australia on the global stage, global market trends and australian wine: mike veseth
DESCRIPTION
Mike Veseth, Professor, Author and Editor of The Wine Economist, looked at the global supply and demand outlook and the existing inventory position. Exploring markets and price points in growth, the session highlighted the market opportunity. In addition, Mike explored Australia’s viticultural resource, how Australia has and is adapting, the stability of supply and ability to meet the market opportunities.TRANSCRIPT
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Australia on the Global Stage
Global Market Trends and Austral ian Wine
Mike VesethThe Wine Economist
WineEconomis t . com
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All the World’s a Stage
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And We Are All Players
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There Is A Tide ….
There is a tide in the affairs of men,Which, taken at the flood, leads on to fortune …
On such a full sea are we now afloat,And we must take the current when it serves / Or lose our ventures.
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O Brave New World!
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The Age of Wine Extremes
The Race to the TopChina and the BRICSExchange Rate Wild
Card
Key Global Wine Trends
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U.S. Race to the Top
Largest Categories1. USD 3-5.992. USD 9-11.993. USD 6-8.994. USD 12-14.99
Overall market = +5.4%
Leading Categories1. USD 9-11.99 (+12.8%)2. USD 12-14.99 (+9.4%)3. USD 20+ (8.0%)4. USD 15-19.99 (7.2%)
Lagging Categories USD 3-5.99 (3.5%) USD 6-8.99 (-2.9%)
Source: Nielsen
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Britain’s Rising Tide
UK Market Trends
Rising average prices
£2 duty tax impact
Hot Spots: £5-6 & £ 8-10
Cold Zone: £ <5
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China and the BRICS
China Market Boom
44% growth red wine 2010-2012
105% growth red wine RMB 50-90
China could be Australia’s #1 Export Market by 2018+
BRIC market potential
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Exchange Rate Tempest
The Wild CardAustralia’s Rollercoaster A Perfectly Good Storm?Moving to Higher Ground
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Australia on the Global Stage
Striking a BalanceThink Local, Sell GlobalCultivating Sweet SpotsPerception and Reality
Faces & PlacesWine & Food
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Not Exactly Shakespeare …
Globalization’s CurseMarketing MiraclesTerroirists’ Revenge
Australia’s Wine Wars
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All’s Well That Ends Well?
Rising TideGlobal Competition
Economic Wild CardsAustralia’s Advantages
Happy Ending?
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Australia on the Global Stage
Mike VesethThe Wine Economist
Spec ia l thanks to Savour Aus t ra l i a , Pe te r Ba i l ey and Kym
Anderson
Apo log ies to Wi l l i am Shakespea re
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