australian food and grocery council public private ......front of pack labelling (2013? - )...

Australian Food and Grocery Council


PUBLIC PRIVATE PARTNERSHIPS IN PREVENTIVE HEALTH

GEOFFREY ANNISON, PHDDEPUTY CHIEF EXECUTIVE3RD SEPTEMBER 2012

http://www.pdfcomplete.com/cms/hppl/tabid/108/Default.aspx?r=q8b3uige22


WHO ARE WE

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Communications and Corporate Affairs: Advocacy and Govt Relations, Media, Issues Management, Comms and Education

Health, Nutrition & Scientific

Affairs

Sustainability

Regulation and Policy: Engagement on Commonwealth, State and International issues impacting on food and grocery

Trade Industry Affairs

Advocacy Government Relations

One Voice, Adding Value

WHO ARE WE

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SOMETHING’S JUST NOT RIGHT

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SOMETHING’S JUST NOT RIGHTThe Preventive Health Challenge

• Lifestyle - related, NCDs still rising

• 62% men, 45% women, 22% children o’weight obese

• CVD expenditure to reach $40b p.a. by 2032

• 20-25% of children overweight or obese

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FOOD INDUSTRY & PREVENTIVE HEALTH

Three Phases• Phase 1 - Making Food Safe

– New technologies – e.g. refrigeration, pasteurisation

– Quality control systems – HACCP e.g. dairy

• Phase 2 – Manipulating Nutrient Levels– Low fat, Low salt, Low energy– High fibre, High protein, Vit & Min fortification

• Phase 3 - nutrient bundling and bioactives– omega-3’s, anti-oxidants, plant sterols

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A proud record



SOMETHING’S JUST NOT RIGHT

Major concern for the Government• Responding through preventive health

policies and regulation

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Never a greater choice of food productsNever more known about nutrition and healthButAustralians unable to select a balanced diet



POLICY / REGULATORY RESPONSES

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Public Education – Social Marketingin schoolsin workplace etc

“regulatory” intervention

• Restrict sale – e.g. Health Departments, Schools• Differential taxation – e.g. GST • Restrict food formulation – restrictions on

fortification• Restrict labelling – claimable foods• Restrict Advertising – black letter law & industry

codes



GOOD REGULATORY PRACTICE

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Active Enforcement of ComplianceEnforcement, monitoring, amendment, removal

Proportionate Regulatory ApproachesBlack letter law, prescribed codes, voluntary industry codes

Alignment of Regulation and Policyclear objectives, scope, outcomes focus, appropriate tools

Best Practice RegulationMarket failure (and Government failure) corrected

Agreed Principles evidence based, risk assessments, cost – benefit, outcomes

Evidence BasedConsider all options

Regulate last



LIFESTYLE, DIET AND FOOD AND NCDS

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In the food & health space, how good is regulation as a

preventive health policy tool?

Challenge for industry –to be part of the solution, not the part of the problem

Food and food supply has a role to play

FOOD

NUTRITION

AGE

ACTIVITY

GENOMICS

CONSUMERBEHAVIOUR



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Public Safety – e.g. food safety Public Health – e.g. diet-related disease

Most in population affected (not all) Many in population unaffected

Acute health problems (mainly) – e.g. food poisoning

Chronic health problems – e.g CVD, diabetes

Single agents of harm(chem, phy, mic) – e.g. E.coli

Multi-factoral aetiology - lifestyle, genetics

Consumption - can link to outcome usually Consumption – hard to link to outcome

Can define unsafe levels in foods Difficult to define unsafe levels in foods, but can in diets

Few interactions between agents and environment

Strong interaction between agents, environment, behaviour (e.g. lifestyle)

Strong evidence base at food level Strong evidence base at diet level

Food based – which can be regulated Diet based – more difficult to regulate



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E.G. ADDRESSING HEALTHY EATINGE.G. ADDRESSING HEALTHY EATING

Population level effect - all individuals affected a little

Public Health Agency e.g. social marketing /

food supply changes (e.g. salt)

Public health Approach

Individual risk profiles move littleNo obvious individual benefit

Individual level intervention - some individuals affected a lot

Food Companies e.g.e.g. Product Promotions /

substantial reformulation (e.g. salt)

Market Approach

Some individuals get obvious benefit (some don’t)

This is a public health interventionThis is product differentiation & marketing

But industry is also helping here!

-Modification of mainstream food products

-Voluntary labelling, advertising



ADVERTISING TO CHILDREN – THE ISSUE

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Public Health Concern There is a causal relationship between high

levels of childhood obesity and the marketing activities of the food industry



INDUSTRY INITIATIVES - ACHIEVEMENTS

19th European Congress on

Obesity9th May 2012

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0

0.5

1

1.5

2

2.5

3

3.5

8 channels 3 channels

2010

2011



RESPONSIBLE CHILDREN’S MARKETING INITIATIVE

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Up to 80% of Sectors Covered



QSR INITIATIVE

1680% of Sector Covered



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Company Products Average Sodium Reduction

% mg per 100g

Unilever Australasia(Cobcroft M, 2007)2001-20042005-2006

20 Continental pasta & sauces side dishes

40%10%

As consumed:200mg average 30mg average

Kellogg (Aust) Pty Ltd(Williams P & others, 2003)

12 breakfast cereals 40% 85-469mg

McDonald’s Australia Ltd(Monaghan T, 2007)

9 meals including Deli Choices

28% 88mg average (11-168mg)

Nestlé Australia Ltd(Small P, 2007)1990- 19952005-2007

38 Lean Cuisine frozen meals

25%12%

100mg average32mg average

National Heart Foundation of Australia Tick Program(National Heart Foundation, 2007)

Breads in the Heart Foundation Tick Program when the sodium criteria was lowered

12% 50mg

Source: Cobcroft M et al. Food Australia 60 (3) March 2008



COLLABORATIVE INITIATIVES

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Children’s Nutrition & Physical Activity Survey (2007)

Food and Health Dialogue (2009 - )

Marketing to Children (2009 - )

Front of Pack Labelling (2013? - )

Healthier Australia Commitment (2013 - )

Front of Pack Labelling (2006 - )



COLLABORATIVE APPROACH

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Industry- Large workforce

- Resources to trial/implement programs

Government- Provide high level

advice - Portal of information

NGOs- Develop programs- Work directly with

business

Healthier Workplaces

• Issues can be tackled at multiple levels• Provides a holistic problem perspective• Allows better use of resources



Healthier AustraliansPromote solutions that help families become healthier through energy balance by making

healthier choices and increasing physical activity

COMMUNITY

• Education

• Activity

MARKETPLACE

• Product choices

• Consumer information

WORKPLACE

• Employee wellness

• Sharing resources

Baseline measures and independent evaluation of progress

Inter-sectorial Collaboration – Government, Industry, NGO’s, Academia

Aim

Platforms

Evaluation

Approach

Objectives and performance measures set for individual platform areasMeasures

HEALTHIER AUSTRALIA COMMITMENT



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Through continued innovation in:• Food products – better products• Food marketing – better advertising• Food promotion – better labelling

Through collaborative partnerships:• With Government• With NGOs

CONCLUSIONS

Food industry a role in preventive health


australian food and grocery council public private ......front of pack labelling (2013? - )...

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