australian development research award scheme buy, give, take and share: wash marketing exchange in...
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Australian Development Research Award Scheme
Buy, give, take and share: WaSH marketing exchange in the South Pacific Dani Barrington, Srinivas Sridharan, Regina Souter, Stephen Saunders,
Semisi Meo, Kate Shields, Jamie Bartram
Work in partnership with impoverished peri-urban communities and local enabling actors to understand and help to foster the conditions under which sustained, self-determined water, sanitation and hygiene (WaSH) exchange systems can operate among Pacific island communities
Research questions of this study
• How do current WaSH exchange systems function in peri-urban informal settlements in the South Pacific?
• What are the motivations of community members to engage in these?
WaSH exchange systems
1. Market based (price-mechanism)
2. Non-market based (often donation/subsidies based)
3. Command based (utility/government regulated)
4. Culturally determined (often community driven)
Exchanges are of many types…WaSH marketing exchange Market Non-market Command Culturally determined
Purchase of water from privatised (government regulated) utility Y Y
Purchase of water from public utility Y
Purchase of water from tanker truck Y
Donation of tanks/wells/bores by local politicians, CSOs, government Y Y
Selling of water from one household to another – for profit Y Y
Selling of water from one household to another – only to cover bills Y
Purchase of bottled water from local businesses Y
Donation of bottled water from local businesses to their employees Y
Sharing of water points (e.g. standpipes, springs, wells) Y
Rainwater collection infrastructure parts collected from rubbish dump Y
Sharing of toilets between households Y
Open defecation Y
Purchase of toilet or septic parts and/or construction of toilets and septic tanks by local businesses Y
Purchase of toilet or septic parts and/or construction of toilets and septic tanks by local businesses – with arrangement of reduced fee for parts/labour Y Y Y
Pumping of septic tanks and drums by local business Y
Abandoning full septic drums and building new toilet Y Y
Toilet parts collected from rubbish dump Y Y
Purchase of menstrual hygiene products from local businesses Y
Production of menstrual hygiene products using materials purchased from local businesses Y Y
Municipal rubbish collection Y
Burning of rubbish Y
Disposal of rubbish and used menstrual hygiene products around settlement / in waterways Y
Purchase of soap from private business Y
Sharing of soap between households Y
Socially relevant motivations
• “Locals promote solesolevaki (Fijian cultural practice)… all settlers are here due to livelihood-based reasons... a number of issues exist…but those that are here will need to improve their moral value of assisting the community…we need to work together.” (Community male)
• “I thought $10 that these 10 families pay each month will pay off my water bills. I want improve my own family’s wellbeing and also help the other family which is why I suggested $10 so that it will be fair for everyone.” (Community male, water on-seller)
So what?
• Market-based exchange is an existing part of WaSH exchange in peri-urban informal settlements
• There is scope to incorporate all forms of marketing exchange into WaSH interventions
• Considering which outcomes are of importance to a program, and the motivations of multiple different actors, may assist in identifying what sort of WaSH marketing exchanges should be fostered in the future.
Relevant publications
• Barrington, D.J., Sridharan, S., Saunders, S. G., Souter, R., Shields, K. F., Bartram, J., Kearton, A., Hughes, R. WaSH marketing exchanges in Melanesian peri-urban informal settlements. Habitat International (submitted)
• Sridharan, S., Barrington D. J., Saunders S. G. (2015), “Water exchange systems”, in Bartram, J., Baum, R., Coclanis, P. A., Gute, D. M., Kay, D., McFadyen, S., Pond, K., Roberston, W. & Rouse, M. J. (eds.), Routledge Handbook of Water and Health, Routledge, London and New York, 498-506
• Handout: http://www.watercentre.org/portfolio/attachments/faqs-understanding-exchange-systems-in-wash-marketing