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Develop a Media Plan - Plan, Buy & Monitor Media NSWTADV404A

Geographic areas to be coveredThe draw area is metropolitan Sydney and Melbourne. The target audience lives, works

and conducts their life in the CBD, inner urban areas, eastern suburbs and the northshore areas of Sydney, and the CBD, inner urban areas and eastern suburbs ofMelbourne.

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Develop a Media Plan - Plan, Buy & Monitor Media NSWTADV404A

Media Schedule &Budget December2010 - January 2011OPTUS BUSINESSMARKETING

DEC DEC DEC

DEC/JAN

JAN

JAN JAN JAN

Cost PerInsertion TOTAL

Readership /PageImpressions

5 -11

12 -18

19 -25 26 - 1

2 -8

9 -15

16 -22

23 -30

Radio2GB (mon-fri x 4breakfast) 20 20 20 20 20 20 20 20 300.00 48,000.00

Magazine

AFR BOSS OBC 285x245 1 24,832.50 24,832.50 154,000

AFR BOSS 1st DPS after contents - 285x480 1 39,256.25 39,256.25 154,000

CFO OBC 285x230 1 18,480.00 18,480.00

CFO WALLCHART CALENDAR 1 27,500.00 27,500.00

THE Monthly IFC 275 x 210 1 11,500.00 11,500.00 93,000

QANTAS-The AustralianWay Four Colour DPS 285 x 430 1 1 18,188.00 36,376.00 435,000QANTAS-The AustralianWay Four Colour OBC 285 x 220 1 1 12,408.00 24,816.00 435,000QANTAS-The AustralianWay Third Page Vertical Four Colour285 x 80 3 3 6,468.00 38,808.00 435,000

Newspaper

AFRMonday national bellyband70x657 1 1 1 1 95,943.00

383,772.00 240,000

AFR

Qtr page colour 20cmx4 Mon,Wed, Fri "market wrap pg1"position 3 3 3 3 18,443.64

221,323.68

Sydney Morning Herald(SAT) Full page colour 55cm x 11col 1 1 94,500.33

189,000.66

1,003,000

The Age (SAT) DPS 550x786 Full Colour 1 1 129,699.90259,399.8

01,623,00

0

Good Weekend Full page colour 365 x 288 1 1 43,230.00 86,460.00

Online

themonthly.com.au

roadblock (100% SOV leaderboard& MREC) 300x250 + 728x90 - per30 days 1 1 13,500.00 27,000.00 100,000

afr.commedium rectangle - home page300x250 - per month 1 1 18,150.40 36,300.80

afrboss.commonthly sponsorship 100% SOVmedium rectangle 300x250 1 1 2,035.00 4,070.00

eDM

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QANTAS Frequent Flyermonthly membership emailsponsorship 1 1 0.00 0.00

BRW email sponsorship - daily mon-fri 1 1 1 1 1 1 1 1 3,080.00 24,640.00 11,971

TOTAL1,501,53

5.69

JADDAN BRUHN Page 4