ALIA’ STATEMENT

“A public library services its community through the provision of access to knowledge, information and works of imagination using a range of resources and services”

Australian Citizenship Test Trainingpresentation17 November 2016Custom House Library

Prepared by Benjamin Chan, Cataloguing Librarian – Auburn Library

AUBURN POPULATION 85,393 (ABS, 2014) Second fastest growing suburb in NSW Culturally and linguistically diverse A first place of settlement for refugees

and migrants 2007 – 2012 received 9,498 new

arrivals with the highest proportion of humanitarian entrants per capita of any Council area in NSW (Refugee Council, n.d.)

People come from Afghanistan, followed by China and then Iraq

SEGMENTATION

To reflect attitude, personality, interests, lifestyle, opinion and other value based characteristics to create a useful picture of the behaviors and activities of the segmented group

MARKETING STRATEGIES

The four “P’s” identified by Welch are used as a framework for developing the strategies:Product – Are we providing the product or service that customers want?

Price – The cost of the productPlace – Product available in the most preferable or convenient waysPromotion – Word of mouth

SWOT ANALYSISSTRENGTHSFree access

Good levels of comfort

Meeting place

Less interference

WEAKNESSESLimited space

Opening hours are limited compared to other meeting venues

OPPORTUNITIESA welcoming place to meet up

Increase awareness that the services library can provide

Investigate longer opening hours

THREATSPatrons may turn to their local agencies in preference to library

DESIGNING A PROGRAM

Two elements that go into designing a program:

What services?Who will run the program?

What services will the program provide, and to whom?

Who are members of the target population for this program? Will the library be able to fund the program? Will the program be limited to people of a certain language background? Will learners have to live in Auburn?

WHAT RESOURCES WILL BE USED?

Our Common Bond Department Immigration and

Boarder Protection website

Who have run the program?

Department of Immigration and Boarder ProtectionAdelaide University Local agencies partnershipsADSi (Auburn Diversity Service Inc)CMRC (Community Migrant Resources Centre)

How will the program be evaluated?

Student numbersStudent retentionStudent satisfactionTrainer satisfactionStudent goal achievement

                                   

                                       

 TERMS Afghanistan Africa Arabic Burmese Chinese Fiji India Iraq Korean Libya

Malaysia Nepal NZ

Pakistan

Philippine

Sri Lanka

Serbia Turkish

Vietnamese

18/04/2015-04/07/2015 8 1   1 3   1 2           2       3 122/08/2015-30/10/2015 8 3   1 1   2                   1    21/11/2015-30/01/2016 7 1 2 1     4       1   1     1      13/02/2016-26/04/2016 3   1     2     2     2   2       1  14/05/2016- 18/07/2016 3 3 1   1         1         1        18/05/2016- 20/07/2016 2 1     4 3                   1      

03/08/2016 - 05/10/2016 2 1 1                             4 1

06/08/2016 - 08/10/2016 3     1 1   2             1          

TOTAL 36 10 5 4 10 5 9 2 2 1 1 2 1 5 1 2 1 4 1

ETHICITY

STATUS OF THE ATTENDEES

Auburn Library ‘s value is helping library users to achieve their own goals. The benefits that Auburn library receivesIncrease membershipIncrease book loanIncrease in numbers of people in other literacyMaximize access to library collections via interactive online tools (e.g. blogs, Facebook and and Twitter)Partnership with local organization