authenticom data enhancement solutions

7/31/2019 Authenticom Data Enhancement Solutions

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Data Eaceet SThe essential source for comprehensive and integrated d


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At Authenticom our focus is simple

WE groW our buSinESS by hElping you groW yourS.

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sess sts.

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2,500 deae-ates atwde wt ta eate

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John SoaveSr. Vice President Data ArchitectureCredit Acceptance Corporation


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2012 Atenticm, Inc. A rigts rese red. Atenticm cmpi es wit a appicae edera and state aws reated t data priacy.

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Yr Data Ser ices Partner

Data Enancement Stins

Address Data Ser ices

Pne Data Ser ices

Emai Data Ser ices

TAblEof

ConTEnTS


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your Data

Services partnerGrowing your business is our verticalwe offer no

competing products or services because our focus is solely

on managing your data.

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John Soave

Sr. Vice President Data ArchitectureCredit Acceptance Corporation

> Privately-held and independent of any service provider

> Unparalleled technological and data assets

> Ability to match any format and schema

> 100% transparent with on-demand reporting

> Fully-automated record delivery

> First-class customer support

> Competitively priced

> Industry-leading match rates


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lEvErAgE AuThEnTiComSEnTErpriSE-lEvEl DATA SErviCES

t cstaze sess ctt

Authenticoms data services offer faster time to value. We accomplish

this through business continuity that entails enterprise-level integration

and data management, and an IT infrastructure that scales both rapidly

and cost-effectively for the optimal business partnership experience.

Enhanced Service Level Agreements

> Clearly-denedSLAs

> High-end customer support

> 99.9% up time

Business Intelligence 2.0

> On-demand reporting

> 100% transparency of daily activities

Business Infrastructure

> Leading-edgetechnology

> Made-to-order data solutions

Competitive Prices

> Low-costtransactionalpricing

Data ad netw

Data security is ouAuthenticom. As a result, we u

accessmethodsavailable(AuthentiL

to ensure your data is never compromise

proce

Ournetworkinfrastructureincorporatesadua

protectyourdata;andstate-of-theartnetworkmonitoringand

software provides protection against both external a


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Addess Data Seces

Deliver targeted messages with accuracy and realize cost savings byvalidatingyourrecordsandqualifyingyourdatasetforbulk-postage

discounts.

Data Services

> CodingAccuracySupportSystem(CASS)Standardization

> NationalChangeofAddress(NCOALink)

> Geocoding

pe Data Seces

Therightcontact,therightnumber.Unlikes

contains over 400 million unique residential

numbersupdated multiple times daily.

Data Services

> ReversePhoneAppend(RPA)

> DoNotCall(DNC)

> PhoneTypeIndicator(PTI)

> PhoneAppendandValidation

DataEnhancementSolutions


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1 Direct Marketing Association. www.emailinsti tute.com

2 The Authenticom Email Append service complies with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003(CAN-SPAM Act), which establishes a framework for reducing unsolicited email.

Ea Data Seces

Generate an ROI of $43.62 for every dollar invested.1 Authenticoms

data set is updated monthly and contains over 750 million unique,

opt-in email records.2 Our industry-leading match rates oftentimes

exceed25%oninitialles.

Data Services

> Reverse Email Append

> Email Append

> EmailValidation

100% inDEpEnDEnTZe tes t a DmS te de


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Address Services

REDuCE uNDElIvERAblE-AS-ADDRESSED (uAA) MAIl

CASS StadadzatSavetimeandmoneywithourCASSStandardizationServicethatensuresyourdirectmailissenttovalidaddresses.CASS

(CodingAccuracySupportSystem)isastringentcerticationprocessdevelopedbytheUSPSforevaluatingaddress-matching

software products that support the following addressing technologies:

> DPV System validate delivery address

> DSF2 validate and identify type of delivery address

> SuiteLink addknownsecondary(suite)numbers

> And more

AlladdressdataprocessedthroughAuthenticomsCASSsoftwaregeneratesaCASSSummaryReportandUSPSForm3553to

qualify mailings for postage discounts.

EACh yEArovEr 40m pEoplE ChAngE ADDrE

neate iact btt


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gecd

Targetcustomersandprospectsinadenedradiusbyapplyinggeographic

coordinates to a data set. Authenticom can apply geographic coordinates to

adatasetsoyoucanmapareasofinterest,including:marketsegmentation,

demographics, dispatched services, sales districting, and more. Authenticom

uses the most accurate level of geocoding to help pinpoint the data you need.

REACh MIllIoNS of PoTENTIAl CuSToMERS

nCoAlk pcess

ApartnershipwithAuthenticomgivesyouaccesstotheUSPSNCOALinkdatabarecords / 48 months of permanent address changes to help:

> ReduceUAAmail(Undeliverable-As-Addressed)

> ProvidecurrentaddressinformationformatchesmadetotheNCOA

> Savetime,reduceprinting,processing,andpostagecostsbypreve

mail pieces or re-mailings

after address corrections are received

> Deliveryourmarketingfaster

> AnalyzeReturnCodestodeterminedeliverabilityofspecicaddress

TheNCOALinkdatabaseisupdatedevery7days,alongwithadailyupdateofthe

TheDailyDeleteFilecontainsaddressesthatstillexistintheNCOALinkdatabase

markedfordeletion.TheDailyDeleteFileisusedtostopaddressesfrombeingin


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Withyourapprovedletter(s),wellbeginthebroadcasttoacquireCANSPAMActcompliantrecords.Duringthebroadcastwewillcollect all the records that opt-out. After the 5-day broadcast, thenalresultswillbedeliveredtoyouinaziple.

Final File Appended,opt-inemailrecords(deliverable)

Bounces File Returned email addresses (undeliverable)

Removes File Opt-out email address records

Unmatched File Records that we were not able to match

03 04Yourleisreceived(intabdelimited,commaquoted,.csv,orotherformat)viaFTP;orwecanpollthecustomernamelefromyourdealershipsDealerManagementSystems.

The fle includes customer:01 Dealer ID 02 FirstName 03 LastName04PhoneNumber 05 Address 1 06 Address 207 City 08 State 09 Zip

01

Atetc Ea Aed pcess

Next,wellruntheleforinitialmatch,appending the best available emailaddresses to the customer data usingour proprietary data set and multiplevendor databases. Matches are based onindividual and household matching logic.

Individual matching logic

basedonexactmatchonrstname,lastname, and address

Household matching logic

based on exact match on last nameand address

02

Email ServicesEa Aed

Receive new and valid email addresses for recordsbased on name and address match with the largest

industrydatabase(morethan750millionrecords).

All email addresses in the Authenticom database

are unique, permission-based, and CAN-SPAM

compliant. We append email addresses at the

individual(fullnameandaddress)andhousehold

(lastnameandaddress)matchlevels.

FirstName LastName Address City S tate Z ip Phone

Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167

+ Email Append INPUT

First Name LastName Address C ity State Zip Phone EMAIL

Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167 [email protected]

+ Email Append OUTPUT


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Ea vadat

Identify which email addresses a

undeliverable,reduceemailmarketing

apositiveISP/Domainreputation.

Final results will be delivered to you in a ziplecontaining:

Good File (Final)

email addresses that are validated and do notcontain any syntax errors

Bad File (Bounces)

email addresses with syntax errors or invalid emailaddresses

03 IflesneeDMS,wewDMSPushemail addrBad(BounfromtheDaSummar

04Yourleisreceived(intabdelimited,commaquoted,.csv,orotherformat)viaFTP;orwecanpollthecustomernamelefromyourdealershipsDealerManagementSystems.

The fle includes customer:01 Dealer ID 02 FirstName 03 LastName04PhoneNumber 05 Address 1 06 Address 207 City 08 State 09 Zip10 Email Address

01Atetc Ea vadat pcess

Next,wellruntherecordsthroughthevalidation process:

+ Remove records with incompleteemail address or syntax errors

+ Ensure the domain exists

+ Perform soft validation (pingstheIPaddress)

02

First Name LastName Address C it y State Zip Phone EMAIL MATCHLEVEL

Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167 [email protected] I: Individual Match H: Household Match

+ Email Validation OUTPUT

First Name LastName Address C it y State Zip Phone EMAIL MATCHLEVEL

Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167 [email protected] I: Individual Match H: Household Match

+ Email Validation INPUT

reese Ea Aed

Conrmandstandardizecustomeride

beginning of every transaction. Our Re

Append service is powered by a data

750 million records that can return na

city, state, and zip based on a single em

highEST mATCh rATESftetes exceed 25% ta fes

1+866.289.3283 toll free | 1+608.796.1167 international


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phone Servicesreese pe Aed

RPA(reversephoneappend) starts the transaction process in real time and provides identity information(e.g.,nameandaddress)basedonphonenumber.

pe Aed ad vadat

PhoneAppendandValidationincludesunprecedentedaccesstoanextensiveandqualiedphonelistusing

ourproprietarylecontainingover500millionnamesandphonenumbers.

+ Reverse Phone Append INPUT/OUTPUT

INPUT OUTPUT

Phone FirstName Last Name Address Cit y St ate Zip EMAIL

6087961167 Fred Jones 400MainSt. LaCrosse WI 5 4601 [email protected]

+ Phone Append INPUT/OUTPUT

INPUT OUTPUT

FirstName LastName Address City State Zip EMAIL Phone

Fred Jones 400MainSt. LaCrosse WI 5 46 01 [email protected] 6087961167

+ Phone Validation INPUT/OUTPUT

INPUT OUTPUT

FirstName LastName Address City S tate Z ip Phone Phone Validation Flags

Fred Jones 6087961167 6087961167


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D nt CaDNC(donotcall) identieslistednumbersintheNational,State,and

regionalDirectMarketingAssociationDNCregistriestohelpyouandyour

clients maintain brand reputation.

+ Do Not Call INPUT/OUTPUT

INPUT OUTPUT

Phone On DNC List Not on DNC List

6087961167 1 0

pe Te idcat

PTI (phone type indicator) identies land,wireless, and PCS devicenumbers and appends the appropriate phone type indicators to a data

settohelpyoumaketherightcontact,therightway.

+ Phone Type IndicatorINPUT/OUTPUT

INPUT OUTPUT

Phone Phone Type Flags

6087961167 LAN:landline,BUS:business,orWIRE:wireless

Atetc pe Data Set Seet

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Data Eaceet StsThe essential source for comprehensive and integrated data sevices

www.authenticom.com 866.289.3283 (toll-free) 608.793.1167 (international)

authenticom data enhancement solutions

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