australian agency influencer program 2017
TRANSCRIPT
Helen Girdlestone
Head of Agencies
James Sneddon
National Agency
Lead
Unlock RealPotential with
#agencyinfluencer2017
#agencyinfluencer2017
WelcomeHelen Girdlestone
Head of Agencies,
LinkedIn Australia
O N E .T W O
.
T H R E E
.F O U R .
Agency
Influencer
Mark Ritson
Key Note Tim Burrowes –
Panel
Dan Hochuli
Technical
A G E N D A
#agencyinfluencer2017
We empower
our members to
Network with your
professional world
Stay
Connected
Knowledge from
professional content
Stay
Informed
Access to online
education
Learn
Build your professional
brand and identity
Resume to
Reputation
#agencyinfluencer2017
Growing at 2+ members per second
we are the worlds largest professional network
500MMembers
130M+APAC Members
8.9M+ANZ Members
#agencyinfluencer2017
The largest distributor
of professional content
on the planet
9 Billion content impressions a
week
+40% increase in engaged feed
time
Almost 1,000 posts shared each
minute
LinkedIn Agency Influencer
ONE
O U R M I S S I O N
Connect the world’s professionals to make
them more productive and successful
#agencyinfluencer2017
Find Your Voice
AUSTRALI
AN
AUSTRALI
ANN E W C O M E R
Agency Influencer
of the yearAgency Influencer
of the year
#agencyinfluencer2017
LinkedIn Agency Influencer T R A C K I N G
M E T H O D O L O G Y
Based on these metrics & weights, an aggregate Influencer Score will be
calculated. Winners will be named on a monthly basis and at the end of the
competition
PA S S I V E ’ A C T I V I T Y
Profile views (10%)
Connections (5%)
Skills endorsements (5%)
P U B L I S H I N G
A C T I V I T Y
Publishing frequency (15%)
Page views of articles (20%)
Engagement of articles (25%)
S O C I A L A C T I V I T Y
Share frequency (5%)
Engagement of shares (15%)
T H E P R O G R A M
Using key data points LinkedIn will measure how
well you use LinkedIn to build your reputation and that of
your agency
Monthly leaderboards will be shared on our
microsite and through the trade
press
Program will last 5 months and
culminate in an awards dinner for
the top 10 Influencers in each category
We will announce the category
winners for 2017!
LinkedIn & Mumbrella are looking for
Australia’s biggest Agency Influencers of
2017
#agencyinfluencer2017
IF YOU NEEDED
EXTRA INCENTIVE…
You
could
be
here!