australian marketing institute - social media for business
DESCRIPTION
14 April 2010: Australian Marketing Institute Workshop. Session 1 by Adam FranklinTRANSCRIPT
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Social Media Marketing for
Business
•Is it a Fad? •Your worst fear•Twitter, Facebook, Blogs & YouTube•Your Social Strategy•Q&A
Adam Franklin, Bluewire Media
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@Franklin_Adam
@Bluewire_Media
Bluewire Media, Marketing Manager
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Show of hands
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Don’t have time?
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Monitor
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RELAX…
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It’s just like real life!
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Speaker RTs
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Delegate tweets
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Win
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Never SPAM
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Damage Control
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Will It Blend?
Cost? $50Views: 7,803,123Total Channel Views: 94,945,499
700%
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Social Strategy – Beginner
1. Set up company pages2. Secure your URL 3. Good content & enable sharing4. Watch, monitor & listen5. Join in
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Social Strategy – Intermediate
Build (genuine) Relationships
& share
Drive visitors to website
Good content to Inform, Entertain
Persuade & Influence
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Social Strategy – Advanced
1. Hootsuite – manage multiple accounts2. Tweet Deck - iPhone3. Tweet Up4. Sync content with Involver5. You Tube interviews
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Q & A
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Enjoy!
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www.BluewireMedia.com.au/ami
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Adam Franklin - Bluewire Media
www.BluewireMedia.com.au
@Franklin_Adam
BluewireMedia
BluewireMedia
LinkedIn.com/in/AdamFranklin
If you’d like me to speak your event, call Bluewire Media on
1300 258 394