authenticity attracts talent
Post on 17-Oct-2014
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This presentation goes over VMware's "corporate crush" campaign and the 5 steps that they use to ensure transparency within their organization.TRANSCRIPT
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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Transparency Builds Stronger Relationships with Your Candidates
How to Message Your Employer Brand in an Authentic Way
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Judy Phung
Manager, Employment Brand
[email protected]@jpjuju
Featured Speakers
Alison Hadden
Director of Product [email protected]
@AlisonHadden
Price Smith
Social Media Manager,Employment Brand
[email protected]@pricesmith88
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
Transparency & Your Employer Brand Getting Your Employees on Board 5 Steps to Ensuring Transparency
– Leveraging Internal & External Sources
Enabling Sourcers & Recruiters to Tell Your Story Questions?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
What We Know About Today’s Candidates
…so why is it so hard to find the right job and company?
51% have buyer’s remorsedue to an inaccurate picture of the job
95% are influenced by reviewsfrom those inside the company
69% wouldn’t take a job with a company that had a bad reputation
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
What We Know
A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Helping People Find The Jobs & Companies They Love
6Mcontent
300Kcompanies
15Mjobs
190countries
22Mmembers
has become the most trusted and transparent place for today’s candidates
to search for jobs and research companies
Member growth over 4 years
48%of job seekersuse Glassdoor
(Source: Software Advice Report, Jan 2014)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Job Advertising
Promote your employer brand to candidates researching you
Advertise your jobs to ideal candidates who might not be aware of you
7
How We Do It
Applicant Quality Candidate Influence
Employer Branding
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
The Results We See
2x better applicant quality vs traditional job boards
30% lower cost-per-hire than other recruitment channels
3x more influence over candidates’ decisions
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Getting Started
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Employer Brand Begins With Your Employees
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
People Talent Campaign
“Architects of What's Next”
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
People Talent Campaign
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Recognized for Our Talent & Workplace
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Interactive Newsletter
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Corporate Crush #ilovevmware
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Brand and Recruitment Marketing Channels
Career Site Blog
LinkedIn Instagram
Twitter Google + Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5 Steps to Ensuring Transparency
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Step #1
Build an Editorial Calendar
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Step #2
Glassdoor & First Impressions Surveys
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Step #3
Be Responsive, Listen & Answer with a Human Touch
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Step #4
Internal Social Network
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Step #5
External Social Media Channels
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Enabling Recruiters and Sourcers to Tell Your Story
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Action Plan
Internally:
Architects of What’s Next
Internal Crowdsourcing of Employee Responses
Engagement with Current Employees
Corporate Crush #Ilovevmware
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Action Plan
Externally:
Employees make our brand
Give employees the chance to help convey your company’s message
Authenticity builds trust with candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Results
Challenge:• Hard-to-fill engineering positions in SF Bay Area• Competing for talent with other well-known brands• Aggressive hiring goals (300 software engineers)
Results on Glassdoor:• 10 hires in first 90 days with Glassdoor• 36 total hires from Glassdoor• $2,200 CPH – one of most cost-effective channels• Best conversion rate from applicant to hire
Glassdoor Solutions:• Employer Profile• JobAds
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Questions?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get in Touch
Website:
http://glassdoor.com/employers
Twitter:
@Glassdoor
Email: