australian agency influencer program 2017

12
Helen Girdlestone Head of Agencies James Sneddon National Agency Lead Unlock Real Potential with LinkedIn #agencyinfluencer2017

Upload: linkedin

Post on 23-Jan-2018

150 views

Category:

Presentations & Public Speaking


0 download

TRANSCRIPT

Page 1: Australian agency influencer program 2017

Helen Girdlestone

Head of Agencies

James Sneddon

National Agency

Lead

Unlock RealPotential with

LinkedIn

#agencyinfluencer2017

Page 2: Australian agency influencer program 2017

#agencyinfluencer2017

WelcomeHelen Girdlestone

Head of Agencies,

LinkedIn Australia

Page 3: Australian agency influencer program 2017

O N E .T W O

.

T H R E E

.F O U R .

LinkedIn

Agency

Influencer

Mark Ritson

Key Note Tim Burrowes –

Panel

Dan Hochuli

Technical

A G E N D A

#agencyinfluencer2017

Page 4: Australian agency influencer program 2017

We empower

our members to

Network with your

professional world

Stay

Connected

Knowledge from

professional content

Stay

Informed

Access to online

education

Learn

Build your professional

brand and identity

Resume to

Reputation

#agencyinfluencer2017

Page 5: Australian agency influencer program 2017

Growing at 2+ members per second

we are the worlds largest professional network

500MMembers

130M+APAC Members

8.9M+ANZ Members

#agencyinfluencer2017

Page 6: Australian agency influencer program 2017

The largest distributor

of professional content

on the planet

9 Billion content impressions a

week

+40% increase in engaged feed

time

Almost 1,000 posts shared each

minute

Page 7: Australian agency influencer program 2017

LinkedIn Agency Influencer

ONE

Page 8: Australian agency influencer program 2017

O U R M I S S I O N

Connect the world’s professionals to make

them more productive and successful

#agencyinfluencer2017

Page 9: Australian agency influencer program 2017

Find Your Voice

AUSTRALI

AN

AUSTRALI

ANN E W C O M E R

Agency Influencer

of the yearAgency Influencer

of the year

#agencyinfluencer2017

Page 10: Australian agency influencer program 2017

LinkedIn Agency Influencer T R A C K I N G

M E T H O D O L O G Y

Based on these metrics & weights, an aggregate Influencer Score will be

calculated. Winners will be named on a monthly basis and at the end of the

competition

PA S S I V E ’ A C T I V I T Y

Profile views (10%)

Connections (5%)

Skills endorsements (5%)

P U B L I S H I N G

A C T I V I T Y

Publishing frequency (15%)

Page views of articles (20%)

Engagement of articles (25%)

S O C I A L A C T I V I T Y

Share frequency (5%)

Engagement of shares (15%)

Page 11: Australian agency influencer program 2017

T H E P R O G R A M

Using key data points LinkedIn will measure how

well you use LinkedIn to build your reputation and that of

your agency

Monthly leaderboards will be shared on our

microsite and through the trade

press

Program will last 5 months and

culminate in an awards dinner for

the top 10 Influencers in each category

We will announce the category

winners for 2017!

LinkedIn & Mumbrella are looking for

Australia’s biggest Agency Influencers of

2017

#agencyinfluencer2017

Page 12: Australian agency influencer program 2017

IF YOU NEEDED

EXTRA INCENTIVE…

You

could

be

here!