-protection and medicinal properties too. The availability of the large plethora of kind, the consumer inclination toward the product is expected.

The Australia lip balm market segmentation is based on type, packaging, color, gender, application, distribution channel, regional distribution, and competitional landscape. Based on color, the market is further bifurcated into tinted and non-tinted lip balms. Non-tinted lip balms are anticipated to hold the larger share of the market as the purpose of the color or tint is often fulfilled by other lip care products like lipstick, or lip gloss. Tinted lip balm may register faster growth on the account of young adults and teenagers preferring it over the chemically infused lipsticks which are often expensive products over lip balms.

Based on gender, the market is divided between men, women, and unisex lip balms. The difference often lies in the mildness of the ingredients. Lip balms specifically designed for the men are often used for sun-protection, and for consumers who are habitual of smoking. Smoking and harmful rays of sun, give dry mouth and often leaves the lips scarce of moisture and chapped. Lip balms designed specifically for women may be medicated that can help them from healing against the continued use of chemically infused lipstick or makeup. Chemically infused makeup often contains toxins and chemicals that are corrosive to the skin, specifically lips. Also, female smokers have a tendency of darken lips that can be over come by these lip balms. Unisex lip balms are promoted in the market with specification that any gender may use it. The propaganda is also to entice the consumers against gender-barriers. These products are commonly usable for both men and women and any other gender, equally.

Holding the large revenue shares of the market, a partial list of the market players in Australia lip balm market includes L'Oréal Australia, Estée Lauder Corporate Store (M.A.C), Unilever Australia Group Pty Ltd, Avon Products Pty Limited, Revlon Australia Pty Limited, Beiersdorf Health Care Australia Pty Ltd, Carma Laboratories, Inc., Burt's Bees Australia, Kao Australia Pty Ltd., Procter & Gamble Australia Pty Ltd, among others. Market players are actively involved in the research and development of the lip balms and finalizing products that are healthier for the skin, has variant for the different skin type, in advanced on the terms of fulfilling consumer demand of long lasting, more moisture content, organic, and plant based ingredients, etc. Other strategic recommendations include partnerships and acquisitions.

“Lip care is a huge part of personal care. The lip balms market in Australia is expected to grow on the account of digital media. New market players may come up with advanced products and an aggressive campaign for the introduction of the product in the market for enhancing the product sale and market settlement,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.


Sample Data - Snapshot

Australia Lip Balm Market Size, By Value (USD Million), 2016–2026F

2016 2020 2021E 2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

CAGR By Value

XX%CAGR By Value

YY%

20162017201820192020

2021E2022F2023F2024F2025F2026F

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

Stick Tube Mini Jar Others

Australia Lip Balm Market Share, By Packaging, By Value, 2016–2026F

20162017201820192020

2021E2022F2023F2024F2025F2026F

40%40%40%40%40%40%40%40%40%40%40%

60%60%60%60%60%60%60%60%60%60%60%

Solid Cream Liquid Gel

Australia Lip Balm Market Share, By Type, By Value, 2016–2026F

201620182020

2022F2024F2026F

60%60%60%60%60%60%60%60%60%60%60%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

Women Men Unisex

Australia Solid Cream Lip Balm Market Share, By Gender, By Value, 2016–2026F


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Report Name: AUSTRALIA LIP BALM MARKET

FORECAST & OPPORTUNITIES

2016 – 2026

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TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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