australia-wide flyer distribution with parcelpush
DESCRIPTION
A direct marketing revolution: Targeting Australian Online Shoppers and Baby Boomers through inserts into eCommerce deliveries. www.ParcelPush.com.au offers High Volume Flyer Distribution in Australia and New Zealand. Target by product category, demographics, region or order value. Conversion rates get measured and optimised constantly. The business model is very successful in Europe and got pioneered by Amazon first. Find out more through this company presentation of ParcelPush Pty Ltd, Sydney.TRANSCRIPT
18/01/2013
BJORN BEHRENDT, SYDNEY
PAGE 2
VOLUME AUSTRALIA-WIDE FLYER DISTRIBUTION
PAGE 3
$10
Voucher
$10
Voucher
$10
Voucher
$10
Voucher
Hannah
(Advertiser)
Jeremy
(Retailer)
Fiona
(Consumer)
• Campaign Design
• Consumer Targeting
• Retailer Selection
• Flyer Design & Printing
• Flyer Distribution
• Success Metrics
EXAMPLE EXPLAINED: Hannah is an advertiser and wants to distribute 100,000 x $10 cookbook vouchers,
targeting online consumers. Parcelpush works with several online fashion retailers like Jeremy. Parcelpush
prints the flyers for Hannah and distributes a pallet to Jeremy, who inserts the flyer into a delivery to Fiona, who
ordered a pair of shoes. When Fiona opens the parcel, she is happy about her new shoes and the additional $10
cookbook voucher since she loves cooking as well. Parcelpush increased the voucher’s conversion rate through
targeted insert marketing.
$10
Voucher
$10
Voucher
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TARGETING CLEVER CONSUMER
PAGE 5
DL / A5
FLYERS
INSERT
OPTIONS DISTRIBUTE YOUR
MARKETING
MATERIALS LOCALLY,
NATIONALLY (AU/NZ)
GIVE-
AWAYS PAMPHLETS
SAMPLES
PARCELPUSH CAN PLACE A
VARIETY OF MARKETING
MATERIALS AS INSERTS INTO
ECOMMERCE DELIVERIES
BROCHURES
COUPONS
VOUCHERS
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OPTIMISATION CONVERSION
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FOR
ADVERTISERS
360 DEGREE SERVICE – DESIGN, PRINT, TARGETING,
DISTRIBUTION, TRACKING, OPTIMISATION
MASS DELIVERIES OF FLYERS, SAMPLES, COUPONS OR GIVE-
AWAYS WITHIN ONLINE DELIVERIES – AUSTRALIA-WIDE
INTELLIGENT TARGETING OF ONLINE SHOPPERS AND BABY
BOOMERS – THE RIGHT FLYER FOR THE RIGHT PARCEL
CONVERSION RATE OPTIMISATION – CONTINUOUS
IMPROVEMENTS
CAMPAIGN METRICS PROOF THAT FLYER TARGETING
ACHIEVES HIGHER RETURN ON INVESTMENTS
QUALITY AND DELIVERY ASSURANCE THROUGH RELIABLE
DISTRIBUTION CHANNELS AND TEST PURCHASES
CLEVER
MARKETING
PAGE 8
MONEY WE MAKE RETAILERS AND ADVERTISERS
PAGE 9
EXECUTION
PRINTING AND DISTRIBUTION
ANALYTICS &
OPTIMISATION
CONTACT
TARGETING
CONCEPT
Day 1 Day 2 Day 4
